The document outlines the importance of effectively communicating impact within the GEO community, emphasizing the need to share achievements, adhere to branding guidelines, and promote success stories. It provides resources for communication, including a toolkit for brand consistency, a network of communications practitioners, and social media support to enhance outreach. The aim is to strengthen GEO's reputation and extend the reach of key messages related to open earth observations and decision-making.

1. Why and how to
Communicate impact
Steven Ramage / 8 March 2018

2. Why communicate?
Failure to champion your own value
can result in work not getting the
recognition or funding that it merits.
Let us help improve how
you communicate your
impact.

3. • Sharing your news and achievements;
• Promoting your events and campaigns;
• Providing templates, resources and guidance;
• Connecting you to the global GEO community;
• Providing a platform to share your perspectives
and information with a broad audience.
How can we help?

4. 1. Keep us in the loop!
Send us regular updates to share
(upcoming events, new publications and
multimedia, recent achievements, etc.).
You can contribute content to our social
media, newsletter, calendar, online news
and blog, annual reports and more.
4 things we need from you

5. 2. Stay on brand
Ensure your websites, social accounts
and publications adhere to GEO’s
branding guidelines.
This helps GEO build strong brand
recognition as a global community of
activities with a shared mission.
4 things we need from you

6. 3. Amplify your successes
How is your work being used to solve a
problem, shape policy or improve our
planet?
Help us identify and promote success
stories related to your work and its
impact.
4 things we need from you

7. 4. Let us help!
Even with the best intentions,
communications channels can die or
reflect negatively on your team without
adequate time and resources.
If you can’t manage social media,
websites or newsletters on your own,
work with us to make use of the GEO
accounts instead.
4 things we need from you

8. Strategic communications for
concrete goals
The aim of the GEO Communications Plan
is to extend the reach of key messages
and strengthen GEO’s reputation as an
intergovernmental partnership that
ensures open Earth observations
underpin decision making for impact .
GEO Communications Plan

9. Tools & Resources
GEO Communicators Network
By communicators,
for communicators
Connect with 70+
communications
practitioners and others
from the GEO community
who can support campaigns
and events, provide advice,
share resources,
and much more!
bit.ly/GEOcommsnetwork

10. Facilitating and standardising
communications across GEO
The GEO Communications Toolkit is regularly
updated and provides the latest slide decks,
graphics, logos and more, in order to enable the
GEO community to stay on-brand and on-message.
Tools & Resources
GEO Communications Toolkit
bit.ly/GEOtoolkit

11. Our voices are louder together
Managing active social channels takes time
and effort, and most activities have relatively
small, topic-specific audiences.
Consider promoting your news and ideas
through the global GEO channels to reach a
wider audience.
Tools & Resources
Social Channels

12. Unified design for a
strong community
We can provide logos to unbranded activities
(and improve logos in need of updates), that
meet GEO’s basic brand requirements:
• Vector-based design
• Reproducible in mono-colour (white version)
• No alterations to the GEO or GEOSS logo
(colours, fonts, effects)
Tools & Resources
Branding

13. Coming soon:
Dynamic spaces for all GEO
initiatives & activities
• Latest news & blog posts
• Publications & resources
• Upcoming events
• Contributors (individuals, organisations,
national GEO, regional GEO)
• Logo, web links and social streams
• Easily-nagivable overviews
Tools & Resources
Website

14. To learn more, contact:
Maddie West at
mwest@geosec.org
@MadWst
Steven Ramage at
sramage@geoseco.org
@steven_ramage