The document summarizes a L'Oreal marketing campaign for their Crème Gloss semi-permanent hair color product. The campaign ran from June to August 2012 on Facebook and Pinterest, asking users about how their hair color represents their personality. It included a Facebook app that recommended shades based on user questions, and encouraged users to submit before/after photos. The campaign saw over 1.5 million Facebook likes and 7,000 app users, proving social media alone can effectively promote products by engaging consumers.