Social Media For Your Business
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A guide on Social Media Channels and steps for developing a Social Media Strategy for business owners and marketers. Presented by Keryn Brews from Quirk Education at the Business B-Hive function for looklocal, the online arm of Caxton Community Newspapers.
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Social Media For Your Business
- 1. Social Media for your Business The Business B-Hive 29 August 2012
- 3. Owned
- 4. Earned
- 5. Paid
- 8. In South Africa 1.5 million registered LinkedIn users (Chatterbox Digital, 2012) 4.6 million Facebook Users (Social Bakers, 2012) 328 000 South African visitors to Pinterest each month (World Wide Worx, 2012)
- 10. The Benefits • Low-cost • Possibility to go viral • Opportunity to create brand ambassadors • Direct feedback and insight • Opportunity to offer real value
- 12. Content is the message, social media is the vehicle
- 13. Social Media Channels Bookmarking and Aggregating Content Sharing Social Networks Location
- 14. Aggregating
- 16. Content Sharing
- 17. Social Networks
- 18. Social Networks Facebook • Timeline • Applications • Promotions • Engagement Ads • Ad Space Units • Facebook Connect • Like Button • News Feed
- 19. Location
- 20. Social Media Marketing Strategy
- 21. • Get buy-in • Understand the landscape • Analyse • Set objectives • Create an action plan • Implement • Track, analyse, optimise
- 22. Traditional marketing is now only trusted by 15% of buyers! (Erik Qualman - Socialnomics ) 78% of consumers trust recommendations from their social graph only (Erik Qualman – Socialnomics) 90% of all purchases are subject to social influence (Wired Magazine UK ) 90% of all consumers trust recommendations from people they know (The Nielsen Company ) 1. Get buy-in
- 23. 2. Understand the landscape: Listen
- 26. Community management Support and Sales and lead customer generation service Strategic use of Reputation Insights and research social management media Advertising SEO and awareness Communication and outreach
- 28. Support and Customer Service
- 33. Sales and Lead generation
- 35. 5. Create an Action Plan
- 36. Consider the Risks and Challenges • No one cares • Social Media used by unhappy customers • Ongoing attention and monitoring is required • Measurement of impact can be difficult
- 37. Documents and Processes • Community Guidelines • Conversation Calendar • Escalation protocol • Social media checklist
- 38. 6. Implement
- 39. 7. Track, Analyse, Optimise
- 40. Thank you!
Editor's Notes
- PEO shouldn’t be viewed in isolation. Work to integrate efforts, make social part of a holistic strategy.
- Consumers are already there – you need to participate
- Whats in it for me?
- Ana WhitePinterest is the #1 referring site to her blog, bringing 6000 unique visitors a day.
- Use it to offer valuable content to your consumersFind out what they find interesting.
- Valuable content is the basis of all SM efforts
- The social customer
- Who are your customers?Where are they?What are they talking about?Who else is there?Who are the influencers?
- What?When?How?
- 1. Community management2. Support and customer service3. Reputation management4. Search engine optimisation5. Communication and outreach6. Advertising and Awareness7. Sales and lead generation8. Insights and research
- Create a community that offers real value
- Social CRM
- How could they see this coming?Can proactively manage... But also reactive.
- Before the customer asks what the brand is doing, they reach out.
- Get idea of sentiment, how many people talking about, what engagement has been like etc.
- Platform insightsWeb AnalyticsURL ShortenersOnline reputation management softwareSocial Media Dashboards