Verhalen vertellen wordt steeds belangrijker om jouw organisatie, project of campagne goed voor het voetlicht te brengen. Een mooi verhaal blijft immers langer hangen dan een droge opsomming van feiten. Bloggen is een goede mogelijkheid om dat verhaal bij anderen onder de aandacht te brengen. In deze presentatie vind je info hoe je een goed blog kunt opzetten.
Verhalen vertellen wordt steeds belangrijker om jouw organisatie, project of campagne goed voor het voetlicht te brengen. Een mooi verhaal blijft immers langer hangen dan een droge opsomming van feiten. Bloggen is een goede mogelijkheid om dat verhaal bij anderen onder de aandacht te brengen. In deze presentatie vind je info hoe je een goed blog kunt opzetten.
The document summarizes a controversial advertising campaign in Germany called "Shockvertsing" designed to raise awareness for World AIDS Day. The campaign aimed to "give the virus a face, not the victims" but was criticized for stigmatizing people living with HIV and discouraging testing by making people feel like "mass murderers." While research shows shocking ads get more attention and are better remembered, there is little evidence they directly change behavior, and some fear overuse could desensitize the public.
The document discusses concepts related to developing social marketing campaigns, including positioning, the marketing mix (product, price, place, promotion), and promotion planning. It provides examples and strategies for each element of the marketing mix in a social marketing context. The document concludes with a case study asking students to design a responsible drinking campaign for young female adults by developing a positioning statement and promotion materials.
The document summarizes a controversial advertising campaign in Germany called "Shockvertsing" designed to raise awareness for World AIDS Day. The campaign aimed to "give the virus a face, not the victims" but was criticized for stigmatizing people living with HIV and discouraging testing by making people feel like "mass murderers." While research shows shocking ads get more attention and are better remembered, there is little evidence they directly change behavior, and some fear overuse could desensitize the public.
The document discusses concepts related to developing social marketing campaigns, including positioning, the marketing mix (product, price, place, promotion), and promotion planning. It provides examples and strategies for each element of the marketing mix in a social marketing context. The document concludes with a case study asking students to design a responsible drinking campaign for young female adults by developing a positioning statement and promotion materials.
Als mediacoach introduceer je vaak nieuwe formats in jouw werking. Hoe kun je ervoor zorgen dat die helemaal op maat zijn van de doelgroep die je voor ogen hebt? Welke methodieken kun je hiervoor gebruiken? En hoe kun je testen en bijsturen? Verwacht je aan een spoedcursus testmethodieken.
Presentatie over gebruiksvriendelijkheid, toegang en toegankelijkheid van websites. Gegeven door Thea van der Geest (Universiteit Twente) en Marijn Tijhuis (Mediamaal) aan de Academie voor Communicatie en Implementatie van Mediamaal.
Impressie uit onze les 'Toegepaste marketing in de informatiedienstverlening'GO opleidingen
Veel informatieafdelingen hebben moeite met zichzelf en de producten en diensten goed onder de aandacht te brengen. In deze les leren de deelnemers aan de hand van enkele marketing principes, praktijkvoorbeelden en tips & trucs hoe je jezelf beter kunt positioneren met de klant als basis.
Dit is de presentatie die hoort bij de tweedaagse workshop zoekmachine optimalisatie en online marketing. Centraal stonden: Merck Animal Health, Imagro en Nelipak. Spreekt de inhoud u aan? Bekijk dan op http://www.realimpact.nl de mogelijkheden voor uw persoonlijke workshop of coachingstraject op het gebied van online marketing.
This document provides an introduction to search engine marketing and optimization. It discusses key topics like why search is important, how search engines work, and trends in search technology. It also covers specific search marketing tactics like organic search, paid search, local search, vertical search, and opportunities on Google. The document recommends developing a comprehensive SEM strategy that includes keyword research, online competitor analysis, paid search campaigns, link building, and optimization of web pages. The overall content introduces basic concepts around search engine optimization and search engine marketing.
The document provides information about conducting usability testing. It discusses what usability testing involves, including setting tasks for test participants and noting any problems they encounter. It provides tips for testing, such as teaming up with a partner, selecting 3-5 test participants, having them complete 2-3 tasks in 30-50 minutes, and one person acting as note-taker and moderator. The document also discusses how to find participants, what to tell them, questions to ask as moderator, common testing errors to avoid, and metrics to capture like completion rates, time on task, errors and satisfaction.
1. The document discusses the process of designing a social marketing campaign to address a bad habit or irritating behavior. Students will work in pairs to choose a topic and develop a campaign.
2. It provides guidance on conducting research and a situational analysis to understand the problem, target audiences, competition, and barriers/motivators to behavior change. The social marketing mix is compared to the traditional marketing mix.
3. A 10 step strategic marketing process is outlined including conducting background research, developing a purpose statement, focusing the campaign, doing a SWOT analysis, selecting target markets, and setting objectives and goals.
This document discusses early theories about the effects of mass media, including Harold Lasswell's propaganda theory from the 1920s. Lasswell argued that propaganda during WWI duped and degraded people, assuming they reacted uniformly to stimuli. Paul Lazarsfeld later studied media effects and found that ideas often flow from media to opinion leaders and then to the broader population, known as the two-step flow of communication. Opinion leaders are influential on specific topics and help spread information and influence through word-of-mouth. Later researchers developed the concept of "influentials" who are early adopters that can influence behavior change.
The document summarizes the rise of social media and its impact on organizations. It discusses 8 drivers that fueled the social media revolution including the ubiquity of reporting tools, social software connecting people and data, and the power of networked people. It recommends that organizations recognize the consumer decides relevance, don't shout but listen and have conversations, and learn to monitor and participate in social media conversations.
This document discusses creativity and the creative process. It explores why many humans are not naturally creative and how creativity can be learned and developed. The document examines differences between left brain and right brain thinking and how to combine both logical and intuitive thought. Several techniques for promoting creativity are presented, including reformulating problems and breaking rules. The document concludes with examples of applying brainstorming and the creative process to develop solutions for case studies and advertising campaigns.
4. Doelgroep “ De doelgroep bepaalt de spelregels”. Bij het ontwerpen van websites is het belangrijk (het belangrijkste?) om te vertrekken vanuit de gebruiker. Hoe bepaal je de doelgroep?
5. Doelgroep Stel de juiste vragen Wie is de toekomstige bezoeker van de website? Bijv. potentiële klant bestaande klant werknemer sollicitant student sporter jongere ... Beschrijf de doelgroep: Wie is het? Wat komt hij/zij doen?