Sweden’s professionals go places with LinkedIn Confident, ambitious and engaged with the world, LinkedIn’s members in Sweden are focused on making a difference in their lives and careers – and they trust the insight our platform provides to help them do it. LinkedIn’s Swedish audience is mature, educated and affluent. 73% are aged 35 or over, 78% hold a university degree and 83% earn more than 300,000 SEK. Two out of five already hold manager-level positions, and as a group they are 65% more likely to see themselves as leaders. Unsurprisingly, this high-flying audience are frequent business travellers ‒ 40% made five international business trips in the past 12 months. Our Swedish members don’t just take the lead in terms of their careers: 84% consider themselves early adopters and 89% view themselves as socially responsible. They value LinkedIn as a guide for both personal and business decisions, with 90% saying they trust the information they receive on our platform, 49% saying LinkedIn helps them drive business results, and one in three using our network to research their business decisions.

1. …villvaraförstmed
densenaste
tekniken
LINKEDINS MÅLGRUPP I
UNGA
50%
iåldern25–35
78 %
har en eller flera
universitetsexamina
BILDADE
83%
tjänar merän
300 000 kromåret
HAR GOD EKONOMI
2AV5
EN TREDJEDEL
2AV5
har en
ledarroll
FRÄMSTA FÖRETAG BLAND SVENSKA MEDLEMMAR:
LINKEDINS SVENSKA MEDLEMMAR…
ENGAGEMANG
AFFÄRSRESANDE
litar på
information
från LinkedIn
84% 65%
90%
…är hellre ledare
än följare
&
63% 49%
tyckeratt
LinkedInhjälper
dematthantera
möjligheter.
Mer än
avLinkedIns svenska medlemmar
användersociala nätverk för att fatta klokare affärsbeslut.
tyckerattLinkedIn
hjälperdemattnå
resultatvia
affärskontakter.
har gjort minst 5
internationella
affärsresor under
det senaste året.
1AV3
…ochmerän
hartillbringatflerän
15nätterpåhotell
isittarbete.
Källa - LinkedIn medlemsdata Sverige Juni 2013