This document discusses the definition and key concepts of social media and Web 2.0. It outlines Tim O'Reilly's seven principles of Web 2.0, which focus on harnessing collective intelligence and user-generated content to create rich user experiences. The document also references other important concepts for social media like participation, openness, conversation, community, connectivity and networks.

1. Hvad er sociale medier?
Digitale medier og netmedieret kommunikation i undervisningen
Center for It og Læring
Christian Dalsgaard og Christian Winther Bech

6. web 2.0
‣ konference - 2004
‣ overlevelsesparameter efter dot.com-crashet i 2001
‣ O'Reilly: What Is Web 2.0:
‣ http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/
what-is-web-20.html
‣ http://en.wikipedia.org/wiki/Web_2.0

7. Kritik
‣ Troværdighed
‣ John Seigenthaler/Brian Chase-sagen
‣ Forretningsmodel
‣ Tim Berners-Lee
‣ konceptuel
‣ teknologisk
‣ “The “2.0-ness” is not something new, but rather a fuller realization of the true
potential of the web platform”

8. O’Reillys syv principper
1.The Web as Platform
2.Harnessing Collective Intelligence
3.Data is the Next Intel Inside
4.End of Software Release Cycle
5.Lightweight Programming Models
6.Software Above the Level of a Single Device
7.Rich User Experiences

9. O’Reilly - eksempler

10. https://www.edumedia.dk/#?
David Hirsch PageType=Asset&ID=739

11. Tags

12. compact definition? [O’Reilly]
I said I'm not fond of definitions, but I woke up this morning with
the start of one in my head: Web 2.0 is the network as platform,
spanning all connected devices; Web 2.0 applications are those
that make the most of the intrinsic advantages of that platform:
delivering software as a continually-updated service that gets better
the more people use it, consuming and remixing data from multiple
sources, including individual users, while providing their own data
and services in a form that allows remixing by others, creating
network effects through an "architecture of participation," and
going beyond the page metaphor of Web 1.0 to deliver rich user
experiences.http://radar.oreilly.com/archives/2005/10/
web_20_compact_definition.html
http://www.youtube.com/watch?v=3zJqihkLcGc

13. RSS
‣ Really Simple Syndication
‣ Rich Site Summary

14. Cluetrain Manifesto, 1999
http://www.cluetrain.com/book/95-theses.html
# Markets are conversations.
# Markets consist of human beings, not demographic
sectors.
# Conversations among human beings sound human. They
are conducted in a human voice.
# Whether delivering information, opinions, perspectives,
dissenting arguments or humorous asides, the human
voice is typically open, natural, uncontrived.
# People recognize each other as such from the sound of
this voice.
# The Internet is enabling conversations among human
beings that were simply not possible in the era of mass
media

15. long tail Chris Anderson, Wired, 2004

16. Negativ definition: Hvad er Web 2.0 ikke

17. Negativ definition: Hvad er Web 2.0 ikke

18. Arto år 2000

19. Arto år 2010

20. Yahoo 1999

21. Google 1999

22. mahalo.com

24. Nøglebegreber - brugeren
• Deltagelse
• Åbenhed
• Samtale
• Fællesskab
• Connected
• Netværk