The document discusses the benefits of creating a band website, including promoting tours and dates, creating an online following, selling merchandise, and establishing an online presence that is not dependent on social media platforms. It emphasizes using search engine optimization to drive traffic to the site and allowing fans to contact the band. The document then provides tips for making an interactive and attention-grabbing website, such as taking many photos for videos and ensuring the site is useful and easy to navigate for first-time visitors. It recommends using the website builder Wix and analyzes Lana Del Rey's website as a representative example.

1. B E T H A L L E N

2. THE BENEFITS
• Advertises the band and gain popularity
• Promotes tours and tour dates
• Create a online following
• Can create a online shop and sell what you like for how
much you like.
• It is one place where people can find your music
• You can advertise social media pages
• Build a coherent brand and image
• Create individuality for the band (Facebook and Twitter
pages will look the same)
• Looks professional
• Cant rely on social media platforms, the come and go so
they can disappear because popularity and demand for
them is reduced, you can always rely on the internet.
• You can gain friends by using the powers of search engine
optimisation. ( you can make sure if someone searches a
specific topic your band website shows up).
• Allows fans to get in contact, creates more of a buzz
because your giving fans what the want.
• You are investing in yourself, the money doesn’t go to
Facebook or Twitter.

3. MAKING OUR
OWN
WEBSITE
• Our band page should be interactive and grab peoples
attention as soon as the click on it.
• Also should take a lot of photos when shooting a
video, this will add to the website and make it become
more alive and seem more welcoming.
• Go further than what’s asked.
• Address the audience, so who are we aiming at and
why? Why will they be interested?
• Should be useful to people visiting the band site for
the first time, should be able to fins out what they
want.
• Not too detail heavy on the first page, should be easy
to find the way round the site.
• Have detail but don’t overload.
• If your saying the band is from a hometown (e.g.
Chesterfield) make sure you stay original.

4. WIX.COM
• The website we will be using is called wix, it’s a
website that will give us a lot of help in producing
the best quality site that we can.

5. LANA DEL REY
• We looked at Lana Del Rey’s
website and how it represents
her as a artist. By the website
home page we can see that
she is represented as quite a
country girl and a ‘Classic’
artist with olden day
attributes. In the top
righthand corner we can see
she has many different social
media websites linking to her
page and also she has Spotify
linking to the page as well
with the follow button so its
making it easy for people to
find her music on Spotify.