The website uses a pink color scheme and sans-serif fonts to create a clean, modern look. Navigation bars at the top provide links to the band's blog, tour dates, merchandise, and other pages. Images include the new album, concert photos, and merchandise. The website was created on the social media site Tumblr, known for fan cultures, making it a good platform for the band to engage their audience.
2. Website layout
• The website contains a blog style home page featuring numerous
posts that can be scrolled through.
• Navigation bars are placed at the top of the home page directly
below the bands name.
• A pink border surrounds the whole website.
• The website was created using a social media site “Tumblr” which
is very well known for fan culture making it the perfect place to
launch a bands site.
3. Font
• A bold sans serif font is used for the bands
websites title this is the same font used in the
cover for the bands album showing a uniform
house style.
• Some fonts incorporate italics in order to help
them to stand out and appear more visually
dynamic and interesting whilst still
maintaining a sense of simplicity.
• More simplistic sans serif font is used in the
text links on the website giving the website a
modern and easy to read appearance this is
also aided by the fact that all of the text on
the website is presented in all caps giving the
text a striking appearance.
• General text is white, sans serif and uses
standard capitalisation due to the fact that it is
not necessary for this text to be overly eye-
catching.
4. Colour scheme
• The website has a black background with a
pink border around the outer edges.
• Pastel pink is used in text outlines in order to
tie the websites layout together and give it a
more uniform appearance as well as to help
the text to stand out.
• The pink is the same colour used in on the
bands album artwork for “Blush” this shows
them conforming to a house style.
• This light pastel shade of pink is currently on
trend and is known as “Millenial pink” the tones
name is linked to the fact that as a generation
we are using more and more pink in design
and researchers believe this to be attributed to
the fact that our generation is removing the
negative attributes of femininity and therefore
removing the negative connotations of pink as
a result of the feminist movement.
Colour pink used in website.
5. Images
• The websites home page features
images of the bands new digipak
as well as a link to their new music
video on youtube.
• Images of merchandise are
accompanied by links to the
merchandise store.
• Back stage images from the band
can also be found on the websites
home page.
• The band also posts it’s tour
lineup poster onto the sites
homepage.
7. Links
• External links can be found in
the social media bar which is
placed at the top of both the
website and mobile site
making it easy to find.
• Internal links can be found
directly above the external
links and direct the viewer to a
tour section, merchandise site
and ask page.
• All internal links have a light
pink box around them.
8. Home page External links to social
media sites Facebook,
Twitter, Instagram and
Youtube.
Internal links to tour dates,
merchandise store
and ask page.
Name of
bands new
album.
Name of
band.
16. Mode of address
• The main mode of address
featured on the website is an
imperative command as
illustrated through the pop up
messages from Tumblr to “get
the Tumblr app”.
• The band also addresses the
audience in the first person as
seen in it’s blog posts.
