Design ideas for website
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The document outlines design ideas for a website to promote a new album. It will use the same fonts and similar light, girly colors as the album packaging in order to link the two and appeal to the target audience. The website will take inspiration from Taylor Swift's site in featuring the album cover, tour information, photos and a behind-the-scenes video on the homepage. A flat plan shows a rough idea of the front page layout.
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Evaluation task 1 website
For their website, the student used a basic layout with monochromatic colors and bold fonts to draw attention. They included a background image combining natural and technological elements to represent their music. On the homepage, the artist is positioned off-center to seem relaxed. Throughout the site, the same font and color scheme create consistency while hints of color draw attention to content. Tour dates are easy to scan and purchase tickets from. Pages include related images and links to promote the artist's products and personal image in line with their genre.
Comparison of existing promotions
The promotional poster for Rihanna's "Loud" album and the poster being analyzed both use the same font as the album itself to connect the poster to the eventual CD release. Both posters feature vibrant colors and images of the artists to draw attention. Key details like release dates and quotes promoting the music help build excitement and present the album as something audiences shouldn't miss. Conventions like record labels, multiple discs, and fonts associated with the dance music genre are included in the analyzed poster to position the new artist and music similarly to established acts in the genre.
Digipak analysis comparison
The document compares the digipak for the artist Stellato Star to the digipaks of other pop artists like Justin Bieber and Rihanna. It finds similarities in themes of the album art focusing on images of the artist. The color schemes and layouts are also compared, noting similarities like prominent placement of the artist name and tracklist. The comparisons are meant to determine if the Stellato Star digipak follows conventions of the genre.
Website Analysis
The website homepage introduces new artist Stellato clearly with her name in the centre. When users enter the site, Stellato's face and name are prominently displayed to help audiences remember her. Throughout the site, a consistent dark background with white text and the Raleway font are used. A lightbox popup encourages subscribers for updates. Social media links are prominently placed. The music page allows pre-ordering of the debut single and features the album. Photos show different sides of Stellato. The tour dates page publicizes an upcoming tour. Consistent themes and imagery aim to create synergy across the artist's online and physical media products.
Digi pak indie solo research.pptx new
Ellie Goulding uses manipulated photos and unusual colors in her album covers that are edgy and original. Her fonts are fairly consistent and thin. She tends to look away from the camera, coming across as mysterious. On the backs, she focuses only on the track list without photos. Her CD designs are simplistic, keeping the text clear to appeal to a wide audience range. Eliza Doolittle uses vibrant colors and a childish font to appeal to younger audiences, while the group is heading toward a more indie style for an older audience.
Website research new
The document summarizes research done on the websites of artists Lana Del Rey and Ellie Goulding. Key points liked from Lana Del Rey's site include the music video autoplaying on the homepage, grid layout resembling Instagram, use of images over text, and color scheme. Elements liked from Ellie Goulding's site are the centered artist image as background, album gallery page layout, and mix of image sizes. Overall, the research found simple, visually focused designs with consistent color schemes and prominent central text to be most effective across both artist sites.
John Boundy Ancillary Task
The document discusses how various musical artists, including The 1975, Ed Sheeran, and Passenger, employ consistent conventions in the visual design of their album packaging and promotional materials like tour posters. This helps develop a clear, recognizable identity and brand. Common techniques mentioned include using consistent color schemes, fonts, and imagery that tie the different materials together and convey the tone and style of the artist. Simplistic, retro-inspired designs are often employed to match the intended aesthetics and target audiences.
Digipak analysis – david geutta
The digipak design for David Guetta's 2009 album "One Love" reflects his EDM genre through its use of black, white, and pink colors along with typography, images, and Guetta's casual appearance. The messy, childlike design is meant to portray Guetta as laidback and fun, appealing to younger audiences. Key elements of the design include a close-up photo of Guetta on the front wearing sunglasses, handwritten text for the album title in purple, and a graffiti-style design carried over from the CD to the back cover.
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Evaluation task 1 website
For their website, the student used a basic layout with monochromatic colors and bold fonts to draw attention. They included a background image combining natural and technological elements to represent their music. On the homepage, the artist is positioned off-center to seem relaxed. Throughout the site, the same font and color scheme create consistency while hints of color draw attention to content. Tour dates are easy to scan and purchase tickets from. Pages include related images and links to promote the artist's products and personal image in line with their genre.
Comparison of existing promotions
The promotional poster for Rihanna's "Loud" album and the poster being analyzed both use the same font as the album itself to connect the poster to the eventual CD release. Both posters feature vibrant colors and images of the artists to draw attention. Key details like release dates and quotes promoting the music help build excitement and present the album as something audiences shouldn't miss. Conventions like record labels, multiple discs, and fonts associated with the dance music genre are included in the analyzed poster to position the new artist and music similarly to established acts in the genre.
Digipak analysis comparison
The document compares the digipak for the artist Stellato Star to the digipaks of other pop artists like Justin Bieber and Rihanna. It finds similarities in themes of the album art focusing on images of the artist. The color schemes and layouts are also compared, noting similarities like prominent placement of the artist name and tracklist. The comparisons are meant to determine if the Stellato Star digipak follows conventions of the genre.
Website Analysis
The website homepage introduces new artist Stellato clearly with her name in the centre. When users enter the site, Stellato's face and name are prominently displayed to help audiences remember her. Throughout the site, a consistent dark background with white text and the Raleway font are used. A lightbox popup encourages subscribers for updates. Social media links are prominently placed. The music page allows pre-ordering of the debut single and features the album. Photos show different sides of Stellato. The tour dates page publicizes an upcoming tour. Consistent themes and imagery aim to create synergy across the artist's online and physical media products.
Digi pak indie solo research.pptx new
Ellie Goulding uses manipulated photos and unusual colors in her album covers that are edgy and original. Her fonts are fairly consistent and thin. She tends to look away from the camera, coming across as mysterious. On the backs, she focuses only on the track list without photos. Her CD designs are simplistic, keeping the text clear to appeal to a wide audience range. Eliza Doolittle uses vibrant colors and a childish font to appeal to younger audiences, while the group is heading toward a more indie style for an older audience.
Website research new
The document summarizes research done on the websites of artists Lana Del Rey and Ellie Goulding. Key points liked from Lana Del Rey's site include the music video autoplaying on the homepage, grid layout resembling Instagram, use of images over text, and color scheme. Elements liked from Ellie Goulding's site are the centered artist image as background, album gallery page layout, and mix of image sizes. Overall, the research found simple, visually focused designs with consistent color schemes and prominent central text to be most effective across both artist sites.
John Boundy Ancillary Task
The document discusses how various musical artists, including The 1975, Ed Sheeran, and Passenger, employ consistent conventions in the visual design of their album packaging and promotional materials like tour posters. This helps develop a clear, recognizable identity and brand. Common techniques mentioned include using consistent color schemes, fonts, and imagery that tie the different materials together and convey the tone and style of the artist. Simplistic, retro-inspired designs are often employed to match the intended aesthetics and target audiences.
Digipak analysis – david geutta
The digipak design for David Guetta's 2009 album "One Love" reflects his EDM genre through its use of black, white, and pink colors along with typography, images, and Guetta's casual appearance. The messy, childlike design is meant to portray Guetta as laidback and fun, appealing to younger audiences. Key elements of the design include a close-up photo of Guetta on the front wearing sunglasses, handwritten text for the album title in purple, and a graffiti-style design carried over from the CD to the back cover.
Magazine advert planning
The document discusses the purpose and conventions of magazine advertisements for music. It explains that magazine ads are meant to promote artists, sell their music, and attract audiences. They need to be eye-catching. Conventionally, music magazine ads include the artist's name, album/song title, release date, related artwork or image of the artist, relevant font style and colors, record label logo, reviews, purchase information, brief album details, and links to the artist's website or social media. Stating this key information allows audiences to identify and purchase the promoted music.
Digipack
Digi packs are cardboard packaging with an inner plastic holder for a CD. The front displays aspects of the artist and teases the album's portrayal. The imagery relates to the album's lyrics and themes. Although CDs are declining, true fans will buy digipacks as a show of loyalty to the artist.
Digipack for Media
Digi packs are cardboard packaging with an inner plastic holder for a CD. The front displays aspects of the artist and teases the album's portrayal. The imagery relates to the album's lyrics and themes. Although CDs are declining, true fans purchase digipacks as a show of loyalty to the artist.
Muic video compostions and layout [autosaved] 2
The document summarizes the compositions and layouts of several music videos and album packaging designs. It describes how Charlie Puth sits alone on a bed in the center of the "Attention" music video to reflect the song's lyrics. It also notes that Shawn Mendes and his friends walk toward something big in the split-thirds composition of the "Something Big" music video. Additionally, it outlines how Ed Sheeran is featured in orange in the center of the magazine advert for his album "+" to match the album cover design.
Ancillary Task Research - Tara Rendell
The document discusses the album packaging and websites of three musical artists: The Last Shadow Puppets, Hozier, and Lana Del Rey. For each artist, it analyzes design elements like colors, fonts, images and layouts used in their album digipacks and websites. It notes similarities and conventions that help engage audiences and show synergy across the different media. Key elements like dominant colors, fonts, and types of photos are consistently used to clearly link the album and website identities for each artist.
Evaluation Question 2
The document discusses the design elements of a music video, magazine advertisement, and digi-pak that were created to promote a soul music album. The music video uses a narrative set in London to reflect the lyrics and engage the target female audience. Both the advertisement and digi-pak use a consistent color scheme of dark tones with silver and gold accents to tie the projects together and capture attention. Design conventions like the artist name, track list, and barcode are included across formats.
Digipak
This document analyzes the digipak for indie band Alt J's album "An Awesome Wave". The front cover features abstract artwork inspired by the Ganges river without any text, intending to focus attention on the music rather than the band's image. The CD and back cover have a plain white and color scheme to simply promote the song titles. This design reinforces Alt J's goal of drawing attention to the songs rather than themselves. The document concludes this digipak inspires focusing on the music over the band through unusual artwork and simple promotional design.
Question 1
Our inspiration for the album cover came from Katy Perry's album Prism. We used images and templates similar to hers to appeal to our target audience of similar ages and genders. Our cover features the artist in the center using rule of thirds, with a colorful background and bold typography like Perry's cover. We diverged by using a white background instead of green screen to keep it simpler. The inside uses a long shot of the artist like Rihanna's Loud to draw viewers in and represent the artist for fans to enjoy.
Digipak Analysis Daisy
The document discusses the creative decisions behind the album cover design for an indie band. It was decided to use an image of a girl rather than the band to show their focus is on the music. The image depicts the girl on a journey to represent the experience of listening to the band's music. The layout places the image and tracklist on a wall to give it a personal feel that will appeal to indie audiences. Red was selected as the dominant color to link all the band's materials and convey their passion for music. The font choices are bold to emphasize the importance of the music and resemble handwriting to evoke the live music experience.
Ancillary research - Jamie Tate
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
Ancillary prod research
The document discusses design elements of Nicki Minaj's "Starships" album cover that the author wants to emulate for their own artist's album cover. These include having few characters beyond the artist and album name to avoid overload; a simplistic, monochromatic background with a mid-shot of the artist as the focus; and a bold, simple font for the artist's name that allows for immediate recognition.
Ancillary Research
The document discusses research conducted on indie artists' websites and album covers in order to inform the marketing of an artist named Cerys. It examines several indie bands' online presence and physical media to understand conventions of the genre. Key findings include the importance of consistency across websites and album covers to build an artist's recognizable identity and the use of websites to share news, music and tour dates to engage fans.
Ancillary research
The document discusses conventions for indie artist websites and album covers, analyzing examples from The Black Keys, Gotye, Regina Spektor, and MGMT. It finds that simple, vintage-inspired designs with easy navigation and links to social media are effective. The analyzed artists create distinct images through colors, fonts, and filters that reference both the indie genre and each artist's brand. The document concludes that applying grainy filters, vintage colors, and consistency between the website and album cover can help communicate the intended serious, female indie image for the student's own artist.
Digipak analysis – Washed Out
The document analyzes the digipak design for Washed Out's 2009 album "Life of Leisure". It summarizes that the front cover features a pink-filtered image of a woman at the beach to represent the chillwave genre and summer theme. The back cover uses the same woman cropped to show her back, relating to the album and artist name. The CD design maintains the washed-out pink filter style with two women at the beach to appeal to both male and female audiences. Overall, the simple but literal design effectively conveys the beach/leisure themes of the artist and music.
Task 2
The document discusses the creation of a star image for a DJ named Strio through various marketing materials including an album cover, website, and music video. These materials were designed based on conventions of similar EDM artists like Knife Party, Pendulum, and Feed Me. The album cover features a small image of the artist with neon colors and a parental advisory sticker. The website and video continue the color scheme and feature images of the artist performing live. Social media is also used to engage fans and build the star image across online and real-world platforms. The combination of these materials works to brand the artist and attract an audience in both the physical and online worlds.
Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Digipak planning
A digipak is a paperboard or cardstock packaging for CDs or DVDs that typically contains one or more plastic trays for the disc. Digipaks fold into a protective case and come in various panel configurations. They contain visual elements like the artist name, album title and images related to the music. Conventionally, the front cover prominently displays this information to draw in customers, while the inside and back provide additional context like track listings and lyrics. Digipaks benefit artists by promoting their work, emphasizing their message, and reinforcing their brand identity.
Ancillary
The document discusses analyzing various artists' branding across different mediums such as music videos, websites, and album covers. It examines several indie artists, including Haim, Nina Nesbitt, The Neighbourhood, and Bat for Lashes. For each, it analyzes how their website and album covers relate to each other and portray the artist's image, noting things like consistent themes, colors, and styles. It stresses that creating synergy between an artist's various products through a consistent theme makes it easier for audiences to recognize their brand.
Album cover research and analysis
This document analyzes and summarizes an album cover for Vance Joy's "God Loves You When You're Dancing" album. It notes that Vance Joy is an indie/alternative rock singer, so the album cover features a vintage, old look to suit the indie music genre. Specifically, it uses textures like scratches to look worn and old. The colors also have a light, sepia tone to further enhance the vintage aesthetic. These design choices were meant to match both the indie music style and attract indie/rock music fans.
Poster powerpoint
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Finally, additional photos, text, and ratings were included to provide more information and make the poster appealing to its target audience.
Evaluation Question 2- Sam Carter
The document discusses the effectiveness of combining a music artist's main product (music video) with ancillary tasks like branding, album design, and website. It analyzes how each ancillary element appeals to the target audience of 16-19 year olds, complies with pop music conventions, and links back to the music video's theme of a relationship breakup. While most elements succeeded in their goals, some like the logo and website colors could better appeal to both male and female genders. Overall continuity was achieved across products but font changes on the album back cover disrupted this.
Media Evaluation Question 2
The combination of the main product (music video) and ancillary tasks (website, album, etc.) effectively conveyed the artist's brand concept. Multiple elements tied back to the theme of a relationship breakup seen in the music video. Shots of the artist's face built her star image across all products. Color and font choices aimed to appeal to the target teenage audience while maintaining continuity. However, some elements like the logo did not fully align to the pop genre brand. Overall, the ancillary pieces complemented and expanded upon the music video's narrative.
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Magazine advert planning
The document discusses the purpose and conventions of magazine advertisements for music. It explains that magazine ads are meant to promote artists, sell their music, and attract audiences. They need to be eye-catching. Conventionally, music magazine ads include the artist's name, album/song title, release date, related artwork or image of the artist, relevant font style and colors, record label logo, reviews, purchase information, brief album details, and links to the artist's website or social media. Stating this key information allows audiences to identify and purchase the promoted music.
Digipack
Digi packs are cardboard packaging with an inner plastic holder for a CD. The front displays aspects of the artist and teases the album's portrayal. The imagery relates to the album's lyrics and themes. Although CDs are declining, true fans will buy digipacks as a show of loyalty to the artist.
Digipack for Media
Digi packs are cardboard packaging with an inner plastic holder for a CD. The front displays aspects of the artist and teases the album's portrayal. The imagery relates to the album's lyrics and themes. Although CDs are declining, true fans purchase digipacks as a show of loyalty to the artist.
Muic video compostions and layout [autosaved] 2
The document summarizes the compositions and layouts of several music videos and album packaging designs. It describes how Charlie Puth sits alone on a bed in the center of the "Attention" music video to reflect the song's lyrics. It also notes that Shawn Mendes and his friends walk toward something big in the split-thirds composition of the "Something Big" music video. Additionally, it outlines how Ed Sheeran is featured in orange in the center of the magazine advert for his album "+" to match the album cover design.
Ancillary Task Research - Tara Rendell
The document discusses the album packaging and websites of three musical artists: The Last Shadow Puppets, Hozier, and Lana Del Rey. For each artist, it analyzes design elements like colors, fonts, images and layouts used in their album digipacks and websites. It notes similarities and conventions that help engage audiences and show synergy across the different media. Key elements like dominant colors, fonts, and types of photos are consistently used to clearly link the album and website identities for each artist.
Evaluation Question 2
The document discusses the design elements of a music video, magazine advertisement, and digi-pak that were created to promote a soul music album. The music video uses a narrative set in London to reflect the lyrics and engage the target female audience. Both the advertisement and digi-pak use a consistent color scheme of dark tones with silver and gold accents to tie the projects together and capture attention. Design conventions like the artist name, track list, and barcode are included across formats.
Digipak
This document analyzes the digipak for indie band Alt J's album "An Awesome Wave". The front cover features abstract artwork inspired by the Ganges river without any text, intending to focus attention on the music rather than the band's image. The CD and back cover have a plain white and color scheme to simply promote the song titles. This design reinforces Alt J's goal of drawing attention to the songs rather than themselves. The document concludes this digipak inspires focusing on the music over the band through unusual artwork and simple promotional design.
Question 1
Our inspiration for the album cover came from Katy Perry's album Prism. We used images and templates similar to hers to appeal to our target audience of similar ages and genders. Our cover features the artist in the center using rule of thirds, with a colorful background and bold typography like Perry's cover. We diverged by using a white background instead of green screen to keep it simpler. The inside uses a long shot of the artist like Rihanna's Loud to draw viewers in and represent the artist for fans to enjoy.
Digipak Analysis Daisy
The document discusses the creative decisions behind the album cover design for an indie band. It was decided to use an image of a girl rather than the band to show their focus is on the music. The image depicts the girl on a journey to represent the experience of listening to the band's music. The layout places the image and tracklist on a wall to give it a personal feel that will appeal to indie audiences. Red was selected as the dominant color to link all the band's materials and convey their passion for music. The font choices are bold to emphasize the importance of the music and resemble handwriting to evoke the live music experience.
Ancillary research - Jamie Tate
This document discusses how artists create synergy between different media to promote their brand. It analyzes several bands' album covers, music videos, and websites to see how they maintain a consistent style and atmosphere. Radiohead, for example, uses a cold, abstract aesthetic across their "OK Computer" album art and website. The Arctic Monkeys maintain a simple black-and-white style in their "AM" album art, music videos, and website. Creating this synergy helps artists establish a recognizable image and brand themselves consistently across different media.
Ancillary prod research
The document discusses design elements of Nicki Minaj's "Starships" album cover that the author wants to emulate for their own artist's album cover. These include having few characters beyond the artist and album name to avoid overload; a simplistic, monochromatic background with a mid-shot of the artist as the focus; and a bold, simple font for the artist's name that allows for immediate recognition.
Ancillary Research
The document discusses research conducted on indie artists' websites and album covers in order to inform the marketing of an artist named Cerys. It examines several indie bands' online presence and physical media to understand conventions of the genre. Key findings include the importance of consistency across websites and album covers to build an artist's recognizable identity and the use of websites to share news, music and tour dates to engage fans.
Ancillary research
The document discusses conventions for indie artist websites and album covers, analyzing examples from The Black Keys, Gotye, Regina Spektor, and MGMT. It finds that simple, vintage-inspired designs with easy navigation and links to social media are effective. The analyzed artists create distinct images through colors, fonts, and filters that reference both the indie genre and each artist's brand. The document concludes that applying grainy filters, vintage colors, and consistency between the website and album cover can help communicate the intended serious, female indie image for the student's own artist.
Digipak analysis – Washed Out
The document analyzes the digipak design for Washed Out's 2009 album "Life of Leisure". It summarizes that the front cover features a pink-filtered image of a woman at the beach to represent the chillwave genre and summer theme. The back cover uses the same woman cropped to show her back, relating to the album and artist name. The CD design maintains the washed-out pink filter style with two women at the beach to appeal to both male and female audiences. Overall, the simple but literal design effectively conveys the beach/leisure themes of the artist and music.
Task 2
The document discusses the creation of a star image for a DJ named Strio through various marketing materials including an album cover, website, and music video. These materials were designed based on conventions of similar EDM artists like Knife Party, Pendulum, and Feed Me. The album cover features a small image of the artist with neon colors and a parental advisory sticker. The website and video continue the color scheme and feature images of the artist performing live. Social media is also used to engage fans and build the star image across online and real-world platforms. The combination of these materials works to brand the artist and attract an audience in both the physical and online worlds.
Analysis of music advert
This advertisement for a pop artist's album uses bold imagery, styling, and positioning to promote the artist's brand and appeal to fans. The artist is heavily made up and airbrushed, positioned intimately with the audience as a confident and attractive performer. Popular songs from the album are highlighted using the album's color scheme. Key information stands out clearly to allow audiences to easily identify the artist, album name, record label, and other important details to encourage sales.
Digipak planning
A digipak is a paperboard or cardstock packaging for CDs or DVDs that typically contains one or more plastic trays for the disc. Digipaks fold into a protective case and come in various panel configurations. They contain visual elements like the artist name, album title and images related to the music. Conventionally, the front cover prominently displays this information to draw in customers, while the inside and back provide additional context like track listings and lyrics. Digipaks benefit artists by promoting their work, emphasizing their message, and reinforcing their brand identity.
Ancillary
The document discusses analyzing various artists' branding across different mediums such as music videos, websites, and album covers. It examines several indie artists, including Haim, Nina Nesbitt, The Neighbourhood, and Bat for Lashes. For each, it analyzes how their website and album covers relate to each other and portray the artist's image, noting things like consistent themes, colors, and styles. It stresses that creating synergy between an artist's various products through a consistent theme makes it easier for audiences to recognize their brand.
Album cover research and analysis
This document analyzes and summarizes an album cover for Vance Joy's "God Loves You When You're Dancing" album. It notes that Vance Joy is an indie/alternative rock singer, so the album cover features a vintage, old look to suit the indie music genre. Specifically, it uses textures like scratches to look worn and old. The colors also have a light, sepia tone to further enhance the vintage aesthetic. These design choices were meant to match both the indie music style and attract indie/rock music fans.
Poster powerpoint
This document discusses the design process for a promotional poster for a new artist's album. The initial photo was selected to highlight the artist's sophisticated style. A red bar was added to draw the eye and make space for other elements. The iconic logo was positioned in the middle to identify the artist. Finally, additional photos, text, and ratings were included to provide more information and make the poster appealing to its target audience.
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Similar to Design ideas for website
Evaluation Question 2- Sam Carter
The document discusses the effectiveness of combining a music artist's main product (music video) with ancillary tasks like branding, album design, and website. It analyzes how each ancillary element appeals to the target audience of 16-19 year olds, complies with pop music conventions, and links back to the music video's theme of a relationship breakup. While most elements succeeded in their goals, some like the logo and website colors could better appeal to both male and female genders. Overall continuity was achieved across products but font changes on the album back cover disrupted this.
Media Evaluation Question 2
The combination of the main product (music video) and ancillary tasks (website, album, etc.) effectively conveyed the artist's brand concept. Multiple elements tied back to the theme of a relationship breakup seen in the music video. Shots of the artist's face built her star image across all products. Color and font choices aimed to appeal to the target teenage audience while maintaining continuity. However, some elements like the logo did not fully align to the pop genre brand. Overall, the ancillary pieces complemented and expanded upon the music video's narrative.
Media Evaluation Question 2
The combination of the main product (music video) and ancillary tasks (website, album, etc.) effectively conveyed the artist's brand concept. Multiple elements tied back to the theme of a relationship breakup seen in the music video. Photos of the artist throughout built her public image and increased recognition. While some elements like font and color carried through, others like the back cover tracks had to change for clarity. Overall, the ancillary pieces complemented the music video and helped promote the artist to their target demographic.
Media Eevaluation Task 1
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
Media Evaluation task 1 - PP
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
2 analysis of foxes
The document discusses how brand identity is created across an artist's album cover, website, and music video. Pale pink and white colors are used on the album cover and website to create consistency. A sans-serif font is also used on both to appeal to a young target audience. Revealing images of the artist are featured prominently on all materials to draw attention and create an attractive image. As the video progresses, white backgrounds fill with color, mirroring how the website animates, maintaining visual coherence across platforms. Camerawork keeps the artist as the focal point, reinforcing her importance as the consistent central figure throughout the brand identity.
Branding
The document discusses branding strategies used by various artists including Pixie Lott, Tyler the Creator, and AC/DC. It notes that each artist has a consistent and unique style with their font, colors, and album covers that helps audiences recognize and remember them. The document then considers how looking at different artists in various music styles can influence planning the branding of one's own music group, such as with logos, colors, target audiences. It provides examples of fonts and colors considered for a music group's branding, with the goal of presenting a narrative of heartbreak to audiences.
Digital Outline and Ancillary Rough drafts
The poster for an R&B artist's concert provides key information such as the artist's name, date of the concert, and sponsors. A sans-serif font is used as it is more readable. The website selling tickets and social media links allow fans to purchase tickets and continue the conversation about the artist. Symbolic elements on the poster and website, such as roses, a model's hat and earring, and background colors, aim to convey the romantic and emotional nature of the artist's brand to attract the target audience.
Ancillary Task - Lauren
The document analyzes how artists use album covers and posters to appeal to audiences and promote their music careers through consistent branding elements. It studies several artists, such as Ed Sheeran, Nicki Minaj, Paloma Faith, Rita Ora, and Miley Cyrus, comparing similarities in how they use color schemes, imagery of the artist, and references to album names and tours to link the visuals. The conclusion states that keeping branding elements consistent across albums and posters helps audiences recognize the artist's synergy and further promotes both the music and concerts.
Textual analysis website 1
This website uses minimalist design with a crimson and magnolia color scheme. The homepage features the album cover and options to listen or learn more about the artist. Navigation links allow access to music videos, tour dates, merchandise, and news. Images and videos throughout make the site engaging. A cursive font reflects the handwritten album title and personal nature of the record.
Question 1
The document discusses conventions used in R&B music videos and how the student's music video product for their artist Faderera both challenges and conforms to some of these conventions. It provides examples of conventions from other artists' music videos such as the use of mid-shots, location shots, slow motion, jump cuts, and lighting. The student explains how their video features some of these techniques while also challenging conventions through certain shots and their artist's costumes. The document also discusses conventions in R&B album artwork and websites, and how Faderera's products compare. It analyzes how Faderera represents social groups by challenging stereotypes of women while conforming to representations of ethnicity.
Question 1
The document discusses conventions used in R&B music videos and how the student's music video for their artist Faderera both challenges and conforms to some of these conventions. It provides examples of conventions like close-up shots, lighting, costumes, and location shots seen in other R&B videos and compares them to techniques used in the student's video. The student also discusses how Faderera's image and music represents social groups by challenging stereotypes of women while conforming to representations of ethnicity commonly seen in R&B artists.
Question 1
The document discusses conventions used in R&B music videos and how the student's music video for their artist Faderera both challenges and conforms to some of these conventions. It provides examples of conventions like close-up shots, lighting, costumes, and location shots seen in other R&B videos and compares them to techniques used in the student's video. The student also discusses how Faderera's image and music represents social groups by challenging stereotypes of women while conforming to representations of ethnicity commonly seen in R&B artists.
Digipak analysis
The document discusses the album artwork designs of several artists including Justin Bieber, Rihanna, Ariana Grande, and Taylor Swift. It analyzes design elements like colors, fonts, images, and positioning of the artists to understand how each conveys themes and messages about the albums. Key aspects mentioned include Justin Bieber linking his album to his fans through colors and imagery, Rihanna establishing a consistent house style with red tones, and Taylor Swift using news articles and split images to tell her story and create mystery. The document provides inspiration for establishing similar visual identities and relationships with audiences through album design.
Anclilary products
The document discusses conventions of magazine advertisements and album covers. It then analyzes two example album covers. For the first cover, it summarizes that the artist's name and album title are in large font to stand out, a long shot image of the artist is used to make them the focus, and red and white colors connote energy and quality. For the second cover, it notes the modern font appeals to a younger audience, plain images and text on a brick wall stand out, and light colors create a fun feel. Both covers follow conventions like clearly displaying the artist and album.
Journey of Production
The document outlines the process of creating a music video, website, and promotional materials for a fictional pop artist named Grace Silver. Key steps included:
1) Researching existing pop music videos, particularly one by Selena Gomez, to develop the concept of featuring only the artist.
2) Researching Selena Gomez's image, branding, and social media presence to develop Grace Silver's image and branding consistently across all materials.
3) Creating black and white promotional materials, including a website, digipak, poster, and t-shirt, to maintain a consistent theme and brand for Grace Silver across all productions.
Textual analysis 2
The video summarizes the music video for Kesha's song "Praying". It was directed by Jonas Akerlund and features bright colors and elaborate costumes. The video uses both performance and narrative elements to portray emotion and link to the song's lyrics about religion and praying. While the video conforms to some pop music video conventions through its editing, costumes, and focus on the artist, it also challenges conventions by focusing more on the song's meaning than Kesha's image.
Creative critical reflection 2018 (Advance Portfolio) CIE
The document describes the student's music video project for the song "Blank Space" by Taylor Swift. It includes details about choosing to make a music video, conventions used in the pop music video genre, and elements of branding across the video, album packaging, and website. Key points are that the video tells a story about a relationship with a psychotic girlfriend, conventions followed include fashionable outfits and a narrative story, and branding elements like consistent colors were used to create an identity for the artist across all parts of the project.
Comparison of Existing Promotions
1. Both the document and existing album promotions compare design elements used between Rihanna's "Loud" album and another album. Font, vibrant colors, and quotes are used similarly to draw attention and intrigue audiences.
2. Bright colors and depictions of nightclub scenes are incorporated to relate the music genre to audiences. Language is used to make albums seem essential through phrases like "must have" or "album of the year."
3. Conventions like including a record label, using multiple discs, and continuing color schemes throughout are followed to appear professional and familiar to target audiences.
Digipaks
The document discusses various design elements that are commonly found on album covers and CD packaging. It notes that legal information is often hidden in small text on the front cover. A parental advisory label may be needed if an album contains explicit lyrics. The back of the case usually contains the record label name, barcode, song list, and production credits. The artist and album name are typically printed on the spine. Elements like fonts, images, and color contrasts are explored that help covers stand out visually and represent the music's genre.
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Design ideas for website
- 1. DESIGN IDEAS FOR WEBSITE Bushra Ali
- 2. I plan to use the same fonts as my ancillary. This will link the album and the website together. Also we want the website to have attract the same target audience as the album which is the reason for the girly font. The colours will also be very similar to the ancillary products. Light and girly colours in order to match the artist’s style of music. These are the type of colours that we think will be more appealing to the audience. However we may change these colours in order to reach a wider target audience.
- 3. An artist such as Taylor Swift inspires what our website would look like as she is very similar to our artist in terms of genre, style and target audience.
- 4. About Tour Photos Music Media ALBUM COVER Behind the scenes video of her music video
- 5. The flat plan shows a rough idea of what the website’s front page will look like. Similar to the Taylor Swift’s one, it will have links to photos, tour information and basic information on our artist. The front page will have the album cover and a behind the scenes video of her music videos which will make the website more personal. The colours will be different however in the flat plan I used bright girly colours which we will use in our website.