The document discusses principles of web usability and design. It notes that users scan pages rather than read them, satisfice by choosing reasonable options rather than optimal ones, and muddle through rather than figuring out how everything works. It provides tips for design including using clear hierarchies, minimizing unnecessary words, and ensuring navigation is consistent and intuitive. Usability testing is recommended to catch problems and iteratively improve the design.

1. -by Mahesh Karipe Book Review

2. Usability ? An approach to make web sites easy to use

4. Speak the user's language

5. Nothing important should ever be more than two clicks away Don't Make Me Think!!

6. Things that make us THINK

7. Things that make us THINK

8. Things that make us THINK Contd...

9. Contd... Things that make us THINK

10. Contd... Things that make us THINK

11. How we really use the Web?

12. Fact of Life #1: We Don't read pages. We scan them.

13. Fact of Life #1: We Don't read pages. We scan them.

15. We choose the first reasonable option FACT OF LIFE # 3 : We don’t figure out how things work. We muddle through. Have you ever seen people typing a URL in search box?

17. Take advantage of conventions

18. Breakup pages into clearly defined areas

19. Make it obvious what's clickable

20. Minimize noise

22. Store Navigation

26. Web Navigation

28. Sections

29. Subsections

30. Utilities

31. Page name

32. Local Navigation

33. Small text version (footer)

36. Forms

37. Web Navigation – Conventions Site ID Position: Purpose:

38. Web Navigation – Conventions Sections, Subsections and Utilities Sections - primary navigation Subsections - secondary navigation Utilities – important elements that are not part of content Hierarchy

40. Instructions (Ex: Type a keyword blah blah... )

41. Options (unless necessary) Simple: a box, a button, and the word “Search”

43. Needs to be in right place

44. Needs to be prominent

45. Needs to match what I clicked

46. Web Navigation – Conventions You are here Breadcrumbs:

48. Self-evident

49. Suggest physical space

51. Color coded

52. Always selected

54. What page am I on? (Page name)

55. What are the major sections of this site? (Sections)

56. What are my options at this level? (Local navigation)

57. Where am I in the scheme of things? (“You are here” indicators)

58. How can I search?

60. Site hierarchy

61. Search

62. Registration and sign in

63. Teases

64. Timely content

65. Deals

66. Shortcuts

67. Designing Home Page Conveying the BIG Picture

70. Convey differentiation and a clear benefit

72. Sound generic

74. Be precise

75. Don't use a mission statement

78. Section descriptions

79. More space for identity (Site ID)

82. Less Effective for unknown list (where we don't know the name)

83. The Farmer and the Cowman should be friends

86. Testing one user is 100 percent better than testing none

87. Testing is an iterative process

88. Usability Testing

89. Questions ?? Questions are guaranteed in life; Answers aren't.