The document provides a list of the top 10 Web 2.0 tools that can be used to promote library programs and services, along with examples and considerations for each tool. It discusses using tools like Facebook, book trailers, surveys, Glogs, wikis, Twitter, webinars, YouTube channels, and blogs. For each tool, it highlights potential benefits like engaging students, sharing resources, and gathering feedback, as well as possible downsides like copyright issues, overwhelming content, and technical learning curves. It emphasizes cross-promoting content across multiple tools to reach wider audiences.

1. TOP 10 Karen’s Web 2.0 Tools … For Promoting Programs & Services

2. #10

3. EXAMPLES Conestoga Valley High School Hannah Walden

4. The UPSIDE This REALLY is where students hang out online You can embed a Facebook feed onto your homepage Groups offer the ability for you to have followers and avoid friends With the appropriate timing, your post may be a very useful resource The DOWNSIDE Not easy to gather followers If blocked, must populate all information from home (make sure you get approval to host a page) Students may feel as if you are going to see all of their feeds Turning down friend requests may hurt feelings.

5. ADDITIONAL RESOURCES Difference Between Facebook Pages and Groups Facebook Privacy: 10 Settings Every User Needs to Know

6. #9

7. EXAMPLES Our middle school librarian developed a searchable link to book trailers ! It is a fun way for students to find additional books that they would like to read. I wanted to do a link to Ellie's trailers and send them to her to add on but have since decided to do my own due to age appropriateness. Go Ellie! for the awesome idea and the beautiful website! Teacher Librarian Ning

8. The UPSIDE Publishers are coming out with a ton of really beautifully produced book trailers and author interviews and posting them onto youtube Nice tool to embed into your lessons and have students use! You can embed a Book Trailer and Author Interviews link onto your homepage You can put the videos onto your school announcements to promote literacy and excitement about reading. The DOWNSIDE Student developed trailers often infringe copyright – you must be cautious to follow copyright guidelines Sometimes trailers give away too much information.

9. ADDITIONAL RESOURCES We often ask ourselves when we use images, audio, or video that belong to someone else if we are breaking copyright. If the way we are using it transforms the original product into something new, we probably are not breaking copyright. This is called transformative use. Linked here is a really useful tool in helping you to determine if your product aligns with copyright allowances: http://copyrightconfusion.wikispaces.com/Reasoning http://copyrightfriendly.wikispaces.com/ this page lists multiple links for free pictures and sounds

10. #8

11. EXAMPLES Best Teen Books (Group) Goodreads Authors

12. The UPSIDE SO Much FUN – share books that you are reading, recently bought, etc. with your friends and students. Nice tool to embed into your lessons and have students use! You can embed a Goodreads feed onto your homepage Aligns with Twitter and Facebook Not overwhelming The DOWNSIDE There are competitors – other people may be on Shelfari, etc. and they do not align.

13. ADDITIONAL RESOURCES Goodreads Q&A with Authors

14. #7

15. EXAMPLES Post Lesson Survey Library Reservation Survey Interlibrary Loan Request Professional Development article request Book Purchase request Wiki Communication and Reflection Form

16. The UPSIDE Create surveys or forms for your students and teachers to use as needed and keep posted on your webpage. There are many free platforms to achieve this – I use SchoolWires because it is our web software but you can use Survey Monkey, Google Docs, etc. Great for both long term and short term survey needs. Google Docs allows you to embed your survey. The DOWNSIDE Sometimes the analysis capabilities vary and it can be frustrating to sort groups of data, etc. Sometimes while a site is free, additional features require a paid upgrade.

17. ADDITIONAL RESOURCES How to Supercharge Your Social Media Presence With Online Surveys Articles about creating online surveys

18. #6

19. EXAMPLES Nineteen Minutes Glog Career Research Project Glog Student created vocabulary Glog Lesson Plan for Literary Glogs

20. The UPSIDE Compile all of your resource links for any one project into a visual pathfinder/portal for easy remote access for both students or staff (great resource for professional development) Embeddable into a Glog onto a webpage or into a wiki Great way to differentiate instruction. Have students create their own Glog to compile information on one specific concept or unit. Promote your new books using a Glog The DOWNSIDE The design can look elementary and ultimately make the content seem more elementary than it may be – be sure to make the appearance of the website align with the age group the content is directed towards. The glog is only as good as the content – make sure to ask students to produce quality work in addition to creating a quality design

21. ADDITIONAL RESOURCES Helpful Tip: to link text, you will need to upload text to a source such as Google Docs or docstoc.com to obtain a URL. With the ability to link student created text, the depth of a Glog can become surprisingly educational.

22. #5

23. EXAMPLES PALibrarians Wiki Teacher Librarian Wiki Kindle Wiki Copyright Friendly Wiki PA Virtual Conference on Cyber and Blended programs CFF BootCamp Wiki http://webtools4u2use.wikispaces.com/

24. The UPSIDE Great PLN – share ideas, develop content together. Nice tool to embed into your lessons and have students begin to understand the power of content and information development It can be great to develop a wiki with a specific focus (Kindle wiki, Scarlet Letter wiki) The DOWNSIDE Sometimes every wiki looks the same – it is difficult to make yours unique If a lot of content is populating the pages, it gets REALLY overwhelming to perform separate searches – a Google Custom Search might be a better way to aggregate a search.

25. ADDITIONAL RESOURCES PALibrarians Wiki (wiki page)

26. #4

27. EXAMPLES #tlchat #edchat #edtech School Library Journal Gwyneth Jones Joyce Valenza PSLA Conference:

28. The UPSIDE Great PLN – share ideas, get help, develop a really wide network that you wouldn’t normally have. You can embed a Twitter feed onto your homepage Nice tool to embed into your lessons and have students use to research professionals in varied fields Helps develop your library personality: Are you going to post book trailers, tutorials, blog posts, etc.? Can keep in tune with a conference when you cannot be there in person The DOWNSIDE Gets REALLY overwhelming A lot of people post silly things – you can stop following if disappointed.

29. ADDITIONAL RESOURCES Seven Reasons People Will Retweet You Mary Schwander’s Twitter Page on the PALibrarians wiki Posting from Twitter to Facebook

30. #3

31. EDITED WIKIPEDIA DEFINITION A webinar , short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web. It is typically one-way, from the speaker to the audience with limited audience interaction, such as in a webcast. A webinar can be collaborative and include polling and question & answer sessions to allow full participation between the audience and the presenter.

32. EXAMPLES Using Blogs to Explore Curriculum is my first webinar. Find it by searching recordings, going to April 20, login as guest: http://elluminate.bucksiu.org/recordings.html More webinars available searching archives and live webinars are great to participate in. (see additional resources slide for a video tutorial on how to search archived webinars)

33. The UPSIDE They are a really easy way to present information about your program (best practices) to others in a remote professional development setting Multiple platforms are available, many through your local IU (who will also help you advertise the session) You can record the session for anyone to access at a later time. The DOWNSIDE Can be scary to go through the technological learning curve, try to attend and participate in live webinars prior to presenting your own.

34. ADDITIONAL RESOURCES: HOW TO WATCH PRERECORDED WEBINARS VIDEO

35. #2

36. EXAMPLES Saddleback Library McNeil Library Tulsa Community College Library PaliPirate411 (my library’s channel)

37. The UPSIDE Offer students/staff remote tutorials to get help from you when you are not available Great way to align library services with cyber courses You can upload screencasts which model navigation Helps develop your library personality: Are you going to post book trailers, tutorials, align with guidance dept, etc.? Nice security options (private or public, remove commenting, etc.) The DOWNSIDE Consider your content so that fluff does not outweigh the serious/helpful posts If you post videos with poor resolution or editing you may impact the image of your library program

38. ADDITIONAL RESOURCES Khan Academy Bekci Kelly’s Screencast Page on the PALibrarians Wiki

39. #1

40. EXAMPLES NeverEnding Search Blog (Joyce Valenza) Connected Library (my blog) The Daring Librarian (Gwyneth Jones) The Unquiet Library

41. The UPSIDE Great for: encouraging literacy, publicizing new books and databases, reviewing books and technology. Even if you don’t have followers, it is a nice way to organize your path and a wonderful platform to direct students towards. Great for aligning with curricular goals/lessons Multiple blog platforms, some which align with Twitter and Facebook The DOWNSIDE It is difficult to get a following As with any public commentary, you need to always consider content. You can easily forget when and where you posted – it might be easier to transfer info to a wiki versus search archives. Requires a regular update

42. ADDITIONAL RESOURCES PALibrarians wiki (blog page) My blog webinar slideshare

43. RULES AND CONSIDERATIONS Cross populate your content – post your book reviews, tech reviews, programs and events, etc. on your blog, your twitter, etc. (anywhere the content fits) because different people read different forums and you will publicize to a larger number of people the more you cross populate.

44. RULES AND CONSIDERATIONS Checklist for Web 2.0 content Use this checklist to consider who you will direct your info. towards, your privacy settings, etc.

45. RULES AND CONSIDERATIONS Be aware of every piece of information you post publicly. If you would share with an auditorium full of students, teachers, parents, and administrators, please share your best work. With any of these tools, refer to your district policy to align your practice with specific permissions.

46. RULES AND CONSIDERATIONS You are not married to any Web 2.0 promotional tool, if you don’t like it or it doesn’t seem to be working, then move on and strengthen different promotional avenues.

47. RULES AND CONSIDERATIONS Your program is special – grow and develop naturally by being an integral part of your student and teacher’s learning process and be certain to share best practice with the library community.

48. RELATED SESSIONS YOU MIGHT LIKE: C9 Automating your School Calendar D9 Google Forms @ your Library E9 Survey Monkey

49. THANK YOU! Good Luck using Web 2.0 tools to promote your programs! My contact info: Karen Hornberger [email_address] Twitter: @khornberger Skype: karenrhornberger