This document discusses microblogging and the social media platform Twitter. It defines Twitter as "a short burst of inconsequential information" or "chirps from birds". Twitter allows for posting short messages of 140 characters or less. It also discusses features of Twitter like following others, hashtags, trends, and search. Hashtags are described as a way to add context and metadata by prefixing words with a # symbol. The document recommends creating lists and filtering tweets by topic to avoid noise. It encourages activity on Twitter through tweeting, following others, using hashtags, and getting followers.

1. Raul Hernandez Arthur Webmarketing Microblogging

2. Raul Hernandez Arthur “If I had more time, I would have written a shorter letter” - Mark Twain -

3. Raul Hernandez Arthur Microblogging Twitter Jaiku Pownce Placeshout

4. Raul Hernandez Arthur What is “Twitter” ? Twitter is : “a short burst of inconsequential information” “chirps from birds” Twitter is also a: Free Social Media Microblogging What are you doing ?

5. Raul Hernandez Arthur Microblogging ? Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing 140 Characters To Follow or to be Followed ?

6. Raul Hernandez Arthur Twitter

7. Twitter Raul Hernandez Arthur

8. Raul Hernandez Arthur Twitter

9. Raul Hernandez Arthur Trending Topics Popular Topics RIGHT NOW TODAY THIS WEEK What are these good for ? What are you monitoring ?

10. Raul Hernandez Arthur Sign Up You can actually change your user name !

11. Raul Hernandez Arthur A new way of communicating SMS STATUS SHORT FAST REALTIME

12. Raul Hernandez Arthur Build your network What does it mean to Follow ? Who Follows you ? Focus on convesation Who will you listen Who listens to you

13. Raul Hernandez Arthur Marketer’s Nightmare You can choose who to listen, but there is little you can do to make somebody listen to you ! Marketer’s nightmare !

14. Raul Hernandez Arthur “People on MySpace arent running away from pedophiles and stalkers. They’re running away from marketers and advertisers”Giovanni Gallucci, co-founder , Dexterity Media

15. Raul Hernandez Arthur NOISE Who cares ? Follow High value twitters Filter Dashboards

16. Raul Hernandez Arthur Some Basics Follow Followers What are you doing ?

17. Raul Hernandez Arthur Some Basics Follow Followers What are you doing ?

18. Raul Hernandez Arthur Some Basics Follow Followers What are you doing ?

19. Raul Hernandez Arthur Some Basics Follow Followers What are you doing ?

20. Raul Hernandez Arthur Some More Trends Search Hastag

21. Raul Hernandez Arthur Search Twitter http://search.twitter.com/

22. Raul Hernandez Arthur What is a hastag ? # Hashtags Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. http://twitter.pbworks.com/

23. Raul Hernandez Arthur Hashtags Events or conferences, "Tara's presentation on communities was great! #barcampblock" Disasters: "#sandiegofire A shelter has opened up downtown for fire refugees." Memes: "My #themeword for 2008 is conduct." Context: "I can't believe anyone would design software like this! #microsoftoffice" Recall: "Buy some toilet paper. #todo" Quote: "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote

24. Raul Hernandez Arthur #SB44 NFL suggests #SB44 hashtag, builds site around it http://www.nfl.com/superbowl/44/fans

25. Raul Hernandez Arthur Tráfico DF

26. Raul Hernandez Arthur #comegdl - #traficogdl

27. Raul Hernandez Arthur Twitter Lists Filter Filter Filter Provide a personality #POLITICA #webmkt _iteso #foodies #mkt

28. Raul Hernandez Arthur Activity Begin Microblogging Tweet Follow Get Followed Use a #

29. Raul Hernandez Arthur Top Twitters

30. 2011 Update Raul Hernandez Arthur