The document discusses Twitter and microblogging. It defines Twitter as a free social media and microblogging platform where users share short bursts of information. Key aspects of Twitter discussed include following other users, hashtags to tag topics, trends showing popular topics, and the ability to see what your connections are doing in real-time. The document also notes some challenges of using Twitter for marketers in getting users to listen to brands among the large amount of information shared on the platform.

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Webmarketing
Microblogging

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“If I had more time, I would
have written a shorter letter”
- Mark Twain -

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Microblogging
• Twitter
• Jaiku
• Pownce
• Placeshout

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What is “Twitter” ?
• Twitter is :
– “a short burst of inconsequential information”
– “chirps from birds”
• Twitter is also a:
• Free
• Social Media
• Microblogging
• What are you doing ?

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Microblogging ?
• Jack Dorsey had grown interested in the simple
idea of being able to know what his friends
were doing
• 140 Characters
• To Follow or to be Followed ?

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Twitter

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Twitter

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Twitter

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Trending Topics
• Popular Topics
– RIGHT NOW
– TODAY
– THIS WEEK
• What are these good for ?
• What are you monitoring ?

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Twitter

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Sign Up
• You can actually
change your
user name !

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A new way of communicating
• SMS
• STATUS
• SHORT
• FAST
• REALTIME

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Build your network
• What does it mean to Follow ?
• Who Follows you ?
• Focus on convesation
– Who will you listen
– Who listens to you

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Marketer’s Nightmare
• You can choose who to listen, but there is little
you can do to make somebody listen to you !
– Marketer’s nightmare !

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“People on MySpace arent running away
from pedophiles and stalkers. They’re
running away from marketers and
advertisers”
Giovanni Gallucci, co-founder , Dexterity Media

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NOISE
• Who cares ?
– Follow High value
twitters
– Filter
– Dashboards

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Some Basics
• Follow
• Followers
• What are you doing ?

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Some Basics
• Follow
• Followers
• What are you doing ?

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Some Basics
• Follow
• Followers
• What are you doing ?

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Some Basics
• Follow
• Followers
• What are you doing ?

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Some More
• Trends
• Search
• Hastag

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Search Twitter
http://search.twitter.com/

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What is a hastag ? #
• Hashtags
– Hashtags are a community-driven convention for adding additional context
and metadata to your tweets. They're like tags on Flickr, only added inline
to your post. You create a hashtag simply by prefixing a word with a hash
symbol: #hashtag.
• http://twitter.pbworks.com/

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Hashtags
• Events or conferences,
– "Tara's presentation on communities was great! #barcampblock"
• Disasters:
– "#sandiegofire A shelter has opened up downtown for fire refugees."
• Memes:
– "My #themeword for 2008 is conduct."
• Context:
– "I can't believe anyone would design software like this! #microsoftoffice"
• Recall:
– "Buy some toilet paper. #todo"
• Quote:
– "Great minds discuss ideas. Average minds discuss events. Small minds
discuss people." ~Eleanor Roosevelt #quote

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#SB44
• NFL suggests #SB44 hashtag, builds site around it
– http://www.nfl.com/superbowl/44/fans

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Tráfico DF

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#comegdl - #traficogdl

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Twitter Lists
• Filter Filter Filter
• Provide a personality
– #POLITICA
– #webmkt _iteso
– #foodies
– #mkt

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Activity
• Begin Microblogging
• Tweet
• Follow
• Get Followed
• Use a #

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Top Twitters