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It's all about EVERYONE
Alison Wildish discusses the contrasting approaches to web services in universities, emphasizing the differences between centralized and decentralized management structures. She highlights the need for strong branding, quality content, and effective communication in marketing and recruitment. The presentation suggests a refined strategy to improve online identity and user experience by integrating various systems and maintaining editorial control.
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It's all about EVERYONE
- 1. It’s all about EVERYONE Alison Wildish Head of Web Services, University of Bath #CUCOCT08 Should recruiting and selecting Universities have a different approach to the web?
- 2. Why am Ihere?
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- 5. Head of WebServices 2000-2007 ‘ New’ University Vocational Forward thinking Centralised inc. web team Strong commitment to marketing Emphasis on brand + visual identity …
- 6. Head of WebServices 2008 onwards… Traditional University Research-led Conservative De-centralised exc. web team Devolved marketing Emphasis on quality : research output …
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- 8. The EdgeHill website… Ingredients: Lots of management Strategic approach Commitment to quality content Luxuries: Built team from scratch Forward thinking Senior Management
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- 10. The changing web:trends
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- 12. The changing web:trends
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- 15. The changing web:trends
- 16. The changing web:trends
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- 19. The Bath website… Luxuries: Great applications and tools Ingredients: Devolved management Differing approaches Commitment to lots of content
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- 21. Multiple sites bymultiple areas No over-arching editorial control No (central) control over navigation Opt in approach to visual identity + = Duplication Incorrect content Lack of identity Poor end-user experience
- 22. How can you manage if you don’t manage ?
- 23. Edge Hill BathCentralised Editorial control Strong branding Strong visual identity Little e-Administration Common view to the web De-centralised Lack of editorial control No branding Inconsistent visual identity Lots of e-Administration No common view to the web
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- 27. Why? Why? Why?Why?
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- 33. Step 1: Communicate
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- 35. Step 2: Go to the top
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- 38. Step 3: Communication More
- 39. Step 4: Manage
- 40. Re-shaping team… Refinedapproaches to support Emphasis on development and marketing/comms Web Designer Working with externals to develop ‘online identity’ New
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- 42. NB: Blatanty copiedfrom the matt week idea by Carsonified - http://www.carsonified.com/matt
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- 47. eProspectus One corerecord Tags, XCRI Publications Linked with existing systems Used to create profile pages Searchable via different routes News system Extended to inc. dept info Student / Staff channels Personalised / customised In liaison with Students Union http://www.flickr.com/photos/cafemama/708639264/sizes/l/
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- 53. Dear University, Dowe wish to maximise our research? Do we want to enhance our reputation? Do we want more students? Do we want to give a clear message? Do we want to give people they information they want as quickly? Do we want to meet (and exceed) expectations? Yours, Web Manager
- 54. Should we have different approaches?
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- 56. Thanks for listening[email_address]