Web-based advertising uses the internet to deliver promotional messages. It includes different types like banner ads, pop-ups, email ads, and social media ads. Banner ads are small graphic links on web pages while pop-ups open in new windows. Email ads are sent to targeted email lists and social media ads appear on sites like Facebook and Twitter. Web ads have advantages like lower cost than other media, global reach, speed, flexible payment options, and interactivity.

1. Presentation on topic :- Web – based
advertising
Presented by :-
Sangeeta Saini
M.com
(final)
671

2. Web - based advertising
Web based advertising
uses the internet to
deliver promotional
marketing messages to
consumers.
The objective of
advertising is to increase
the awareness about the

3. Web - based advertising
Web -
based
advertising
online
advertisement
internet
advertisement
Digital
advertisement
E-
advertisement

4. With the increase in internet services , e-business
and e-commerce are expanding and now shoppers
do e-shopping and retailers do e – retailing.

5. On internet , advertisements
are designed by web –
designers.

6. Types of
web –
based
advertising
Banner
advertisement
Side bar
advertisement
Pop-up and
pop-under
advertisement
Floating
advertisement
E-mail
advertisement
Interstitial
advertisement
Social network
advertising

7. Banner advertisement (display ads)
Popular sites like
yahoo , Google etc.
could charge $30,
$50, even $100 per
thousand impressions
to run a banner
advertisement on
their pages.
It were first used in 1994. A banner
advertisement is a small , graphics link placed on a
web page. It look like “real world” magazine
advertisement. Banner advertisements were
shown at the top or bottom of the computer
screen.

9. Side – Bar advertisement (skyscraper advertisement)
These are different from
banner ads. Banner ads are still
ads on a web page, whereas
sky-scrapers are running ads on
the web page.
These are similar to cable TV
ads, where a small clipping runs
at the bottom of the TV
screen.

10. Pop – up and pop – under advertisement
A pop –up advertisement is an
advertisement that “pop – up” in
its own window when you go to
the page. It obscures the web
page that you are trying to read ,
so you have to close the window
or move it out of the way. Pop under advertisements are
similar, but place themselves under
the content you are trying to read.
Pop-up and pop-under ads annoy many users because they clutter up the desktop and
take much time to close.

13. Floating advertisement
Floating advertisements appear when
you first go to a web page , and they
“float” or “fly” over the page from
anywhere from 5 to 30 seconds.
They definitely get the viewers
attention.
They are animated . But now have
sound, like TV advertisement.
They “interrupt the program” and
force you to watch them. They can take
up the entire screen.

14. E- Mail advertisement
Now a days various
organisations have
compiled database
regarding e-mail
addresses of their
target audience. Such
organisations send e-mail
to their target audience
and mail the advertising
message to them.

16. Social network advertising
is the form of online
advertising found on social
network sites such as
facebook , twitter,
LinkedIn etc. It has a huge
platform for marketers
and advertisers to discuss
their ideas and provide
information about their
Social network advertising

17. Pricing methods
Cost per thousand
impressions(CPM)
Cost per click
(CPC)
Cost per visitor
(CPV)
Cost per
action(CPA)

18. Advantages
of web
based
advertising
Less
expensive
Wider
coverage
Faster
speed
Flexible
payment
Interactive
media