What is Digital Marketing?
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Behind the vague term Digital Marketing stands a number of different marketing styles that each offer their own unique advantages. Including SEO, Pay-per-click, Email, Social Media Management, Social Media Marketing, Retargeting, etc.
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The scope and job opportunities of Digital Marketing is increasing day by day. The definition for Digital marketing is for helping peoples to market their products or services using digital technologies like Internet it includes mobile phones, display advertising and other types digital medium.
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What is Digital Marketing?
- 2. ‘Digital Marketing’ is a broad term referring to any advertising that takes place online.
- 3. There are several tactics and assets that are encompassed by the term “Digital Marketing”
- 4. Search Engine Optimization (SEO) SEO is the process of optimizing your website and content to rank higher in search engine results, which drives higher rates of organic traffic to your website.
- 5. Paid Search (Pay-Per-Click) Paid search goes by many names – like Search Engine Marketing and Pay-Per-Click. It’s a way of driving traffic to your website by paying a publisher (say Google AdWords) each time your advertisement is clicked.
- 6. Retargeting If you’ve ever seen an ad “follow” you from site-to- site, that’s retargeting (aka remarketing). It’s a paid form of advertising that keeps your brand in front of a consumer based on their online behaviors.
- 7. TruView Video Ads TruView advertisements are specifically video format ads that are on sites that offer video. The largest platform is YouTube. With TruView, advertisers can target consumers and video content.
- 8. Programmatic Programmatic targets users based on demographics (household income, age, gender, home ownership, home value, etc.). Specifics ads are targeted to these consumers via the “address” of their computer and not on behaviors..
- 9. Contextual Contextual advertising displays ads to users based on the content of the webpage. An example would be reading an article about arthritis and seeing an advertisement for a local physical therapy office.
- 10. Social Media Marketing Social Media Marketing reaches users with advertisements within a social platform (Facebook, Twitter, etc.). This style of marketing allows using Native Advertising (ads that look like “news”-style content) diminishes the feeling of a sales pitch from the advertisement.
- 11. Social Media Management Social Media Management is the management of a brand’s social profile. Tasks include original posts, engaging with the online community, sharing content, etc. This is all done organically with no payment to the social platforms.
- 12. Email Email marketing is a campaign style which sends emails directly to consumers on the company’s behalf. This is most frequently done via a subscriber list, but specialized lists can be purchased to reach new users.