This document outlines an email marketing assignment that includes creating a database of audience members, developing landing pages to test emails, and profiling 4 potential buyer personas. Each persona includes personal background details, business background, lifestyle, challenges, and how their information was obtained from Facebook and LinkedIn. The assignment concludes by thanking the recipient and requesting feedback.

1. E-MAIL
MARKETING
ASSIGNMENT
FROM - SAHIL SEHGAL

4. DATA BASE OF AUDIENCE TO SEND EMAIL

7. LANDING PAGE

9. LANDING PAGE

11. LANDING PAGE

12. TEST E-MAIL

15. TEST E-MAIL RECEIVED

16. PERSONAL BACKGROUND
NAME- Simran Sharma
AGE-24
Single
Live,In Chandigarh India
BUSINESS BACKGROUND
She is working in MNC
Apart from that she is tutor.
LIFESTYLE
She is financially stable and
she believes in simple lifestyle
HER CHALLENGE/PAIN POINTS
Her expenses are high as she lives in
metro city,
she has car loan which she bought
approx half an year ago.
FROM WHERE I GET THIS
INFORMATION
Through Facebook,Linkedinn
BUYER'S PERSONA

17. PERSONAL BACKGROUND
NAME- Ankita Khanna
AGE- 30
Single
Live,In Mumbai India
BUSINESS BACKGROUND
She is working in Government Sector
Apart from that she has small
Business.
LIFESTYLE
She is not financially stable and she
invested
her all savings in her small business.
HER CHALLENGE/PAIN POINTS
Her expenses are high as she lives in
metro city,
she has house loan and she is also
taking care of her old parents alone.
FROM WHERE I GET THIS INFORMATION
Through Facebook,Linkedinn

18. PERSONAL BACKGROUND
NAME- Garima Mathur
AGE- 40
Married
She has one child
Live,In Banglore India
BUSINESS BACKGROUND
She is working in private firm
Apart from that her husband has its own business
LIFESTYLE
She is financially stable and she always invest her
25% household income
in mutual funds and stocks.
HER CHALLENGE/PAIN POINTS
Her expenses are high as she lives in metro city,
she has house loan and car loan.
Even her husband has some personal loan too.
FROM WHERE I GET THIS INFORMATION
Through Facebook,Linkedinn

19. PERSONAL BACKGROUND
NAME- Somya Kohli
AGE- 48
Married
She has two children
Live,In Gujrat India
BUSINESS BACKGROUND
She is working MNC
Apart from that her husband also works in USA based MNC
LIFESTYLE
She is financially stable and she always invest her 35%
household income
in Real estate and mutual funds.
HER CHALLENGE/PAIN POINTS
Her expenses are normal as she lives in surat city,
she has house loan and car loan.
Even her husband has some personal loan too.
she is also taking care of her old parents.
FROM WHERE I GET THIS INFORMATION
Through Facebook,Linkedinn

20. THANK YOU
AND
YOUR FEEDBACK