The document discusses how Web 2.0 technologies can improve access, management, and reuse of digital content to better support user goals. It notes that Web 1.0 focused on publishing content to websites for users to read, while Web 2.0 aims to help users "do stuff" through technologies like RSS feeds, tagging, wikis, blogs, podcasts and more. It suggests technical writers could use these new capabilities to better serve customers through more engaging and collaborative documentation.

1. web 2.0 understanding the semantic web and its impact on technical communication presented by Scott Abel, The Content Wrangler, Inc.

2. scott abel nightclub dj, investigative reporter, technical writer, trouble-maker, entrepreneur, evangelist Tampa, Amsterdam, Indianapolis, New York City, San Diego, on route to Key West

3. advocate for change technical writing skills are easy to duplicate; user expectations are changing faster than we are blogs, user-generated content, handhelds, virtual worlds, podcasts, geospatial positioning

5. the problem content -- it’s everywhere -- and managing it is getting out of hand signage, brochures, user manuals, maps, books, websites, online help, telephone scripts

6. the semantic web also referred to as Web 2.0; seeks to leverage the internet to deliver service

7. web 1.0 publishing to the web; users surf and “read stuff” (if they can find it) web 1.0 sites: STC website, AirCheck, IUPUI, Yahoo!, NBC, Time

8. web 1.0 content is published to websites; writers create content to fill these virtual places “ the medium is the message”

9. web 1.0 users inefficiently search the “visible web”; search fails to meet goal: finding information

10. web 2.0 brings service to the web; helps users “do stuff”

11. web 2.0 technologies improve access, management, and reuse of digital content; supports end-user goals

12. web 2.0 syndication allows users to remix content; structured content makes it possible

13. really simple syndication an XML standard; provides structure and semantic value to content

14. without style, RSS feeds provide a less-than-desirable user experience

15. with style, RSS feeds provide a positive user experience

16. publish/subscribe extends the reach of content; users reuse content in unlimited ways

17. publish write it once and let go of control; content is both human and machine readable

18. subscribe services provide relevant information, delivered how, when, and where users want it

20. old info, new views looking at content from all angles helps us make meaning of content; new technologies make content accessible in meaningful ways

22. the S.I.M.I.L.E. project Semantic Interoperability of Metadata and Information in unLike Environments

23. Timeline A DHTML AJAX timeline widget for visualizing temporal information

26. Exhibit publishing framework that lets you create web pages with support for sorting, filtering, and rich visualization without a database; make mashups

29. your turn how might you use this capability to better serve your customers or improve your productivity? ?

31. blogs two new blogs are created every second of every day

32. hosted software online office applications are exploding in popularity; open standards and ease of use drive adoption; offline access now available

36. blogs for documentation? blogs provide a low cost entry point; blogs that support DITA are being developed now

37. structured blogging allows us to create structured XML content; uses microformats (granular structured content)

40. incredibooks.com structured blogging is so easy even kids are doing it (and earning money for their efforts)

43. your turn how might you use this capability to better serve your customers or improve your productivity? ?

44. wikis web-based collaboration tools that support user-generated content; users can consume, create, correct, corrupt, and cut content

47. wiki tools there are many available (free to expensive)

49. wikis for documentation? wikis are being used to create documentation; there’s even a wiki based on DITA

53. your turn how might you use this capability to better serve your customers or improve your productivity? ?

54. tagging tagging helps us stay organized; sharing tags helps us help others quickly; what we tag can help improve documentation

57. podcasts anyone can create bad audio faster than ever!

59. iTunes is the secret new audiences can find your content; syndication is increasingly popular option

62. your turn how might you use this capability to better serve your customers or improve your productivity? ?

63. user-generated content users are creating their own documentation whether you want them to or not

64. video documentation user expectations are changing; are you?

67. social networks network effects; users share with one another in uncensored online communities

73. your turn how might you use this capability to better serve your customers or improve your productivity? ?

74. findability web 2.0 makes finding relevant content easy; enhanced findability combined with personalized recommendations improve relevance

75. Pandora provides customized music recommendations through streaming internet radio

78. seeqpod helps you find and listen to music almost instantaneously; it also works for videos

80. tape failure no more guessing what website users like; watch them use your site and make changes based on real user experiences

82. jott helps you remember what you don’t want to forget; audio in, text out

86. for additional information contact Scott Abel at TheContentWrangler.com 317.466.1840 scottabel [at] mac [dot] com

87. www.meetingwizard.com www.jott.com www.simile.mit.edu www.pandora.com www. slideshare .net www.confabb.com www.del.icio.us www.structuredblogging.org www.microformats.org www.edgio.com www.pipes.yahoo.com www.docs.google.com www.plazes.com www.twitter.com www.tapefailure.com Save time. Arrange meetings in a snap --> Create “to do” lists with your cell phone --> Provide differing views of your content --> Create/share personalized radio station --> Find/rate/reuse slide show presentations --> Find a conference; rate events/speakers --> Tag content so you/others can find it later --> Create structured content using a blog --> Standards for popular content types --> Syndicate classifieds from your blog --> Mashup RSS feeds and create new ones --> Collaborate on spreadsheets/documents --> Tell others where you are/find others --> Tell others what you’re doing right now --> Watch videos of how users use your site --> Web 2.0 sites of interest