The document discusses how cognitive computing could help Manuel, a nutritionist, more effectively produce and deliver healthy recipes and content to customers. It notes that Manuel currently struggles to produce enough content across multiple channels to meet customer expectations. A cognitive computing system could learn from Manuel's large collection of structured and unstructured content, understand customer needs, and help deliver personalized recommendations and experiences. This would help Manuel scale his business and provide an exceptional customer experience.
The Cognitive Era and the Future of ContentScott Abel
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.
Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.
Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.
This presentation was given at Information Development World on May 17, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.
http://www.informationdevelopmentworld.com
Using a Quality Database in Private PracticeSpectrummedGrp
Spectrum Medical Group's anesthesiologist Craig Curry,. M.D., explains how FIDES - a quality database - can improve quality and reduce patient side effects.
The Cognitive Era and the Future of ContentScott Abel
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.
Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.
A new era of computing—The Cognitive Era—is taking shape right now. It promises monumental change; altering forever the way we create, manage, and deliver content.
Over the next two decades cognitive computing will radically transform every aspect of our field. It will change the way human beings around the globe live and work. It will change the way business solve problems and make decisions. And, it will provide us with powerful methods of enabling customer success.
The Cognitive Era is not science fiction. It’s science fact. It’s here today. Let’s explore the possibilities.
This presentation was given at Information Development World on May 17, 2017
Don’t miss our upcoming event, Information Development World: Creating Machine-Ready Content to be held on November 28-30, 2017.
http://www.informationdevelopmentworld.com
Using a Quality Database in Private PracticeSpectrummedGrp
Spectrum Medical Group's anesthesiologist Craig Curry,. M.D., explains how FIDES - a quality database - can improve quality and reduce patient side effects.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
#CultFollowing: Build your 2017 Digital Marketing StrategyCamilla White
A seminar hosted at both General Assembly and Shoreditch House, this firecracker 20 minute session talks about the rising requirement for personalisation within Digital Marketing.
These quick tips are perfect to get you thinking to design your marketing plan for the year ahead!
To Small Businesses: Stop Wasting Time. Stop Blogging!Travis Pflanz
This presentation was given at WordCamp Fayetteville 2017 on 7/22/2017 by Travis Pflanz
Watch the presentation video - https://youtu.be/DTQn3-uugF8
-------------
DESCRIPTION
Since day one of owning your small business website, experts have told you that you MUST blog regularly if you want to be successful online and compete with your competitors in the search engine results.
Those experts are wrong. Blogging is time-consuming, overwhelming and it’s tough to come up with topics to write about every week.
In “To Small Businesses: Stop Wasting Time. Stop Blogging!” Travis Pflanz, of WebWorks of KC, gives advice, tips and tricks for creating website content that is more valuable than blog posts. This actionable advice will immediately help small business owners out-perform their competitors in Google search results.
As a search engine optimization professional, Travis creates SEO strategies for businesses with budgets of all sizes. Even small businesses with a zero dollar SEO budget can implement the strategies presented in “To Small Businesses: Stop Wasting Time. Stop Blogging!” to outrank their competition.
Stop blogging and start creating content that out-performs the competition – Now!
This presentation also includes tools and plugins recommendations for website owners to use on their WordPress website.
Who is this presentation for? – “To Small Businesses: Stop Wasting Time. Stop Blogging!” is for any small business owner who dreads coming up with a topic to blog about. This presentation is especially beneficial for small business owners who target local customers or clients.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
This presentation was delivered at Pubcon 2016 in Las Vegas. Talks about the upfront planning and strategy involved in a smart content marketing program. Going beyond Brand-focused content and SEO and shifting to a people-centric approach.
#CultFollowing: Build your 2017 Digital Marketing StrategyCamilla White
A seminar hosted at both General Assembly and Shoreditch House, this firecracker 20 minute session talks about the rising requirement for personalisation within Digital Marketing.
These quick tips are perfect to get you thinking to design your marketing plan for the year ahead!
To Small Businesses: Stop Wasting Time. Stop Blogging!Travis Pflanz
This presentation was given at WordCamp Fayetteville 2017 on 7/22/2017 by Travis Pflanz
Watch the presentation video - https://youtu.be/DTQn3-uugF8
-------------
DESCRIPTION
Since day one of owning your small business website, experts have told you that you MUST blog regularly if you want to be successful online and compete with your competitors in the search engine results.
Those experts are wrong. Blogging is time-consuming, overwhelming and it’s tough to come up with topics to write about every week.
In “To Small Businesses: Stop Wasting Time. Stop Blogging!” Travis Pflanz, of WebWorks of KC, gives advice, tips and tricks for creating website content that is more valuable than blog posts. This actionable advice will immediately help small business owners out-perform their competitors in Google search results.
As a search engine optimization professional, Travis creates SEO strategies for businesses with budgets of all sizes. Even small businesses with a zero dollar SEO budget can implement the strategies presented in “To Small Businesses: Stop Wasting Time. Stop Blogging!” to outrank their competition.
Stop blogging and start creating content that out-performs the competition – Now!
This presentation also includes tools and plugins recommendations for website owners to use on their WordPress website.
Who is this presentation for? – “To Small Businesses: Stop Wasting Time. Stop Blogging!” is for any small business owner who dreads coming up with a topic to blog about. This presentation is especially beneficial for small business owners who target local customers or clients.
Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in marketing that are making us change the way we strategize.
This presentation from Kepios's Simon Kemp identifies 10 critical risks that all creative professionals must learn to manage, and outlines a simple framework - the '10Cs' - for managing them. Simon presented this deck at CreativeMornings in Singapore in April 2016.
Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked.
Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search.
Best Practices For Incorporating Influencer Marketing in Your Content Marketi...Rustin Banks
TapInfluence CEO, Rustin Banks, shares 10 best practices for tapping the power of social content creators and why they are a critical part of any successful content marketing strategy.
Agile for Marketing Backlog Series - Visual PrimerCMG Partners
Introducing the newest CMG Partners content feature, “The Backlog Series”, through which we plan to share key principles, insights, and tips for how you can successfully implement Agile for Marketing (A4M) within your organization. “The Backlog Series” is designed to be informative, helpful, and relatable. Think of it as an easy-to-digest way to bring A4M to life through fresh and interesting topics.
Our first “Backlog Series” topic is a visual primer on A4M where we’ll set the the context for why your marketing organization may need to be more agile, what the methodology looks like, and what benefits you may realize from its implementation. We guarantee that you’ve never seen an Agile for Marketing presentation quite like this before!
My presentation from OML from May 2013. On top of speaking about why blogging is good for brands, I also gave some advice on setting up and running commercial blogs, tips on developing a content strategy for your business blog, and steps and techniques to finding and attracting visitors.
Using Event Tracking to Create Intent-Based Remarketing AudiencesJoe Martinez
Presented on 7/18/18 at Utah DMC in Salt Lake City. Joe Martinez from Granular goes through how we can track events with Google Tag Manager and remarket to users based on actions instead of page visits.
Similar to The cognitive era and the future of content (20)
Establishing thought leadership with content manufacturing and influencer mar...Scott Abel
One of the biggest problems facing content marketers and other content professionals today is their inability to create content that establishes a brand as a thought leader. There's never enough time to create all the content needed. This presentation examines an influencer marketing campaign that takes advantage of content manufacturing and that leverages the unified content strategy. While you may not leverage the same tools and standards that we did, the concepts are applicable to almost any content producing organization.
Creating A Digital Content Factory: Getting Started with Intelligent ContentScott Abel
Content marketing production processes are broken. Most organizations can’t crank out the wide variety of content needed because their processes are outdated, inefficient, and riddled with waste. Oh, and then there are tools. Content marketers don’t have the right ones for the jobs at hand.
In this presentation, content strategy guru Scott Abel, The Content Wrangler, will demystify the benefits of intelligent content for content marketers and outline the changes needed in order for marketers to take advantage of the approach.
Attendee takeaways:
How adopting intelligent content can turn a content marketing department into a content marketing factory
How some brands are leveraging intelligent content to produce more content with less effort
Lessons learned from the pros working in the trenches
What you’ll need to get started
#CMWorld
Intelligent Content in the Experience Age by Scott Abel, The Content WranglerScott Abel
In the Experience Age, consumers expect much more from brands than they have in the past. Once they’ve enjoyed an exceptional customer experience, they become intolerant of confusing, irrelevant, and inconsistent content. Brands that recognize this fact and deliver exceptional content experiences across all customer touchpoint will be rewarded with loyalty.
In order to deliver exceptional content experiences, savvy brands are taking a critical look at how they create, manage, and deliver content. And, what they’re finding is that the approaches they’ve relied on for decades can no longer meet current and future business needs.
Enter intelligent content. Content with superpowers. Content that is designed to dynamically adapt to meet customer needs. It’s content that is digital, data-driven, and dynamic. It’s digital in that it is designed and built for a connected world. It is data-driven in that can be connected to — and integrated with — enterprise data resources. And, it’s dynamic in that it can automatically respond to individual customer needs.
During this opening keynote presentation (originally delivered at the Intelligent Content Conference in San Francisco, March 2015), Scott Abel, The Content Wrangler, and co-founder of the Intelligent Content Conference will explore the need for intelligent content in the Experience Age. You’ll discover why our current processes are insufficient, and what some companies are doing to overcome traditional publishing roadblocks.
Emerging Trends in Visual Content Marketing with Adam HelwehScott Abel
Did you know that the average human brain processes information that is more visual up to 60,000 times faster than text? But wait! Text is visual right? Not in the same way. Photos, videos and other visual mediums communicate on a whole 'nother level than a paragraph of text. The rise of visual content marketing over the last couple of years has been driven by bevy of platforms and tools that give little excuse to not include it into your marketing efforts.
Join Adam Helweh as he identifies these trends, explores the tools and helps you create a more vibrant visual marketing mix for your audience.
You will learn:
• Why is visual content more effective than other types of content
• What emerging trends and tools are driving the use of visual content
• How to go beyond the confines of the static image to make visual content that’s more alive and engaging.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Scalable Content Strategy: Nice Thought or Viable Vision? with Colleen JonesScott Abel
Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content also is the substance of most digital media products and digital channel communications. So, you might have enjoyed some success with implementing a content strategy for a single product, channel, or marketing campaign. Now, imagine repeating that success. How do you make your content strategy scale across products, brands, channels, markets and more? It's a question that often brings up many, many, MANY more questions for midsize and enterprise organizations. This session will help you answer them with a practical vision and 3 useful principles to scale your content strategy.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
Content Strategy Across Geographies and Platforms with Melinda FloresScott Abel
When creating websites and apps for a multinational organization like IBM or GE, how do you ensure that global content is easily adaptable and translatable? Especially when you're creating content that needs to be accessed via tablet, phone and desktop? This presentation covers the basics of creating global content strategy for audiences with varying needs based on geography and language.
This presentation was given at Content Strategy Applied USA on November 17-18, 2014
The ROI of Intelligent Content with Mark Lewis, DITA Educator, QuarkScott Abel
You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can facilitate savings and improvements in content development, translation, regulations, governance, multi-channel publishing, and quality.
In this session, Mark discusses how the various processes benefit from intelligent content and discusses metrics that prove the benefit. If it hurts, then it's time to calculate the pain — and the relief. This session draws from concepts in Mark's book, DITA Metrics 101, The Business Case for XML and Intelligent Content.
Mark also discusses which metrics you should gather so you can align your plan with corporate strategy and become the "Executive Whisperer."
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Content Strategy for Technical Communication and Beyond with Gretyl Kinsey, S...Scott Abel
Content strategy is about so much more than streamlining your content development process—it's about supporting your organization's business goals. To be truly effective, your content strategy should be global. That means breaking down the barriers that keep the different types of content producers in your organization apart.
Your organization creates various kinds of content—technical, marketing, training, and more. Your content strategy may begin with tech comm, but it should also account for these other types of content to present a unified message and better serve your brand. This presentation shows how, with a global strategy, all of your content can work together to help your organization succeed.
Gretyl Kinsey is a technical consultant with Scriptorium Publishing who specializes in content strategy and tech comm tools and technologies. Since joining Scriptorium in 2011, she has been involved with the development and implementation of content strategies for organizations in a variety of industries. She has experience with every step of the implementation process, from customizing transforms to converting legacy content to helping with follow-on support. She also frequently contributes her graphic design skills to the marketing side of Scriptorium. With a background in journalism and visual communication, she is interested in the convergence between technical and marketing communication, and in content strategies that encourage it.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
The Future of Technical Communication is Marketing with Scott Abel, The Conte...Scott Abel
Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.
The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touch points.
For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.
Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.
In this presentation, Scott Abel, The Content Wrangler, discusses the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Clear and Simple: Lower Your Content Costs with Global English with Matthew K...Scott Abel
In this webinar, Matt and Greg explain what Global English is and who it benefits, introduce you to some Global English techniques that you can implement immediately, and they examine a couple of case studies of companies who have implemented Global English—and have experienced dramatic results.
This session is part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Fandom Isn't Random with Andrew Thomas, SDLScott Abel
Andrew Thomas shows you a fast-paced look at how to leverage content to cultivate a loyal customer base.
Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content.
This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Deep Dive: Structured XML Authoring with George Bina, oXygen XML EditorScott Abel
George Bina explores the world of XML authoring for technical documentation. He shares tips and tricks designed to help technical communicators understand the advanced information management capabilities structured XML authoring provides over traditional authoring approaches.
Specifically, George addresses the following questions:
How do I know what content to create?
What XML markup should I choose and why?
How do I leverage markup to engineer better authoring experiences?
How to we enforce content rules in XML documents?
Why correcting content problems during the authoring process can help you reduce costs?
This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
The Future of Technical Communication is MarketingScott Abel
Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.
The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touchpoints.
For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.
Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.
In this presentation, delivered at Acrolinx Day at LavaCon 2014 Portland, Scott Abel, The Content Wrangler, discussed the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.
The Making of 'The Language of Content Strategy' - by Scott Abel, The Content...Scott Abel
Time is in short supply. Deadlines are tight. Resources are even tighter. If you're like most content professionals, you have dozens of great ideas but not enough time, money or experience to bring them to life. But it doesn't have to be this way.
In this content marketing meets intelligent content engineering case study, we will explain how the newly published book, The Language of Content Strategy (XML Press) was created with the help of the crowd, structured XML content, a wiki and a formal content strategy. Attend this session to learn how the two seasoned content strategists enlisted the help of 50 knowledgeable experts to create a printed book, an e-book, a companion website and educational flash cards in record time, all from a single source of content. You'll discover why it's imperative that content professionals —regardless of their area of specialty — understand and leverage the power of advanced information development practices. You'll leave knowing why a repeatable content production system, optimized for productivity and designed to efficiently produce multiple content products simultaneously, is no longer an option, but rather a necessity.
5 Revolutionary Technologies Technical Communicators Can’t Afford To IgnoreScott Abel
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional technical communicator. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
In this slide deck, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional technical communicators, can help us future-proof our content and ensure we’re meeting – even exceeding – our goals.
Content Marketing Futurist: Revolutionary Technologies Content Marketers Can’...Scott Abel
Getting the right information to the right people, at the right time, in the right format, and in the right language is the goal of every professional content marketer. But, the pace of change is fast, and each and every step forward is often accompanied by two steps back. That’s because the speed of technological change is outstripping our ability to keep up. It seems we’re always playing catch up. But, it doesn’t have to be that way.
In this Content Marketing World 2014 presentation, Scott Abel, The Content Wrangler, showcases five powerful information technology innovations that, when harnessed by professional content marketers, can help us future-proof our content marketing efforts and ensure we’re meeting – even exceeding – our goals.
Thinking Strategically About Content - Localization World SingaporeScott Abel
In this presentation from Localization World Singapore, April 2013, Scott Abel explores the importance of thinking strategically about content (how it is created, why its created, and the goals of global content initiatives) by helping the audience understand the importance of vision in content strategy. The presentation also touches on how organizations can find time for innovation and provides several resources for content strategy professionals.
The State of the Technical Communication Industry: tcworld India 2013 Keynote...Scott Abel
The keynote address, delivered February 21, 2013 at tcworld India conference, Bangalore, India. The presentation provides a summary of the 2012 Technical Communication Industry Benchmarking Survey produced by The Content Wrangler. The survey aimed to capture the current methods, standards and tools used -- as well as future plans of -- the technical documentation and training departments of large, global, content-heavy organizations.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Mission to Decommission: Importance of Decommissioning Products to Increase E...
The cognitive era and the future of content
1. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
AND THE FUTURE
THE COGNITIVE ERA
FEBRUARY 15,2017
OF CONTENTWITH SCOTT ABEL, THE CONTENT WRANGLER
LUNCH-N-LEARN
3. QUADRUS CONFERENCE CENTER
MENLO PARK, CA
MAY 15-17, 2017
#IDW2017 WWW.INFORMATIONDEVELOPMENTWORLD.COM
EXPERIENCES WITH CONTENT
CREATING EXCEPTIONAL CUSTOMER
INFORMATION
DEVELOPMENT
WORLD 2017
8. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
AND THE FUTURE
THE COGNITIVE ERA
FEBRUARY 15,2017
OF CONTENTWITH SCOTT ABEL, THE CONTENT WRANGLER
LUNCH-N-LEARN
13. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CONTENT OPTIMIZATION
I’M AN EVANGELIST FOR
ADVANCED INFORMATION DEVELOPMENT AND MANAGEMENT
AND COGNITIVE COMPUTING
18. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
PESCATARIAN
I’M ALSO
NO MAMMAL OR BIRD FLESH, BUT INCLUDES
FISH, AND MAY INCLUDE EGGS AND DAIRY
BY NECESSITY…
NOT BY PREFERENCE
19. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
35.7%
AND, JUST LIKE
OF AMERICANS*
* JOURNAL OF AMERICAN MEDICAL ASSOCIATION, NATIONAL HEALTH AND NUTRITION EXAMINATION SURVEY
23. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
$210 BILLIONIS RESPONSIBLE FOR
OBESITYIN HEALTHCARE COSTS*
* JOURNAL OF AMERICAN MEDICAL ASSOCIATION, NATIONAL HEALTH AND NUTRITION EXAMINATION SURVEY
36. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
HUMAN-
READABLE
RECIPES ARE
DESIGNED TO BE
THEY’RE NOT DESIGNED TO BE EASY TO FIND, REPURPOSE, OR ADAPT
SO MANUEL’S JOB IS TIME-CONSUMING, ERROR-PRONE, AND COSTLY
38. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
UNIFIED CONTENT
STRATEGY
MANUEL COULD ADOPT A
REPEATABLE METHOD | CONSISTENTLY STRUCTURED CONTENT | REUSE
39. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
INTELLIGENT
CONTENT
MANUEL COULD CREATE
REUSABLE | MODULAR | STRUCTURED | SEMANTICALLY RICH | FORMAT-FREE
40. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MORE AND BETTER
MANUEL COULD PRODUCE
AND BY DOING THESE THINGS
CONTENTFASTER AND CONSISTENTLY
41. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CAPABILITIES
MANUEL WILL ALSO BENEFIT FROM NEW
DISCOVERABILITY
RECONFIGURABILITY
ADAPTABILITY
AND POWERFUL
72. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COGNITIVE
COMPUTING
SIMULATION OF HUMAN THOUGHT PROCESSES
MADE POSSIBLE BY SELF-LEARNING SYSTEMS
WEAPON
SECRET
73. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
LEARN
UNDERSTAND MASSIVE DATA SETS
UNSTRUCTURED AND STRUCTURED
AT SCALE
COGNITIVE COMPUTING SYSTEMS
IN ANY FORMAT/LANGUAGE
74. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
MAKE COMPARISONS
FORM JUDGEMENTS
MAKE GOAL-ORIENTED DECISIONS
REASONWITH PURPOSE
COGNITIVE COMPUTING SYSTEMS
HYPOTHESIZE
MAKE SUGGESTIONS
AND ASSUMPTIONS
75. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
INTERACTWITH HUMANS
COGNITIVE COMPUTING SYSTEMS
NATURALLY
NATURAL LANGUAGE PROCESSING
SPEECH, FACIAL, AND IMAGE RECOGNITION
76. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COLLECTIONS
OF APPLICATIONS
COGNITIVE COMPUTING SYSTEMS
WEAVED TOGETHER INTO PRACTICAL SOLUTIONS
TEXT ANALYSIS
DOCUMENT CONVERSION
NATURAL LANGUAGE PROCESSING
MACHINE TRANSLATION
TONE / PERSONALITY ANALYSIS
TEXT-TO-SPEECH / SPEECH-TO-TEXT
CONVERSATION
77. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COGNITIVE COOKING
LET’S TAKE A LOOK AT A SERVICE BASED ON COGNITIVE COMPUTING
A SERVICE THAT CAN PROVIDE MANUEL WITH THE SECRET WEAPON HE NEEDS
79. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DATA + HUMAN KNOWLEDGE + RECIPES
UNSTRUCTURED | SEMI-STRUCTURED | STRUCTURED
ANY FORMAT | ANY LANGUAGE
COGNITIVE COOKING =
80. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
COGNITIVE COOKING
FLORIAN PINEL: THE FUTURE OF FOOD
HIS TALK DEMYSTIFIED THE POSSIBILITIES
A COLLABORATION BETWEEN IBM AND THE INSTITUTE OF CULINARY EDUCATION
POWERED BY IBM WATSON
81. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
CONVERSATIONAL
COGNITIVE COOKING IS AN EXAMPLE OF
COMMERCENATURAL, DIALOG-DRIVEN CONVERSATIONS
UNDERSTANDS, REMEMBERS AND USES
YOUR PREFERENCES, YOUR NEEDS, YOUR
CONTEXT TO DELIVER RELEVANT CONTENT
COGNITIVE SYSTEMS
CONSIDER CONTENT
AND DATA FROM A
VARIETY OF SOURCES
TO DETERMINE THE
BEST ANSWERS TO
DELIVER TO YOU
83. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
DATA
COGNITIVE COOKING
CONVERSATIONAL COMMERCE
WHAT
MIGHT WE
COLLECT
TO HELP MANUEL PROVIDE CONTENT AS A SERVICE
TO DIFFERENTIATE HIM FROM THE COMPETITION?
93. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
WHEN ALL OF THIS DATAIS UNDERSTOOD AND ACTED UPON BY A COGNITIVE COMPUTING SYSTEM
MANUEL COULD PROVIDE HIS PATIENTS A COLLECTION OF PERSONALIZED
RECIPES BASED ON A CLEAR UNDERSTANDING OF BOTH
PREFERENCES
REQUIREMENTS
RISK FACTORS
MEDICAL HISTORY
PERSONAL DATA
RESEARCH
STATISTICS
ACTUARIAL DATA
DEMOGRAPHIC
PUBLIC DATA
94. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
RESULT
PROVIDING CONTENT
DESIGNED JUST FOR YOU
DATA-DRIVEN CONTENT TAILORED
TO MEET YOUR NEEDS AND YOUR
EXPECTATIONS
AN EXCEPTIONAL CUSTOMER EXPERIENCE
THE
WITH COGNITIVE CONTENT
MANUEL CAN BEAT THE COMPETITION BY
EACH AND EVERY TIME!
101. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
LEADERSHIP SUPPORT
TOP-LEVEL
A CLEAR MANDATE FOR IMPROVING THE CUSTOMER EXPERIENCE
YOU WILL NEED
104. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
INTRAPRENEURS
PEOPLE WHO TURN IDEAS INTO PROFITABLE
IMPROVEMENTS AND PRODUCTS THROUGH
ASSERTIVE RISK-TAKING AND INNOVATION
YOU WILL NEED
108. #SFCSCMP #COGNITIVECOMPUTING @SCOTTABEL THECONTENTWRANGLER.COM
AND THE FUTURE
THE COGNITIVE ERA
FEBRUARY 15,2017
OF CONTENTWITH SCOTT ABEL, THE CONTENT WRANGLER
LUNCH-N-LEARN
110. QUADRUS CONFERENCE CENTER
MENLO PARK, CA
MAY 15-17, 2017
#IDW2017 WWW.INFORMATIONDEVELOPMENTWORLD.COM
EXPERIENCES WITH CONTENT
CREATING EXCEPTIONAL CUSTOMER
INFORMATION
DEVELOPMENT
WORLD 2017