Fandom Isn't Random with Andrew Thomas, SDL

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Andrew Thomas shows you a fast-paced look at how to leverage content to cultivate a loyal customer base. Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content. This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.

Marketing Technology

SDL Proprietary and Confidential
Fandom Isn’t Random
The Secret Behind a Great
Cult Following
Andrew Thomas, Director of Product Marketing
for SDL Documentation

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Allow me to introduce myself
○  Born and raised in Alabama
○  Love poetry, politics, and
parenting
○  Spend way too much time
consuming media
○  Product Marketing Director for
SDL LiveContent
○  HUGE NERD
○  Let’s connect: @work_ajt

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John and I discuss the book The Charisma Myth by Olivia Fox Cabane - and discover some of the things you can do to become more charismatic, influential, and, of course, more EFFECTIVE as an aviation salesperson. The good news- there are things you can learn that can make anyone MUCH more effective in any situation where you want to influence a decision. Those three factors are: Presence Authority Warmth There are very specific behaviors you can employ to communicate these three factors, and Fox Cabane has done a great job of explaining the science behind how this works, and how you can "try this at home." The good news, it works! John and I have tried some of these tactics on EACH OTHER and found that they work pretty well. Even though we've both read the book!

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