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Day 1 Social Media Simulation Game
This document describes a social media strategy simulation game. The game aims to help organizations brainstorm social media strategies by mapping out objectives, audiences, tactics, and tools. Players take on the role of a marketing team for different organizations and work through steps to develop a social media strategy, including setting SMART objectives, identifying target audiences, reviewing tactical approaches, selecting tools within a points system, revising for real-life situations, reporting out strategies, and discussing lessons learned. The game is intended to facilitate discussion about developing effective social media strategies for nonprofits and other organizations.
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Editor's Notes
- #2 This content is licensed under creative commonsTime: 10:45-12:00Goal: To introduce planning questions that a nonprofit organization needs to ask before getting started with a social media plan and examples of how other nonprofits have approach this taskObjectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment Exercises:Share Pair: Understanding the online social behavior of our audiences by examining our own.Human graph. Get people to line in the room from very ready to implement to not at all ready to implement. Facilitate discussion on reflection questions. Why do you feel ready? Why not? What do you need to be more ready once you leave today?Remember:-If you’re using flickr photos, be sure they are CC licensed and include attribution. Flickr user name is okay, include URL to user’s profile page in the notes section-Feel Free to include an “instructor” slide that has your photo, your URL, etc.-You can format the rest of the slides however you want, you don’t need to put the logo in each one or use the orange text! Just use good taste.
- #3 To go through a strategy brainstorming session that maps out objective, audience, and tactical approaches for a fictional organization
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- #6 http://littleoslo.com/img/feature/09/blogpoly.png
- #7 http://socialmedia.wikispaces.com/Social+media+game
- #8 http://socialmedia.wikispaces.com/Social+media+game
- #12 http://littleoslo.com/img/feature/09/blogpoly.png
- #14 You are a campaign team for a local tourist office and you want to get visitors to Hawaii to enjoy your local restaurants, hotels, and attractions. .You would like to use social media to educate tourists who have select Hawaii as a destination to come off the beaten path. You also want to build relationships with people who have visited so they will return or tell others.
- #15 http://littleoslo.com/img/feature/09/blogpoly.png
- #16 http://www.flickr.com/photos/vgm8383/2176897085/
- #20 And so are the technograpics …This is a chart from Forrester research – where they look at what people do on the social web – across different age categories .As you can see the tools we’re going to look at today appeal to different age categoriesAnd, it may surprise you but the demographics of social networking sites or these use profiles is aging – and not all kids are using all tools … What's interesting is why they don't use social networks.
- #21 Listening:Knowing what is being said online about your organization and the field you work in. You can listen with google alerts, technorati, twitter, and RSS readers. Key skill is pattern analysis. Link listening and analysis to decisions or actions. About 5 hours a week once you learn how to use the tools and make listening a daily habit.