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STC	
  Rochester	
  -­‐	
  	
  Spectrum	
  2014	
  –	
  Leadership	
  Day	
  
Leveraging	
  Social	
  Media	
  
To	
  Ad...
 
STC	
  Rochester	
  -­‐	
  	
  Spectrum	
  2014	
  –	
  Leadership	
  Day	
  
Social	
  Media	
  Apps	
  
HootSuite	
  
...
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Leveraging Social Media to Advance Your Organization - Handout

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How can you leverage social media to advance your organization? Where can you start and how to share your organization’s central message with the available social media options? How can you manage your social media channels easily and with very little effort to keep operations running smoothly?

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Leveraging Social Media to Advance Your Organization - Handout

  1. 1.   STC  Rochester  -­‐    Spectrum  2014  –  Leadership  Day   Leveraging  Social  Media   To  Advance  Your  Organization   Initial  Thoughts   How  can  you  leverage  social  media  to  advance  your  organization?  Where  can  you  start  and  how  to  share   your  organization’s  central  message  with  the  available  social  media  options?  How  can  you  manage  your   social  media  channels  easily  and  with  very  little  effort  to  keep  operations  running  smoothly?   Presentation  Objective   In  this  presentation:    discuss  the  challenges  associated  with  maintaining  an  active  social  media  presence    learn  how  to  effectively  and  easily  keep  the  online  community  active    take  away  some  ideas  boost  your  digital  presence   Use  these  resources  to  guide  you  in  building  and  enhancing  your  community’s  engagement.  Let’s  not   reinvent  the  wheel  over  and  over,  just  reuse  it. Social  Communication  Sites   Facebook   http://facebook.com/pages   http://facebook.com/groups   LinkedIn   http://linkedin.com/myGroups   Twitter   http://twitter.com   Flickr   http://flickr.com   Google+  Communities   http://plus.google.com/communities   Youtube   http://youtube.com         Instagram   http://instagram.com   Email   MailChimp:  Free,  limit  2k  subscribers,     12k  emails/mo.  http://mailchimp.com   Constant  Contact:  $15/mo,  500  subscribers.   http://constantcontact.com   Emma:  $30/mo,  1k  subscribers,  20%  non-­‐profit   disc.  http://myemma.com   iContact:  $10/mo,  250  subscribers,  20%  non-­‐ profit  disc.  http://www.icontact.com  
  2. 2.   STC  Rochester  -­‐    Spectrum  2014  –  Leadership  Day   Social  Media  Apps   HootSuite   Social  media  management  system   http://hootsuite.com   TweetDeck   Schedule  tweets,  post  updates   http://tweetdeck.com   Klout   Analyze  social  media  response   http://klout.com   Conversation  Starters   Use  some  conversation  starters  to  break  the  ice   and  have  the  community  interact  as  a  forum.   Examples  include  interesting  stories,  websites,   or  discussion  topics.   Post  an  interesting  fact  or  story  related  to   your  community   “Did  you  know  that  [fact  or  story]?  Find  out   more  [link  to  website].”   Have  a  question  ripe  for  discussion   “What  skills  do  you  think  are  most  important   for  new  technical  communicators  to  learn?”   (Source:  STC  Rocky  Mountain  Chapter).   Post  an  open-­‐ended  response   “You  know  you  are  a  technical  writer  when…”   (Source:  Marcia  Riefer-­‐Johnston)   Keep  active  feeds   “Learn  more  about  this  week’s  [webinar,   seminar,  event].  Register  today  [link  to   website].”   Post  content  from  your  website   “Have  you  considered  joining  [organization]?   Find  out  more!  [Link  to  website].”     Realistic  Goals   Not  all  the  conversation  starters  will  work  and  it   depends  on  the  audience  you  are  reaching.   Social  media  websites  vary  on  the  length  of  post   and  way  they  work  with  audiences.  Experiment   with  the  audience  and  post  quality  information.   Reflect  the  same  quality  you  have  in  your   professional  field.   Reach  out  and  find  volunteers  who  have  a  keen   eye  for  design  and  social  media  savviness.   Keeping  that  active  social  presence  shows  other   people  that  your  community  is  always  doing   something  and  the  information  is  relevant,   fresh,  and  interesting.  People  are  always   interested  in  seeing  active  communities.  The   conversation  must  travel  both  ways  and   engagement  is  crucial  for  keeping  the   conversation  going.   Contact   Roger  Renteria   roger.renteria@gmail.com   http://writetechie.com    

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