The document discusses how non-profits can use Flickr to share photos that tell their organizational story and engage supporters. It provides tips on getting to know the Flickr community, using groups, developing an effective photo strategy around events and core content, making photos easy to find and share, and energizing Flickr groups. The document also discusses how non-profits can connect their Flickr presence to other web efforts and explore using viral web memes to further their mission.

1. Sharing Your Story
Via Photosharing
and Flickr
Nina Simon
Social Media and Nonprofits: Two-Day Intensive Workshop

2. flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

3. flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

4. Learn the Landscape
join on your own first
use the Explore tab and Flickr blog to learn more
search for groups and pools related to your content
try uploading, commenting, and joining groups

5. flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

6. Which of your stories are best told in images?
Events Outreach Core Content

7. Advanced Tips for Telling Your Story Effectively
Make your photos easy to find
Title photos
Add tags
Use sets
Make your photos easy to share
Use as open a license as makes you comfortable
Make your story appealing to follow
Develop a photo roll-out plan

8. flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

9. Energizing Groups: Yours and Theirs
Yours Theirs

10. Advanced Tips for Working With Flickr Groups
Establish clear ground rules
Accepted media types
Safety level
Preferred content
How content might be used
Learn more about outside groups before you partner
Explore their personal Flickr feeds
Create plan for ongoing energizing
Contests, pools, promotions, time-based projects

11. flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

12. Connecting to Other Web Efforts

13. Advanced Tips for Connecting to Other Web Efforts
Respect user/contributors
Make it clear where the content will be used
Ask first
Link back and credit
Give people instructions on how to participate
Don’t assume your users are Flickr-savvy

14. flickr for non-profits: big picture
get to know the community ecosystem
share photos that tell a story connected to your core
mission
use groups to partner with and energize your users as
photographers
connect Flickr outreach to other Web locations
consider alternative, creative, potentially viral ways to tell
the story via images

15. Non-profits Capitalizing on Viral Web Memes
LOLSeals and LOLZoo

16. What Creative Meme Connects to Your Core Story?

17. more resources on this...
http://www.wearemedia.org/Tactical+Track+Module+3
projects referenced in these slides:
http://www.flickr.com/photos/homelessprenatal/
http://www.flickr.com/photos/learning_community/
http://www.flickr.com/groups/thewomensmuseum/
http://www.flickr.com/groups/wildlifewatch/
http://www.flickr.com/groups/ncmls/
http://www.brooklynmuseum.org/community/photos/
http://www.twitter.com/sfzoo
http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/
lolseals.html
http://flickr.com/groups/lolzoo/pool/
http://www.flickr.com/groups/four/, http://www.flickr.com/groups/365days/, http://
www.flickr.com/groups/100strangers/