Blogging: The Basics A Webinar Developed  By CRT/tanaka ©2009
Why Blog? <ul><li>Thought leadership </li></ul><ul><li>Share experiences and value w/ community </li></ul><ul><li>SEO </li...
Structuring Your Content
Content: Editorial Mission <ul><li>The editorial mission serves as a compass </li></ul><ul><li>Determines topics </li></ul...
Content: Bringing the  Editorial Mission to Life <ul><li>Think in brush strokes </li></ul><ul><li>Color commentary on pert...
Content: Tone <ul><li>It’s not a formal business document </li></ul><ul><ul><li>Personality should be included </li></ul><...
Content: Structure <ul><li>Long diatribes will drive people away </li></ul><ul><li>Ideal paragraph length is 3-6 lines </l...
Content: Researching Links, Photos <ul><li>Flickr Creative Commons for Images:  http://www.flickr.com/creativecommons/ </l...
Promotion <ul><li>Socnet Participation </li></ul><ul><li>Bookmarking/Sharing </li></ul><ul><li>Comment on and link to othe...
Frequency & Fodder <ul><li>The more you post, the better </li></ul><ul><ul><li>2 – 3 times a week is a good goal </li></ul...
Using Windows Live Writer
Formatting Text with Live Writer <ul><li>Basic MS Word functionality </li></ul><ul><li>Italics </li></ul><ul><li>Bold </li...
Links with Live Writer <ul><li>Adding Hyperlinks </li></ul><ul><li>Highlight text </li></ul><ul><li>Copy URL </li></ul><ul...
Images with Live Writer <ul><li>Save photo to computer </li></ul><ul><li>Insert image in the post using image button </li>...
Categories & Publish with Live Writer <ul><li>Lower left corner allows you to tag photo with the correct category </li></u...
Using WordPress
Editing Live Posts
Editing Live Posts: Part II
Editing Live Posts Part III
Code Tricks <ul><li>Adding video text: Insert script from You Tube, Blip.tv, etc. where you want it placed </li></ul><ul><...
Moderating Comments <ul><li>Go to comments tab </li></ul><ul><li>Go to moderation sub-tab </li></ul><ul><li>Edit, delete o...
Comments <ul><li>Always good to engage commenters, but you don’t have to answer every one.  </li></ul><ul><li>Thank yous w...
Images Used <ul><li>Neutron star 2004 by NASA  http://www.flickr.com/photos/pingnews/291708133/ </li></ul><ul><li>Tree of ...
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How To Blog by Geoff Livingston at WeAreMedia

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Geoff Livingston and Qui Diaz gave an incredible workshop on blogging at the NTC09

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How To Blog by Geoff Livingston at WeAreMedia

  1. 1. Blogging: The Basics A Webinar Developed By CRT/tanaka ©2009
  2. 2. Why Blog? <ul><li>Thought leadership </li></ul><ul><li>Share experiences and value w/ community </li></ul><ul><li>SEO </li></ul><ul><li>Provide capture point for marketing initiatives </li></ul><ul><li>Influence the media </li></ul><ul><li>Crisis PR </li></ul><ul><li>And much, much more </li></ul>
  3. 3. Structuring Your Content
  4. 4. Content: Editorial Mission <ul><li>The editorial mission serves as a compass </li></ul><ul><li>Determines topics </li></ul><ul><li>Coming up with ideas can be a brainstorm </li></ul><ul><li>How do the topics tie to your work? </li></ul><ul><li>Your stakeholders? </li></ul><ul><li>Do you have commentary to add? </li></ul>
  5. 5. Content: Bringing the Editorial Mission to Life <ul><li>Think in brush strokes </li></ul><ul><li>Color commentary on pertinent topics </li></ul><ul><li>Posts are often 3-10 paragraphs in length </li></ul><ul><li>Fully researched concepts can be broken into several posts </li></ul>
  6. 6. Content: Tone <ul><li>It’s not a formal business document </li></ul><ul><ul><li>Personality should be included </li></ul></ul><ul><ul><li>Write it like you were talking with someone on a Saturday </li></ul></ul><ul><li>Remove unnecessary 1 st person (I, me) </li></ul><ul><li>Edit for grammar </li></ul>
  7. 7. Content: Structure <ul><li>Long diatribes will drive people away </li></ul><ul><li>Ideal paragraph length is 3-6 lines </li></ul><ul><li>Posts greater than 10 paragraphs should be broken into two posts </li></ul><ul><li>Minimum of three links to other blogs per post </li></ul><ul><li>Ideal: Video, audio to supplement </li></ul><ul><li>Must: A picture for each post </li></ul>
  8. 8. Content: Researching Links, Photos <ul><li>Flickr Creative Commons for Images: http://www.flickr.com/creativecommons/ </li></ul><ul><li>Make sure to provide attribution </li></ul><ul><li>Places to research blog posts for crosslinks: </li></ul><ul><ul><li>s.technorati.com </li></ul></ul><ul><ul><li>blogsearch.google.com </li></ul></ul><ul><ul><li>Icerocket.com </li></ul></ul><ul><li>Use key words and phrases from posts to find links </li></ul><ul><li>Ideal: You or PR firm is using del.icio.us to build reservoir of links, informative posts </li></ul>
  9. 9. Promotion <ul><li>Socnet Participation </li></ul><ul><li>Bookmarking/Sharing </li></ul><ul><li>Comment on and link to other blogs </li></ul><ul><li>Blog roll </li></ul><ul><li>Register the blog with Technorati, Google Blogs, and other blog search engines – Tags help! </li></ul><ul><li>Include the blog’s url in your email signature, business card, social network profiles </li></ul>
  10. 10. Frequency & Fodder <ul><li>The more you post, the better </li></ul><ul><ul><li>2 – 3 times a week is a good goal </li></ul></ul><ul><ul><li>Be consistent </li></ul></ul><ul><li>Need ideas? </li></ul><ul><ul><li>Read other blogs on your topic </li></ul></ul><ul><ul><li>Stay on top of news related to your topic </li></ul></ul><ul><ul><li>Your offline experiences are valuable & a great platform for a unique idea or perspective </li></ul></ul><ul><ul><li>Keep an idea log for future posts </li></ul></ul>
  11. 11. Using Windows Live Writer
  12. 12. Formatting Text with Live Writer <ul><li>Basic MS Word functionality </li></ul><ul><li>Italics </li></ul><ul><li>Bold </li></ul><ul><li>Underline </li></ul><ul><li>Bullets </li></ul>
  13. 13. Links with Live Writer <ul><li>Adding Hyperlinks </li></ul><ul><li>Highlight text </li></ul><ul><li>Copy URL </li></ul><ul><li>Use link button (see screen shot on left) </li></ul><ul><li>Insert link </li></ul><ul><li>Also, can hyperlink audio/podcast downloads with URL </li></ul>
  14. 14. Images with Live Writer <ul><li>Save photo to computer </li></ul><ul><li>Insert image in the post using image button </li></ul><ul><li>Flush left or right </li></ul><ul><li>Build border around image </li></ul><ul><li>Use advanced features to size appropriately (500 for full size, 240 for half screen) </li></ul><ul><li>Add text and link for attribution </li></ul>
  15. 15. Categories & Publish with Live Writer <ul><li>Lower left corner allows you to tag photo with the correct category </li></ul><ul><li>You can also set posting time </li></ul><ul><ul><li>Pre-posting allows for blogging ahead of set day </li></ul></ul><ul><ul><li>Simply push to post, LiveWriter opens window </li></ul></ul>
  16. 16. Using WordPress
  17. 17. Editing Live Posts
  18. 18. Editing Live Posts: Part II
  19. 19. Editing Live Posts Part III
  20. 20. Code Tricks <ul><li>Adding video text: Insert script from You Tube, Blip.tv, etc. where you want it placed </li></ul><ul><li>Make sure there is ample space between paragraphs and code <br> <p> </li></ul><ul><li>Be Careful: WP often alters video script if it is edited after publishing… Make it the last thing </li></ul>
  21. 21. Moderating Comments <ul><li>Go to comments tab </li></ul><ul><li>Go to moderation sub-tab </li></ul><ul><li>Edit, delete or approve </li></ul>
  22. 22. Comments <ul><li>Always good to engage commenters, but you don’t have to answer every one. </li></ul><ul><li>Thank yous works </li></ul><ul><li>Negative comments are good! </li></ul><ul><li>Not all negative comments warrant a return, especially repeats </li></ul><ul><li>Don’t feed the trolls </li></ul>
  23. 23. Images Used <ul><li>Neutron star 2004 by NASA http://www.flickr.com/photos/pingnews/291708133/ </li></ul><ul><li>Tree of Life, by quema http://www.flickr.com/photos/quemas/1394199592/ </li></ul><ul><li>Michelle, by digiart2001 http://www.flickr.com/photos/digiart2001/2143155562/ </li></ul><ul><li>Black glass by exothermic http://www.flickr.com/photos/exothermic/2277966148/ </li></ul><ul><li>New York Public Library by grahamwell http://www.flickr.com/photos/grahamwell/199603745/ </li></ul><ul><li>Megaphone Man by Aazonearth http://flickr.com/photos/aazis/393250260/ </li></ul><ul><li>19 th February 2005 by http://flickr.com/photos/paulwatson/5070829/ </li></ul>

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