TRANSCRIPT BELOW Mary-Beth Russo: Good morning. Good afternoon. Welcome to the Innovation Women Speak Webinar Series. My name is Mary-Beth Russo, and I'm sitting in for Bobby today. Mary-Beth Russo: For those of you not familiar with Innovation Women, we are a visibility bureau for entrepreneurial, technical, and innovative women. We connect female speakers with speaking opportunities, and we connect event managers with those speakers. Mary-Beth Russo: Our mission is to help women build their brand and advance their career, while eliminating the all male, all stale panels at conferences and events. By the way, if you're not a speaker or on the platform yet, we have a special going. An extension of the discount we gave in honor of Women's History Month. I'll give that code out in just one minute. Mary-Beth Russo: Unlike a traditional speakers bureau, when you join Innovation Women you get all of this. You get social media amplification and promotion. You get speaking opportunities. You get speaking invitations. You get a weekly list of over 100 calls for speakers that you can apply to. If you're an author, we promote your book. Copy and paste this link into your web browser for the full transcript: https://docs.google.com/document/d/1GQYx6e4QbD28S6q6_KJSEigQQuitNcWPpTjM-aC9dAI/edit?usp=sharing

1. Welcome to
Innovation Women Speak!
Webinar Series
@WomenInno

2. Visibility Bureau for Technical, Innovative,
and Entrepreneurial Women
• Social media amplification
• Speaking invitations
• A weekly list of over 100 Calls for Speakers
• Author promotion
• Speaker shout-outs
• Features in our newsletter
• Guest-speaking opportunities through Webinar series
• Educational content through Webinar series
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@WomenInno

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Learn More About Innovation Women

4. Innovation Women Speak!
Webinar Series
April 17, 2019
12:00-1:00 p.m. ET
Communication is Just as Important
as Code
Fireside Chat with
Andrea Goulet
CEO, Corgibytes
Bobbie Carlton sits down with Andrea Goulet to learn more about
what good communication has to do with building software. Come to
find out, it has a lot more to do with than you might think. These
days, technical solutions are often developed by cross-functional
teams whose participants have a range of technical experience.
After this webinar, you’ll understand how to:
• Expand your skillset to become a better collaborator
• Use empathy to help you understand your co-workers…and more!

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6. Innovation Women Speak!
Webinar Series
Ready for Totally Different Healthcare?
Wearables and Mobile Move Health into
Your Home
The healthcare industry is blowing up – great for you because you can ride the
wave to be8er health. Healthcare execu<ves, on the other hand, rush to cater to
pa<ents or face ex<nc<on.
Learn:
• How industry disrup<on forces firms to stop offering broken healthcare and give
you total health
• New tech tools to use to get healthier and be more in charge of your health
• How to avoid the dangers of the new Health 2.0
Featuring Candice
Hughes
PhD, MBA; serial entrepreneur
in digital health and
biopharma, neuroscientist,
author, speaker

7. Candice M. Hughes, PhD, MBA
CEO/Founder, Hughes BioPharma Advisers
Ready for Totally
Different Healthcare?
Wearables & Mobile Move
Health into Your Home

8. How many of you are happy
with your healthcare today?
Write your comment in the Questions Tab.

9. Welcome to Fractured Health...
The Value of Prevention, May 28, 2018. https://bipartisanpolicy.org/library/prevention-delivers-value/

10. Where no one talks to anyone else...
Insurer
Pharma HCP
Medical
Device
Digital
Health Academia
Biotech

11. Because They’re Afraid of the Extinction
Crisis....Are You?
Image: DepositPhoto.com, para827, 7867634

12. If Healthcare is Undergoing Extreme
Disruption Why Do So Few People Notice?
Reactions to the first iPhone...
“Apparently none of you guys realize how bad of an idea a touch-screen is on a
phone. I foresee some pretty obvious and pretty major problems here.”
“Color me massively disappointed.”
“It sure is good at what it was designed for, a phone that entertains and talks…
other than that, i don’t see much potential.”
“lol last i checked many companies tried the tap to type and tap to dial … IT
DOESN’T WORK STEVIE...”
Apple is now worth $1 trillion and has sold >1 billion iPhones...
https://www.nbcnews.com/tech/tech-news/apple-worth-1-trillion-here-s-what-much-money-could-n897511;
https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/

13. Why is Healthcare Evolving Now?
1
Health Tech
Advances
• Explosion of digital tools
• HCP adopting IT systems
• Big data is the new oil
2
Consumer Shifts
• Millennials want Total Health
• Convergent health approaches
• Distrust of healthcare industry
3
Policy Woes
• Broken healthcare system,
bitter fighting on how to fix
it or what new healthcare
should look like

14. Why Don’t Consumers Tell Us What They
Want?
1Harris Polls, 2016
2Selma study
3C-Space Healthcare study
Pharma/Biotech
• Only 9% believe pharmaceutical &
biotech firms put patients before
profits1
• Only 5.4% of doctors say Millennials
request brand pharmaceutical
therapies2
1
Insurers
• 16% of consumers believe insurers put
patients before profits1
• 34% of Millennials consider the
current US healthcare system to be
poor or terrible3
2

15. How Will Healthcare Evolution Affect You and
Your Firm?
As a Consumer
• You control your health
• More choice of therapies and
approaches
• More efficient with increasing digital
access
• More holistic, less crisis management
1
As a Healthcare Stakeholder Corp
• Change view on what insured means
• Change view on what health therapy
means
• Change product & R&D approach
• Less siloed, more collaboration
• Greater focus on digital/health tech
2

16. What Are the Benefits of Mobile & Digital Health
for You?
Smart: Preventative care aligned with evidence-based medical guidance
1Rand, Do Workplace Programs Save Employers Money, 2014; 2Gallup-Healthways Well-Being Index, 2013;
https://www.cnbc.com/2016/06/10/employee-wellness-programs-help-us-save-money-on-health-care-costs-bank-of-america-ceo-commentary.html; 3https://www.cdc.gov/pcd/
u Be proactive on health
u Cutting corners today can lead to illness later
u No one cares more about your health than you
u Avoid corporate focus on short-term profit vs Total
Health

17. Why Should Employers Care about
Health Tech?
Happy & Healthy
u Preventing short-term, chronic
illness highly cost-effective- saved
$136/member1
u Losing weight 1 BMI point saves
$1,500/yr; Obesity >$11BB 2016
u Absenteeism cost $84BB 201322
u Employee productivity increased
8.5%1 to 76%3
u Job satisfaction increased 3.5
percent4
Productive
u Workplace security access (23%)
u Employee time management (20%)
u Real-time employee
communication (20%)5
1Rand, Do Workplace Programs Save Employers Money, 2014; Gallup-Healthways Well-Being Index, 2013;
https://www.cnbc.com/2016/06/10/employee-wellness-programs-help-us-save-money-on-health-care-costs-bank-of-america-ceo-commentary.html;
2https://www.cdc.gov/pcd/issues/2016/15_0503.htm
3 Marketing Mag, March, 2018. https://www.marketingmag.com.au/news-c/news-wearable-technology-employee-performance/
4Tech Times, May, 2014, http://www.techtimes.com/articles/6396/20140503/wearable-technology-can-boost-employee-productivity-job-satisfaction-study.htm
5 Forbes, March, 2016, https://www.forbes.com/sites/bernardmarr/2016/03/18/15-mind-boggling-facts-about-wearables-in-2016/#230f23792732

18. Do your employers support
digital & wearable health?
Write your comment in the Questions Tab.

19. Why Worry about Healthcare?
Me
Parents
Other
Family
Children
Women make
80% of
healthcare
decisions
Dept of Labor (cited Healthline, Dec 3, 2014)

20. Welcome to Health Tech/Digital
Health Evolved
The New Flavor is Personalized & Localized

21. Who is Using Fitness Wearable Devices?
https://www.emarketer.com/content/wearables-2019
0%
5%
10%
15%
20%
25%
30%
35%
40%
25-34 55-64
Use Wearables

22. Why Do People Like Wearable Devices/
Apps?
Accenture. 2018 Consumer Survey on Digital Health.

23. Leading Fitness Wearables- Do Your
Products Integrate with Them?
-20 0 20 40 60 80 100
Fitbit
Xiaomi
Apple Watch
Yr over Yr Growth Market Share- Q3 2018
https://www.idc.com/getdoc.jsp?containerId=prUS44500418

24. Fitness Apps & Devices to Know About

25. Beyond Fitness: Medical Records,
Scheduling & Telemedicine
u Doctor on Demand
u CareZone
u ZocDoc
u American Well
u Avizia

26. FDA Approved Apps & Devices for Disease
Treatment, Diagnosis, Tracking
https://www.mobihealthnews.com/content/fda-roundup-major-device-app-and-algorithm-approvals-2018-so-far;
https://www.mobihealthnews.com/tag/fda-clearances?type=news
0
1
2
3
4
5
6
7
8
9
Q1-Q3 2018 # Approved
# Approved
0
10
20
30
40
50
60
2016 2017 2018
#Approved
Approved
2018 includes gov’t shut down

27. Apps & Devices for Behavioral, Mental
Health
u Anxiety, mood disorder &
stress: Pacifica, 7 Cups
u Sad, anxious, depressed:
MoodTools; Abilify MyCite
u Relaxation & Sleep:
Headspace, Happify
u Pear ReSet: Drug addiction
(FDA approved)

28. Apps & Devices for Older Adults or
Caregivers
u AXS map- disability access
u Pill reminders: Pillboxie
u Safety monitoring
u Apple Watch 4
u Medical Guardian
u Aulisa Medical,
Guardian Angel

29. What are 3 Things to Watch?
u Combination everything
u Drugs, devices, software
u $139.2 billion by 2025, CAGR 6.9% 2018 to 2025
u Opioid treating medical devices
u Mobile & wearable devices in clinical trials to test new
drug candidates
1https://www.prnewswire.com/news-releases/drug-device-combination-products-market-to-reach-139-2-bn-by-2025-globally-says-allied-market-
research-868719645.html; 2Allied Market Research 2019

30. A Bright Digital Future...If You’re Ready
u To Big to Ignore
u $86.4B in 2018
u $300-$400B by 2024
u Your health info & therapy at your finger tips
u Personalized
u Bonanza of products
https://www.gminsights.com/industry-analysis/digital-health-market

31. If you work in biopharma or
healthcare, is your firm on
top of digital health?
Write your comment in the Questions Tab.

32. ...Cautions
u Concerns:
u Privacy: is your data safe?
u Intrusive use: Insurer or employer access?
u Accuracy: Is it?
u Persistence: How sticky? One third people stop
using fitness trackers after 6 months
u Lack of developer experience: Scary? Most don’t
understand regulatory landscape or costs
u Dilemma: Pay a fair price vs giving up privacy for free
access

33. Who Survives?
Image: DepositPhoto.com, para827, 7867634

34. The Survivor
u Innovation MasterMind
u Agile
u Opportunist
u Science explorer
u Connector
u Expert (regulatory)

35. Questions?
u Contact Candice
u chughes@hughesbiopharma.com
u Visit me on LinkedIn
http://linkedin.com/in/candicemhughes
u Visit me on the web http://hughesbiopharma.com
u Tweet: @candicemhughes

36. Enter your questions now!
@WomenInno

37. Thank you!