Innovation Women Speak! How to Monetize Your Knowledge & Scale Beyond Six Figures with the Power of a Book!

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GAY COURTER
Book Strategist, Writing Coach, #1 Amazon Bestselling Author
at LA Writing Coach
Quarantine: How I Survived the
Diamond Princess Coronavirus Crisis
November 18,2020
12:00-1:00pm ET

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TODAY’S FEATURE
ASHLEY MANSOUR
Book Strategist, Writing Coach, #1 Amazon Bestselling Author at
LA Writing Coach
How to Monetize Your Knowledge &
Scale Beyond 6 Figures With the
Power of a Book!

© MONIKHER, LLC, DBA LA WRITING COACH,
2020

There are 27 MILLION
entrepreneurs in the U.S.
alone.
2020

Standing out from the
crowd feels more and more
like …
2020

You’re wondering…
how can I stand out and
actually be heard?
2020

What if you had a way to
make an impact, stand out
from the noise, and be
valued as a leading
authority in your field?
2020

IF YOU’RE HERE…
 You are an expert, thought leader, coach or entrepreneur and you are AMAZING at what you
do
 Your programs and services deliver VALUE and change people’s lives
 BUT you are stretched thin! There’s only so much of you to go around!
 You want to expand your reach and make an impact in the world by sharing your knowledge
and your message
 BUT you are still serving 1-to-1 or 1-to-few when you want to serve 1-to-many!
 You need to establish yourself as THE authority to work with and boost your credibility so you
can stand out from the competition
 You want to your business to thrive and scale well beyond 6 figures
© MonikHer, LLC, DBA LA Writing Coach,
2020

I’m committed to show you how to do all of this
AND add 6 figures to your business,
using what you know RIGHT NOW
And without taking time away from your day-to-
day responsibilities, your family or what you
love doing most.
2020

IN THIS TRAINING …
1. Discover why a book is the #1 Business Asset you need to you monetize
your knowledge, become a leading authority and scale to 6 figures and
beyond!
2. Show you how to create a PROFITABLE book that generates premium
leads, revenue opportunities, and over 6 figures regardless of how many
copies you sell.
3. Cut through the common misconceptions around writing a book and
show you 1 simple strategy to help you write your B.E.S.T. book in as
little as 90-Days!
2020

ABOUT YOUR COACH, ASHLEY MANSOUR
• Founder & CEO of LA Writing Coach
• I help people write, publish and profit from their books so that they can
share their message and grow successful, profitable businesses.
• Creator of The TAP Method, a leading technology that has helped many
people become authors and bestsellers
• I created the Author Your Book In 90 Days digital training program
• Been a professional writer for over 12 years
• Over 8 years in entertainment and digital media as a writer and award-
winning producer.
• Worked with dozens and dozens of writers over the course of my career
• #1 Amazon bestseller in multiple categories and across genres (fiction
and non-fiction)
• I believe that writing a book should not take you years or take time away
from your family or what you love doing most
2020

• Multiple bestselling author on
Amazon
• Two # 1 Amazon Bestsellers
2020
MULTIPLE BESTSELLING AUTHOR

I’M ALSO AN ENTREPRENEUR, JUST LIKE YOU…
• As an entrepreneur I believe your B.E.S.T.
book is the #1 Business Asset you need now
more than ever.
• In this training, I will reveal how I leveraged
my book to skyrocket my business from zero
to 6 figures in less than 10 months – AND –
how I’m now on track to do multiple 6-figures
in less than a year.
• I created the proprietary process called the
6-Figure Book Formula, the PAE System so I
can teach others how to monetize their
books and grow to 6 figures and beyond
2020

With The World Changing Rapidly,
We Can No Longer Rely On The Same
Systems, Patterns, And Behaviors.
2020

PIVOT, ADAPT,
AND GROW!
 With over 27 million entrepreneurs in the US alone
and new businesses cropping up every single day,
competition is fierce.
 IT IS ESSENTIAL TO THE SURVIVAL OF YOUR
BUSINESS TO:
 Establish yourself as THE expert authority
people will to turn to for solutions and
services.
 Leverage your knowledge and start serving
1-to-many instead of only 1-to-1
 Reach more people NOW and GROW your
business to the crucial 6-figure benchmark
 Learn to monetize your knowledge with a
powerful business asset that everyone
desires, but only few ever create.
2020

Your book is that
powerful business asset!
2020

“Why is a book so powerful?”
It is the first step to begin monetizing
your knowledge.
2020

STOP TRADING
YOUR TIME FOR
MONEY!
A book allows you to
start leveraging your
knowledge, ideas,
and expertise for
money.© MONIKHER, LLC, DBA LA WRITING COACH,
2020

How a book helps
your business
THRIVE…
Prestige
and
credibility
Be seen as a
leading expert
authority
New revenue
opportunities
Attract
premium
clients
Impact
and global
reach
Grow a large
network and
following
2020

A book is the #1 Business Asset YOU need
NOW MORE THAN EVER.
If you have a message, knowledge, or expertise to
share, this is your greatest opportunity to get your book
out there!
2020

Most experts, thought leaders, coaches
and entrepreneurs fear not achieving their
highest growth and expansion.
They dream of building a 6 or 7 figure
business … BUT they know not having
their first book done is holding them back
from achieving their next level.
All they want is to have a profitable,
thriving business, impact people’s lives,
and improve their own in the process.
2020

The problem is they are so busy juggling
the day-to-day of their business that they
worry that a book will take valuable time
and might not pay off.
They would love to have their book DONE
they don’t know exactly what to write or
how to start …
So they keep putting it on the back burner.
2020

WHAT I FOUND…
2020
Most entrepreneurs who want to build a 6-figure business become consumed with tactics
and searching for the one silver bullet.
They leverage social media and other platforms to position themselves as experts, but
still find themselves lost in the crowd.
They want to monetize at scale, become leading experts, but they are stuck using the
same tactics as everyone else that don’t scale or add long-term value to their business.
They know a book is important, but they don’t know how to get it done or how to make it
profitable.
The leads to fear, doubt and indecision.

AND THAT WAS MY STORY…
2020

NOT SO LONG AGO …
2020

BUT 3 YEARS LATER, EVERYTHING CHANGED …
2020

A MEDICAL AND FINANCIAL CRISIS …
2020

I TRIED TO MAKE SOME MONEY …
2020

IT GOT ME NOWHERE BUT INTO DEBT…
2020

I VOWED THAT I WOULD FIND A SOLUTION …
2020

SO I DECIDED TO DO WHAT I KNEW BEST
2020

AND I GOT TO WORK …
2020

I APPLIED EVERYTHING I LEARNED …
2020

HERE’S WHAT HAPPENED…
• I finished my book and published in less than 3 months!
• My book became a #1 Amazon bestseller!
• My methodology has reached writers all over the world!
• I monetized my book to recoup costs, profit, and start a
successful business
• AND I leveraged my book to grow my business to over 6-
figures less than 10 months!
2020

I’VE NEVER LOOKED BACK …
• Since then I’ve positioned my business to scale to multiple 6-
figures by the end of 2020 and to half a million in 2021!
• I’ve coached multiple authors through my methodologies to help
them write, publish, and profit from their books with my systems.
• Now I’m helping others get the same amazing results that I’ve
had.
2020

AND I’M TEACHING OTHERS
HOW TO DO IT TOO!
• Meet Brandon, Founder and CEO of
Frank and Maven marketing
• Brandon struggled for over 2 years
trying to write and finish his book.
• In working with me he has fully written
and is now publishing his first ever
business book!
• He will launch in time for the
holidays and has a clear multiple 6-
figure monetization plan.
2020

• Meet Tia! Tia is the founder of Arrive
At Happy, a happiness company
based in Los Angeles.
• Tia has used my methodologies to
write, publish and profit from her
book.
• In our program, she completed her
book in 7 weeks, identified her
publishing targets AND developed
a 6-figure launch strategy!
2020
AND I’M TEACHING OTHERS
HOW TO DO IT TOO!

How This Is Possible
2020

The 3 Secrets
2020

Secret #1
The fastest way to become THE leading expert to work with,
skyrocket your authority, and set yourself apart from the
competition, is to eliminate 99% of what you’re doing and
invest in the #1 business asset that will add exponential value
to your business overnight.
2020

Secret #2
By using this one simple strategy, you can leverage your book
as an evergreen SALES MACHINE to drive a flood of
consistent premium leads, new revenue opportunities and high
paying clients your way!
2020

Secret #3
In as little as 90 days, you can transform your knowledge, and
expertise into a bestselling book WITHOUT being frustrated
with research, feeling stuck knowing what to write, or taking
valuable time away from your business and your family.
2020

We’ve Been Mislead
2020

We’ve been told there is a
SILVER BULLET …
You’re thinking… If I can just CREATE the right product and use the right TACTIC to put on
the right PLATFORM, I can get in front of the right people, and it’s all going to work!
© MonikHer, LLC, DBA LA Writing Coach, 2020

The truth: A book isn’t a platform.
It’s an asset!
 Forever & evergreen
 Solidifies your knowledge, story, expertise and proprietary systems/methodologies
 It’s YOUR intellectual property!
 The best way to establish yourself as a leading expert authority in your field
 A valuable way to create instant relationship capital in any networking environment
 A gateway into premium leads, higher paying clients, and new revenue opportunities
 The most important strategic investment for any thought leader, expert, coach or
entrepreneur who wants to trade knowledge for money instead of time for
money!!!
A book is essential because…

EVEN THE CELEBRITY GURUS WHO ARE SELLING YOU
THE OTHER SILVER BULLET STRATEGIES ARE ACTUALLY
LEVERAGING THEIR BOOKS TO GROW THEIR
BUSINESSES…
• Brendon Burchard – Began his career writing and publishing books!
• Jeff Walker – Generates 7 figures just from the book funnel alone!
• Rachel Hollis – Sold millions of copies of her books and grew her multi-million dollar business
• Dean Graziozi – Has created a $200m empire through book funnels
• Russell Brunson - sold 140,000 copies of his Traffic Secrets and has a $100M business
• Marie Forleo – First book in 2008 kick started her coaching business – soon on Inc's list of top 500 fastest
growing private companies
• David Bayer – 250k downloads of Mind Hack, a $10MM business, Inc.’s Fastest Growing Company in 2020
• Tony Robbins – Is listed first and foremost as an Author with over 15 million books sold globally

Why did all these wildly successful people start
with a book?
BECAUSE THEY WORK!

Secret #1
The fastest way to become THE leading expert to work with,
skyrocket your authority, and stand out from the competition, is
to eliminate 99% of what you’re doing and invest in the #1
business asset that will add exponential value to your
business overnight.
2020

I HEAR YOU…
CREATE A BOOK
NOW???
 “This is an unprecedented time.”
 “Everything is unstable!”
 “There is no certainty…”
 “I don’t have time.”
 “A book takes forever!”
 “You can’t make money from a
book!”

is all you need to monetize your knowledge,
become a leading authority,
and grow to 6 figures and beyond.
ONE BOOK

YOU ONLY HAVE TO WRITE IT ONCE
 It takes less than 90 days
 It leverages EXACTLY what you know and what you’re good at- your existing knowledge and
expertise
 There are endless business growth opportunities derived from just ONE BOOK
The same book has made me more than 6 figures
in less than 10 months!

NOW MORE THAN EVER PEOPLE NEED
REAL HELP!
 People do not need any more low-quality, zero value books that are poorly written and
badly produced
 The market is flooded with plenty of “books” that have come from DIY courses
“experts” selling quick-win solutions
 No one wants or needs another book written in 1 HOUR, 3 DAYS, OR A WEEK!
 People actually need real help!!
 That’s why business books and self development books are in higher demand than
ever before
 The world is waiting for your expertise and your book NOW!

So… don’t
write just
any book…
Create your
B.E.S.T.
book!

Bestselling
Evergreen
Sales Machine
Transformation
for you, your business and your readers.
2020
Your B.E.S.T. book is …

Your B.E.S.T. Book!
Bestselling – Prestige & Authority
Evergreen – Longevity
Sales Machine – Revenue
Transformation – Impact!
2020

The TAP
Method
The
PAE
System
Your
B.E.S.T.
Book!
2020
TAP to write! PAE to profit!

Your B.E.S.T. book is your ticket to creating a
scalable, profitable business.
By creating this ONE simple asset you are
paving the pathway to your first 6 figures.
2020

POSITIONING
ASSETS
ENGINE
2020

Truth Bomb #1
Bestseller status isn’t something you wish and hope for AFTER you
publish; it is something you strategize and plan for BEFORE you
ever start writing!
2020

POSITIONING
Position to best-sell!
2020

POSITION TO BEST-SELL
• Most writers write the book THEN think of who they will sell it to.
• This is a mistake.
• You have to identify and write for your ideal reader from day 1.
• You have to connect to this reader emotionally and understand their buying
decisions based their fears – challenges – hopes – and dreams
Doing this single step will give you a MASSIVE edge!
2020

UNDERSTAND….
Bestselling isn’t an accident!
It’s strategic!
2020

Truth Bomb #2
By following a simple system, you can generate 6 figures from your
book regardless of how many copies you sell.
2020

ASSETS
Create 6-Figure Assets
2020

UNDERSTAND…
There are hundreds of hidden assets in your
book.
These assets are worth AT LEAST 6 figures –
probably a lot more!!
2020

ASSETS
The First Step
2020

KNOW YOUR MVP!
• Your MVP is your MOST VALUABLE PRODUCT
• Identify the most valuable thing you have, then … GIVE IT AWAY.
• Yes, for free.
• Can you guess what your MVP is???
• Here’s a hint … it’s your BOOK!
Creating 6-figures begins with understanding your MVP – and then
leveraging it!
2020

MVP CASE STUDY!
• My MVP is my book, The Writer’s Success Code, which shares my
proprietary methodology – the TAP Method.
• Not only did I give it away for free (and still do), BUT I also share it freely and
teach the content of this book in my webinars and trainings.
• In fact, I want as many people as possible to benefit from my MVP
• So I share it widely and won’t ever stop
• Why does this work? The law of reciprocity – give value to get value
2020

LEVERAGE YOUR MVP!
• Once you have created your MVP, you need to put it to work!
• Your MVP needs to be carefully designed in order to:
• Solve your ideal readers’ problems
• Give value
• Act as a gateway into to revenue-generating assets
2020
YOUR MVP
6-Figure
Assets
Business
Growth and
Expansion

Your
Book
Podcast or
Live Stream
Show
Keynote /
Signature
Talks
Webinars
and Trainings
Online
Courses
Challenges
PDF guides
and
checklists
E-Books and
Audio Books
Masterminds TV and Film
Adaptations
OTT Media
Adaptations
Articles,
Essays or
Reports
Blueprint or
Guide
Merch and
swag
Programs,
products or
services
Online Quiz
or
Assessment
2020

Don’t sell your book!
Leverage your book!
2020

Truth Bomb #3
By doing one simple thing, your book can continue to sell and best-
sell years after you launch it!
2020

ENGINE
Become the
driving force!
2020

UNDERSTAND…
No matter how you publish your book,
you and only you are the true driving force
behind it.
You must provide consistent and quality fuel to
the engine!
2020

WHAT KIND OF FUEL?
Sales
Social
Media
Promotions
Virtual
Speaking
Podcast
Tour
2020

ENGINE CASE STUDY!
• Blood, Ink & Fire had been consistently best-selling internationally and the US in
multiple categories since it came out in 2015
• BUT… it had never hit number 1 on Amazon
• With the marketing and promotion behind my second book, Blood, Ink & Fire hit
Number 1 on Amazon OVER 4 YEARS after it first came out
• That is an evergreen engine!
• When you are the driving force, your book will continue to sell and best-sell years
after they come out!
2020

THE PAE SYSTEM WORKS!
POSITION
ASSETS
ENGINE
2020

How do you write your B.E.S.T. book in as little as
90 days without taking time away from your
business or what your love most?
2020

The Number #1
Mistake
2020

Focus on Craft over Strategy!
Craft becomes an obsession.
Strategy is neglected or treated as a “nice-to-have.”
But strategy is essential!
2020

CRAFT VS. STRATEGY
• Craft = an occupation or trade
requiring manual dexterity or artistic
skill
• the craft of writing
• Strategy = a: a careful plan or
method : a clever stratagem, b: the
art of devising or employing plans or
stratagems toward a goal
Craft = Skill
Strategy = Method
2020

WHY YOU NEED A STRATEGY
Strategy always is the primer for a successful outcome!
YOUR STRATEGY
SUPPORTS
STABILIZES
and
STRENGTHENS
YOUR CRAFT.
2020

HOW STRATEGY WORKS
Your strategy
Your craft
2020

COMMON CRAFT-FOCUSED MINDSETS
Writing is really hard and takes considerable time.
Writing is like opening a vein and bleeding out the words.
What if I’m a terrible writer?
I’m worried the book won’t be good enough / won’t turn out as I imagined / will
be bad.
What if I can’t get it published?
I’m not really qualified to write. / I’m not a “real” writer.
2020

A CRAFT-FOCUSED MIND …
• Writer’s block
• Procrastination
• Starting and stopping
• Never gets started
• Never finishes / Gives up
• Feels discouraged and doubtful
• Never takes action because of fear
2020

A STRATEGY-FOCUSED MIND
• Has clear goals and outcomes– clarity!
• Is committed with a “no excuses” mentality
• Is in tune with purpose
• Is focused
• Has unshakable accountability
• Takes action despite risk or fear
2020

A strategy for everyone…
2020

THREE THINGS …
TIME
ACCOUNTABILITY
PROCESS
2020

THE TAP METHOD IS A GAME-CHANGER
• The TAP method creates predictability, speed, consistency and follow-through
• It tackles the most common pitfalls that first-time authors face
• Helps you eliminate common counter-productive experiences like writer’s block, and
procrastination
• Allows you to write your BEST book faster, better, and produce a book that will help you grow
your business
• 100% of authors who use the TAP method finish their books in as little as 8 weeks…
• On average it takes TAP Method authors less than 50 hours to complete their BEST books!
2020

• Meet Gaye!
• Gaye dreamed of writing her
nonfiction book all her life.
• Gaye finished her first ENTIRE
book in less than 8 weeks!
• She is now publishing and
working on a profitable book
launch!
2020
THE TAP METHOD GETS RESULTS

• Meet Steve!
• Steve had been struggling to write his
first book for over 2 years!
• Using the TAP Method, Steve
finished his ENTIRE 70,000-word
book in less than 5 weeks!
• Now, he is working with an editor to
publish and using the TAP Method to
write his 2nd book – on track to be
DONE by Thanksgiving!
2020
THE TAP METHOD GETS RESULTS

MY GIFT TO YOU!
• Learn the TAP Method and put it into practice with YOUR BOOK
• Grab my #1 Bestseller for FREE at the end of this presentation!
2020

Your B.E.S.T. Book is
POWERFUL!
2020

REMEMBER …
• There has never been a better time to publish and promote
your book!
• Everyone has the potential to succeed and make at least 6
figures from their book!
• You just need to follow what the experts are doing and avoid
reinventing the wheel!
• Nothing done well is by accident. Success is always preceded
by a strategy!
• TAP to Write! PAE to Profit!
2020

NOW YOU HAVE A CHOICE …
2020

YOUCANGOBACKTOWORRYINGABOUTYOUR
BOOKANDPUTTINGITONTHEBACKBURNER…
2020

ORYOU CANWRITEYOUR BOOKAND
GET ONTHEPATHTO6FIGURES TODAY!
2020

IF I CAN DO THIS, SO CAN YOU!
2020

IF YOU WANT HELP ALONG THE WAY …
2020

How I Can Help You …
2020

Get My #1 Bestseller - FREE!
Download my #1 Amazon Bestseller, The Writer’s
Success Code for free!
2020

Let’s talk!
Book your free 60-minute strategy call!
2020

On the call, we will dig deep into your business, your
vision, and your current growth plan.
We’ll strategize what your BEST book topic is and how to
get it DONE and making profit!
2020

On the same call, I’m going to help you identify exactly what you
need to do in the next 90 days to write your book, get it published,
and hit your revenue goals!
We’ll also cover whether your book has bestseller potential and
what other lucrative opportunities exist beyond publishing.
This call is absolutely FREE.
2020

WHO THIS IS FOR
 You must be an entrepreneur, coach or expert with a revenue-generating business
looking to scale to 6-figures and beyond.
 You must be willing to invest in your nonfiction book and be open to learning how to
leverage it to grow your business.
 You must be ready to start AND finish writing it in the next 90 days.
 You must want to get your book published widely, best-sell, and profit from your
book.
 You must be willing to learn how to make money and generate evergreen revenue
opportunities from your book.
 You must be COMMITTED and show up FULLY for the call.
2020

WHY I’M DOING THIS…
Because it’s my mission to help people step into the role of author
for the first time and share their knowledge to help others, lead
powerful, profitable businesses and change the world for the better.
I truly believe every one of you has knowledge or experience that
can help improve the world.
2020

I want YOU to be my next success story!
If we both feel it might be a great fit to work together on
your book, we can explore that and see if it’s right for both
of us. And if not, that’s okay, too.
2020
WHY I’M DOING THIS…

CLICK THE LINK IN THE CHAT
TO SCHEDULE YOUR CALL
2020

Questions?
2020

Thank you!
2020

T H A N K Y O U !
U s e c o d e I W W E B I N A R f o r 2 0 % o f f
@WomenInno | info@innovationwomen.com

Innovation Women Speak! How to Monetize Your Knowledge & Scale Beyond Six Figures with the Power of a Book!

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