The key challenges we found were that, the more overweight children are, the greater the risk of Diabetes. Nearly 1 in every 3 American adults is obese & almost 2/3 are overweight. More, seriously, Obesity is continuing on the rise. Recently, the US Surgeon General has declared Obesity in children & adolescents in the US – an EPIDEMIC. Adolescents are being diagnosed with type 2 Diabetes at an alarming rate! Some of the reasons for this trend is a lack of physical activity & increased consumption of fast foods that are high in calories & fat.  We hope that this Diabetes Risk Reduction App with mHealth Gamification will motivate people who are at high risk of obtaining Diabetes to use our App regularly, and thereby exercising more often and always eating healthy.

1. DIABETES RISK REDUCTION APP
LET’S PREVENT DIABETES THROUGH PHYSICAL EXERCISE AND HEALTHY NUTRITION!

2. INNOVATIVE DIABETES RISK REDUCTION APP
▪ The Challenge
▪ Survey Results – What do our customers say?
▪ Our Solution
 Our Targeted Customers
 Our Value Proposition
 How will we Operate?
 Who will we Partner with?
 What will our Key Activities be?
 How will we Communicate with our Customers?
 What are our Key Resources?
 What are our Revenue Streams?
 What is our Cost Structure?

3. THE CHALLENGE – MORE OBESE CHILDREN, THE GREATER THE RISK OF DIABETES
▪ The key challenges we found were that, the more overweight children are,
the greater the risk of Diabetes.
▪ Nearly 1 in every 3 American adults is obese & almost 2/3 are overweight.
▪ More, seriously, Obesity is continuing on the rise.
▪ Recently, the US Surgeon General has declared Obesity in children &
adolescents in the US – an EPIDEMIC.
▪ Adolescents are being diagnosed with type 2 Diabetes at an alarming rate!
Some of the reasons for this trend is a lack of physical activity & increased
consumption of fast foods that are high in calories & fat.

4. WHO ARE OUR TARGETED CUSTOMERS?
▪ Mainly focused on a school-aged children population, especially
those at risk for developing diabetes and obesity.
▪ Other segments of the population like at-risk adults or adults
who want to adopt a healthier lifestyle may also use it.
▪ It could also be paid for and distributed by schools, health
organizations, and/or health insurance companies.
▪ Start by targeting small- to medium- sized Corporations
▪ Future Prospectives includes the whole Corporate Staff.
▪ Insurance Companies.
▪ Individual Employees.

5. WHAT IS OUR VALUE PROPOSITION
Our Diabetes Prevention App is an innovative, easy & convenient tool that will assist patients in managing their
diabetes. The use of this app by diabetes patients will assist with:
Promote Healthy
Nutrition
Obesity
Reduction
Diabetes
Risk
Reduction

6. HOW WILL WE OPERATE?
We will have a :
▪ Dedicated personal assistance with schools
teachers and administrators.
▪ Automated Services where SMS alerts are used
for personal messages.
▪ Community Services providing forums for
discussions on diabetes prevention, obesity
and nutrition.
▪ Self service education on diabetes prevention.
▪ Communicating with medical professionals,
nutritionists, and exercise experts.

7. WHO WILL WE PARTNER WITH?
Some key partners in our efforts to combat diabetes & obesity
(which are ultimately often tied together) are:
▪ teachers (who can promote this to parents and students)
▪ doctors (who can recommend it to their patients)
▪ Progressive health insurance companies (who want to project an
image of caring for the whole patient and preventative health)
▪ Peers (making it cool and exciting to participate, so there will be
peer pressure and social influence to create more healthy habits
for a lifetime health.
▪ IT Providers/Mobile Software Developers
▪ Health and Fitness Specialists/ Coachers
▪ Third Party Billing Companies (PayPal)

8. WHO WILL WE PARTNER WITH?
▪ Health & Wellness Product Companies
interested in cross promotion plan.
▪ Primary health centers
▪ Government health department
▪ Private Hospitals
▪ Mobile operators
▪ Pharmaceutical Companies

9. WHAT WILL OUR KEY ACTIVITIES BE?
▪ Promote physical activity.
▪ Improve eating habits (more high fibre foods, particularly fresh
vegetables & less high-sugar foods & drinks) .
▪ Stress reduction activities. (The onset of diabetes can often be
correlated to a very stressful event occurring just before. So teaching
people how to effectively manage it is important too.)
▪ Provide effective Wellness Programs aimed to offer real benefits that
lead to tangible health behaviour changes.
▪ Offer an online platform & apps where wellness programs can be
customized for individual's Wellness needs & culture.
▪ Assisting technology through which data could be entered by plugging
in low end mobile
▪ Networking of Local entrepreneur or village doctor who would assist
through regular training
▪ Training of social workers, hospital/healthcare staff

10. HOW WILL WE COMMUNICATE WITH OUR CUSTOMERS?
We will have a:
Diabetes Prevention Website
Diabetes Prevention Mobile App
Diabetes Prevention Forums.
Social Media sites such as Twitter and Facebook.
Videos

11. HOW WILL WE COMMUNICATE WITH OUR CUSTOMERS?
We will have a:
Events - Workshops – Webinars
Content Generation - Blogs –Newsletters
Local doctors
Primary health centers
Local pharmacy
Schools

12. WHAT ARE OUR KEY RESOURCES?
We will have:
▪ People to create and update SMS text messages, information on
the website, to moderate the forum, run the social media,
market it, and create and update the app itself.
▪ The technology of the app itself programmed and automated.
▪ Continuously updated diabetes prevention information based on
the latest studies.
▪ Advanced Knowledge in Business Processes.
▪ Health and Fitness Experienced Professionals.
▪ Technical Experts.

13. WHAT ARE OUR KEY RESOURCES?
We will have:
▪ Regulations and Quality Assurance.
▪ Highest Data Privacy & Security.
▪ 24/7 Customer Support Service.
▪ Network of trained manpower for education and
assisting
▪ Assisting assets/technology to integrate data capture
▪ Software/hardware integration by nearby hospitals and
other stakeholders
▪ Human computer interface designers

14. WHAT ARE OUR REVENUE STREAMS?
Some revenue streams we're considering are (including any
combination of):
▪ Ads and sponsorship from companies promoting healthier lifestyles.
For example, healthier food choices, exercise equipment, gym
chains, health insurance companies, etc
▪ A one-time app downloaded fee. (Probably not only that since this
requires frequent updating.)
▪ A monthly membership fee.
▪ Selling the service in mass to health care organizations, health
insurance companies who are very forward thinking or want an
image of being progressive and preventative, schools, etc.
▪ Consulting Revenue, Service Revenue, App Revenue

15. WHAT ARE OUR REVENUE STREAMS?
Some revenue streams we're considering are
(including any combination of):
▪ Annually paid by Insurance Companies
▪ Subscription Models
▪ Incentives: Coupons, Great Deals
▪ Through membership drive-customer/patient
▪ Through mobile carriers revenue sharing
▪ Through third party tie ups like product companies
for non medical consumables

16. WHAT IS OUR COST STRUCTURE?
▪ Although we want to keep the costs down and
make it accessible to as many people as possible,
we also want to make it a valuable tool.
▪ We don't want to limit it to SMS messages and we
do want to have some bells and whistles that make
it fun, exciting, and engaging for our audience.
▪ Many of them are used to living in a fast-paced,
electronic world. Therefore, we will use a balance
between a cost-driven and value-driven cost
structure.
▪ Health Analysis/ Health Risk Assessment Tools

17. WHAT IS OUR COST STRUCTURE?
▪ Capital Expenses
▪ Advertising Expenses – Mkt
▪ Software/App development-App and tie up
with service providers
▪ Investment in assisting technology
▪ Training of Trainers-rural/remote doctors or
educated rural youth

18. CUSTOMER DEVELOPMENT
The goal of the interview is to test our value propositions. We
want to learn about the:
▪ daily habits of our customers related to the value
propositions
▪ value our app could bring to our customers
▪ most important value proposition in order to develop a
"minimal viable product" that attracts first customers

19. VALUE PROPOSITION: RISK DETECTION
Hypothesis: People want to know their risk of
getting diabetes.
▪ What do you know about diabetes?
▪ Do you know someone having diabetes? Tell
me more about him or her?
▪ Do you think you might be at risk of getting
diabetes? Why? Why not?

20. VALUE PROPOSITION: OBESITY REDUCTION (GAME)
Hypothesis: It is easier for people to loose
weight when it is linked to a game.
▪ Did you ever try to loose weight?
▪ What was the hardest thing?

21. VALUE PROPOSITION: OBESITY REDUCTION (ONLINE CHAT)
Hypothesis: It is important for people in the
process of losing weight to have contact to
others.
▪ When you are trying to achieve something. Do
you tell others about it?
▪ Whom would you tell if you want to loose
weight?

22. VALUE PROPOSITION: DETECTING CORN SYRUP & HIGH SUGAR ITEMS
Hypothesis: It is hard for school children to
detect high fructose corn syrup and high
sugar items by themselves.
▪ Do you know what fructose corn syrup is?
▪ Do you know where the syrup is used?

23. VALUE PROPOSITION: 20-MINUTE-TIMER
Hypothesis: People find it hard to have a
feeling for a "20-minute-wait" before a
second helping at mealtimes.
▪ Describe a typical meal. What do you
eat? How long does it take? Do you serve
yourself? How many servings do you
normally take?

24. VALUE PROPOSITION: ALARMS
Hypothesis: People having diabetes sometimes
forget important tasks in their everyday life.
▪ Do you sometimes forget things?
▪ What do you forget often?
▪ Do you have someone who reminds you?
▪ Do you set alarms for yourself?

25. VALUE PROPOSITION: RECORD INFORMATION ON BLOOD SUGAR LEVELS
Hypothesis: It is meaningful for people to
know about their blood sugar level
regarding to food and beverages drunk.
▪ Do you record you blood sugar level
regularly?

26. VALUE PROPOSITION: STRESS-MANAGEMENT
Hypothesis: Breathing techniques are a
good way for our customers to support
stress reduction.
▪ Do you suffer from stress?
▪ What helps you to reduce stress?

27. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP
On a scale from 1-5(Bad, Poor, Okay, Good,
Excellent) how do you rate our Diabetes Risk
Reduction App for:
▪ “scanning foods and beverages from the
words on a container” to get calorie
information?
▪ For recording what they have eaten or what
they have drunk

28. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP
How do Customer’s Rate Our Diabetes Risk Reduction
App?
On a scale from 1-5(Bad, Poor, Okay, Good, Excellent)
how do you rate our Diabetes Risk Reduction App for:
▪ For measuring Body Mass Index (BMI)
▪ For sending educational text to diabetes adults &
children to prevent future diabetes complications
▪ For the automatic 20 minute timer before getting a
second plate of food

29. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP –
On a scale from 1-5(Bad, Poor, Okay,
Good, Excellent) how do you rate our
Diabetes Risk Reduction App for:
▪ Teaching breathing games to manage
stress
▪ The set of alarms to encourage the
adults and children to work harder at
doing things like exercise so as to
develop healthy behaviours

30. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP –
On a scale from 1-5(Bad, Poor, Okay, Good,
Excellent) how do you rate our Diabetes Risk
Reduction App for:
▪ For improving the life of adults and children
who have diabetes or a high risk of diabetes
▪ The overall service of our Diabetes Risk
Reduction App

31. CUSTOMER DEVELOPMENT WITH PEOPLE WHO USED OUR MVP
How do Customer’s Like Our Diabetes Risk
Reduction App?
▪ What do you most like about our Diabetes
Risk Reduction App?
▪ What do you least like about our Diabetes
Risk App?