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CREATING A HEALTHIER WORLD ONE MINUTE AT A TIME
 Classrooms need brain breaks to improve on-task
behavior, reduce the impact of ADHD and leave students
more focused and ready to learn
 The average adult American sits 13 hours per day, mostly
at work
 New study shows that middle age people who sit for more
than 30 minutes at a time at work have higher mortality
 Only 20% of adolescence and adults receive the
recommended amount of daily physical activity
 77M US adults will be moving into retirement over the next
20 years and will need support for health for both their
body and mind, few technology options exist today
 Studies show that even one and two minutes of exercise
can be beneficial to your health and mental state
SEDENTARY PROBLEM
WE HAVE A SIMPLE
GOAL
FLASHFIT spontaneously brings people
together and strives to improve the
health and happiness of those who use
our application.
We’ll send a 1 Minute “Fitset” (fun exercise) randomly throughout the day to
a community
You can choose to participate, opt out, or ignore the notification
You and everyone in your community is getting the notice at the same time
We have cool video and music and you’re never alone with Flashfit
We’ll track your personal metrics and the group’s metrics
Provide reporting for enterprises, schools, facilities to show activity success
within the community.
It’s not exercise, it’s fun, it’s easy, it’s Flashfit
It’s like a flash mob for fitness
HOW DOES FLASHFIT WORK?
GO TO MARKET VERTICALS
Flashfit’s Platform supports multiple verticals each with uniquely designed content
EDUCATION
In Classroom 1 minute
Fitsets across the entire
school and parents
(brain-breaks, & ADHD
support)
Market: 100,000 US
public schools, 50M+
children
Strategy: Low fees to
produce revenue &
accelerate young user
OLDER ADULT
FACILITIES
Community area Fitsets
(physical and brain
activity), possible in
room notifications
Market: 30,000 facilities
doubling by 2030,
fastest growing
Strategy: Create brand
in older adult market,
77M people retiring over
ENTERPRISES
Company wide 1 minute
Fitset, desk break &
culture builder
Market: 200,000
companies with 100-
1,000 employees
Strategy: Higher ARPU
in mid size companies
creating culture and
strong work
environment
CONSUMERS
1 Minute Fitsets for fun,
fitness, and social
purposes
Market: Extension of
other verticals beyond
the contracted clients
Strategy: Focus on
paying clients will allow
social/consumer app to
grow organically
HOW BIG IS THE MARKET?
LARGE AND GROWING
CUSTOMER VERTICLES FOR FLASHFIT ARE
ENDLESS WTH A $1B+ TAM
• The revenue market for sports/fitness apps exceeds $400M in 2016
• Fitness app market to grow at a CAGR of 31.35% during the period
2016-2020
• Fitness App Usage Is Growing 87% Faster Than The Overall App
Market
• Global wellness Market $3.4 Trillion
• Public Schools Est. 50M kids x $2/year = $100M
• Independent Living Facilities Est. 40,000 facilities x $10K/year =
$400M
• Enterprises 100-1,000 employees 53M people x $15/year = $800M
HOW DO WE MAKE MONEY?
INDIVIDUALS
 Buy Flashfit music
 XBOX offering
 In App purchases
 Share Fitsets
 Celebrity Fitsets
 Gamification
ORGANIZATIONS
 Recurring revenue model
 Subscription provides ability to
set Flashfit times and obtain
reporting, gamification
 Special Flash decks for
companies, schools, facilities
for brain breaks & morale,
corporate wellness programs
FLASH PLATFORM
(FUTURE)
 SDK to create content
 Expanded verticals to push
rich content to communities
 Healthcare, Religious, First
Response, Media
 Content feature to Call to
SCHOOLS
 600 student pilot going well in
San Marcos, TX
 Grant program for 1 year free
Flashfit – 45 schools, 25,000
students, 23 states being
deployed summer 2018
 Delivering quotes for 2019
school year – expect first
paying customers by early
summer
EARLY TRACTION
ENTERPRISE
 Met with HR leaders of
12,000 employees for
feature feedback, great
reception
 Early pilot discussions
pending additional
feature development
 Beginning to quote to
OLDER ADULT
 Discussions with
potential distributor with
access to 5,000 active
adult facilities
 Discussions with
established brain activity
partner for content
MARKET NEED
“..we forget about breaks and need to schedule them and like the ability for the community to
receive alerts…” Versailles, MO School District
“..I would like an organized way for my campus to implement brain breaks..”
Albright Middle, Houston, TX
“.. We need new ideas and programs to reach our kids and the community to bring them into the
21st century..” Pleasant Grove EL Mount Washington, KY
“..we need more than just mindfulness techniques..” Elsie Allen High Santa Rosa , CA
“..getting employees moving and being goofy together would be great for culture..” Direct HR AllClear ID
“..our sales team employees go crazy for loud fun challenges. Flashfit could do that..” Director HR Web.com
FLASHFIT PLAYS WELL AGAINST THE
COMPETITION
Schools
Go Noodle is the giant w/
50M kids, focused on young
kids, no support for older
kids and no community
participation
Virgin Pulse is the giant w/
2,200 client (150 of Fortune
500) Expensive and a heavy
implement lift, no place for
middle market enterprises
Enterprise
Older Adult
Technology desert, virtually nothing
compelling focused on baby boomer fun
fitness and brain break wellness needs
Crowded space for free aps, but none do
a community style notification & tons of
integration opportunities
Consumer
SAMPLE SCREENSHOTS
TRADEMARK
 Flashfit mark issued
 Flash”XXX” for other industries on the horizon, not yet filed
PATENT
 Flash Platform utilized to allow administrator to create, schedule, curate and push
content to a defined community, can be leveraged in other industries; Flashpray,
Flashhealth, Flashnews, Flashresponse
 Exploring Algorithm to identify demographics for predicting propensity to take action by a
consumer based on flashfit participation data
 Funding used for patent filing and prosecution
INTELLECTUAL PROPERTY
FLASH PLATFORM EXPANDING INTO MULTIPLE VERTICALS
 Build an SDK leveraging the existing Flash Platform which uses admin scheduling and
content selection to send scheduled or real time notifications to your specific Community
 Creates a push notification to entire community at the same time to open rich curated
video content and allows for a “call to action” within the content
IMAGINE A “FLASH NOTIFICATION” IS A THING IN MANY VERETICALS
 As a media outlet you can push a Flash Notification to your entire community with
embedded video content and ask them to “participate”, or “donate”, or “see more” or
“support”
 Ancillary benefit is data captured regarding users’ propensity to take action on specific
content and at certain times of the day based on their demographics
FLASH PLATFORM BEYOND
FITNSSS
PLATFORMS - FORM FACTORS
• MVP iOS released Dec 17
• MVP Android released Jan18
• Web based app Q118
• Tablets early 2018
• XBOX late 2018/2019
• Integration 2018 for Enterprise:
• Apple Watch, Android wearable
• SDK development beginning 2018
QUICK ROADMAP & TIMELINES
FEATURES
• Enterprise gamification Q218
• Content additions
• Older Adult Q118
• Wheelchair Q118
• Office/cube Q118
• Self curated fact content 2018
• Reporting automation 2018
• Consumer Flashback, gamification,
social late 2018
Angela Pierce, CPA
With more than twenty five years of corporate
finance and banking experience, Angela is no
stranger to crafting management plans for
technology leaders. Throughout her career she
has been instrumental in raising more than half a
billion dollars in debt and equity capital and has
led the financial analysis and diligence for more
than a dozen M&A opportunities. Angela holds a
Bachelors Degree in Business and an MBA from
the University of Texas at Austin
Augie Pedraza
Augie currently SVP at Ranger Health, and previously
was the Senior Vice President of Development at
GoPro as a result of the successful exit of Austin
based Splice and prior to that the SVP of Development
at AirStrip Technologies. In his 15 years of
management and development experience Augie has
created and led some of the most innovative consumer
and enterprise based applications across multiple
industries in healthcare, oil & gas, big data, and video
editing. Augie has a Bachelor degree in Computer
EXECUTIVE TEAM SUMMARY
EXECUTIVE TEAM SUMMARY
Kory Brown
Kory leads the Flashfit customer experience
strategy. In his 23 year career as a
technologist, Kory has worked closely with
emerging technologies and has been instrumental
in the early development of multiple software
platforms and mobile applications with several
technology companies. Kory holds several
patents in software development in the imaging
and medical fields and has led large teams of
developers on product lines deployed at over
4,500 retail locations. Kory holds a Bachelor in
Frankie Guynes
Frankie leads the operations and content strategy for
Flashfit. In her diverse and consultative career,
Frankie has provided strategic consultation, marketing
plan development, and project/program rollout to many
Fortune 500 companies. Over 20 years of sales and
marketing experience means her contributions are
imprinted in major marketing campaigns, e-commerce
designs, employment branding campaigns, and
product designs at several companies. Frankie is a
University of North Texas alumni. She holds a
SOMETIMES IT’S BETTER TO
JUST SEE SOMETHING
SO LET’S STOP TALKING AND DO A FITSET!
512.667.8535 FLASH.FIT
ANGELA@FLASH.FIT @flashfitapp

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Flashfit pitch deck q118

  • 1. CREATING A HEALTHIER WORLD ONE MINUTE AT A TIME
  • 2.  Classrooms need brain breaks to improve on-task behavior, reduce the impact of ADHD and leave students more focused and ready to learn  The average adult American sits 13 hours per day, mostly at work  New study shows that middle age people who sit for more than 30 minutes at a time at work have higher mortality  Only 20% of adolescence and adults receive the recommended amount of daily physical activity  77M US adults will be moving into retirement over the next 20 years and will need support for health for both their body and mind, few technology options exist today  Studies show that even one and two minutes of exercise can be beneficial to your health and mental state SEDENTARY PROBLEM
  • 3. WE HAVE A SIMPLE GOAL FLASHFIT spontaneously brings people together and strives to improve the health and happiness of those who use our application.
  • 4. We’ll send a 1 Minute “Fitset” (fun exercise) randomly throughout the day to a community You can choose to participate, opt out, or ignore the notification You and everyone in your community is getting the notice at the same time We have cool video and music and you’re never alone with Flashfit We’ll track your personal metrics and the group’s metrics Provide reporting for enterprises, schools, facilities to show activity success within the community. It’s not exercise, it’s fun, it’s easy, it’s Flashfit It’s like a flash mob for fitness HOW DOES FLASHFIT WORK?
  • 5. GO TO MARKET VERTICALS Flashfit’s Platform supports multiple verticals each with uniquely designed content EDUCATION In Classroom 1 minute Fitsets across the entire school and parents (brain-breaks, & ADHD support) Market: 100,000 US public schools, 50M+ children Strategy: Low fees to produce revenue & accelerate young user OLDER ADULT FACILITIES Community area Fitsets (physical and brain activity), possible in room notifications Market: 30,000 facilities doubling by 2030, fastest growing Strategy: Create brand in older adult market, 77M people retiring over ENTERPRISES Company wide 1 minute Fitset, desk break & culture builder Market: 200,000 companies with 100- 1,000 employees Strategy: Higher ARPU in mid size companies creating culture and strong work environment CONSUMERS 1 Minute Fitsets for fun, fitness, and social purposes Market: Extension of other verticals beyond the contracted clients Strategy: Focus on paying clients will allow social/consumer app to grow organically
  • 6. HOW BIG IS THE MARKET? LARGE AND GROWING CUSTOMER VERTICLES FOR FLASHFIT ARE ENDLESS WTH A $1B+ TAM • The revenue market for sports/fitness apps exceeds $400M in 2016 • Fitness app market to grow at a CAGR of 31.35% during the period 2016-2020 • Fitness App Usage Is Growing 87% Faster Than The Overall App Market • Global wellness Market $3.4 Trillion • Public Schools Est. 50M kids x $2/year = $100M • Independent Living Facilities Est. 40,000 facilities x $10K/year = $400M • Enterprises 100-1,000 employees 53M people x $15/year = $800M
  • 7. HOW DO WE MAKE MONEY? INDIVIDUALS  Buy Flashfit music  XBOX offering  In App purchases  Share Fitsets  Celebrity Fitsets  Gamification ORGANIZATIONS  Recurring revenue model  Subscription provides ability to set Flashfit times and obtain reporting, gamification  Special Flash decks for companies, schools, facilities for brain breaks & morale, corporate wellness programs FLASH PLATFORM (FUTURE)  SDK to create content  Expanded verticals to push rich content to communities  Healthcare, Religious, First Response, Media  Content feature to Call to
  • 8. SCHOOLS  600 student pilot going well in San Marcos, TX  Grant program for 1 year free Flashfit – 45 schools, 25,000 students, 23 states being deployed summer 2018  Delivering quotes for 2019 school year – expect first paying customers by early summer EARLY TRACTION ENTERPRISE  Met with HR leaders of 12,000 employees for feature feedback, great reception  Early pilot discussions pending additional feature development  Beginning to quote to OLDER ADULT  Discussions with potential distributor with access to 5,000 active adult facilities  Discussions with established brain activity partner for content
  • 9. MARKET NEED “..we forget about breaks and need to schedule them and like the ability for the community to receive alerts…” Versailles, MO School District “..I would like an organized way for my campus to implement brain breaks..” Albright Middle, Houston, TX “.. We need new ideas and programs to reach our kids and the community to bring them into the 21st century..” Pleasant Grove EL Mount Washington, KY “..we need more than just mindfulness techniques..” Elsie Allen High Santa Rosa , CA “..getting employees moving and being goofy together would be great for culture..” Direct HR AllClear ID “..our sales team employees go crazy for loud fun challenges. Flashfit could do that..” Director HR Web.com
  • 10. FLASHFIT PLAYS WELL AGAINST THE COMPETITION Schools Go Noodle is the giant w/ 50M kids, focused on young kids, no support for older kids and no community participation Virgin Pulse is the giant w/ 2,200 client (150 of Fortune 500) Expensive and a heavy implement lift, no place for middle market enterprises Enterprise Older Adult Technology desert, virtually nothing compelling focused on baby boomer fun fitness and brain break wellness needs Crowded space for free aps, but none do a community style notification & tons of integration opportunities Consumer
  • 12. TRADEMARK  Flashfit mark issued  Flash”XXX” for other industries on the horizon, not yet filed PATENT  Flash Platform utilized to allow administrator to create, schedule, curate and push content to a defined community, can be leveraged in other industries; Flashpray, Flashhealth, Flashnews, Flashresponse  Exploring Algorithm to identify demographics for predicting propensity to take action by a consumer based on flashfit participation data  Funding used for patent filing and prosecution INTELLECTUAL PROPERTY
  • 13. FLASH PLATFORM EXPANDING INTO MULTIPLE VERTICALS  Build an SDK leveraging the existing Flash Platform which uses admin scheduling and content selection to send scheduled or real time notifications to your specific Community  Creates a push notification to entire community at the same time to open rich curated video content and allows for a “call to action” within the content IMAGINE A “FLASH NOTIFICATION” IS A THING IN MANY VERETICALS  As a media outlet you can push a Flash Notification to your entire community with embedded video content and ask them to “participate”, or “donate”, or “see more” or “support”  Ancillary benefit is data captured regarding users’ propensity to take action on specific content and at certain times of the day based on their demographics FLASH PLATFORM BEYOND FITNSSS
  • 14. PLATFORMS - FORM FACTORS • MVP iOS released Dec 17 • MVP Android released Jan18 • Web based app Q118 • Tablets early 2018 • XBOX late 2018/2019 • Integration 2018 for Enterprise: • Apple Watch, Android wearable • SDK development beginning 2018 QUICK ROADMAP & TIMELINES FEATURES • Enterprise gamification Q218 • Content additions • Older Adult Q118 • Wheelchair Q118 • Office/cube Q118 • Self curated fact content 2018 • Reporting automation 2018 • Consumer Flashback, gamification, social late 2018
  • 15. Angela Pierce, CPA With more than twenty five years of corporate finance and banking experience, Angela is no stranger to crafting management plans for technology leaders. Throughout her career she has been instrumental in raising more than half a billion dollars in debt and equity capital and has led the financial analysis and diligence for more than a dozen M&A opportunities. Angela holds a Bachelors Degree in Business and an MBA from the University of Texas at Austin Augie Pedraza Augie currently SVP at Ranger Health, and previously was the Senior Vice President of Development at GoPro as a result of the successful exit of Austin based Splice and prior to that the SVP of Development at AirStrip Technologies. In his 15 years of management and development experience Augie has created and led some of the most innovative consumer and enterprise based applications across multiple industries in healthcare, oil & gas, big data, and video editing. Augie has a Bachelor degree in Computer EXECUTIVE TEAM SUMMARY
  • 16. EXECUTIVE TEAM SUMMARY Kory Brown Kory leads the Flashfit customer experience strategy. In his 23 year career as a technologist, Kory has worked closely with emerging technologies and has been instrumental in the early development of multiple software platforms and mobile applications with several technology companies. Kory holds several patents in software development in the imaging and medical fields and has led large teams of developers on product lines deployed at over 4,500 retail locations. Kory holds a Bachelor in Frankie Guynes Frankie leads the operations and content strategy for Flashfit. In her diverse and consultative career, Frankie has provided strategic consultation, marketing plan development, and project/program rollout to many Fortune 500 companies. Over 20 years of sales and marketing experience means her contributions are imprinted in major marketing campaigns, e-commerce designs, employment branding campaigns, and product designs at several companies. Frankie is a University of North Texas alumni. She holds a
  • 17. SOMETIMES IT’S BETTER TO JUST SEE SOMETHING SO LET’S STOP TALKING AND DO A FITSET! 512.667.8535 FLASH.FIT ANGELA@FLASH.FIT @flashfitapp