This presentation focuses on 5 surprising reasons digital health and social media are rising in importance and why ignoring these trends is a mistake.

1. 5 Surprising Reasons Why
Ignoring Digital Health
is a Big Mistake
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2. I Don't Want to Hear Any More
About Digital Health!
Some Feel this Way
Because . . .

3. They Believe
Digital Health is a
Big (Overhyped)
Bubble . . .

4. That's About to Burst
(Pop!)

5. Or, the Demographics . . .
Don't Add Up

6. Here Are 5 Reasons This
Thinking Makes No Sense

7. Let's Start With the Data
Data Source: PricewaterhouseCoopers
PwC 2012: Young Most Likely
to Use Health Social Media

8. The Obvious Conclusion:
My Audience Looks Like This,
So I Can Ignore Digital Health

9. The Data Tells a Hidden Story . . .
That Reveals a Major Reason
Digital Health Can't Be Ignored

10. Digitally Connected and Savvy Youth Will
Shape Their Parents' Health Decisions
This Will Increase As They Get Older,
and It May Be Happening Right Now
(Doesn't it Make Sense to Learn Digital?)

11. Youth Are a Hot Commodity for Payers
Payers Are the Primary
Economic Gatekeepers of
the U.S. Health System
Youth Are
Cheaper to Cover
Payers Are
Diving into Digital
The Take Away:
* Follow Their Lead
or Be Left Behind

12. Learn to Surf the Digital Ocean . . .
Before You're Swamped by the
Coming Demographic Wave

13. Let's Go Back to the Data
Data Source: Pew Internet and American Life Project
Pew Internet 2012:
Minorities More Likely to Rely Solely on Mobile Web

14. For Majority-Minority America, the
Digital Divide is Fading and the
Mobile Future is Here
The Lesson:
Mobile (and Digital Health)
is No Longer an Option
Data Source: Brookings Institution

15. Technology, Big Data Poised to Reveal
New Clinical Insights and How Digital
Impacts Health Behavior
PatientsLikeMe Demonstrating Online
Social Connections Improve Quality
of Life, Adherence and More
Ginger.io Using Mobile to Predict
Negative Health Behaviors and
Improve Care

16. As Hospitals Slowly Adopt
Emerging Technologies . . .
Many Hospitals Have Been Slow to
Embrace Digital,
But Uptake is Increasing Article Source: eMarketer
Hospitals Like Mayo Clinic Are
Demonstrating Digital Engagement Can
Bring Benefits to Patients and the Institution

17. Physicians Will Have to Adapt — and Quickly
Accelerating Trend: Physicians Moving from
Private Practice to Hospital Employment
Data Source: Accenture
In the Future, Physicians Will Have to Make
Time for Digital as They Face Dual Demands
from Hospitals and Patients
(Why Not Start Now?)

18. Convinced Digital Health is Important?
Wonderful! But Before You
Do Anything Else, Remember . . .

19. You Must Justify Investments in Digital Health Content
(and Technology)
To Get Started, Read the eBook
http://pbeye.info/justify

20. Now, Go Spread the
Digital Health Gospel!
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21. About Enspektos
Enspektos, LLC is an innovation consultancy that has provided marketing and communications services to
health organizations operating around the world since 2005.
The firm produces technology-driven strategy, research and training products and services for a diverse
range of clients, including government agencies, non-profits, pharmaceutical companies and managed care.
Learn more about Enspektos, LLC at www.enspektos.com.