We didn't do anything wrong, but somehow we lost - Resultados Digitais - Raphael Farinazzo - Product Camp 2017
Todas as palestras dessa edição foram gravadas e estão disponíveis no Youtube do evento. Acesse: http://bit.ly/youtubedoeventodeproduto
This document provides tips for designing an MVP or minimum viable product with just enough design. It lists 5 basic design tips such as keeping important information close to calls to action and making actions consistent. It then outlines 6 steps to designing comments for a product: 1) understand the user and business needs, 2) find relevant design patterns, 3) refine necessary features, 4) sketch a prototype, 5) prototype the design, and 6) test and iterate the design with users. The key message is that design for an MVP should be simple, consistent, and validated with users through testing and iteration.
This presentation describes Amazon's customer-centric and data-centric approach to building products. It provides real life examples of the working backwards approach.
SearchLove Boston 2017 | Richard Fergie | You Aren't Doing Science and That's OKDistilled
We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing, from PPC to CRO. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variation to be declared a winner by your testing platforms. The way you approach data-driven decision-making will never be the same.
Talks@Coursera - A/B Testing @ Internet Scalecourseratalks
This document discusses A/B testing at large internet companies. It describes how companies like Amazon, Microsoft, Google, and LinkedIn use A/B testing to evaluate new ideas, measure their impact, and gain customer feedback. It outlines best practices for A/B testing, such as running one experiment at a time, choosing appropriate metrics and statistical significance, properly powering experiments, and addressing issues like multiple testing. The document also describes the key components of a scalable A/B testing system, including experiment management, online infrastructure for traffic routing and data logging, and automated offline analysis.
Audience Research on a Dime - Nonprofit of InfluenceCourtney Clark
You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?
No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, and report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.
During this session, you’ll learn about:
- My favorite lean audience research methods and why they’re awesome
- How to convince your boss that audience research is necessary
- How to conduct audience research when you have zero resources
By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!
Presented at the Nonprofit of Influence Conference (hosted by the Colorado Nonprofit Association).
Amazon takes a unique approach to product development by first creating a press release for a hypothetical product before building anything. This allows them to work backwards from the customer to ensure there is genuine market need. They outline the problem, existing solutions, and how their solution is better. If Amazon employees cannot easily explain the product without jargon, it does not move forward. They also subject press releases to the "Oprah test" - would the announcement excite her TV audience? Only products that pass this test of explaining customer value in simple terms proceed to development. This process has helped Amazon become the world's largest online retailer over the past 20 years by focusing on solutions that customers want.
A talk I gave at the University of Pittsburgh on December 8, 2016.
The Internet provides developers of connected software, including web sites, applications, and devices, an unprecedented opportunity to accelerate innovation by evaluating ideas quickly and accurately using controlled experiments, aka A/B tests. From front-end user-interface changes to backend algorithms, from search engines (e.g., Google, Bing, Yahoo!) to retailers (e.g., Amazon, eBay,Etsy) to social networking services (e.g., Facebook, LinkedIn, Twitter) to travel services (e.g., Expedia, Airbnb, Booking.com) to many startups, online controlled experiments are now utilized to make data-driven decisions at a wide range of companies. While the theory of a controlled experiment is simple, and dates back to Sir Ronald A. Fisher’s experiments at the Rothamsted Agricultural Experimental Station in England in the 1920s, the deployment and evaluation of online controlled experiments at scale across variety of web sites and applications presents many pitfalls and new research challenges. In this talk I will give an introduction, share real examples, challenges, and key lessons learned from running thousands of experiments at Microsoft.
SaaS Generation Chile: Digital Innovation and Strategic PlanningZachary Cohn
The document outlines an agenda for a strategic planning workshop with a focus on customer analysis, interviews, and strategy development. It includes sections on understanding the problem and target customers, conducting empathetic customer interviews guided by best practices and techniques, developing personas, and exploring strategic uncertainties and founder motivations to inform next steps. The workshop incorporates breaks, group discussions, and activities like interviewing volunteers to provide an interactive experience.
This document provides tips for designing an MVP or minimum viable product with just enough design. It lists 5 basic design tips such as keeping important information close to calls to action and making actions consistent. It then outlines 6 steps to designing comments for a product: 1) understand the user and business needs, 2) find relevant design patterns, 3) refine necessary features, 4) sketch a prototype, 5) prototype the design, and 6) test and iterate the design with users. The key message is that design for an MVP should be simple, consistent, and validated with users through testing and iteration.
This presentation describes Amazon's customer-centric and data-centric approach to building products. It provides real life examples of the working backwards approach.
SearchLove Boston 2017 | Richard Fergie | You Aren't Doing Science and That's OKDistilled
We have been trained and encouraged to focus on p-values and statistical significance in every aspect of testing, from PPC to CRO. In this talk, Richard is going to challenge your preconceptions, show how scientific accuracy isn't necessarily the same as commercial success, and demonstrate strategies that are better than waiting for your variation to be declared a winner by your testing platforms. The way you approach data-driven decision-making will never be the same.
Talks@Coursera - A/B Testing @ Internet Scalecourseratalks
This document discusses A/B testing at large internet companies. It describes how companies like Amazon, Microsoft, Google, and LinkedIn use A/B testing to evaluate new ideas, measure their impact, and gain customer feedback. It outlines best practices for A/B testing, such as running one experiment at a time, choosing appropriate metrics and statistical significance, properly powering experiments, and addressing issues like multiple testing. The document also describes the key components of a scalable A/B testing system, including experiment management, online infrastructure for traffic routing and data logging, and automated offline analysis.
Audience Research on a Dime - Nonprofit of InfluenceCourtney Clark
You need it. You know you do. Audience research is a vital part of any project, but it’s often the first thing to be cut. “We know our audiences well enough,” they say. “We know what they want.” But is that true?
No! Of course not! If we knew what audiences wanted, we’d have an excess of donations, volunteers, newsletter subscribers, and report readers, and we wouldn’t be having conversations about how to get audiences to act or increase awareness.
During this session, you’ll learn about:
- My favorite lean audience research methods and why they’re awesome
- How to convince your boss that audience research is necessary
- How to conduct audience research when you have zero resources
By the end, you’ll have what you need to do some quick and dirty audience research and convince others that it’s necessary!
Presented at the Nonprofit of Influence Conference (hosted by the Colorado Nonprofit Association).
Amazon takes a unique approach to product development by first creating a press release for a hypothetical product before building anything. This allows them to work backwards from the customer to ensure there is genuine market need. They outline the problem, existing solutions, and how their solution is better. If Amazon employees cannot easily explain the product without jargon, it does not move forward. They also subject press releases to the "Oprah test" - would the announcement excite her TV audience? Only products that pass this test of explaining customer value in simple terms proceed to development. This process has helped Amazon become the world's largest online retailer over the past 20 years by focusing on solutions that customers want.
A talk I gave at the University of Pittsburgh on December 8, 2016.
The Internet provides developers of connected software, including web sites, applications, and devices, an unprecedented opportunity to accelerate innovation by evaluating ideas quickly and accurately using controlled experiments, aka A/B tests. From front-end user-interface changes to backend algorithms, from search engines (e.g., Google, Bing, Yahoo!) to retailers (e.g., Amazon, eBay,Etsy) to social networking services (e.g., Facebook, LinkedIn, Twitter) to travel services (e.g., Expedia, Airbnb, Booking.com) to many startups, online controlled experiments are now utilized to make data-driven decisions at a wide range of companies. While the theory of a controlled experiment is simple, and dates back to Sir Ronald A. Fisher’s experiments at the Rothamsted Agricultural Experimental Station in England in the 1920s, the deployment and evaluation of online controlled experiments at scale across variety of web sites and applications presents many pitfalls and new research challenges. In this talk I will give an introduction, share real examples, challenges, and key lessons learned from running thousands of experiments at Microsoft.
SaaS Generation Chile: Digital Innovation and Strategic PlanningZachary Cohn
The document outlines an agenda for a strategic planning workshop with a focus on customer analysis, interviews, and strategy development. It includes sections on understanding the problem and target customers, conducting empathetic customer interviews guided by best practices and techniques, developing personas, and exploring strategic uncertainties and founder motivations to inform next steps. The workshop incorporates breaks, group discussions, and activities like interviewing volunteers to provide an interactive experience.
Pre-Agile: How To Stop Building The Wrong Thing Really, Really Well.Zachary Cohn
Wonful partnered with IPMA, the Information Processing Management Association, to deliver a "Pre-Agile" training session.
What are all the things you need to do BEFORE you start your Agile project to make sure you don't build the wrong thing really, really well?
Creating a culture that provokes failure and boosts improvementBen Dressler
Everyone fails - but not everyone uses failed attempts as a source of learning and improvement. This talk outlines a framework to turn failure into gaining knowledge by understanding IF, HOW and WHY something fails.
Top 7 police traffic officer interview questions answersPoliceCareer88
The document provides resources and tips for preparing for police traffic officer interview questions. It lists top materials available at policecareer123.com, including ebooks with sample interview questions, cover letters, resumes, and ways to search for jobs. The document also gives advice on different types of interviews, sending thank you letters, preparing your own questions for the employer, and practicing your interview skills.
1) The document provides tips for conducting seed research on a new business idea or product, including asking questions to test your hypotheses, getting honest feedback, and doing research to check if you have the right product-market fit.
2) It recommends both quantitative research methods like surveys and focus groups as well as qualitative observational methods like watching customer behaviors.
3) Thorough research of the market through desk research, surveys, and testing prototypes can help identify mistakes and opportunities to improve the idea before launch.
Hyatt Talk: How Big Companies Can Be More Like Startups (Without the 'going o...Zachary Cohn
Zac Cohn's presentation for the European Hyatt Fair 2015.
I was flown out to Amsterdam to give a talk about the startup spirit and innovation to a collection of Hyatt General Managers, Hyatt staff, and Hyatt clients.
Kano Surveys Explained - Research AccessTim O'Connor
The document discusses Kano surveys, which are used to identify essential, optional, and exciting product requirements by asking customers how they would feel about certain features being present or absent. Through mathematical calculations, Kano surveys can classify requirements as must-be, one-dimensional, attractive/excitement, or excitement features. This helps prioritize requirements by understanding which ones customers truly need versus nice-to-haves. The document provides an example of questions asked in a Kano survey about serving hot eggs in a restaurant.
Yelp is a review website that started as a directory and classifieds site and has now become mobile-focused. It provides local business reviews and is partnered with Apple Maps. While some common misconceptions about online reviews exist, such as that all reviewers are anonymous or students, research shows most reviewers are real customers and share both positive and negative experiences. The presentation provides tips for businesses on using Yelp to gain customer leads and respond to reviews in a polite, diplomatic manner without asking for changes.
SearchLove Boston 2017 | Paul Madden | You, Google and Links: It's ComplicatedDistilled
Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
Sentiment Analysis on twitter using python NLPSaad Jatt
Twitter now a days most top social networking where lots of data is generated day by day,In which people discuss with world issues and own opinion to political parties .If we process this data to analyse how much people are positive in this particular and how much are negative or how much are neutrol .In this project I did this with the help of PYTHON NLTK
Top 10 scene of crime officer interview questions and answersmariaamber92
In this file, you can ref interview materials for scene of crime officer such as types of interview questions, scene of crime officer situational interview, scene of crime officer behavioral interview…
Confessions of an uber optimiser conversion summit - craig sullivan - v 1.9Craig Sullivan
The document discusses common problems with optimization efforts and provides solutions. It addresses issues like having the wrong analytics setup, relying on the wrong inputs for insights, not testing enough, having too long of product cycles, poor use of photos/images, poorly designed tests, confusing statistics, lack of segmentation, and optimizing individual channels in isolation. The author provides specific recommendations in each area to improve optimization work like ensuring proper instrumentation, using multiple tools and data sources, testing more frequently, shortening release cycles, conducting cross-browser testing, and integrating analytics with testing platforms.
This document provides resources for preparing for police suspect interviews, including 80 police interview questions and answers, top cover letter and resume samples, and tips on different types of interview questions. It offers examples of answers to common interview questions, such as discussing qualifications and weaknesses. The top materials for preparing for police suspect interviews can be found at policecareer123.com and include questions, secrets to winning interviews, and ways to search for jobs.
This document provides resources and tips for preparing for police captain interview questions. It lists the top materials available at policecareer123.com, including 80 police interview questions and answers, top cover letter and resume samples, and types of interview questions. It also gives examples of answers for common interview questions and other tips, such as practicing different interview types and sending a thank you letter after interviews.
This document outlines an interview training for the AlignIT research initiative. It discusses rules and techniques for conducting effective interviews, such as asking open-ended questions, avoiding leading questions, and using follow up questions like "tell me more" to get interviewees to provide stories. Sample questions are provided focused on problems the interviewees have faced. The goal is to learn about customer agencies' past, present and future problems. Teams will practice interviews and analyze results using a CUBE framework to identify strengths, weaknesses, uncertainties and capacity. The stages of an organization are also discussed.
Top 10 police community support officer interview questions and answerssanchezthomas54
In this file, you can ref interview materials for police community support officer such as types of interview questions, police community support officer situational interview, police community support officer behavioral interview…
This document discusses various methods for developing minimum viable products (MVPs) and measuring startup metrics. It provides examples of different MVP techniques like interviews, landing pages, mockups, and prototypes. It also discusses metrics that startups should focus on like lifetime value, growth rate, funnels, cohort metrics, and viral coefficients. The document cautions against vanity metrics and provides tips for determining which metrics are most important for different types of startups and business models.
This document provides guidance on conducting effective interviews to understand user behaviors and identify usability issues. It recommends interviewing 5-20 carefully selected participants in pairs, with one asking questions and one taking notes. Interviewers should introduce themselves, get background on participants, then ask focused questions about needs, workarounds and behaviors while observing participants complete example tasks. The document outlines frameworks for different types of questions and emphasizes understanding current behaviors over attitudes. It also provides tips for structuring interviews and guidelines for conducting interviews.
Everyone’s Customers Are Wrong and Their Data Is LyingEvan Hamilton
You can't trust your customers or your data. But a combination will yield amazing results. Originally presented at the Startup Product Summit.
Learn more about how UserVoice can help you understand your customers at http://www.uservoice.com
Photo credits:
WTH dude - http://www.flickr.com/photos/porphyria/3206687773/
Groupon data - http://techcrunch.com/2011/06/02/groupon-growth-2-6-billion-revenue-run-rate-charts/ & http://techcrunch.com/2012/11/08/groupons-q3-2012-earnings/
Crowd - http://www.flickr.com/photos/anirudhkoul/3786725982/in/photostream/
Boys - http://www.flickr.com/photos/mutrock/8259688450/in/photostream/
Prince - http://ryanhoover.me/post/43545454717/test-something-crazy
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
Everything You Always Wanted to Know About Bad UX Research But Were Afraid to...Valsplat
This document summarizes an Amsterdam meetup on March 16th, 2016 about user experience (UX) research presented by Miel de Zwart. The presentation discussed different types of UX research methods like user interviews, usability testing, and analytics. It highlighted both good practices for moderating interviews and observing users without influencing them, as well as common pitfalls to avoid. Miel also provided suggestions for how to shift from reactive UX research to more proactive research that drives design changes, such as conducting frequent user tests and integrating UX insights directly into development processes.
Pre-Agile: How To Stop Building The Wrong Thing Really, Really Well.Zachary Cohn
Wonful partnered with IPMA, the Information Processing Management Association, to deliver a "Pre-Agile" training session.
What are all the things you need to do BEFORE you start your Agile project to make sure you don't build the wrong thing really, really well?
Creating a culture that provokes failure and boosts improvementBen Dressler
Everyone fails - but not everyone uses failed attempts as a source of learning and improvement. This talk outlines a framework to turn failure into gaining knowledge by understanding IF, HOW and WHY something fails.
Top 7 police traffic officer interview questions answersPoliceCareer88
The document provides resources and tips for preparing for police traffic officer interview questions. It lists top materials available at policecareer123.com, including ebooks with sample interview questions, cover letters, resumes, and ways to search for jobs. The document also gives advice on different types of interviews, sending thank you letters, preparing your own questions for the employer, and practicing your interview skills.
1) The document provides tips for conducting seed research on a new business idea or product, including asking questions to test your hypotheses, getting honest feedback, and doing research to check if you have the right product-market fit.
2) It recommends both quantitative research methods like surveys and focus groups as well as qualitative observational methods like watching customer behaviors.
3) Thorough research of the market through desk research, surveys, and testing prototypes can help identify mistakes and opportunities to improve the idea before launch.
Hyatt Talk: How Big Companies Can Be More Like Startups (Without the 'going o...Zachary Cohn
Zac Cohn's presentation for the European Hyatt Fair 2015.
I was flown out to Amsterdam to give a talk about the startup spirit and innovation to a collection of Hyatt General Managers, Hyatt staff, and Hyatt clients.
Kano Surveys Explained - Research AccessTim O'Connor
The document discusses Kano surveys, which are used to identify essential, optional, and exciting product requirements by asking customers how they would feel about certain features being present or absent. Through mathematical calculations, Kano surveys can classify requirements as must-be, one-dimensional, attractive/excitement, or excitement features. This helps prioritize requirements by understanding which ones customers truly need versus nice-to-haves. The document provides an example of questions asked in a Kano survey about serving hot eggs in a restaurant.
Yelp is a review website that started as a directory and classifieds site and has now become mobile-focused. It provides local business reviews and is partnered with Apple Maps. While some common misconceptions about online reviews exist, such as that all reviewers are anonymous or students, research shows most reviewers are real customers and share both positive and negative experiences. The presentation provides tips for businesses on using Yelp to gain customer leads and respond to reviews in a polite, diplomatic manner without asking for changes.
SearchLove Boston 2017 | Paul Madden | You, Google and Links: It's ComplicatedDistilled
Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
Sentiment Analysis on twitter using python NLPSaad Jatt
Twitter now a days most top social networking where lots of data is generated day by day,In which people discuss with world issues and own opinion to political parties .If we process this data to analyse how much people are positive in this particular and how much are negative or how much are neutrol .In this project I did this with the help of PYTHON NLTK
Top 10 scene of crime officer interview questions and answersmariaamber92
In this file, you can ref interview materials for scene of crime officer such as types of interview questions, scene of crime officer situational interview, scene of crime officer behavioral interview…
Confessions of an uber optimiser conversion summit - craig sullivan - v 1.9Craig Sullivan
The document discusses common problems with optimization efforts and provides solutions. It addresses issues like having the wrong analytics setup, relying on the wrong inputs for insights, not testing enough, having too long of product cycles, poor use of photos/images, poorly designed tests, confusing statistics, lack of segmentation, and optimizing individual channels in isolation. The author provides specific recommendations in each area to improve optimization work like ensuring proper instrumentation, using multiple tools and data sources, testing more frequently, shortening release cycles, conducting cross-browser testing, and integrating analytics with testing platforms.
This document provides resources for preparing for police suspect interviews, including 80 police interview questions and answers, top cover letter and resume samples, and tips on different types of interview questions. It offers examples of answers to common interview questions, such as discussing qualifications and weaknesses. The top materials for preparing for police suspect interviews can be found at policecareer123.com and include questions, secrets to winning interviews, and ways to search for jobs.
This document provides resources and tips for preparing for police captain interview questions. It lists the top materials available at policecareer123.com, including 80 police interview questions and answers, top cover letter and resume samples, and types of interview questions. It also gives examples of answers for common interview questions and other tips, such as practicing different interview types and sending a thank you letter after interviews.
This document outlines an interview training for the AlignIT research initiative. It discusses rules and techniques for conducting effective interviews, such as asking open-ended questions, avoiding leading questions, and using follow up questions like "tell me more" to get interviewees to provide stories. Sample questions are provided focused on problems the interviewees have faced. The goal is to learn about customer agencies' past, present and future problems. Teams will practice interviews and analyze results using a CUBE framework to identify strengths, weaknesses, uncertainties and capacity. The stages of an organization are also discussed.
Top 10 police community support officer interview questions and answerssanchezthomas54
In this file, you can ref interview materials for police community support officer such as types of interview questions, police community support officer situational interview, police community support officer behavioral interview…
This document discusses various methods for developing minimum viable products (MVPs) and measuring startup metrics. It provides examples of different MVP techniques like interviews, landing pages, mockups, and prototypes. It also discusses metrics that startups should focus on like lifetime value, growth rate, funnels, cohort metrics, and viral coefficients. The document cautions against vanity metrics and provides tips for determining which metrics are most important for different types of startups and business models.
This document provides guidance on conducting effective interviews to understand user behaviors and identify usability issues. It recommends interviewing 5-20 carefully selected participants in pairs, with one asking questions and one taking notes. Interviewers should introduce themselves, get background on participants, then ask focused questions about needs, workarounds and behaviors while observing participants complete example tasks. The document outlines frameworks for different types of questions and emphasizes understanding current behaviors over attitudes. It also provides tips for structuring interviews and guidelines for conducting interviews.
Everyone’s Customers Are Wrong and Their Data Is LyingEvan Hamilton
You can't trust your customers or your data. But a combination will yield amazing results. Originally presented at the Startup Product Summit.
Learn more about how UserVoice can help you understand your customers at http://www.uservoice.com
Photo credits:
WTH dude - http://www.flickr.com/photos/porphyria/3206687773/
Groupon data - http://techcrunch.com/2011/06/02/groupon-growth-2-6-billion-revenue-run-rate-charts/ & http://techcrunch.com/2012/11/08/groupons-q3-2012-earnings/
Crowd - http://www.flickr.com/photos/anirudhkoul/3786725982/in/photostream/
Boys - http://www.flickr.com/photos/mutrock/8259688450/in/photostream/
Prince - http://ryanhoover.me/post/43545454717/test-something-crazy
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
Everything You Always Wanted to Know About Bad UX Research But Were Afraid to...Valsplat
This document summarizes an Amsterdam meetup on March 16th, 2016 about user experience (UX) research presented by Miel de Zwart. The presentation discussed different types of UX research methods like user interviews, usability testing, and analytics. It highlighted both good practices for moderating interviews and observing users without influencing them, as well as common pitfalls to avoid. Miel also provided suggestions for how to shift from reactive UX research to more proactive research that drives design changes, such as conducting frequent user tests and integrating UX insights directly into development processes.
Lean Analytics: Using Data to Build a Better Business FasterLean Startup Co.
This document summarizes key points from a Lean Analytics conference presentation. It discusses lean startup principles like iterating based on data and customer feedback rather than following a predefined plan. It provides examples of how startup ideas and business models can change based on learning. Metrics that matter at different stages are discussed, like activation rate for stickiness and viral coefficient for growth. The importance of focusing on one key metric at a time is emphasized. Baselines for growth rates, engagement, and churn are provided as guidelines for startups.
This document provides guidance on how UX can help startups communicate their product effectively at an early stage. It discusses how non-verbal communication is more important than words in conveying feelings and attitudes. For startups, it is important to answer the questions of what, how and why for their product. The landing page is the first interaction users have and they typically spend only 30 seconds exploring it. Common mistakes include having too much text, not clearly explaining what the product is or having calls to action. Following best practices like using a clear one sentence pitch, visuals over words, interactive demos of the product and parallax scrolling can help startups better communicate their product and motivate users.
The document is a presentation on conducting user research interviews for startups. It discusses what user research is, why it's important to do, and common user research methods. It also provides guidance on how to effectively recruit participants, write an interview script, and conduct qualitative user interviews in order to understand users and identify opportunities. The presentation emphasizes gaining empathy for users, asking open-ended questions, referencing data from screeners, and leaving space for participant responses.
How to use data to build a better business faster. Based on the book Lean Analytics, this presentation looks at startup metrics and offers a framework for deliberate growth and iterative improvement of a new business. It also includes examples from larger organizations trying to change from within.
Sentiment in Social Media: The Genie in the BottleSeth Grimes
This document discusses sentiment analysis and monitoring social media to understand public opinion. It notes that online communications inherently contain subjective opinions and facts. While facts have business value, opinions often masquerade as facts. The document explores questions companies and governments might ask about public sentiment and how it relates to topics, products, events and competitors. It also discusses challenges in sentiment analysis like distinguishing opinions from facts, handling ambiguity and analyzing sentiment at different levels.
Slides from Growthcon 2014 Lean Analytics masterclassLean Analytics
This document discusses lean analytics and how startups can use data and metrics to iterate their products and business models. It provides examples of how companies like Hotmail, Flickr, and Twitter pivoted from their original ideas. The core of lean is continuous experimentation and iteration to find product-market fit through analytics. Good metrics should be understandable, comparative, and behavior changing. The document discusses frameworks like Eric Ries' three engines of growth - virality, price, and stickiness. It also provides examples of how companies empirically validated problems and solutions through low-cost experiments like Twitter polls and Mechanical Turk interviews.
SearchLove San Diego 2017 | Joel Klettke | Don't Buy Your Customer a Beer: Ho...Distilled
Want to convert better? Then you need to learn how to steal your best copy right out of your client's mouths. In this session, Joel will share a proven process for collecting and then translating customer feedback into copy that obliterates objections and moves prospects to act.
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
Doing customer development (and stop wasting your time)Hans van Gent
Why would you bother to talking to people while you actually could be building your product? Because everything you assume could be wrong. Time to validate those assumptions and start your business on the right track.
The document introduces user-centered design as a method for understanding users and involving them throughout the product development process. It discusses conducting research to understand users, such as interviews, questionnaires, contextual inquiry and developing personas. It then explains how to use the research findings to create mental models of how users think and design prototypes for testing designs with users in an iterative process.
You aren't your target market. - UX Research BasicsAngela Obias
Originally presented in an IT Entrepreneurship Ideation class in the Ateneo de Manila University, February 2015.
Bare-bones advice on how to get minimum, but necessary, validation about the class's digital product ideas.
Is the conflicting advice you are getting on SEO keeping you from success? Attending this session will help you get straight answers on the SEO issues keeping you from the top of the search engines.
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Daniel Katz
How do you know what you should be building? Are your customers requests actually what they need? Do they know what they want? … and more importantly, what’s the real cost of getting it wrong? Lean Product Discovery is an easy way to help answer these questions and validate (or define) what you’re about to build. Reconsider your ever growing backlog of epics and stories into a validated list of customer value. Transform your team from being a “feature factory” to becoming a squad of strategic feature ninjas. In this session we will overview Lean Product Discovery, go over strategies, tactics and tips to establish an environment of testing and validation. Although I’m categorizing this under “Product Strategy,” this topic crosses into half of the categories offered. Nobody puts Lean Product Discovery in a corner.
Presenter: Dan Katz Dan Katz is a user-centric technologist who creates products that people want to use. He’s passionate about lean product discovery and user psychology, mixed metaphors, craft coffee and ice cream. Dan is a Director of Product Management at CA Technologies. When not focused on his users, he can be found masquerading as an Agile coach preaching the philosophy of kaizen.
Huge is a marketing and analytics firm with 1,200 employees worldwide. They help brands transform and grow business through research and analytics, strategy and planning, user experience design, creative services, technology development, and media services. Their culture emphasizes making work people love, hiring the best talent, and having fun while working on impactful projects. Analytics at Huge involves collecting and integrating data, modeling user segments, targeting and personalizing experiences, visualizing insights, and analyzing behavior to inform business strategies.
Similar to We didn't do anything wrong, but somehow we lost - Resultados Digitais - Raphael Farinazzo - Product Camp 2017 (20)
This document outlines the steps in a strategic product planning process:
1) Gather information from a multidimensional view of the situation and identify insights
2) Select opportunities to focus on and position the product by leveraging strengths and building strategic advantages
3) Define goals and assumptions by establishing a strategic hypothesis and identifying risks of incorrect assumptions
While the process requires hard work, iterating and considering challenges can help build an effective strategy in a practical way.
[Product Camp 2021] Lições aprendidas de uma transformação digitalProduct Camp Brasil
O documento discute três lições aprendidas de uma transformação digital: 1) Estrutura de times focada no cliente, 2) Entrega rápida de resultados validados através de PoCs e MVPs, 3) Enxergar times como unidades de negócio com foco no retorno sobre investimento de recursos e funcionalidades.
Cristiano Orsi Pio apresentou lições aprendidas ao tomar decisões difíceis ao gerir produtos que dependem de APIs de terceiros. Ele discutiu a importância de pensar sistemicamente, ter um plano B, ter um dono para decisões e comunicar a lógica por trás delas. Cristiano também apresentou dois casos reais de produtos da Hootsuite para ilustrar essas lições.
[Product Camp 2021] Escalando a gestão de produtos internosProduct Camp Brasil
Má gestão de produtos internos pode prejudicar a experiência do usuário final. Processos de suporte que permitem maior conhecimento do produto e feedback dos usuários melhoram a experiência. É importante demonstrar o valor do produto interno para a liderança e equipe, e gerenciar stakeholders de forma a apoiar a estratégia do produto.
This document discusses the challenges of customer research and insights. It notes that humans are unpredictable and our biases can limit useful insights. Product teams often feel they lack enough time, methods, or ways to prove the value of customer research. The document provides recommendations for overcoming common problems like prioritizing desired outcomes over solutions, asking how decisions would differ with more information, and treating customer insights as products that need packaging and an explanation of why they should be acted on. Framing insights as problems to be solved, quantifying potential risks of inaction, and getting 1% better at applying insights each week can help convince teams to incorporate what they learn from customers.
This document discusses the evolution of product roadmaps from rigid lists of features and dates to more flexible frameworks focused on solving customer problems. It argues that roadmaps should emphasize outcomes over outputs and manage intentions rather than commit prematurely to untested solutions. An effective roadmap communicates a product vision, business objectives, timeframe themes to guide development, and makes clear that plans may change based on what is learned.
[Product Camp 2020] - Dados e métricas para líderes de produto - Pedro Galopp...Product Camp Brasil
O documento apresenta Pedro Galoppini, CPO e co-fundador da Involves, e fornece dicas sobre métricas e ferramentas para gestão de produtos, incluindo NPS, Value Throughput e OKRs. Apresenta também exemplos de OKRs e resultados de uma equipe.
O documento fornece diretrizes para criar produtos globais em 3 etapas: 1) Entender o nível de personalização necessário entre internacionalização, localização e customização; 2) Garantir que a globalização faça parte da estratégia do produto desde o início; 3) Investir em times com conhecimento local e colaboração entre times.
[Product Camp 2020] - Back from Delivery - Renato Cairo | OLX PayProduct Camp Brasil
1. O documento resume as ações tomadas pela equipe de produto do OLX Pay para redefinir o foco em descoberta contínua de produto após um lançamento turbulento, incluindo redefinir métricas de sucesso, reforçar rotinas de análise de dados e entender problemas dos usuários.
[Product Camp 2020] - Como são os times de produto na China - e porquê - Kary...Product Camp Brasil
O documento discute a internacionalização de produtos da China para o mundo. Apresenta como a cultura chinesa influencia o desenvolvimento de produtos locais e como essa abordagem precisa ser adaptada para outros mercados. Explica a importância de entender a cultura local, valores e normas de cada sociedade para alinhar corretamente o produto àquela cultura.
[Product Camp 2020] - Se liga na descoberta: um case de produtos internos - A...Product Camp Brasil
Este documento apresenta o processo de desenvolvimento de produtos da AmbevTech, com foco em validar hipóteses rapidamente por meio de experimentos com pouco ou nenhum código antes de lançar um produto. Inclui etapas como shadowing de usuários, priorização de insights, pitch de negócios e métricas de sucesso.
[Product Camp 2020] - Desenvolvendo uma cultura de dados e análises - Zalan L...Product Camp Brasil
O documento fornece 5 passos para desenvolver uma cultura de dados e análises em empresas. Os principais passos são: 1) focar nos principais objetivos da empresa e métricas certas para cada público; 2) conectar resultados de áreas aos da empresa e identificar responsáveis por métricas; 3) facilitar o acesso a dashboards e análises em um local centralizado.
[Product Camp 2020] - A cultura da narrativa escrita para criar produtos cent...Product Camp Brasil
Este documento fornece conselhos sobre como criar produtos centrados no usuário através da cultura da narrativa escrita. Ele enfatiza a importância de documentos concisos com detalhes da perspectiva do consumidor, além de requerer muito trabalho e revisões para alcançar padrões elevados. O autor aprendeu na Amazon a importância de manter o foco no consumidor durante toda a execução do produto.
[Product Camp 2020] - The future of work: remote culture and fiverr business ...Product Camp Brasil
The document discusses the future of work and freelancing. It notes that COVID-19 has changed how business is done by increasing remote work. Freelancing has become more mainstream, with the number of freelancers growing significantly in recent years. Fiverr is presented as revolutionizing freelancing by creating a global marketplace that connects businesses and freelancers for digital services. The future of work is described as involving remote and freelance work, global demand, continuous learning, and teams supplemented by online freelancers as needed.
[Product Camp 2020] - Como atrair, selecionar e reter PMs fora da curva - Ale...Product Camp Brasil
O documento fornece estratégias para atrair, selecionar e reter bons profissionais de produto. Ele discute como o mercado está superaquecido e como criar um diferencial competitivo para atrair talentos. Também fornece dicas sobre como encontrar profissionais experientes e iniciantes, como desenhar um processo seletivo eficaz e como criar experiências únicas para reter as pessoas.
[Product Camp 2020] - A cultura da narrativa escrita para criar produtos cent...Product Camp Brasil
Este documento fornece conselhos sobre como criar produtos centrados no usuário através da cultura da narrativa escrita. O autor aprendeu na Amazon a importância de documentos concisos com foco no consumidor, dados e sem ego. Bons documentos requerem que toda a empresa escreva, comente e debata para elevar continuamente a qualidade. Manter o foco no consumidor durante a execução é essencial para não desviar da experiência idealizada.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
3. Aha!
User story
mapping
Jobs to be
done
Customer
interview
Usability
test
Cohort
analysis
A/B
test
Competitor
analysis
Feature
matrixConcierge
Beta test
PO vs PM
Expectation
rate
Subject Matter
Expert
Business
Analysis
User Voice
Product
Hunt
NPS
AnalyticsFunnels
Focus
groups
11. 30+ customer interviews
“I don’t know what to post”
“I don’t have time” <- customer gets lost and gives up
“I keep forgetting”
“Please tell me what to do”
14. If you are going to interview...
Ask for real stories
Dig deeper into one single story
Understand the current habits...
...and the cost of change.
If you can anticipate an answer, you might be asking the wrong
question.
21. If you are talking to SME...
Use them to learn about their specialty.
Turn them into real advocates.
But don’t forget it’s your responsibility to ship a great product.
23. First things first
“If you torture the data long enough, it will confess.” (Ronald Coase)
Statistics is way harder than it looks
External events may contaminate your sample
A correlation is not a cause
32. Figuring out what to do:
It will help customers to succeed
Competitors don’t have it
It’s easy for us and hard for them to have it
33.
34. If you are doing competitor analysis...
Make sure you are losing sales / customers because of that
Find out what does the competitor product do
Figure out how to make your competitor obsolete
(...or just copy it and move on!)
36. It’s comforting to
...use the same tools everyone else uses.
...use the same processes that innovative companies uses.
...have an established framework to use.