AlignIT Research Initiative
Interview Training
wonful
wonful consulting.
What do you hope to give
to, and get from, this
AlignIT research effort?
wonful
Why are we here?
wonful
What should we be
looking out for?
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What could we do to guarantee
this new organization crashes
and burns?
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Which of these are we at
risk for?



Which of these have we
experienced before?
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How are we going to avoid
or prevent these from
happening?
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Best way to learn.
Instill confidence.
“Little a” agile.
Very responsive
Problem discovery
Why Interviewing?
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Rule #1: Pull, Don’t Push
Rule #2: No Leading Questions
Rule #3: Past Behavior --> Future Behavior
Rule #4: Actual Self vs. Ideal Self
Rule #5: No Pitching
Rule #6: “N of 1” is Not Proof
Rule #7: No Seeding.
Rule #8: Low Cognitive Load Questions
Rule #9: Stories > Statements
Part 1: The Rules
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So how do you get
someone telling stories?
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Technique #1: “5 Why’s” 
Technique #2: “Tell me more.”
Interviewing Tactics
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Technique #1: “5 Why’s” 
Technique #2: “Tell me more.”
Technique #3: “Tell me about the last time...”
Technique #4: “What do you mean by...”
Technique #5: How are you dealing with your problem now?
Technique #6: Silence is Golden
Interviewing Tactics
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Very interesting… why is that important?
That makes sense… 
I never thought about it that way before. Can you tell me more?
That sounds important.
I’m not sure I understand…
That’s a great point.
Wow / Neat / Cool / Strange / Huh
Softening Statements
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Question #1: “What if they never talk about the
problem I’m trying to solve?”
!
Question #2: “How do I put these into a survey?”
!
Question #3: Face2Face>Skype>Phone>Email>Pigeons
F.A.Q.
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Stories about past, present, and
future problems of our customer
agencies.
What are we looking for?
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Split into teams of 3.
Practice time!
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Practice time!
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B
CA
Interviewer
Takes notes Interviewee
Tell me about the last big
problem you solved at
your agency…
Prompting Question:
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LUNCH! 
!
(and scheduling)
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CUBE Analysis:
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Analyze the present situation.
!
Compare between agencies.


Where can their weaknesses be our
strengths?
People 
(confidence in your people+methods to solve problems)
Adaptability 
(ability to solve urgent problems that emerge)
Strategy 
(understanding of possible future problems)
Capacity 
(do you have enough people to solve your problems?)
CUBE Analysis:
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Tell me about what
problems are you working
on now?
Prompting Question:
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Debrief
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Critical Uncertainties:
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Prepare for the future.
!
!
What is most uncertain about
your future?
What might we do in each
possible future reality?
!
Any other problems you think
you’ll be facing in the coming
years?
Prompting Questions:
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Debrief
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The stages of an
organization.
Ecocycle
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Training: 
DONE!
!
Research Interviews: 
Scheduled!
!
Sensemaking Retreat: 
Lets talk to Ben!
Timeline
wonful
wonful
wonful consulting.
Zachary Cohn
 
 
 
 
 Fisher Qua

 
 zaccohn@gmail.com

 fisher@back-loop.com
 

!
Want to learn more?

www.wonful.co

Join “Innovation At Work”
www.wonful.co/newsletter

AlignIT Training

  • 1.
    AlignIT Research Initiative InterviewTraining wonful wonful consulting.
  • 2.
    What do youhope to give to, and get from, this AlignIT research effort? wonful
  • 3.
    Why are wehere? wonful
  • 4.
    What should webe looking out for? wonful
  • 5.
    What could wedo to guarantee this new organization crashes and burns? wonful
  • 6.
    Which of theseare we at risk for?
 
 Which of these have we experienced before? wonful
  • 7.
    How are wegoing to avoid or prevent these from happening? wonful
  • 8.
    Best way tolearn. Instill confidence. “Little a” agile. Very responsive Problem discovery Why Interviewing? wonful
  • 9.
    Rule #1: Pull,Don’t Push Rule #2: No Leading Questions Rule #3: Past Behavior --> Future Behavior Rule #4: Actual Self vs. Ideal Self Rule #5: No Pitching Rule #6: “N of 1” is Not Proof Rule #7: No Seeding. Rule #8: Low Cognitive Load Questions Rule #9: Stories > Statements Part 1: The Rules wonful
  • 10.
    So how doyou get someone telling stories? wonful
  • 11.
    Technique #1: “5Why’s” Technique #2: “Tell me more.” Interviewing Tactics wonful
  • 12.
    Technique #1: “5Why’s” Technique #2: “Tell me more.” Technique #3: “Tell me about the last time...” Technique #4: “What do you mean by...” Technique #5: How are you dealing with your problem now? Technique #6: Silence is Golden Interviewing Tactics wonful
  • 13.
    Very interesting… whyis that important? That makes sense… I never thought about it that way before. Can you tell me more? That sounds important. I’m not sure I understand… That’s a great point. Wow / Neat / Cool / Strange / Huh Softening Statements wonful
  • 14.
    Question #1: “Whatif they never talk about the problem I’m trying to solve?” ! Question #2: “How do I put these into a survey?” ! Question #3: Face2Face>Skype>Phone>Email>Pigeons F.A.Q. wonful
  • 15.
    Stories about past,present, and future problems of our customer agencies. What are we looking for? wonful
  • 16.
    Split into teamsof 3. Practice time! wonful
  • 17.
  • 18.
    Tell me aboutthe last big problem you solved at your agency… Prompting Question: wonful
  • 19.
  • 20.
    CUBE Analysis: wonful Analyze thepresent situation. ! Compare between agencies. 
 Where can their weaknesses be our strengths?
  • 21.
    People (confidence inyour people+methods to solve problems) Adaptability (ability to solve urgent problems that emerge) Strategy (understanding of possible future problems) Capacity (do you have enough people to solve your problems?) CUBE Analysis: wonful
  • 22.
    Tell me aboutwhat problems are you working on now? Prompting Question: wonful
  • 23.
  • 24.
    Critical Uncertainties: wonful Prepare forthe future. ! ! What is most uncertain about your future?
  • 25.
    What might wedo in each possible future reality? ! Any other problems you think you’ll be facing in the coming years? Prompting Questions: wonful
  • 26.
  • 27.
    The stages ofan organization. Ecocycle wonful
  • 28.
    Training: DONE! ! Research Interviews: Scheduled! ! Sensemaking Retreat: Lets talk to Ben! Timeline wonful
  • 29.
    wonful wonful consulting. Zachary Cohn Fisher Qua zaccohn@gmail.com fisher@back-loop.com 
 ! Want to learn more? www.wonful.co
 Join “Innovation At Work” www.wonful.co/newsletter