You can't trust your customers or your data. But a combination will yield amazing results. Originally presented at the Startup Product Summit. Learn more about how UserVoice can help you understand your customers at http://www.uservoice.com Photo credits: WTH dude - http://www.flickr.com/photos/porphyria/3206687773/ Groupon data - http://techcrunch.com/2011/06/02/groupon-growth-2-6-billion-revenue-run-rate-charts/ & http://techcrunch.com/2012/11/08/groupons-q3-2012-earnings/ Crowd - http://www.flickr.com/photos/anirudhkoul/3786725982/in/photostream/ Boys - http://www.flickr.com/photos/mutrock/8259688450/in/photostream/ Prince - http://ryanhoover.me/post/43545454717/test-something-crazy