Rosie Akenhead: &quot;Online Reviews - a Yelp Case Study&quot;

The document discusses mobile adoption and the customer journey. It shows that mobile adoption is growing exponentially, with smartphones and tablets outnumbering desktops in some countries. It outlines Rogers' model of how different types of consumers adopt technologies at different rates. It also discusses how the mobile experience is different from desktop, being more personal, social, and relevant to the customer's location. Finally, it provides examples of how companies can engage customers throughout the shopping journey on mobile, from awareness to advocacy, in order to reach customers anywhere.

20110909

Chris Ndungu, Digital Marketing

The document discusses mobile adoption and the customer journey. It shows that mobile adoption is growing exponentially, with smartphones and tablets outnumbering desktops in some countries. It outlines Rogers' model of how consumers adopt new technologies in five categories from innovators to laggards. It then discusses how mobile is changing the customer journey from awareness to advocacy. Brands can reach customers through their entire journey using location-aware features of mobile. The document ends with thought starters for brands on how to leverage mobile, including using digital shelf space, empowering staff, understanding social platforms, and anticipating intent through data.

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Darnell Holloway

This document summarizes a Yelp presentation about using the site for business owners. It discusses who uses Yelp and why, mainly affluent and educated adults looking for recommendations on local businesses. It also covers how most Yelp users access it via mobile apps and the importance of optimizing business listings and responding to reviews. The presentation provides tips for businesses on engaging with customers on Yelp.

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ecsKerry19 Emily Ross eWoM Harnessing the power of reviews

eCommerce Summit

This document discusses the power of online reviews and user-generated content. It notes that 83% of people trust recommendations from friends and family above all other forms of advertising. Several facts about reviews are presented, including that user-generated content drives money for companies. The document outlines TripAdvisor's history and investigations into fake reviews. It suggests strategies for businesses like embracing negative reviews, hardwiring review generation, and addressing reviews offline. The challenges of fake reviews are also covered.

Yelp an Assessment of Customer Satisfaction

sunnycmui

5 things you need to know about selling to local consumers

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The document discusses 5 key points about selling to local consumers in the modern retail landscape: 1. Retailers must integrate their online and physical operations to meet consumers' expectations of seamless cross-channel experiences. 2. Retailers need to focus on providing a unified consumer experience, not specific devices, as consumers expect consistency across channels. 3. The traditional sales funnel no longer applies, as consumers make purchase decisions and fulfillment across different channels in non-linear ways. 4. Mobile is increasingly important for enabling in-store experiences rather than just online sales, and ties together the consumer shopping journey. 5. Innovation in mobile is shifting from content discovery to enabling commerce tasks like

Uk Mobile Commerce Report

The New Mobile Shopper U.S. Research

Digital Marketers Organization

Ji wire

Dennis Schaal

This report summarizes key insights about mobile device adoption and consumer behaviors related to travel and hospitality from Q1 2013. Some of the main findings include: - Nearly 50% of active mobile consumers use smartphones and tablets for travel research, similar to laptop usage, showing rapid adoption of mobile devices for travel. - 44% of consumers are comfortable spending over $500 when booking travel from a mobile device. - Travel aggregator and airline apps are 3 times more important than branded hotel apps and mobile sites for consumer research and purchases. - 52% of consumers used a mobile device to book travel in the last 90 days, with smartphones and tablets representing 23% and 29% respectively.

Greg Sterling - Advanced Search Summit Napa 2021

The study analyzed over 4 million reviews across Google, Facebook, Yelp and TripAdvisor to determine the prevalence of fake reviews. It found that 7.3% of Google reviews showed signs of being fake, compared to 5.2% on Facebook, 4.9% on Yelp and 10.7% on TripAdvisor. The analysis looked at reviews for various business categories and cities to identify which had the highest rates of potentially fake reviews. The methodology used natural language processing and machine learning techniques to detect reviews that may have been generated fraudulently.

The Mobile Shopper - From Armed to Charmed presentation

Internet Marketing Software - WordStream

For consumers and organizations it is not about mobile devices, but about new ways to access information, engage in conversation and interact with brands, services and their environment. For Ogilvy, Mobile accelerates our programs, campaigns and platforms by augmenting it with utility, immediacy and contextuality. This presentation from OgilvyOne and OgilvyAction is a complimentary piece to the whitepaper.

5 Strategies to Help You Dominate the Mobile Marketplace

Morgan Ho - Generation Z and Online Reviews (LinkedIn) FINAL

Morgan Ho

Generation Z, born between 1996-2010, controls $44 billion in spending annually and influences family purchase decisions. They are financially savvy due to coming of age during the Great Recession and rely heavily on online reviews and social media recommendations when researching purchases. Marketers should emphasize the value of their products, prompt verified buyers to leave online reviews, and use Gen Z influencers to appeal to their pragmatism and preference for peer opinions.

Mobile shopping - trends and opportunities

Anshu Goel

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Localogy

20110909 -

20110909

Chris Ndungu, Digital Marketing

The document discusses mobile adoption and the customer journey. It shows that mobile adoption is growing exponentially, with smartphones and tablets outnumbering desktops in some countries. It outlines Rogers' model of how consumers adopt new technologies in five categories from innovators to laggards. It then discusses how mobile is changing the customer journey from awareness to advocacy. Brands can reach customers through their entire journey using location-aware features of mobile. The document ends with thought starters for brands on how to leverage mobile, including using digital shelf space, empowering staff, understanding social platforms, and anticipating intent through data.

Capturing and managing non-traditional information for Competitive Advantage....

Traction Software

Lake travis biz preso 2014

Darnell Holloway

Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...

Sushanka Malakar

ecsKerry19 Emily Ross eWoM Harnessing the power of reviews

eCommerce Summit

Yelp an Assessment of Customer Satisfaction

sunnycmui

5 things you need to know about selling to local consumers

Street Fight

Uk Mobile Commerce Report

The New Mobile Shopper U.S. Research

Digital Marketers Organization

Ji wire

Dennis Schaal

Greg Sterling - Advanced Search Summit Napa 2021

The Mobile Shopper - From Armed to Charmed presentation

Internet Marketing Software - WordStream

5 Strategies to Help You Dominate the Mobile Marketplace

Morgan Ho - Generation Z and Online Reviews (LinkedIn) FINAL

Morgan Ho

Mobile shopping - trends and opportunities

Anshu Goel

Similar to Rosie Akenhead: "Online Reviews - a Yelp Case Study" (20)

Giving "disruption" a second thought.

Mobile phone shopping diaries

AppFolio Webinar: How To Use Yelp To Build And Manage Your Reputation

2018 NYC MarketingBitz Bootcamp: Managing Your Online Reputation

20110909 -

20110909

Capturing and managing non-traditional information for Competitive Advantage....

Lake travis biz preso 2014

Presentation on Consumer Buying Behavior for a Smart Phone: A study on young...

ecsKerry19 Emily Ross eWoM Harnessing the power of reviews

Yelp an Assessment of Customer Satisfaction

5 things you need to know about selling to local consumers

Uk Mobile Commerce Report

The New Mobile Shopper U.S. Research

Ji wire

Greg Sterling - Advanced Search Summit Napa 2021

The Mobile Shopper - From Armed to Charmed presentation

5 Strategies to Help You Dominate the Mobile Marketplace

Morgan Ho - Generation Z and Online Reviews (LinkedIn) FINAL

Mobile shopping - trends and opportunities

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