The reason why most products fail is because nobody wants your product or needs your product. Amazon's approach is to create a press release outlining the value of the product to its potential customers before the product is built
7 Most Common Website Mistakes and How to Avoid ThemKelly Rice
Unfortunately, there are common mistakes that small businesses don’t realize they’re making, and these mistakes cause your website to perform poorly. This slide deck walks you though the mistakes and how to fix them.
18 Tips on Conducting Killer Customers InterviewsZachary Cohn
**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book:
http://bit.ly/PreAgileBook
****
Are you trying to build a new product? Add features to an existing one?
If you're going through the process of Customer Development, you'll want to know the best practices for conducting Customer Interviews.
And if you're not doing this already, this is a great primer on how and why you should start!
Presentation by Hiten Shah at HustleCon 2014. The talk is three things that both non-technical and technical founders can work on constantly when they aren't working on "making" things.
The reason why most products fail is because nobody wants your product or needs your product. Amazon's approach is to create a press release outlining the value of the product to its potential customers before the product is built
7 Most Common Website Mistakes and How to Avoid ThemKelly Rice
Unfortunately, there are common mistakes that small businesses don’t realize they’re making, and these mistakes cause your website to perform poorly. This slide deck walks you though the mistakes and how to fix them.
18 Tips on Conducting Killer Customers InterviewsZachary Cohn
**** Learn more about Customer Interviews and other Pre-Agile methodologies by signing up for the announcement list for our upcoming book:
http://bit.ly/PreAgileBook
****
Are you trying to build a new product? Add features to an existing one?
If you're going through the process of Customer Development, you'll want to know the best practices for conducting Customer Interviews.
And if you're not doing this already, this is a great primer on how and why you should start!
Presentation by Hiten Shah at HustleCon 2014. The talk is three things that both non-technical and technical founders can work on constantly when they aren't working on "making" things.
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaProductPlan
Last month I gave a talk at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating.
The goal for my talk was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps.
After validating several software products, I’ve discovered that it doesn’t take much experience or money to bring amazing products to market with excited buyers on the first day.
Here are my tips for confirming whether you have product/market fit with real customers. By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether there’s a market for your product.
“Golden questions” that reveal exactly why your website's visitors aren’t con...Conversion Rate Experts
The easiest way to understand why visitors aren’t converting is to ask them.
But what questions should you ask?
In this webcast, you’ll discover
* Six “golden questions” that we use to reveal exactly why visitors aren’t converting.
* A new way to think about questions, which will make it easier to know what to ask in any situation.
* Why we use the survey tool Qualaroo, and some inventive ways to use it to identify conversion opportunities.
The webcast is co-presented by Sean Ellis and Dr Karl Blanks.
Sean Ellis is the CEO of Qualaroo. He has helped to grow some of Silicon Valley’s most successful startups, including Dropbox, LogMeIn and Eventbrite.
Dr Karl Blanks is the co-founder of Conversion Rate Experts, a consultancy whose client portfolio includes Apple, Google and Facebook.
You can watch the video of this talk at http://www.conversion-rate-experts.com/questions/
How to ask good questions to test your product idea.
This presentation is based on the book by Rob Fitzpatrick and lists its main ideas.
There are also some examples of good interview questions at the end.
Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
Product Discovery - We didn't do anything wrong, but somehow, we lostRaphael Farinazzo
When it comes to Product Management, not even the most complete set of tools and frameworks is enough to tell you what to build. You can still follow the rules and fail.
Product Management is much more creativity and art than science.
Deck for my talk "How To 10X Your Conversion Fundamentals of Usability & Optimisation" from the Secret Sauce conference in London on 23 September, 2015.
How to Achieve a 52% Reply Rate on Cold EmailsDatanyze
1. How to narrow down your search for companies and contacts
2. How to create an authentic outreach email
3. How to follow up
4. A/B testing to increase open and reply rates
5. Tools to help you along the way
The longer you are work in product management, the more mistakes you make. You learn which parts of frameworks work, and which are overkill. You learn to trust you gut. You learn from your mistakes.
Here are my mistakes, and what I've learned.
I was asked to give a presentation at the 2015 Sellers Summit conference in Miami Florida. The conference was geared towards Amazon FBA and e-commerce sellers. The presentation focused on Facebook Advertising and tips I learned from working at a digital agency.
Batchbook free webinar. For this webinar we are joined by Chris Wolfel from Yesware. Chris shares tips on selling via email, including how to recognize which sales stage you are in, what the most important part of an email is, and how to make sure your emails are read and responded to.
In this presentation I reveal the simple, step-by-step formula that my clients and I use to transform our lists’ inquiries and comments into best-selling information products .
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Information Products
Clay Collins, CEO, The Interactive Offer and Business Idea (Twitter @ClayCollins)
Social Media Tips & Tricks For Repair ShopsSheryl Barlow
Social Media Tips & Tricks for Truck Repair Shops
1. What Platforms You Should Consider (Stats)
2. The Most Important Thing to Include in Your Posts (Survey says….)
3. 12 Post Ideas for Repair Shops (Idea gold!)
4. Best Practices on How to Manage Your Social Media (I don’t have time!)
Bonus: Rapid Fire Tips on Taking Good Pictures with Your Phone (Easier than you think!)
Slides from the talk Changing The Odds, given at the M3 Conference in Columbus, Ohio on 21NOV14. The talk focused on creating a Mobile (or any other) startup, while avoiding the main pitfalls I've seen in over 4 years of dealing with startup businesses.
Lean Validation: 10 Ways to Quickly Test Your Startup IdeaProductPlan
Last month I gave a talk at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. For many first-timers with great ideas, the process is exciting but also a bit intimidating.
The goal for my talk was simple: To lay out a few practical tips for entrepreneurs to quickly validate their ideas. I also wanted to help them understand that even first-time entrepreneurs can launch successful products by taking a few easy (and often free) steps.
After validating several software products, I’ve discovered that it doesn’t take much experience or money to bring amazing products to market with excited buyers on the first day.
Here are my tips for confirming whether you have product/market fit with real customers. By simply engaging with real people and asking the right questions, you can confirm if your idea solves a problem, who your potential buyers are, and ultimately whether there’s a market for your product.
“Golden questions” that reveal exactly why your website's visitors aren’t con...Conversion Rate Experts
The easiest way to understand why visitors aren’t converting is to ask them.
But what questions should you ask?
In this webcast, you’ll discover
* Six “golden questions” that we use to reveal exactly why visitors aren’t converting.
* A new way to think about questions, which will make it easier to know what to ask in any situation.
* Why we use the survey tool Qualaroo, and some inventive ways to use it to identify conversion opportunities.
The webcast is co-presented by Sean Ellis and Dr Karl Blanks.
Sean Ellis is the CEO of Qualaroo. He has helped to grow some of Silicon Valley’s most successful startups, including Dropbox, LogMeIn and Eventbrite.
Dr Karl Blanks is the co-founder of Conversion Rate Experts, a consultancy whose client portfolio includes Apple, Google and Facebook.
You can watch the video of this talk at http://www.conversion-rate-experts.com/questions/
How to ask good questions to test your product idea.
This presentation is based on the book by Rob Fitzpatrick and lists its main ideas.
There are also some examples of good interview questions at the end.
Sure-fire ways to move toward self-employment, quit your job and live happily ever after.
Video of most of this presentation:
http://www.ustream.tv/recorded/961379
Product Discovery - We didn't do anything wrong, but somehow, we lostRaphael Farinazzo
When it comes to Product Management, not even the most complete set of tools and frameworks is enough to tell you what to build. You can still follow the rules and fail.
Product Management is much more creativity and art than science.
Deck for my talk "How To 10X Your Conversion Fundamentals of Usability & Optimisation" from the Secret Sauce conference in London on 23 September, 2015.
How to Achieve a 52% Reply Rate on Cold EmailsDatanyze
1. How to narrow down your search for companies and contacts
2. How to create an authentic outreach email
3. How to follow up
4. A/B testing to increase open and reply rates
5. Tools to help you along the way
The longer you are work in product management, the more mistakes you make. You learn which parts of frameworks work, and which are overkill. You learn to trust you gut. You learn from your mistakes.
Here are my mistakes, and what I've learned.
I was asked to give a presentation at the 2015 Sellers Summit conference in Miami Florida. The conference was geared towards Amazon FBA and e-commerce sellers. The presentation focused on Facebook Advertising and tips I learned from working at a digital agency.
Batchbook free webinar. For this webinar we are joined by Chris Wolfel from Yesware. Chris shares tips on selling via email, including how to recognize which sales stage you are in, what the most important part of an email is, and how to make sure your emails are read and responded to.
In this presentation I reveal the simple, step-by-step formula that my clients and I use to transform our lists’ inquiries and comments into best-selling information products .
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Information Products
Clay Collins, CEO, The Interactive Offer and Business Idea (Twitter @ClayCollins)
Social Media Tips & Tricks For Repair ShopsSheryl Barlow
Social Media Tips & Tricks for Truck Repair Shops
1. What Platforms You Should Consider (Stats)
2. The Most Important Thing to Include in Your Posts (Survey says….)
3. 12 Post Ideas for Repair Shops (Idea gold!)
4. Best Practices on How to Manage Your Social Media (I don’t have time!)
Bonus: Rapid Fire Tips on Taking Good Pictures with Your Phone (Easier than you think!)
Slides from the talk Changing The Odds, given at the M3 Conference in Columbus, Ohio on 21NOV14. The talk focused on creating a Mobile (or any other) startup, while avoiding the main pitfalls I've seen in over 4 years of dealing with startup businesses.
How to Build a Prototype Workflow for Product/Market FitTadpull
"Getting out of the building" can be overwhelming. This presentation covers a workflow using Empathy Maps, User Personas, and User Journeys to figure out if you have a good Value Proposition for your Customer Segments.
Case studies from TheLowlineNYC and Atlantic Public Media included as well.
New Social Media Products and Platform Updates Marketers Need to Know AboutDavid Berkowitz
Presented at Social Media Strategies Summit 2019: What are the most important social media products to launch this year? Learn the latest developments from the major social platforms while also getting a taste of which other platforms released products that marketers need to know about. Discover examples from pioneering brands, and come away with ideas that you'll be eager to try out yourself. Featuring: Facebook, Instagram, YouTube, Twitter, Snapchat, Reddit, LinkedIn, TikTok, and Pinterest.
This was a presentation I gave about how to design a product people will love. My goal was to keep it concise, practical, and include real examples.
Note: I found this on my hard drive and decided to upload it, some day I'll actually put some time into making it look nice :)
I recently had the chance to give a very short talk on social media in eCommerce. Very high level, nothing too specific as that would have required TONS of time. Showed some good examples of eCommerce companies sort of getting things right.
Overview:
Choosing which of the hundreds of social media platforms and tools to use as part of your eCommerce marketing strategy is very difficult.
Marketing for Creators - Fact From Myth (script)Game Republic
Leonie Manshanden, ex-Irrational Games Studio Director discusses the similarities and differences between triple-A and indie games marketing - from the GameHorizon Marketing Summit 2014, 26th September 2014. There are accompanying slides to these notes.
The ELEPHANT IN THE ROOM
I can’t understand why a manufacturing brand would not arm their retail customers with sales and marketing materials that define their mission, vision, product attributes and more, to position and differentiate their products from the commoditization of everything in this industry. By commoditization, I mean that the primary brand platform out there is SALE with some differentiation by using the words Anniversary, Warehouse, Liquidation, Labor Day, etc., before the word SALE. The result is that industry brands and their products have become largely undifferentiated in the minds of consumers. And, industry manufacturers have allowed this to happen by not promoting their brand equity.
https://www.social4retail.com/do-industry-brands-matter-pointcounterpoint.html
Kevin Dewalt's Helpful Marketing Webinar at University of OmahaKevin Dewalt
The #1 challenge faced by entrepreneurs is finding more customers and building closer relationships with them. I'm solving this challenge with what I call "Helpful Marketing(TM)".
These slides are part of a Webinar I'm doing with the University of Omaha on January 30, 2014. You can watch it live (or a recording) at https://plus.google.com/events/cvmj3dibuh34qso71530klrf9sc
Learn more by ....
Having a free call with me, http://sohelpful.me/kevindewalt
Taking a free course on Helpful Marketing, https://convertkit.com/app/kevindewalt/helpful-marketing-101
Reading what I write about Helpful Marketing, http://kevindewalt.com/category/helpful-marketing/
or...better still...get started doing Helpful Marketing yourself at http://try.sohelpful.me
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
3. Before We Start: Say It With Me
I (state your name) do solemnly declare that I
have spoken to my users and discovered a
problem that this design is intended to solve.
I have validated that this problem is real and that
people want me to solve it for them and might
even pay me for it.
Thursday, April 18, 13
6. Not LikeThis
useful information
CTA
Instructions that
wouldn’t be necessary
without the division.
user decisions
Yeah. I know they make a boatload of money.This page is
still not optimized for this sort of purchase.
Thursday, April 18, 13
7. Design 101:Tip #2
Actions should work the same everywhere.
This icon means search. Except when it means enlarge.
Stop doing that.
Thursday, April 18, 13
15. Best “Design”Advice Ever
It’s not stealing, it’s “inspiration”
PatternTap.com
Mobile-Patterns.com
ui-patterns.com
patternry.com/patterns
smileycat.com/design_elements
You can thank me later.
Thursday, April 18, 13
17. Step 1:What’s It For?
User Need Business Need
I want to know which products
people like.
Sell more products.
I want to chat with my friends. Increase engagement.
I want to talk about a subject I
care about.
Increase retention.
I like to yell at people
anonymously.
Increase clicks on content.
Thursday, April 18, 13
18. Step 1:What’s It For?
User Need Business Need
I want to know which products
people like.
Sell more products.
I want to chat with my friends. Increase engagement.
I want to talk about a subject I
care about.
Increase retention.
I like to yell at people
anonymously.
Increase clicks on content.
Thursday, April 18, 13
19. Step 2: Find Design Patterns
Thursday, April 18, 13
20. Step 3: RefineYour Necessary Features
Rating system
Commenting
Flagging
Profile Pic
Name of Commenter
Number of Comments Made
Way to Navigate Comments
Edit/Delete for Commenter
Commenter Reputation
unlikely to know
person by sight.
unnecessary if nobody
leaves a comment!
test this later
Thursday, April 18, 13
21. Step 4: Sketch It
Oops.That’s not an
MVP requirement!
Thursday, April 18, 13
22. Step 5: Prototype It
Interactive Prototype
Not Pictured Here
Because It’s Hard toTake
a Picture of a Prototype
Thursday, April 18, 13
23. Step 6:Test And Iterate
This is also steps 7 - n where n equals your users not being
horribly confused.
Thursday, April 18, 13
24. Step N+1: Release,Test & Iterate Even More
You’re not done yet!
Watch users in the wild and don’t forget that a/b test!
Thursday, April 18, 13