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We are what we eat
What makes food unsafe? 
• bad practices (poor hygiene, reliance on 
antibiotics and pesticides) 
• unproven or risky technologies (genetic 
modification, nanotechnology, irradiation, 
cloning) 
• deliberate contamination (such as tampering) 
• just poor supervision, 
• Genetic predisposition causing allergies, and 
• Food habits including the combinations
Food is as safe as it is grown 
•What is sprayed comes to your 
plate 
•What is left comes into your 
bottle of water, tea, coffee, 
softdrink, packed or breast milk
Pesticides are poisons 
• Bhopal gas tragedy and Endosulfan 
poisoning in Kerala killed and 
effected lives of millions of people 
and poisoning continues 
• Nagarjuna chemicals in Srikakulam 
• During 2005 studies show that more 
than 500 people died spraying 
pesticides in Warangal district alone 
• Only 99 % of the pesticide sprayed 
is useless and spreads in air mixes 
in soil and water 
• CSE study showed that farmers 
blood in Punjab, Vegetables in 
Delhi, Hyderabad, soft drinks and 
bottled water across the country 
pesticide residues beyond toxic 
limits 
• Pesticides constitute 40% to 60% of 
Cost of Cultivation in many crops…
Pesticide residues in your food and water 
• Pesticides used in production of crops and 
storage are retained as residues in your food 
• Pesticide residues also contaminate all sources of 
fresh water, seen in bottled water and soft drinks 
• Body Burden defined as the total pesticide 
residue in a human is the highest in India 
• Breast milk has pesticide residues beyond 
tolerant limits 
• 51% of the food in India is contaminated with 
Pesticide Residues 
• Products like Chillies that are never washed 
contain heavy does of Pesticides in them
NIN found 18 pesticides in 
Hyderabad vegetables, Feb’ 2012 
•Atrazine 
•Propanil 
•Imidacloprid 
•Triazophos 
•Ethion 
•Monochrotophos 
•Quinalphos 
•Metribuzin 
•Cholrpyrifos 
• Chlorfenvinphos 
• Diazinon 
• Phosalone 
• Fenitrothione 
• Acephate 
• Simazine 
•Malathion 
• Alachlor 
• Aldicarb 
Binjal, Cabbage, Cauliflower, Tomato, Bendi
Bio-accumulation and Bio-magnification 
• Bio-accumulation is the phenomenon when an organism absorbs a 
toxin at a rate greater than that at which the substance is lost. For 
instance, when the half life period (the time that it takes to 
disintegrate or get destroyed by half) is very long, bio-accumulation 
poses a greater risk of chronic poisoning by that toxin. Those chemicals 
that are lipid-soluble (fat-soluble) also create bio-accumulation 
especially in women with more fat-tissue, for example. 
• Bio-magnification, on the other hand, is the increase in the 
concentration of a pesticide along the food chain (pesticides ending up 
in water bodies ending up in fish, eaten by birds, eaten further down 
by animals and then by humans etc.). The substances become 
concentrated in tissues or internal organs as they move up the chain. 
This phenomenon of buildup is usually connected with persistence, 
slow metabolisation and excretion often due to water insolubility etc. 
• While bio-accumulation occurs within an organism, bio-magnification 
occurs across food chain
What reports say? 
1999 AICRPPR Report had the following findings for instance: 
• 20% samples exceed MRLs (all commodities included) 
• Finds fruits, vegetables and milk to be highly contaminated 
• In states like UP and Kerala, more than 40% fruits and vegetable samples 
exceeded MRLs – finds monocrotophos, DDVP and Methyl Parathion as 
most prevalent – all 3 WHO class I pesticides 
• Finds 78% milk samples exceeding HCH MRL and 43.4% exceeding DDT 
MRL 
2001 AICRPPR Report: 
• Again finds high contamination levels in fruits and vegetables – 61% 
contaminated – 11.7% failed MRLs 
• In milk, contamination still high – 15.2% failed HCH MRL and 7.7% failed 
DDT MRL. 
• Finds new pesticides like Endosulfan, chlorpyrifos and chlorthalonil in 
milk.
Who regulates whom? 
• In 2003, CSE findings on pesticides in bottled water in India, followed by 
another analysis on pesticides in soft drinks 
• Fourth time in Indian history and for the first time on health and food safety, a 
Joint Parliamentary Committee (JPC) was set up to look into Pesticide Residues in 
and Safety Standards for Soft Drinks, Fruit Juice and other beverages 
• Ministry of Agriculture’s scheme called “Monitoring of Pesticide Residues at 
National Level” (started in 2005-06, with 21 labs representing various ministries) 
The main findings of this monitoring scheme for 2010-2011 are: 
• Out of a total of 15321 samples analysed, residues were detected in 1044 or 6.8% 
of samples; out of this, residues were detected above maximum residue limit in 
188 or 1.2% of samples. 
• 11.5% of the 5170 vegetable samples were contaminated, with 2.3% being above 
MRL; only 0.9% of 2062 fruit samples were found to fail MRLs. 
• None of the fish/other marine product samples or CTC tea or pulses samples or 
milk/meat/eggs/honey/soil samples were found to be contaminated. 
• These findings however do not reflect or resonate with the findings from various 
independent studies from around the country, including from various 
government/public sector institutions.
Regulation a mess…. 
• Ministry of Agriculture’s scheme called “Monitoring of Pesticide Residues at National Level” 
(started in 2005-06, with 21 labs representing various ministries). These findings however 
do not reflect or resonate with the findings from various independent studies from around 
the country, including from various government/public sector institutions. To this day, many 
export consignments being rejected….. 
• Ministry of Agriculture promotes pesticides and also regulates them - conflict of interest…. 
• Pesticides are registered without checking whether alternatives exist….. 
• Pesticides registration is not based on long-term independent testing….. 
• Officials have been caught taking bribes for registering….. 
• Maximum Residue Limits fixed without thinking about average dietary intake, where it is 
usually manifold higher than the “Acceptable Daily Intake” - ADI is not part of regulation! 
• They say ‘indiscriminate use’ by farmers; but we found ‘indiscriminate recommendations’ by 
industry and govt depts, including of restricted pesticides illegally 
• Most importantly, we are exposed to a cocktail of pesticides - no amount of testing can even 
begin asking the right questions for research on synergistic effects of all of these toxins!
GM foods
Food processing, storage 
• Highly polished rice-diabetes 
• Calcium carbide used 
in ripening 
• Wax coated apples 
• Transfats in edible 
oils
Food Adulteration 
• Synthetic milk 
• Metalic colors on 
greens 
• Growth hormones to 
fruits and animals 
• Animal oils 
• Turmeric, 
chillipowder, tea 
adulteration
Changing Food Habits 
• Loosing diversity in food 
• Millets, minor fruits, vegetables disappearing 
• Unseasonal vegetable 
• Pizzas, softdrinks, icecreams 
• Unnatural combinations: cooldrinks/ice 
creams after fatty food
Junk food 
• Junk food is bad for health 
• It lacks nutrition and is loaded with empty calories 
(refined carbohydrates) 
• High on Salt, Sugar and Fats, including Trans fat 
• Unhealthy diet is one key cause of the growing global 
burden of disease-WHO 
• Changing diet -- low on nutrients and high on salt, 
sugar and fat, are directly indicted to disease. 
• Junk food is responsible for rising cases of obesity and 
non communicable diseases (NCDs) like cardiovascular 
diseases and diabetes
Salt in your food 
• The amount of dietary salt consumed is an 
important determinant of blood pressure 
levels and overall cardiovascular risk. 
• WHO recommends salt intake of less than 5 
grams per person per day; NIN recommends 6 
gm 
• India has a serious salt problem; more than 
40% population consume above 10 gm/day
Nutritional guidelines 
• Fats: 15-30% of total calories 
• Trans fats: Max. 1% of total calories 
• Carbohydrates: 55-75% of total calories 
• Proteins: 10- 15% of total calories 
• Sugar: 20-25 gm/day added sugar 
• Salt: 5-6 gm/day 
Person Kilo 
calories 
allowed/ 
day 
Carbohydrate 
(gm/day) 
Salt 
(gm/day) 
Total fats 
(gm/day) 
Transfats 
(gm/day) 
Adult male 2,320 290-348 6.0 39-78 2.6 
Adult female 1,900 263-315 6.0 35-70 2.1 
Children (10-12 yr) 2,100 238-285 6.0 32-64 2.3
Potato chips 
• Total fats: 33 gm 
• Carbs: 57.5 gm 
• Trans fats: 
• 0.6 gm (Bingo Oye Pudina) 
• 3.7 gm (Lay’s American style cream & onion, March, 2012 batch) 
• Salt: 
• 1.2 gm (Lay’s American style cream & onion 
• 3.5 gm (Uncle chips Spicy Treat) 
What these numbers mean? 
Values per 100 gm 
• Munching a standard-sized packet (65-75gm); finish about half of the daily fats 
quota. 
• Munching a packet of Lays March, 2012 batch will exceed Trans fat quota 
• And a packet of Uncle Chips Spicy Treat 60-70% salt quota 
Study done by CSE, New Delhi March 30, 2012
Indian Snacks 
Total fats: 36 gm 
Carbs: 50 gm 
Trans fats: 
• 0.7 gm (Kurkure masala munch) 
• 2.5 gm (Haldiram’s Aloo Bhujia) 
Salt: 
• 1.6 gm (Kurkure masala) 
• 3.3 gm (Haldiram’s Aloo Bhujia) 
What these numbers mean? 
* Values per 100 gm 
• Highly fatty food; Don’t eat too much Aloo Bhujia – will get heavy dose of salt and 
Trans fat 
• Eating a packet of Kurkure will exhaust one-third of your calorie quota and two-third 
of your total fat quota 
Study done by CSE, New Delhi March 30, 2012
Carbonated drinks 
Carbs: 
• 14 gm (Pepsi Cola) 
• 14.8 gm (Coca-Cola) 
They say all of it is Sugar 
What these numbers mean? 
* Values per 100 gm 
• A 300 ml bottle will have over 40 gm sugar; 
consumption of a single bottle will exhaust your 
added sugar quota almost twice over 
Study done by CSE, New Delhi March 30, 2012
Instant noodles 
Total fats: 
• 14 gm 
Carbs: 
• 72 gm 
Trans fats: 
• 0.6 gm (Masala Maggi) 
• 0.7 gm (Top Ramen, Super Noodles) 
Salt: 
• 4.2 gm (Masala Maggi) 
• 3.2 gm (Top Ramen, Super Noodles) 
What these numbers mean? 
* Values per 100 gm 
• Highly salty food with lots of empty calories; 70% of calories is just from refined 
carbohydrates 
• Eating a packet will exhaust more than half of your daily salt quota 
Study done by CSE, New Delhi March 30, 2012 
Study done by CSE, New Delhi March 30, 2012
Burgers 
• Total fats: 10.5 gm in veg --- 13.5 gm in non-veg 
• Carbs: 33 gm in non-veg --- 43 gm in veg 
• Trans fats: 0.4 gm 
• Salt: 1.2 gm in non-veg – 1.8 gm in veg 
What these numbers mean? 
• Highly salty food with lots of empty calories; non-veg 
high on fat (40-45%); veg high on refined 
carbs (55%) 
Study done by CSE, New Delhi March 30, 2012
Fries 
• Total fats: 20 gm 
• Carbs: 56 gm 
• Trans fats: 1.6 gm 
• Salt: 0.4 gm; Add to taste 
What these numbers mean? 
• Rich in Trans fat; a medium fries (about 150 
gm) will exceed your safe limit for Trans fat 
Study done by CSE, New Delhi March 30, 2012
Pizzas 
• Total fats: 7 gm 
• Carbs: 50 gm 
• Trans fats: 0.1 gm 
• Salt: 1 gm 
* Values per 100 gm 
What these numbers mean? 
• Low on fat, salt and Trans fat; high on refined 
carbs --- only the basic version 
Study done by CSE, New Delhi March 30, 2012
Chicken fries 
• Total fats: 23.4 gm 
• Carbs: 14 gm 
• Trans fats: 0.7 gm 
• Salt: 0.9 gm 
What these numbers mean? 
• A two piece KFC chicken (about 250 gm) will 
exceed your Trans fat and total fat 
Study done by CSE, New Delhi March 30, 2012
r 
Carbs sugar fats 
TransfTats salts % of daily need 
• This meal will stuff you with fats and trans 
fats, and take care of 60-70% of your calorie 
requirement for the day 
Study done by CSE, New Delhi March 30, 2012
Carbs sugar fats 
Transfats salts % of daily need 
Study done by CSE, New Delhi March 30, 2012
Food Laws 
Food laws in our country 
The Indian Parliament has recently passed the Food Safety and 
Standards Act, 2006 that overrides all other food related laws. 
Such as; 
Prevention of Food Adulteration Act, 1954 
Fruit Products Order,1955 
Meat Food Products Order ,1973; 
Vegetable Oil Products (Control) Order, 1947 
Edible Oils Packaging (Regulation) Order 1988 
Solvent Extracted Oil, De- Oiled Meal and Edible Flour (Control) 
Order, 1967, 
Milk and Milk Products Order, 1992 etc are repealed 
after commencement of FSS Act, 2006.
2004 
Commnity Managed Sustainable Agricutlure in 
Andhra Pradesh 
2004-05 started with 225 acres in one dist and 
reached 7 lakh acres in 2007-08 in 18 dist. today 
the prog covers 20 lakh acres in 18 dist 
World Bank says this is a good tool for poverty 
eradication 
With 50 % development expenditure one can 
double the incomes of the farmers 
2009 
2006
Farmers and area covered under CMSA 
pilot 
RKVY funds 
CSA handholding support 
NGOs technical support at field level 
MKSP funds 
* Planned intervertion 
SHG groups ind. handling 
…aiming to reach 100 lakh acres across crops in all districts of AP in by 2014
Who benefits from your purchase 
• Farmer gets Rs 15 for each kg of rice you 
purchase at Rs 35 
• Farmer gets Rs 30 for each Kg of Toor Dal you 
purchase at Rs 80 
• In case of other foods the farmer’s share is 
similar or lesser. 
• In processed foods farmers share is less than 
10% and the rest goes to the Industry, 
advertising and sales. 
• Your purchases in retail chains go towards 
energy-hogging facilities like air-conditioned 
stores, cold storages and transportation all of 
which have a huge ecological cost.
YOUR CHOICES CAN IMPROVE YOUR 
HEALTH, THE ENVIRONMENT AND 
LIVELIHOODS
How your choice of food impacts 
livelihoods? 
•What you buy is what is grown 
•Where and from whom you buy determines the farmers’ share in 
your rupee 
• Today farmers income is less than Rs. 20/- a day 
• Perpetual losses and indebtedness is driving farmers suicide 
• 16 of the 32 crisis ridden districts are in AP
My Home Garden
What can YOU do? 
• Leave a missed call at 022 3301 0031 
• Sign a petition online : 
www.indiaforsafefood.in/sendpetition 
• Volunteer in the campaign and get more people to 
sign the petition…. 
• Spread the word through facebook, twitter & other 
social media 
• Shift to organic consumption & support farmers to 
take up sustainable farming…. 
• Take up terrace/balcony gardening for yourself and 
your family….. 
• Visit WWW.INDIAFORSAFEFOOD.IN for more info….
www.indiaforsafefood.in 
www.csa-india.org 
www.agrariancrisis.in 
Facebook: ramoo.csa; indiaforsafefood 
SAFE FARMING FOR SAFE FOOD

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We are what we eat 3.0

  • 1. We are what we eat
  • 2. What makes food unsafe? • bad practices (poor hygiene, reliance on antibiotics and pesticides) • unproven or risky technologies (genetic modification, nanotechnology, irradiation, cloning) • deliberate contamination (such as tampering) • just poor supervision, • Genetic predisposition causing allergies, and • Food habits including the combinations
  • 3. Food is as safe as it is grown •What is sprayed comes to your plate •What is left comes into your bottle of water, tea, coffee, softdrink, packed or breast milk
  • 4. Pesticides are poisons • Bhopal gas tragedy and Endosulfan poisoning in Kerala killed and effected lives of millions of people and poisoning continues • Nagarjuna chemicals in Srikakulam • During 2005 studies show that more than 500 people died spraying pesticides in Warangal district alone • Only 99 % of the pesticide sprayed is useless and spreads in air mixes in soil and water • CSE study showed that farmers blood in Punjab, Vegetables in Delhi, Hyderabad, soft drinks and bottled water across the country pesticide residues beyond toxic limits • Pesticides constitute 40% to 60% of Cost of Cultivation in many crops…
  • 5. Pesticide residues in your food and water • Pesticides used in production of crops and storage are retained as residues in your food • Pesticide residues also contaminate all sources of fresh water, seen in bottled water and soft drinks • Body Burden defined as the total pesticide residue in a human is the highest in India • Breast milk has pesticide residues beyond tolerant limits • 51% of the food in India is contaminated with Pesticide Residues • Products like Chillies that are never washed contain heavy does of Pesticides in them
  • 6. NIN found 18 pesticides in Hyderabad vegetables, Feb’ 2012 •Atrazine •Propanil •Imidacloprid •Triazophos •Ethion •Monochrotophos •Quinalphos •Metribuzin •Cholrpyrifos • Chlorfenvinphos • Diazinon • Phosalone • Fenitrothione • Acephate • Simazine •Malathion • Alachlor • Aldicarb Binjal, Cabbage, Cauliflower, Tomato, Bendi
  • 7. Bio-accumulation and Bio-magnification • Bio-accumulation is the phenomenon when an organism absorbs a toxin at a rate greater than that at which the substance is lost. For instance, when the half life period (the time that it takes to disintegrate or get destroyed by half) is very long, bio-accumulation poses a greater risk of chronic poisoning by that toxin. Those chemicals that are lipid-soluble (fat-soluble) also create bio-accumulation especially in women with more fat-tissue, for example. • Bio-magnification, on the other hand, is the increase in the concentration of a pesticide along the food chain (pesticides ending up in water bodies ending up in fish, eaten by birds, eaten further down by animals and then by humans etc.). The substances become concentrated in tissues or internal organs as they move up the chain. This phenomenon of buildup is usually connected with persistence, slow metabolisation and excretion often due to water insolubility etc. • While bio-accumulation occurs within an organism, bio-magnification occurs across food chain
  • 8. What reports say? 1999 AICRPPR Report had the following findings for instance: • 20% samples exceed MRLs (all commodities included) • Finds fruits, vegetables and milk to be highly contaminated • In states like UP and Kerala, more than 40% fruits and vegetable samples exceeded MRLs – finds monocrotophos, DDVP and Methyl Parathion as most prevalent – all 3 WHO class I pesticides • Finds 78% milk samples exceeding HCH MRL and 43.4% exceeding DDT MRL 2001 AICRPPR Report: • Again finds high contamination levels in fruits and vegetables – 61% contaminated – 11.7% failed MRLs • In milk, contamination still high – 15.2% failed HCH MRL and 7.7% failed DDT MRL. • Finds new pesticides like Endosulfan, chlorpyrifos and chlorthalonil in milk.
  • 9. Who regulates whom? • In 2003, CSE findings on pesticides in bottled water in India, followed by another analysis on pesticides in soft drinks • Fourth time in Indian history and for the first time on health and food safety, a Joint Parliamentary Committee (JPC) was set up to look into Pesticide Residues in and Safety Standards for Soft Drinks, Fruit Juice and other beverages • Ministry of Agriculture’s scheme called “Monitoring of Pesticide Residues at National Level” (started in 2005-06, with 21 labs representing various ministries) The main findings of this monitoring scheme for 2010-2011 are: • Out of a total of 15321 samples analysed, residues were detected in 1044 or 6.8% of samples; out of this, residues were detected above maximum residue limit in 188 or 1.2% of samples. • 11.5% of the 5170 vegetable samples were contaminated, with 2.3% being above MRL; only 0.9% of 2062 fruit samples were found to fail MRLs. • None of the fish/other marine product samples or CTC tea or pulses samples or milk/meat/eggs/honey/soil samples were found to be contaminated. • These findings however do not reflect or resonate with the findings from various independent studies from around the country, including from various government/public sector institutions.
  • 10. Regulation a mess…. • Ministry of Agriculture’s scheme called “Monitoring of Pesticide Residues at National Level” (started in 2005-06, with 21 labs representing various ministries). These findings however do not reflect or resonate with the findings from various independent studies from around the country, including from various government/public sector institutions. To this day, many export consignments being rejected….. • Ministry of Agriculture promotes pesticides and also regulates them - conflict of interest…. • Pesticides are registered without checking whether alternatives exist….. • Pesticides registration is not based on long-term independent testing….. • Officials have been caught taking bribes for registering….. • Maximum Residue Limits fixed without thinking about average dietary intake, where it is usually manifold higher than the “Acceptable Daily Intake” - ADI is not part of regulation! • They say ‘indiscriminate use’ by farmers; but we found ‘indiscriminate recommendations’ by industry and govt depts, including of restricted pesticides illegally • Most importantly, we are exposed to a cocktail of pesticides - no amount of testing can even begin asking the right questions for research on synergistic effects of all of these toxins!
  • 12. Food processing, storage • Highly polished rice-diabetes • Calcium carbide used in ripening • Wax coated apples • Transfats in edible oils
  • 13. Food Adulteration • Synthetic milk • Metalic colors on greens • Growth hormones to fruits and animals • Animal oils • Turmeric, chillipowder, tea adulteration
  • 14. Changing Food Habits • Loosing diversity in food • Millets, minor fruits, vegetables disappearing • Unseasonal vegetable • Pizzas, softdrinks, icecreams • Unnatural combinations: cooldrinks/ice creams after fatty food
  • 15. Junk food • Junk food is bad for health • It lacks nutrition and is loaded with empty calories (refined carbohydrates) • High on Salt, Sugar and Fats, including Trans fat • Unhealthy diet is one key cause of the growing global burden of disease-WHO • Changing diet -- low on nutrients and high on salt, sugar and fat, are directly indicted to disease. • Junk food is responsible for rising cases of obesity and non communicable diseases (NCDs) like cardiovascular diseases and diabetes
  • 16. Salt in your food • The amount of dietary salt consumed is an important determinant of blood pressure levels and overall cardiovascular risk. • WHO recommends salt intake of less than 5 grams per person per day; NIN recommends 6 gm • India has a serious salt problem; more than 40% population consume above 10 gm/day
  • 17. Nutritional guidelines • Fats: 15-30% of total calories • Trans fats: Max. 1% of total calories • Carbohydrates: 55-75% of total calories • Proteins: 10- 15% of total calories • Sugar: 20-25 gm/day added sugar • Salt: 5-6 gm/day Person Kilo calories allowed/ day Carbohydrate (gm/day) Salt (gm/day) Total fats (gm/day) Transfats (gm/day) Adult male 2,320 290-348 6.0 39-78 2.6 Adult female 1,900 263-315 6.0 35-70 2.1 Children (10-12 yr) 2,100 238-285 6.0 32-64 2.3
  • 18. Potato chips • Total fats: 33 gm • Carbs: 57.5 gm • Trans fats: • 0.6 gm (Bingo Oye Pudina) • 3.7 gm (Lay’s American style cream & onion, March, 2012 batch) • Salt: • 1.2 gm (Lay’s American style cream & onion • 3.5 gm (Uncle chips Spicy Treat) What these numbers mean? Values per 100 gm • Munching a standard-sized packet (65-75gm); finish about half of the daily fats quota. • Munching a packet of Lays March, 2012 batch will exceed Trans fat quota • And a packet of Uncle Chips Spicy Treat 60-70% salt quota Study done by CSE, New Delhi March 30, 2012
  • 19. Indian Snacks Total fats: 36 gm Carbs: 50 gm Trans fats: • 0.7 gm (Kurkure masala munch) • 2.5 gm (Haldiram’s Aloo Bhujia) Salt: • 1.6 gm (Kurkure masala) • 3.3 gm (Haldiram’s Aloo Bhujia) What these numbers mean? * Values per 100 gm • Highly fatty food; Don’t eat too much Aloo Bhujia – will get heavy dose of salt and Trans fat • Eating a packet of Kurkure will exhaust one-third of your calorie quota and two-third of your total fat quota Study done by CSE, New Delhi March 30, 2012
  • 20. Carbonated drinks Carbs: • 14 gm (Pepsi Cola) • 14.8 gm (Coca-Cola) They say all of it is Sugar What these numbers mean? * Values per 100 gm • A 300 ml bottle will have over 40 gm sugar; consumption of a single bottle will exhaust your added sugar quota almost twice over Study done by CSE, New Delhi March 30, 2012
  • 21.
  • 22. Instant noodles Total fats: • 14 gm Carbs: • 72 gm Trans fats: • 0.6 gm (Masala Maggi) • 0.7 gm (Top Ramen, Super Noodles) Salt: • 4.2 gm (Masala Maggi) • 3.2 gm (Top Ramen, Super Noodles) What these numbers mean? * Values per 100 gm • Highly salty food with lots of empty calories; 70% of calories is just from refined carbohydrates • Eating a packet will exhaust more than half of your daily salt quota Study done by CSE, New Delhi March 30, 2012 Study done by CSE, New Delhi March 30, 2012
  • 23. Burgers • Total fats: 10.5 gm in veg --- 13.5 gm in non-veg • Carbs: 33 gm in non-veg --- 43 gm in veg • Trans fats: 0.4 gm • Salt: 1.2 gm in non-veg – 1.8 gm in veg What these numbers mean? • Highly salty food with lots of empty calories; non-veg high on fat (40-45%); veg high on refined carbs (55%) Study done by CSE, New Delhi March 30, 2012
  • 24. Fries • Total fats: 20 gm • Carbs: 56 gm • Trans fats: 1.6 gm • Salt: 0.4 gm; Add to taste What these numbers mean? • Rich in Trans fat; a medium fries (about 150 gm) will exceed your safe limit for Trans fat Study done by CSE, New Delhi March 30, 2012
  • 25. Pizzas • Total fats: 7 gm • Carbs: 50 gm • Trans fats: 0.1 gm • Salt: 1 gm * Values per 100 gm What these numbers mean? • Low on fat, salt and Trans fat; high on refined carbs --- only the basic version Study done by CSE, New Delhi March 30, 2012
  • 26. Chicken fries • Total fats: 23.4 gm • Carbs: 14 gm • Trans fats: 0.7 gm • Salt: 0.9 gm What these numbers mean? • A two piece KFC chicken (about 250 gm) will exceed your Trans fat and total fat Study done by CSE, New Delhi March 30, 2012
  • 27. r Carbs sugar fats TransfTats salts % of daily need • This meal will stuff you with fats and trans fats, and take care of 60-70% of your calorie requirement for the day Study done by CSE, New Delhi March 30, 2012
  • 28. Carbs sugar fats Transfats salts % of daily need Study done by CSE, New Delhi March 30, 2012
  • 29. Food Laws Food laws in our country The Indian Parliament has recently passed the Food Safety and Standards Act, 2006 that overrides all other food related laws. Such as; Prevention of Food Adulteration Act, 1954 Fruit Products Order,1955 Meat Food Products Order ,1973; Vegetable Oil Products (Control) Order, 1947 Edible Oils Packaging (Regulation) Order 1988 Solvent Extracted Oil, De- Oiled Meal and Edible Flour (Control) Order, 1967, Milk and Milk Products Order, 1992 etc are repealed after commencement of FSS Act, 2006.
  • 30. 2004 Commnity Managed Sustainable Agricutlure in Andhra Pradesh 2004-05 started with 225 acres in one dist and reached 7 lakh acres in 2007-08 in 18 dist. today the prog covers 20 lakh acres in 18 dist World Bank says this is a good tool for poverty eradication With 50 % development expenditure one can double the incomes of the farmers 2009 2006
  • 31. Farmers and area covered under CMSA pilot RKVY funds CSA handholding support NGOs technical support at field level MKSP funds * Planned intervertion SHG groups ind. handling …aiming to reach 100 lakh acres across crops in all districts of AP in by 2014
  • 32. Who benefits from your purchase • Farmer gets Rs 15 for each kg of rice you purchase at Rs 35 • Farmer gets Rs 30 for each Kg of Toor Dal you purchase at Rs 80 • In case of other foods the farmer’s share is similar or lesser. • In processed foods farmers share is less than 10% and the rest goes to the Industry, advertising and sales. • Your purchases in retail chains go towards energy-hogging facilities like air-conditioned stores, cold storages and transportation all of which have a huge ecological cost.
  • 33. YOUR CHOICES CAN IMPROVE YOUR HEALTH, THE ENVIRONMENT AND LIVELIHOODS
  • 34. How your choice of food impacts livelihoods? •What you buy is what is grown •Where and from whom you buy determines the farmers’ share in your rupee • Today farmers income is less than Rs. 20/- a day • Perpetual losses and indebtedness is driving farmers suicide • 16 of the 32 crisis ridden districts are in AP
  • 36. What can YOU do? • Leave a missed call at 022 3301 0031 • Sign a petition online : www.indiaforsafefood.in/sendpetition • Volunteer in the campaign and get more people to sign the petition…. • Spread the word through facebook, twitter & other social media • Shift to organic consumption & support farmers to take up sustainable farming…. • Take up terrace/balcony gardening for yourself and your family….. • Visit WWW.INDIAFORSAFEFOOD.IN for more info….
  • 37. www.indiaforsafefood.in www.csa-india.org www.agrariancrisis.in Facebook: ramoo.csa; indiaforsafefood SAFE FARMING FOR SAFE FOOD