Basically to know the reason of decrement in sales for organic food products in Bangladesh and To recommend necessary strategies that can be implemented to positively affect a consumer’s buying behavior towards organic food.

1. WELCOME

2. Understanding the consumer behavior
towards Organic Food: A study of the
Bangladesh Market
Author: Rushdi Ahmed , Khadiza Rahman
Lecturer, Department of Business Administration,
Stamford University Bangladesh
IOSR Journal of Business and Management (IOSR-JBM)
Published date: April,2015

3. CONTENTS
Introduction
Rational of the study
Objectives
Materials & Methods
Observations
 Results
 Discussions
Recommendations
Limitations
Conclusion
References

4. Introduction
About Organic Food
 Organic products are the products that are produced, processed, packed
and sold without using any chemicals. Organic products include fruits,
vegetables, cereals, milk and meat products, etc.

5. Organic Food Market
in Bangladesh
 The scenario of the organic food market is not as bright in Bangladesh as
it is in some other regions. Although there is an increase in transactions
in the organic baby food department by almost 7%
 Though some major retailers are not very hopeful about the organic
product market, many small private companies and farms are still trying
to emerge and take a stand in the organic product market. The organic
market does have a good standing in the market since from a survey. It
has been seen that out of 10 families, eight of them buy organic products.

6. Rational of the study
This study was necessary for :
Finding out the reason of decrement in sales for organic food products
in Bangladesh.
Studying the consumer behavior in Bangladesh as there was an evident
dissimilarities Between people who are thought to be consumers of
organic food & the people were actually the consumers (Zanoli et al.,
2004).
Knowing the reason why people who can afford organic food, are not
buying it.

7. General Objective
To analysis the perception of Bangladesh consumers towards the organic
food products available in the market
Specific Objective
To recommend necessary strategies that can be implemented to
positively affect a consumer’s buying behavior towards organic food.

8. Materials & Methods
Area of Study: supermarket stores of Bangladesh
Sources Of Data: Primary
Sample Size: 120 participants
Sampling Method: Random Sampling Method
Tools & Techniques: Consumer Response (Questionnaire Method)
Analysis Method: Descriptive Statistics

9. Observations
Organic food products are healthier

10. Organic foods have higher nutritional value

11. Organic foods are free from harmful chemicals,
fertilizers & pesticides

12. Organic food production avoids
ill treatment of animals

13. Organic food products are free From
genetically modified crops

14. Organic food products are free From
genetically modified crops

15. Organic food portrays assurance Of high health
& safety standards

16. Results
Consumers behavior towards organic foods , obtained from survey results were
Based on some important factors like :
Knowledge Trust Availability of organic
products
Price

17. Discussions
This study is primarily based on theoretical findings about the influence of
factors that influence consumer buying behavior in case of organic food
products. The factors that has been revealed during research are :
 Different perceptions varies from regular to non-regular customers in
case of -
 Price
 Health issue

18. Recommendations
 Production should be increased by encouraging the farmers to go
for organic farming.
 Price of the organic products should be reduced .
 Awareness on consumers toward organic products is needed.
 Availability of organic products in all types of market is needed.

19. Labelling of
Organic food
is important
for the
Satisfaction of
consumers

20. Limitations
Limiting factor include:
the data that was collected from one locality only and overlooks the
trend and socio- economic aspects of other locations.

21. Conclusions
To spread the consumption of organic products to wider age groups and to
change the general shopping trend towards organic products, the organic
industry of Bangladesh needs to develop a more robust network of
information along with improved infrastructure.

22. References
 Amyx, D.A., De Jong, P.F., Lin, X., Chakraborty, G. and Wiener, J.L.
(1994). Influencers of purchase intentions for ecologically safe
products: an exploratory study.proceedings of the American Marketing
Association Winter Educators‟ Conference, St Petersburg, Florida, pp.
341-7.
Anderson, E. W. (2009). Customer Satisfaction and Price Tolerance.
Marketing Letters. 7 (July), 265–74

23. Thank You