3. Presentation Goals
• Understanding Google
• So your families can find you
• How to Use Facebook
• Build and maintain relationships
• Building a Mobile Site
• How it will differ from regular website
17. Negative Reviews
• They Happen
• Every company receives them
• Respond to Negative Reviews
• Thank reviewer
• Respond to issue directly and honestly
• Close positively, offering to personally work
with reviewer in future.
• Go to Work on Issue!
18. Google Summary
• Use Free Tools
• Google Places
• Company Reviews
• Organic Results
• Use Paid Ads - if necessary
20. Social Media and Business
• Why would we participate in Social
Media as a business?
• Who cares about having a relationship
with a funeral home?
• Is it realistic to think Social Media has a
role in my business success?
21. Important Thing to Remember
• Social Media is
for SOCIALIZING
• People want to
share and pass on
information they
think others will
like.
24. Where should I socialize?
Everywhere you feel comfortable:
• Facebook
• Twitter
• LinkedIn Groups
• Blogs
• Other Social Media venues
25. Why Facebook?
• Public
• Anyone can access
• Links
• Can reach your website
• Updates/News
• Provide an update whenever you want
• Control
• Make changes whenever you like
• Free
Source: Dave Rigotti - November 12, 2007
26. Facebook Reach
• Over 845 million global users
• 1.7 million users die annually
• Over 150 million US users
• 51% of 50-64 year olds
• More time on Facebook
• 3 times more than Google
36. Facebook Results
• Track Results
• Fans
• Goals for month, quarter, year
• Engagement
• Comments, Questions, etc.
• Website Links
• How many people reach your website
37. Facebook Summary
• Relationships
• Build and Maintain
• Community Service
• Providing Value
• Friendship Building
• New Relationships
53. Presentation Summary
The Changing Consumer Preferences
• Google
• Use Free Tools
• Paid Ads - if necessary
• Facebook
• Use Free Tool
• Socialize
• Mobile Site
• Start Today
54. Presentation Goals
• Success Factors
• Online Persona
• How am I viewed?
• Web Saturation
• Am I everywhere I need to be?
The question really should be, “Why wouldn’t you?” Your competitors are already there, and if they aren’t, they will be. But more importantly, your customers are there. Your business is based on relationships. People like to do business with people they know and trust, which happens through relationships. Social media is a very effective way to reach out to people in the online space. Absolutely. It gives you a voice and another way to communicate with potential families. It’s a way for you to ‘personalize’ your brand and use relaxed conversation to spread your message.
Interaction is key.
There are numerous ways to interact online. You probably recognize many, if not all of these icons. They represent just a sampling of the many social options out there.
These are just some of the ways you can interact online. If your time is limited, select one or two that you can reasonably keep up with.
