Customers see things differently, whether it be the fonts you use or the colors you choose. All of these things invoke emotional responses in your customer. Their behavior depends on how you pair things up. The psychology behind colors and fonts may make you think twice when creating a logo or website for your brand.

1. A little about me
• Been in the IT industry a long … long time
• BA in Information Technology Management
• Worked in corporate IT for many years
• Started my web design agency in 2016

2. What we will
cover
• Customer Choices
• Customer Psychology
• Customer Feedback

3. Does the customer
really have a choice or too many choices to choose?

4. Choices many times
are already chosen
• Technology capability
• Unlimited options
• Other people’s opinion
• Too many options to choose
• Analysis paralysis

6. Psychology matters
logo, layout, theme, colors, fonts to overall design

7. Branding
• Color = Emotion
• Character of the site – give it some personality
• Tell a story, invite your clients into that story
• Consistency is key
• Logo positions – top left (where the go naturally)
• Value Proposition

8. Colors create
emotion
Logos, fonts, themes all matter
when it comes to how they make
the customer “feel”

9. Colors matter in design

10. Fonts matter

12. Fonts trigger
responses

13. Typeface Humor

14. Consumer
Decisions

15. Consumers use
technology
differently to get
the same answers

16. Technology creates
a soundboard of
opinion
• the good the bad and the
what the??
• Society of public opinion
• Reviews matter to
consumers
• Feedback is important to
businesses
• Comments are currency
• Business is won or lost over
the way they respond to
public opinion

17. 44% of consumers pay attention
to the quantity of reviews online

18. “Public sentiment is
everything.
With public sentiment,
nothing can fail.
Without it, nothing
can succeed.”

19. In business perception is everything
COLORS FONTS ACCESSIBILITY RESPONSIVENESS ADAPTABILITY

20. Sometimes it is what you don’t see

21. THIS AUTO BRAND IS PROMOTING SEAT BELTS FOR DOGS IN AD STARRING A GIANT POOCH
Despite the humor, spot by Skoda has a serious point
Halfway through the spot, we're told that a one-ton dog can be damaging--but
imagine that in a car driving at 50 km per hour. "In the event of an accident, your dog
becomes a one-ton projectile," we're informed. Sobering--and the point is to promote
the fact that Skoda now offers a seat-belt for dogs among its range of accessories.
(Apparently, 98% of dog owners admit to not tying up their pet in the car.)

22. All play a role in Consumer Behavior

23. As a business it is your reputation to lose

24. Any Questions