If you’ve been meaning to revamp your website for a while—but haven’t gotten very far—you aren’t alone. Ready to finally check it off the list? Actionable steps are the way forward. In this talk, we'll go over how to approach your WordPress website like you would a client project and the 12 steps necessary to get it done.
Competitors can be...
People potential clients are
considering along with you.
People who come up in the same
Google searches as you.
People in your personal network who
provide similar services to you.
It’s perfectly fine to save a blog and
newsletter for Phase 2 of your website.
You’re either ready to commit now, or you aren’t.
If you’re ready to commit to
a blog and newsletter...
Write 2 or 3 posts so your blog will have
some content when you launch your site.
Prepare an image and categories/tags for each post.
Commit to 1 new blog post, with at
least 300 words, once a month.
Aim to send out a newsletter once a month.
Open up a new Google Doc, Word document,
or your favorite word processor.
Add the title of each page at the top of
a new page, and add your content.
Don’t worry about design yet.
Explain who you are, what you
do, and why it matters.
Tell your personal story in a way
ideal clients can relate to.
Describe your services in a way that
shows what really gets delivered.
Show challenges and solutions.
Tell them how to contact you.
Select projects for your portfolio.
Write a description for each project, or better
yet, consider the case study approach by stating
the client’s challenge and your solution.
Create images including thumbnails.
Test your website across all modern browsers.
Make sure you have a 404 page.
301 redirect any old website URLs to the new URLs.
Review best practices for SEO.
Keep it updated.
A few of my favorite designer
websites for inspiration:
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