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ACTIONABLE
STEPS FOR
DESIGNERS
12
Websited
G E T Y O U R
DONE
22
Jill Anderson
I design and develop websites for creative professionals.
33
Who you are
What you do
Why it matters
44
1 PICK YOUR NICHE
55
Choosing a niche is hard—
but totally worth it.
Stop worrying about excluding somebody. You
will include a lot more people because you’ll
know who they are and where to find them.
66
Vertical & Horizontal Niches
In a vertical niche, you focus on a
particular type of client.
In a horizontal niche, you focus on
providing a particular kind of service.
77
Need help picking a niche?
The Niche Notebook by Tomas Fransson
lists 300+ niches actually picked by
real life creative professionals.
88
2 DEFINE YOUR
SERVICES
99
Do work you love and sell it to
ideal clients who need it.
What do you enjoy doing?
What are you best at?
What do your clients need most?
1010
3 DETERMINE YOUR
COMPETITORS
1111
Competitors can be...
People potential clients are
considering along with you.
People who come up in the same
Google searches as you.
People in your personal network who
provide similar services to you.
1212
4 LIST YOUR PAGES
1313
The 5 pages you need:
Home
About
Services
Work
Contact
1414
5 DON’T GET HUNG UP
1515
It’s perfectly fine to save a blog and
newsletter for Phase 2 of your website.
You’re either ready to commit now, or you aren’t.
1616
If you’re ready to commit to
a blog and newsletter...
Write 2 or 3 posts so your blog will have
some content when you launch your site.
Prepare an image and categories/tags for each post.
Commit to 1 new blog post, with at
least 300 words, once a month.
Aim to send out a newsletter once a month.
1717
6 CHOOSE YOUR
CALL TO ACTION
1818
What do you want people to do?
Call you?
Fill out a form?
Sign up for your newsletter?
Buy something?
1919
Primary vs. Secondary Calls to Action
People aren’t always ready for
your services right now.
Provide a way to stay on their radar.
2020
7 WRITE ALL OF
THE CONTENT
2121
Content First!
Open up a new Google Doc, Word document,
or your favorite word processor.
Add the title of each page at the top of
a new page, and add your content.
Don’t worry about design yet.
2222
Home
Explain who you are, what you
do, and why it matters.
About
Tell your personal story in a way
ideal clients can relate to.
2323
Services
Describe your services in a way that
shows what really gets delivered.
Work
Show challenges and solutions.
Contact
Tell them how to contact you.
2424
8 GET PHOTOS TAKEN
2525
Get over yourself.
Photograph where you work.
Don’t use stock photos.
Pay attention to quality.
Hire a photographer.
2626
9 PREPARE YOUR
PORTFOLIO
2727
Select projects for your portfolio.
Categorize projects.
Write a description for each project, or better
yet, consider the case study approach by stating
the client’s challenge and your solution.
Create images including thumbnails.
2828
10 TAKE INSPIRATION
& DESIGN
2929
What other brands inspire you?
Revisit your competitors.
Create a style guide.
3030
Work on your site during your most productive time.
Schedule it like you would a client project.
Have a deadline.
Use your process.
Just get started.
3131
11 CODE
3232
3 ways to build your site
with WordPress
Use a page builder.
Create a child theme.
Be a development ninja /
golden unicorn.
3333
12 LAUNCH
YOUR SITE
3434
Test your website across all modern browsers.
Make sure you have a 404 page.
301 redirect any old website URLs to the new URLs.
Review best practices for SEO.
Keep it updated.
3535
A few of my favorite designer
websites for inspiration:
https://grainandmortar.com
http://mucca.com
https://basicagency.com
http://thinkbaseline.com
http://kmacdesign.com
http://intendcreative.com
3636
Want to chat more?
Get the slides
slideshare.net/jilllynnanderson1/get-your-website-done
Get the ebook
JillLynnDesign.com/freegift
Schedule a free 30-minute chat
JillLynnDesign.com/say-hello
Tweet
@JillLynnDesign

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