Food Blogging for WordCamp Atlanta 2014

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The document provides tips for successful food blogging. It discusses key factors such as having a website, engaging in photography, writing recipes, developing a brand, using social media, and being part of an online community. Specific tips are given for each factor, such as using WordPress for blogging, proper lighting and composition for photos, spelling and grammar for writing, and various social media platforms for community engagement. The presenter is Renee Dobbs who blogs at Magnolia Days.

Food Blogging
Steps and Tips
for Success
Presented by:
Renee Dobbs
Magnolia Days
@reneedobbs
magnoliadays.com

What you need:
• Love of food
• Website/blog
• Camera
• Recipes
• Desire to learn
• Much more!
magnoliadays.com
Food Blogging

Key Factors:
• Website/blog
• Photography
• Writing
• Recipes
• Brands
• Social Media
• Community
magnoliadays.com
Food Blogging

Food Blogging
Website/blog:
• Welcoming first
impression
• Clean appearance
• Easy to navigate
• Color Scheme
• Easy to follow
magnoliadays.com

Food Blogging
Photography:
• Camera
• Lighting
• Food styling
• Scene styling
• Composition
• Post-processing
• Copyright
magnoliadays.com

Food Blogging
Writing:
• Spelling
• Grammar
• Descriptive
• Story telling
• Readability
magnoliadays.com

Food Blogging
Recipes:
• Development
• Writing
• Print/Save
• Copyright
magnoliadays.com

Food Blogging
Brands:
• What you can
do for them
• Media Kit
• Rates
• Negotiation
magnoliadays.com

Social Media:
• Promote
• Yourself
• Other bloggers
• Brands
• Engagement
magnoliadays.com
Food Blogging

Food Blogging
magnoliadays.com
Community:
• Family/Friends
• Food bloggers
• Groups
• Conferences
• Meetups
• Support

Food Blogging + WordPress
Key Factors:
• Website/blog
• Photography
• Writing
• Recipes
• Brands
• Community
• Social Media
magnoliadays.com
WordPress:
• Platform/Theme
• Media info
• Text formatting
• Recipe plugins
• Analytics
• WordCamp/Meetups
• Sharing plugins

Website:
• Welcoming first
impression
• Clean appearance
• Easy to navigate
• Color Scheme
• Easy to follow
WordPress:
• Theme
• Plugins
• Widgets
• Menus
• Categories/Tags
• Formatting
magnoliadays.com
Food Blogging + WordPress

Photography:
• Camera
• Lighting
• Food styling
• Scene styling
• Composition
• Post-processing
• Copyright
magnoliadays.com
Food Blogging + WordPress
WordPress:
• url/file name
• Alt tag
• Featured image

Writing:
• Spelling
• Grammar
• Descriptive
• Story telling
• Readability
magnoliadays.com
Food Blogging + WordPress
WordPress:
• After the
deadline
• Typography
• Text formatting
• Links

Recipes:
• Development
• Writing
• Print/Save
• Copyright
magnoliadays.com
WordPress:
• SEO/Rich Snippets
• Plugins
• Ziplist
• Easy Recipe
Food Blogging + WordPress

Brands:
• What you can
do for them
• Media Kit
• Rates
• Negotiation
magnoliadays.com
WordPress:
• Media page
• Analytics
• Total visitors
• Unique visitors
• Demographics
Food Blogging + WordPress

Social Media:
• Promote
• Yourself
• Other bloggers
• Brands
• Engagement
magnoliadays.com
Food Blogging + WordPress
WordPress:
• Follow widget
• Auto sharing plugin
• Visitor sharing plugin
• Twitter handle

Community:
• Family/Friends
• Food bloggers
• Groups
• Conferences
• Meetups
• Support
magnoliadays.com
Food Blogging + WordPress
WordPress:
• Family/Friends
• WordPress users
• Groups
• WordCamp
• Meetups
• Support

Food Blogging
Renee Dobbs
Magnolia Days
magnoliadays.com
twitter.com/reneedobbs
plus.google.com/+ReneeDobbs
facebook.com/MagnoliaDays
pinterest.com/reneedobbs
instagram.com/reneedobbs

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Food Blogging for WordCamp Atlanta 2014

1. Food Blogging Steps and Tips for Success Presented by: Renee Dobbs Magnolia Days @reneedobbs magnoliadays.com

2. What you need: • Love of food • Website/blog • Camera • Recipes • Desire to learn • Much more! magnoliadays.com Food Blogging

3. Key Factors: • Website/blog • Photography • Writing • Recipes • Brands • Social Media • Community magnoliadays.com Food Blogging

4. Food Blogging Website/blog: • Welcoming first impression • Clean appearance • Easy to navigate • Color Scheme • Easy to follow magnoliadays.com

5. Food Blogging Photography: • Camera • Lighting • Food styling • Scene styling • Composition • Post-processing • Copyright magnoliadays.com

6. Food Blogging Writing: • Spelling • Grammar • Descriptive • Story telling • Readability magnoliadays.com

7. Food Blogging Recipes: • Development • Writing • Print/Save • Copyright magnoliadays.com

8. Food Blogging Brands: • What you can do for them • Media Kit • Rates • Negotiation magnoliadays.com

9. Social Media: • Promote • Yourself • Other bloggers • Brands • Engagement magnoliadays.com Food Blogging

10. Food Blogging magnoliadays.com Community: • Family/Friends • Food bloggers • Groups • Conferences • Meetups • Support

11. Food Blogging + WordPress Key Factors: • Website/blog • Photography • Writing • Recipes • Brands • Community • Social Media magnoliadays.com WordPress: • Platform/Theme • Media info • Text formatting • Recipe plugins • Analytics • WordCamp/Meetups • Sharing plugins

12. Website: • Welcoming first impression • Clean appearance • Easy to navigate • Color Scheme • Easy to follow WordPress: • Theme • Plugins • Widgets • Menus • Categories/Tags • Formatting magnoliadays.com Food Blogging + WordPress

13. Photography: • Camera • Lighting • Food styling • Scene styling • Composition • Post-processing • Copyright magnoliadays.com Food Blogging + WordPress WordPress: • url/file name • Alt tag • Featured image

14. Writing: • Spelling • Grammar • Descriptive • Story telling • Readability magnoliadays.com Food Blogging + WordPress WordPress: • After the deadline • Typography • Text formatting • Links

15. Recipes: • Development • Writing • Print/Save • Copyright magnoliadays.com WordPress: • SEO/Rich Snippets • Plugins • Ziplist • Easy Recipe Food Blogging + WordPress

16. Brands: • What you can do for them • Media Kit • Rates • Negotiation magnoliadays.com WordPress: • Media page • Analytics • Total visitors • Unique visitors • Demographics Food Blogging + WordPress

17. Social Media: • Promote • Yourself • Other bloggers • Brands • Engagement magnoliadays.com Food Blogging + WordPress WordPress: • Follow widget • Auto sharing plugin • Visitor sharing plugin • Twitter handle

18. Community: • Family/Friends • Food bloggers • Groups • Conferences • Meetups • Support magnoliadays.com Food Blogging + WordPress WordPress: • Family/Friends • WordPress users • Groups • WordCamp • Meetups • Support

19. Food Blogging Renee Dobbs Magnolia Days magnoliadays.com twitter.com/reneedobbs plus.google.com/+ReneeDobbs facebook.com/MagnoliaDays pinterest.com/reneedobbs instagram.com/reneedobbs

Food Blogging for WordCamp Atlanta 2014

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