This document provides guidance on developing premium WordPress plugins as a business model. It recommends generalizing a seed idea, listing features, researching competitors, and finalizing an approach. Development should follow procedures like starting with a premium version and making the plugin scalable and flexible. Plugins can be sold directly from one's own site or marketplaces like CodeCanyon. Selling strategies include good demos, upgrade prompts, documentation, updates, and support. Success requires studying competitors, enhancing features, and marketing across social media. Challenges like low sales may be addressed by major updates or exploring new ideas. Overall, following fundamentals and inspiration can help one start premium WordPress plugin development.

1. Fundamentals of WordPress
Premium Plugin
Development
Regan Khadgi
(Lead WordPress Plugin Developer- AccessPress Themes)
(Cofounder – WP Happy Coders)

2. Why Premium Plugin Development ?
• Way of Exponential Income Generation
• More Number of Plugins = More
Monthly Average Sales
• Relief from Clients Projects dependency
• Proper Investment of your time for future
earnings

3. So how to start ?

4. Development Procedure
1. Generalize a seed
2. Feature Listing
3. Premium and Free Competitors Listing
4. Finalize a Plugin Development approach
5. Development

5. Generalize a seed
• Any idea small or big
• Should make sense in terms of WordPress
• 30% of your Plugin Development

6. Feature Listing
 Generalize all the features to wrap your plugin idea as much as possible
 Both Programming and Designing point of view
 Plugin’s sales point of view
 50% of your Plugin Development

7. Free and Premium Competitors
• WordPress Saturation Level
• Take your competitors as your inspiration

• Don’t replicate competitors
• Check comments, reviews and support
forum to know missing features ;)

8. Finalize a Plugin Development Approach

9. Fremium
 Free version and then Premium Version with more Features
 Traffic generation from free plugin downloaders
 Needs less marketing
 Based on conversion rate
 Avoid making a placeholder

10. Premium
 Direct development of premium plugin without minimized free
version
 Requires higher scale of marketing
 Examples:

11. Development
 Scalable
 Flexible enough to customize through Action and Filters
 Start from Premium Version

12. Choose a Market Place

13. Sell from own site

14. Pros
 100% revenue collection
 ——Independent decision over product pricing and license
 Independent refund policy

15. Cons
 Less traffic generation
 Need Skilled marketing strategy
 Requires own support system
 Requires own payment system

16. Sell From Popular Market Place
 Codecanyon: https://codecanyon.net
 Mojo Market Place: http://www.mojomarketplace.com/
 Codester: https://www.codester.com/

17. Pros
 High traffic generation
 Requires less marketing
 Pre available Support System
 Pre available Payment System

18. Cons
 High Sales Commission rate upto 50%
 International tax deduction
 Dependent product pricing and product license
 Dependent refund policy

19. Any Selling Strategies ?

20. Good Demo & Proper Plugin Description
• Directly Proportional to plugin sales
• Sales page with combination of both visual image,graphics and
text to describe features
• Demo as exposing as possible
• Backend Demo

22. Upgrade to PRO
• Upgrade to PRO section in your Free plugin
• Nice and Non Irritating graphics describing the
PRO version features
• Keep in sidebar

23. Proper Documentation
 A good documentation = Less support enquiries
 Less support enquiries = Less support burden
 Less support burden = More time for new plugin development
 More time for new plugin development = More number of plugins
 More number of plugins = More avereage monthly sales 

24. Regular Updates
 Free and Premium version updated regularly
 Listen to your buyers/plugin users – New ideas and feature
generators
 Try to include requested features in new updates

25. Top Notch Support
 24 hour or less support turnaround time
  Happy Customers = Good Plugin Reviews
 Potential customers
 Quick Fix

26. Nice collection of theories but any
Testimonials from Neighborhood ?

33. Nice Success Story but What if ?

34. Plugin doesn’t perform good sales or doesn’t
get a sale at all ?
 Study Competitors and generalize missing features
 Try different market place
 Try to do some social media marketing

35. I got few sales at beginning but not increasing
 Try to release a major update with major new features
 Enhance Free Version
 Study market more and work on new plugin

36. Conclusion
• Fundamentals that I followed
• Not compulsary but will save your time
• Lets trust WordPress
• With inspiration start your own premium plugin development from
today

37. Found Useful?
 Good to know 
• Inspire others
• Grow together
• (Don’t forget to) - Give back to the community 
- “I am because We are “

38. Thank you!
Have Any Questions, Suggestions or Feedbacks?
Email: regan.khadgi1@gmail.com