SlideShare a Scribd company logo
1 of 41
Download to read offline
Build It.
They Won't Come!
😳
I ❤ Transparency Reports
Gravity Forms - $15m+
ThemeIsle - $80k/mon
WooThemes - $35m
Pippin - $1.14m
Avada - $1m/Week
Contact Form 7 - 1m 🖥/mon
Yoast SEO - 26m 🖥/Alltime
25X In 4 Years
➤ Store Apps
➤ Icegram
➤ 50 WordPress Plugins
➤ 11 on WP Plugins Repo
➤ 4 on WooCommerce
➤ 3 on CodeCanyon
➤ 4.4 Stars - Average Happiness
➤ 80,000+ Active Installs
➤ 5500+ Happily Paid
Customers
➤ Ninja Team of 17
➤ 80+ Tickets Per Week
Who Are You & Me?
We are passionate, we care about our craft.
We are dreamers, learners.
Developers, Writers, Entrepreneurs (/ in
making).
Contributors, Game Changers.
People Like Us Have So
Many Great Ideas...
Don't Let Your Ideas Cost You 

Years, Tears & 💰
Got an itch?
Get an ointment
43,691 + 4,238

= 47,929
Plugins on WordPress.org + CodeCanyon
Your
Passion
What
Others
Care
About
Opportunity
If I Make
Someone
$1000, Will
They Happily
Pay Me $97?
Big Opportunity
$5,465,944
CodeCanyon Sales* Last Month
~ $57k/day
~ 8691 items/day
* includes non-wordpress items
$110 Million
Monthly Sales on WordPress
~ WP has 10x items than CC
~ WP has 55x downloads than CC
~ Taking 20x multiple
Huge Opportunity!!
Build It, Because We Can
$
Don't
“The big question of our time is
not whether it "can be built", but
"should it be built"...
- Eric Ries, Lean Startup
8872
New Plugins in 2015 on WordPress
75 ~ Currently Awaiting Approval
24 ~ New Plugins Every day
To Build, Or Not?
➤ Value - Customers, Self
➤ Growth - Market Size,
Leadership Position
➤ Sustainability - 5 years
➤ Passion
Give It Away For Free
Our Top Marketing
Strategy...
Marketing Is For MBA's...
😰
Myth
Money Is Evil
🤑
Myth
Plugin Business Models
➤ Free
➤ Freemium
➤ Add-ons, Extensions
➤ Membership
➤ Done For You / Services
➤ Affiliate Commissions
➤ Get Taken Over!
19,268 ・44%
Likely Freemium / Commercial Plugins on
WordPress.org
UX = USP
Readme File
Your "Sales" Page
Hero Section
Call to Action
Social Proof
Authority
Intro
Features
Benefits
Expecting
Reciprocation
Customer Support
Curse or Boon?
Listen To Your
Customers
With a pinch of salt...
Marketing Hacks
Reviews, Documentation, Comparisons, Social
Media, Sales Funnels, Email Optins...
Metrics Are
Vanity
And a mirror...
And yeah, don't forget
Plugin Repo Rules
We Are In The Same Boat
'''
Make Friends,
Share Learnings &
Grow Together!
🤓😇😀
“Great ideas without action and
execution never get off the
ground—they don’t change the
world or your bank account.
- Dan Miller
Thank You
Nirav Mehta
Twitter: @niravmehta
nirav@storeapps.org
www.storeapps.org ・www.icegram.com

More Related Content

What's hot

How to build a six-figure website maintenance program
How to build a six-figure website maintenance programHow to build a six-figure website maintenance program
How to build a six-figure website maintenance programWP Engine
 
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.WordCamp Harare
 
Business Models for WordPress Designers & Developers
Business Models for WordPress Designers & DevelopersBusiness Models for WordPress Designers & Developers
Business Models for WordPress Designers & Developersbcasel
 
WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!
WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!
WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!Small Business Marketing Professional
 
WP Engine Customer Inspired: Innovation Showcase
WP Engine Customer Inspired: Innovation ShowcaseWP Engine Customer Inspired: Innovation Showcase
WP Engine Customer Inspired: Innovation ShowcaseWP Engine
 
Free Html Themes - CREATIVEPIG
Free Html Themes - CREATIVEPIGFree Html Themes - CREATIVEPIG
Free Html Themes - CREATIVEPIGpawan95821
 
I Do Websites.Com.Au Website Publisher Pp
I Do Websites.Com.Au Website Publisher PpI Do Websites.Com.Au Website Publisher Pp
I Do Websites.Com.Au Website Publisher Ppbuxmedia
 
How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...
How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...
How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...nor_nilam
 
WebzoneUK web developement company in Surrey, UK.
WebzoneUK   web developement company in Surrey, UK.WebzoneUK   web developement company in Surrey, UK.
WebzoneUK web developement company in Surrey, UK.WebzoneUK
 
1103 17 Web Developer
1103 17 Web Developer1103 17 Web Developer
1103 17 Web Developerrecruitment23
 
Top Insights for Your WordPress Site
Top Insights for Your WordPress SiteTop Insights for Your WordPress Site
Top Insights for Your WordPress SiteWP Engine
 
SiteGround Affiliate Area: The Toolbox for your Affiliate Success
SiteGround Affiliate Area: The Toolbox for your Affiliate SuccessSiteGround Affiliate Area: The Toolbox for your Affiliate Success
SiteGround Affiliate Area: The Toolbox for your Affiliate SuccessSiteGround.com
 
How To Get a Basecamp-inspired Sales Funnel
How To Get a Basecamp-inspired Sales FunnelHow To Get a Basecamp-inspired Sales Funnel
How To Get a Basecamp-inspired Sales FunnelJC Balasabas
 
Webinar - Retention is the new growth. Neil Patel on growing your business in...
Webinar - Retention is the new growth. Neil Patel on growing your business in...Webinar - Retention is the new growth. Neil Patel on growing your business in...
Webinar - Retention is the new growth. Neil Patel on growing your business in...WP Engine
 
The Ultimate Guide to Optimizing Your WooCommerce Website
The Ultimate Guide to Optimizing Your WooCommerce WebsiteThe Ultimate Guide to Optimizing Your WooCommerce Website
The Ultimate Guide to Optimizing Your WooCommerce WebsiteWP Engine
 
How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014
How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014
How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014Soflyy
 
Headless 101 - Everything You Wanted to Know and More!
Headless 101 - Everything You Wanted to Know and More!Headless 101 - Everything You Wanted to Know and More!
Headless 101 - Everything You Wanted to Know and More!WP Engine
 

What's hot (20)

How to build a six-figure website maintenance program
How to build a six-figure website maintenance programHow to build a six-figure website maintenance program
How to build a six-figure website maintenance program
 
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.
 
Business Models for WordPress Designers & Developers
Business Models for WordPress Designers & DevelopersBusiness Models for WordPress Designers & Developers
Business Models for WordPress Designers & Developers
 
WordPrax Portfolio
WordPrax PortfolioWordPrax Portfolio
WordPrax Portfolio
 
WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!
WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!
WordPress Web Design MasterClass for Small Business Owners - EVERYWHERE!
 
WP Engine Customer Inspired: Innovation Showcase
WP Engine Customer Inspired: Innovation ShowcaseWP Engine Customer Inspired: Innovation Showcase
WP Engine Customer Inspired: Innovation Showcase
 
Free Html Themes - CREATIVEPIG
Free Html Themes - CREATIVEPIGFree Html Themes - CREATIVEPIG
Free Html Themes - CREATIVEPIG
 
I Do Websites.Com.Au Website Publisher Pp
I Do Websites.Com.Au Website Publisher PpI Do Websites.Com.Au Website Publisher Pp
I Do Websites.Com.Au Website Publisher Pp
 
How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...
How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...
How to Make a Portfolio Website That Does Not Suck and Showcase Your Spectacu...
 
WebzoneUK web developement company in Surrey, UK.
WebzoneUK   web developement company in Surrey, UK.WebzoneUK   web developement company in Surrey, UK.
WebzoneUK web developement company in Surrey, UK.
 
1103 17 Web Developer
1103 17 Web Developer1103 17 Web Developer
1103 17 Web Developer
 
Top Insights for Your WordPress Site
Top Insights for Your WordPress SiteTop Insights for Your WordPress Site
Top Insights for Your WordPress Site
 
SiteGround Affiliate Area: The Toolbox for your Affiliate Success
SiteGround Affiliate Area: The Toolbox for your Affiliate SuccessSiteGround Affiliate Area: The Toolbox for your Affiliate Success
SiteGround Affiliate Area: The Toolbox for your Affiliate Success
 
Wtb
WtbWtb
Wtb
 
How To Get a Basecamp-inspired Sales Funnel
How To Get a Basecamp-inspired Sales FunnelHow To Get a Basecamp-inspired Sales Funnel
How To Get a Basecamp-inspired Sales Funnel
 
WordPress for Software Development
WordPress for Software DevelopmentWordPress for Software Development
WordPress for Software Development
 
Webinar - Retention is the new growth. Neil Patel on growing your business in...
Webinar - Retention is the new growth. Neil Patel on growing your business in...Webinar - Retention is the new growth. Neil Patel on growing your business in...
Webinar - Retention is the new growth. Neil Patel on growing your business in...
 
The Ultimate Guide to Optimizing Your WooCommerce Website
The Ultimate Guide to Optimizing Your WooCommerce WebsiteThe Ultimate Guide to Optimizing Your WooCommerce Website
The Ultimate Guide to Optimizing Your WooCommerce Website
 
How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014
How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014
How To Make Money Selling WordPress Plugins - WordCamp Los Angeles 2014
 
Headless 101 - Everything You Wanted to Know and More!
Headless 101 - Everything You Wanted to Know and More!Headless 101 - Everything You Wanted to Know and More!
Headless 101 - Everything You Wanted to Know and More!
 

Similar to Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)

Grow Your Business Club 2017 - What we Offer
Grow Your Business Club 2017 - What we OfferGrow Your Business Club 2017 - What we Offer
Grow Your Business Club 2017 - What we OfferFraser Hay
 
8 Questions for Startups & Angels
8 Questions for Startups & Angels8 Questions for Startups & Angels
8 Questions for Startups & AngelsJoseph de Leon
 
webinar marketing with Grow Your Business School
webinar marketing with Grow Your Business Schoolwebinar marketing with Grow Your Business School
webinar marketing with Grow Your Business SchoolFraser Hay
 
Shopify Meetup Manila - February 2020
Shopify Meetup Manila - February 2020Shopify Meetup Manila - February 2020
Shopify Meetup Manila - February 2020Nerissa Chaux
 
Increase Your Revenue 80% Using Technology
Increase Your Revenue 80% Using TechnologyIncrease Your Revenue 80% Using Technology
Increase Your Revenue 80% Using TechnologyAmy Larrimore
 
Brisbane Shopify Meetup - 4th Oct 2018
Brisbane Shopify Meetup - 4th Oct 2018 Brisbane Shopify Meetup - 4th Oct 2018
Brisbane Shopify Meetup - 4th Oct 2018 Reload Media
 
Zappos Preso 2009-04-30 UNLV
Zappos Preso 2009-04-30 UNLVZappos Preso 2009-04-30 UNLV
Zappos Preso 2009-04-30 UNLVAlfred Lin
 
Learning from Product Failure to Achieve New Product Success
Learning from Product Failure to Achieve New Product SuccessLearning from Product Failure to Achieve New Product Success
Learning from Product Failure to Achieve New Product SuccessCarlton Nettleton
 
How to Fund a Technology Business
How to Fund a Technology BusinessHow to Fund a Technology Business
How to Fund a Technology BusinessAgile Equity
 
The Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
The Angels 8Q: Eight Questions Investors & Startups Should Ask to SucceedThe Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
The Angels 8Q: Eight Questions Investors & Startups Should Ask to SucceedJoseph de Leon
 
Start Business witout any money.
Start Business witout any money. Start Business witout any money.
Start Business witout any money. Sami Bhai
 
How to Build a Billion Dollar Startup
How to Build a Billion Dollar StartupHow to Build a Billion Dollar Startup
How to Build a Billion Dollar StartupJeff Safovich
 
Online marketing funnel coaching 2017
Online marketing funnel coaching 2017Online marketing funnel coaching 2017
Online marketing funnel coaching 2017Fraser Hay
 
Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...
Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...
Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...Filta.
 
Growing Your Business From Six To Seven Figures
Growing Your Business From Six To Seven FiguresGrowing Your Business From Six To Seven Figures
Growing Your Business From Six To Seven FiguresAdam Urbanski
 
5 ways to convert your website visitors into customers presentation may 2020
5 ways to convert your website visitors into customers presentation may 20205 ways to convert your website visitors into customers presentation may 2020
5 ways to convert your website visitors into customers presentation may 2020Xpand
 

Similar to Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016) (20)

Grow Your Business Club 2017 - What we Offer
Grow Your Business Club 2017 - What we OfferGrow Your Business Club 2017 - What we Offer
Grow Your Business Club 2017 - What we Offer
 
8 Questions for Startups & Angels
8 Questions for Startups & Angels8 Questions for Startups & Angels
8 Questions for Startups & Angels
 
Digital Altitude Overview
Digital Altitude OverviewDigital Altitude Overview
Digital Altitude Overview
 
6 via intro
6 via intro6 via intro
6 via intro
 
webinar marketing with Grow Your Business School
webinar marketing with Grow Your Business Schoolwebinar marketing with Grow Your Business School
webinar marketing with Grow Your Business School
 
Shopify Meetup Manila - February 2020
Shopify Meetup Manila - February 2020Shopify Meetup Manila - February 2020
Shopify Meetup Manila - February 2020
 
Increase Your Revenue 80% Using Technology
Increase Your Revenue 80% Using TechnologyIncrease Your Revenue 80% Using Technology
Increase Your Revenue 80% Using Technology
 
Brisbane Shopify Meetup - 4th Oct 2018
Brisbane Shopify Meetup - 4th Oct 2018 Brisbane Shopify Meetup - 4th Oct 2018
Brisbane Shopify Meetup - 4th Oct 2018
 
Starting a Business
Starting a BusinessStarting a Business
Starting a Business
 
Zappos Preso 2009-04-30 UNLV
Zappos Preso 2009-04-30 UNLVZappos Preso 2009-04-30 UNLV
Zappos Preso 2009-04-30 UNLV
 
Learning from Product Failure to Achieve New Product Success
Learning from Product Failure to Achieve New Product SuccessLearning from Product Failure to Achieve New Product Success
Learning from Product Failure to Achieve New Product Success
 
How to Fund a Technology Business
How to Fund a Technology BusinessHow to Fund a Technology Business
How to Fund a Technology Business
 
The Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
The Angels 8Q: Eight Questions Investors & Startups Should Ask to SucceedThe Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
The Angels 8Q: Eight Questions Investors & Startups Should Ask to Succeed
 
Start Business witout any money.
Start Business witout any money. Start Business witout any money.
Start Business witout any money.
 
How to Build a Billion Dollar Startup
How to Build a Billion Dollar StartupHow to Build a Billion Dollar Startup
How to Build a Billion Dollar Startup
 
Online marketing funnel coaching 2017
Online marketing funnel coaching 2017Online marketing funnel coaching 2017
Online marketing funnel coaching 2017
 
Affiliate gold
Affiliate goldAffiliate gold
Affiliate gold
 
Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...
Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...
Shopify Meetup Manila - March 2019 - What Shopify Is & Why It Matters - Speak...
 
Growing Your Business From Six To Seven Figures
Growing Your Business From Six To Seven FiguresGrowing Your Business From Six To Seven Figures
Growing Your Business From Six To Seven Figures
 
5 ways to convert your website visitors into customers presentation may 2020
5 ways to convert your website visitors into customers presentation may 20205 ways to convert your website visitors into customers presentation may 2020
5 ways to convert your website visitors into customers presentation may 2020
 

Recently uploaded

Financial management icar entrepreneurship development
Financial management icar entrepreneurship developmentFinancial management icar entrepreneurship development
Financial management icar entrepreneurship developmentJyotishBhagat1
 
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdfMBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdfHeidiLivengood
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaljazherman
 
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studiostess51
 
Dropbox DBX Q1 2020 Investor Presentation.pdf
Dropbox DBX Q1 2020 Investor Presentation.pdfDropbox DBX Q1 2020 Investor Presentation.pdf
Dropbox DBX Q1 2020 Investor Presentation.pdfLeHerring LLC
 
AI Revolution Industries-Transformed.pdf
AI Revolution Industries-Transformed.pdfAI Revolution Industries-Transformed.pdf
AI Revolution Industries-Transformed.pdfMukesh Lagadhir
 
Facebook_Meta_Q4-2018-Earnings-Presentation.pdf
Facebook_Meta_Q4-2018-Earnings-Presentation.pdfFacebook_Meta_Q4-2018-Earnings-Presentation.pdf
Facebook_Meta_Q4-2018-Earnings-Presentation.pdfLeHerring LLC
 
AI Data Engineering for SMEs - some tricks and tools
AI Data Engineering for SMEs - some tricks and toolsAI Data Engineering for SMEs - some tricks and tools
AI Data Engineering for SMEs - some tricks and toolsScott Turner
 
Uber 2020 Investor Presentation [Feb 6, 2020]
Uber 2020 Investor Presentation [Feb 6, 2020]Uber 2020 Investor Presentation [Feb 6, 2020]
Uber 2020 Investor Presentation [Feb 6, 2020]LeHerring LLC
 
Tech Framework Integrated Workspace Management System
Tech Framework Integrated Workspace Management SystemTech Framework Integrated Workspace Management System
Tech Framework Integrated Workspace Management SystemSushant Joshi
 

Recently uploaded (10)

Financial management icar entrepreneurship development
Financial management icar entrepreneurship developmentFinancial management icar entrepreneurship development
Financial management icar entrepreneurship development
 
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdfMBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
"NEON LIGHT CITY" AR PC game from M.A.D tronics Studios
 
Dropbox DBX Q1 2020 Investor Presentation.pdf
Dropbox DBX Q1 2020 Investor Presentation.pdfDropbox DBX Q1 2020 Investor Presentation.pdf
Dropbox DBX Q1 2020 Investor Presentation.pdf
 
AI Revolution Industries-Transformed.pdf
AI Revolution Industries-Transformed.pdfAI Revolution Industries-Transformed.pdf
AI Revolution Industries-Transformed.pdf
 
Facebook_Meta_Q4-2018-Earnings-Presentation.pdf
Facebook_Meta_Q4-2018-Earnings-Presentation.pdfFacebook_Meta_Q4-2018-Earnings-Presentation.pdf
Facebook_Meta_Q4-2018-Earnings-Presentation.pdf
 
AI Data Engineering for SMEs - some tricks and tools
AI Data Engineering for SMEs - some tricks and toolsAI Data Engineering for SMEs - some tricks and tools
AI Data Engineering for SMEs - some tricks and tools
 
Uber 2020 Investor Presentation [Feb 6, 2020]
Uber 2020 Investor Presentation [Feb 6, 2020]Uber 2020 Investor Presentation [Feb 6, 2020]
Uber 2020 Investor Presentation [Feb 6, 2020]
 
Tech Framework Integrated Workspace Management System
Tech Framework Integrated Workspace Management SystemTech Framework Integrated Workspace Management System
Tech Framework Integrated Workspace Management System
 

Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)