Discover new ways to increase your web sales, drive conversions up and get more business to your website with Brad Hauck.

1. Increasing Conversions

2. Profit Off Existing Systems
• Ebay
• Amazon
• App Stores
• Yahoo / Google Shopping
• Facebook
• Themes

3. Amazon Stores
Easily Upload Your Products
Use Web-based tools, free desktop
software, or text files.
Customers Buy Your Products
Amazon helps customers make quick,
easy and worry-free purchases.
Ship Products to Customers
Receive order notifications via email and
ship your orders or let Amazon fulfill for
you.
Get Paid
Amazon deposits funds into your bank.

4. Ebay Stores
With an eBay Store, you'll get everything you need to create a central shopping destination where
buyers can learn about you and all the products you sell.
You'll receive powerful tools for designing your Store, plus marketing and reporting features, and
dedicated toll-free customer support.

5. Apple / Android Stores
Android gives you a world-class platform for creating apps and games for Android users everywhere,
as well as an open marketplace for distributing to them instantly.
With the Mac App Store built into OS X Mountain Lion, getting the apps you want has never been
easier. No more boxes, no more discs, no more time-consuming installation. Click once to download
and install any app on your Mac.

6. Yahoo Stores
More Internet Retailer® Top 500 retailers use Yahoo! than any other hosted solution
Create, customize, and add products to your online store with their easy-to-use tools.

7. Facebook
Facebook's mission is to give people the
power to share and make the world more
open and connected.
Your business is for your customers.
Build relationships with them, reach new
people and drive sales using Facebook.
Over 900 million people like and
comment an average of 3.2 billion times
every day. When you have a strong
presence on Facebook, your business is
part of these conversations and has
access to the most powerful kind of word-
of-mouth marketing — recommendations
between friends.

8. Improve Conversions Onsite
• Great sales copy
• Fantastic graphics
• Videos
• Calls to action

9. Great Sales Copy
Start with a headline
Use video to illustrate
Ask questions
Talk benefits not features
Help Not sell

10. Fantastic Graphics
Guarantees
Credit Cards
Arrows
Use a professional
Include phone number

11. Calls to Action
Call Today
Buy Now
Fill in our Contact Form
Click here to Start
Get your order in 24 hrs

12. Use Video
Youtube
Demonstrate
Share for links
Optimise for search traffic
Brings the real you to people
Create a channel

13. Leverage Social Media Marketing
• Harnessing the power of people to build a viral brand.
• What gets seen
• Using the stats
• Testing your audience
• Putting a plan in

14. People Power
Build your fan base through multiple social media channels
Not everyone loves Facebook
Treat each channel differently
Ask people to share, retweet
Promote information that’s useful
Cut out the selling. Offer specials instead

15. What get’s seen?
Funny photos
Videos
Jokes
Links to articles or news
Controversial comments
Questions needing opinions

16. Using Statistics
Likes
Reach
Talking about this
Weekly total reach
Total Likes
Countries

17. Test Your Audience
See what they react to
Try different types of updates
Mix up images, video, text, etc
Note the Reach / Engaged Users
Work out what has Virality

18. Putting a Plan into Place
Set topics & themes
Define how often you will update
Plan a response to comments
Manage trolls
Keep the conversation flowing for conversions

19. Free and Paid Tools
• Mailchimp
• Wordpress
• Google Insights
• Vimeo
• Hot Scripts
• Odesk
• Themeforest

20. Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with
services you already use, and track your results. It's like your own personal publishing platform.

21. Wordpress
WordPress is web software you can use to create a beautiful website or blog. We like to say that
WordPress is both free and priceless at the same time.
The core software is built by hundreds of community volunteers, and when you’re ready for more
there are thousands of plugins and themes available to transform your site into almost anything you
can imagine. Over 60 million people have chosen WordPress to power the place on the web they call
“home”.

22. Vimeo
Upload your videos: Vimeo makes it easy to upload the videos you take. They adore many different
kinds of file formats and give you great tools so you can make sure your videos look amazing. And
even support HD!
With the click of a button, you can share a video (or several videos) with anyone you want. Vimeo has
easy-to-understand privacy controls so you can decide who gets to see your videos and where they
can be shown.

23. HotScripts
If you’re looking to build a new site that involves programming, you can often buy or get the complete
script for free.

24. Odesk
Get the job done — on demand.
Find the help you need to take care of business. Dip into the impressive pool of talented
professionals to tackle virtually any project on your timeline and terms.

25. Themeforest
At ThemeForest you can buy and sell HTML templates as well as themes for popular CMS products
like WordPress, Joomla and Drupal with prices ranging from just $5 up to $40.
Items are priced on the complexity, quality and use of the file. The site is home to a bustling
community of web designers and developers and is the biggest marketplace of its kind.