While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Accompanying text (English) at the keynote for the ICOM-CECA Conference in Yerevan, Armenia, october 2012, a plea for the personal and eccentric museum...
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
While content as 'king' may not be the best analogy, the importance of well-written, useful text content can't be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest—great writing is vital. Content isn't just blog posts or 'About' pages, it's everything that gives information (including the way the information itself is presented)! I'm seeing a common theme amongst non-profits: no one cares about their content.
Why?
In this session, we'll refresh how we view our own web content by seeing it through the eyes of the user, and we'll discuss methods of improving UX (user experience) by employing simple and effective psychology alongside common-sense SEO. Then, since better prospects will be finding and reading your content, I'll show you how to target your audience, measure the results, and constantly improve your outreach.
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
While content as “king” may not be the best analogy, the importance of well-written, useful, textual content cannot be overstated. Tone can affect engagement, keywords can make or break your SEO, length can kill interest–great writing is vital. Content is not just blog posts or “About” pages, it is everything that gives information (including the way the information itself is presented).
You have a great business or cause, but there are countless others just a click away. How do you find the right people to get involved, and how do you make them care?
In this session, we will refresh how you view your own web content by seeing it through the eyes of the user, and we will discuss methods of improving UX by employing simple and effective psychology alongside common-sense SEO. We will also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I will show you how to target your audience, measure the results, and constantly improve your outreach.
Through being both appropriately satirical and data-driven, I take a unique approach to getting content creators to spend some time in the shoes of their audience, revealing some of the absurdities of our assumptions and demonstrating how to challenge and test them. Data, empathy, logic, and optimization, together, always lead to better engagement. More concretely, we will discuss:
- How visitors measure and absorb value when viewing web content (using data, psychology, and theories)
- How real conversation teaches us how to engage with visitors
- How to systematically and sustainably empathize with your target audience
- How to make content memorable through positive emotional interaction
- How to define and focus on your target audience
- How to identify and test your assumptions about user interaction
Accompanying text (English) at the keynote for the ICOM-CECA Conference in Yerevan, Armenia, october 2012, a plea for the personal and eccentric museum...
What is an ebook? An interaction point of view.
The evolution of the interaction mode of the book at the dawn of the first successful ebook, how to understand it and how to design for it.
Lecture made at the University of Pisa
Digital Nativity: Education in the Generation of the Tech-SaavyChris Mogensen
"The newest generation of learners arriving at our shores have never been without technology in their lives…how does this simple fact change their perception of education? What does it mean for them, and us? Explore the paradigm of teaching to the Digital Native."
Presentation given at the Association of Adult Educators conference on October 23rd, 2015 at Nova Scotia Community College - Waterfront Campus in Dartmouth, Nova Scotia, Canada.
Bibliography available on request.
site, cite, sight - Dr Kathryn Coleman, University of MelbourneePortfolios Australia
My doctoral study (Coleman, 2017) explored how through digital encounters in ePortfolios we can discover aspects of the self through creation, curation and community. I explored the concepts of practice in digital sites, cites and sights to see how connections are made between the multiple identities we are playing in each space we inhabit. This short presentation will walk you through the notion of selves that I found in ePortfolios as digital sites, cites and sights.
Manifesto - for Entrepreneurs and WannabesSimon Jansen
For many business people the Internet is still a big unkown. Whilst we use it daily in our professional and private life we are often unclear on how to use the web as a business asset.
The Internet combines a challenging mix of skills and knowledge and we often get distracted by focusing on the small details, leaving out the main question: 'How can my website be profitable?'
We created the popular Manifesto to challenge you to think about your website from a consumer-centric perspective. It addresses clichés, preconceived ideas, and the most common issues that avert our focus on the important.
The Borderless Workplace: The critical 4 capabilities for the new world of workChristopher Crosby
What exactly has caused some organizations to fail while others have thrived?
This ebook provides insights into how and why the workplace is evolving and advice to help you, your team and organization realize the benefits of the borderless workplace.
EXPLORE AND DOWNLOAD
Margaret Stewart of Facebook thinks designing elegant tools may be the highest-impact opportunity for designers today. At Pardot (part of Salesforce), we can attest to that.
The star of our app, Engagement Studio, was borne out of a desire to go deeper into interaction and interface design. By seeking out opportunities to make our users' experience truly meaningful, we blazed a trail that defied conventions and empowered the people we serve. A simple workflow builder became a canvas for bold automation and experimentation.
In this session, we’ll look at how our user-centric design process generated innovative new ideas that invite people to be creative. You’ll see how these phases came together to make meaningful improvements on a “common" interface:
- Reframing questions and infusing research early to discover opportunities
- Balancing product compromise with design principles
- Validating inspired concepts through clear UX objectives
If you’ve been meaning to revamp your website for a while—but haven’t gotten very far—you aren’t alone. Ready to finally check it off the list? Actionable steps are the way forward. In this talk, we'll go over how to approach your WordPress website like you would a client project and the 12 steps necessary to get it done.
People Over Pixels: Meaningful UX That ScalesCliff Seal
Why does a user's experience matter—not just to an organization, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals?
Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. You might be surprised at how a focus on helping people actually results in the metrics that everyone cares about, like user happiness and team efficiency—and I'll back it up with statistics you can take back with you.
So join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your organization is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.
Death to Boring B2B Marketing: How Applying Design Thinking Drives SuccessCliff Seal
Somewhere along the line, B2B marketing became less of an exercise in creativity and more a balancing act in the dark. Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost impossible to know how each decision and effort impacts the overall outcome.
So, you play it safe. You administer tools instead of creating and experimenting. And you miss opportunities to truly excel, because just hitting your numbers is hard enough. No more! It’s time for you to do what you do best again: fearlessly connect with your target market and build empowered customers.
The principles and methods of "design thinking” will equip you to reorient around more audacious goals and pursue a higher level of creativity and risk. Embrace collaboration, conversation, ideation, and testing to find hidden opportunities—all without jeopardizing the good you’ve done so far.
Let’s put tools in their place and be unboring together.
The incredible power of the WordPress platform combined with the easy-to-teach-and-use interface of the admin area allows you, as a developer or project manager, to start an NPO off on the right foot while allowing for scalability- not only in a website context, but in all forms of online media.
Jim Bowes delivered the short version of his Introduction to Agile at WordCamp London in 2017. The talk provides beginners with an intro to the principles underpinning Agile software development, before focusing on the Scrum methodology.
Great design of the user's experience has effects far beyond what we traditionally attribute to the discipline of UX. When we're willing to accept that putting people over pixels achieves business goals *and* makes the world better in its own way, we can choose to empower people to do what they want to do.
In this presentation given at Digital Summit 2014 in Atlanta, I make the case for how this can be true and how it allows UX to scale.
What is an ebook? An interaction point of view.
The evolution of the interaction mode of the book at the dawn of the first successful ebook, how to understand it and how to design for it.
Lecture made at the University of Pisa
Digital Nativity: Education in the Generation of the Tech-SaavyChris Mogensen
"The newest generation of learners arriving at our shores have never been without technology in their lives…how does this simple fact change their perception of education? What does it mean for them, and us? Explore the paradigm of teaching to the Digital Native."
Presentation given at the Association of Adult Educators conference on October 23rd, 2015 at Nova Scotia Community College - Waterfront Campus in Dartmouth, Nova Scotia, Canada.
Bibliography available on request.
site, cite, sight - Dr Kathryn Coleman, University of MelbourneePortfolios Australia
My doctoral study (Coleman, 2017) explored how through digital encounters in ePortfolios we can discover aspects of the self through creation, curation and community. I explored the concepts of practice in digital sites, cites and sights to see how connections are made between the multiple identities we are playing in each space we inhabit. This short presentation will walk you through the notion of selves that I found in ePortfolios as digital sites, cites and sights.
Manifesto - for Entrepreneurs and WannabesSimon Jansen
For many business people the Internet is still a big unkown. Whilst we use it daily in our professional and private life we are often unclear on how to use the web as a business asset.
The Internet combines a challenging mix of skills and knowledge and we often get distracted by focusing on the small details, leaving out the main question: 'How can my website be profitable?'
We created the popular Manifesto to challenge you to think about your website from a consumer-centric perspective. It addresses clichés, preconceived ideas, and the most common issues that avert our focus on the important.
The Borderless Workplace: The critical 4 capabilities for the new world of workChristopher Crosby
What exactly has caused some organizations to fail while others have thrived?
This ebook provides insights into how and why the workplace is evolving and advice to help you, your team and organization realize the benefits of the borderless workplace.
EXPLORE AND DOWNLOAD
Margaret Stewart of Facebook thinks designing elegant tools may be the highest-impact opportunity for designers today. At Pardot (part of Salesforce), we can attest to that.
The star of our app, Engagement Studio, was borne out of a desire to go deeper into interaction and interface design. By seeking out opportunities to make our users' experience truly meaningful, we blazed a trail that defied conventions and empowered the people we serve. A simple workflow builder became a canvas for bold automation and experimentation.
In this session, we’ll look at how our user-centric design process generated innovative new ideas that invite people to be creative. You’ll see how these phases came together to make meaningful improvements on a “common" interface:
- Reframing questions and infusing research early to discover opportunities
- Balancing product compromise with design principles
- Validating inspired concepts through clear UX objectives
If you’ve been meaning to revamp your website for a while—but haven’t gotten very far—you aren’t alone. Ready to finally check it off the list? Actionable steps are the way forward. In this talk, we'll go over how to approach your WordPress website like you would a client project and the 12 steps necessary to get it done.
People Over Pixels: Meaningful UX That ScalesCliff Seal
Why does a user's experience matter—not just to an organization, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals?
Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. You might be surprised at how a focus on helping people actually results in the metrics that everyone cares about, like user happiness and team efficiency—and I'll back it up with statistics you can take back with you.
So join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your organization is). Simply doing more of the same ol' stuff won't cut it, so we'll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.
Death to Boring B2B Marketing: How Applying Design Thinking Drives SuccessCliff Seal
Somewhere along the line, B2B marketing became less of an exercise in creativity and more a balancing act in the dark. Endless tools, contradictory best practices, and mind-numbing levels of optimization dominate the modern marketer’s day-to-day. After all, you still have to hit objective goals to prove your worth to the business—even though it’s almost impossible to know how each decision and effort impacts the overall outcome.
So, you play it safe. You administer tools instead of creating and experimenting. And you miss opportunities to truly excel, because just hitting your numbers is hard enough. No more! It’s time for you to do what you do best again: fearlessly connect with your target market and build empowered customers.
The principles and methods of "design thinking” will equip you to reorient around more audacious goals and pursue a higher level of creativity and risk. Embrace collaboration, conversation, ideation, and testing to find hidden opportunities—all without jeopardizing the good you’ve done so far.
Let’s put tools in their place and be unboring together.
The incredible power of the WordPress platform combined with the easy-to-teach-and-use interface of the admin area allows you, as a developer or project manager, to start an NPO off on the right foot while allowing for scalability- not only in a website context, but in all forms of online media.
Jim Bowes delivered the short version of his Introduction to Agile at WordCamp London in 2017. The talk provides beginners with an intro to the principles underpinning Agile software development, before focusing on the Scrum methodology.
Great design of the user's experience has effects far beyond what we traditionally attribute to the discipline of UX. When we're willing to accept that putting people over pixels achieves business goals *and* makes the world better in its own way, we can choose to empower people to do what they want to do.
In this presentation given at Digital Summit 2014 in Atlanta, I make the case for how this can be true and how it allows UX to scale.
Especially when looking at WordPress as a potential platform for web apps, understanding proper caching techniques is a must—and the Transients API is a powerful tool that sometimes goes unnoticed.
We’ll cover the basics and see easy examples, and then discuss common places where this method can be most helpful, like large, complex queries or pulling from an external API. We’ll also get into the details of the API, covering concepts like object caching, autoloading, and see some examples of more advanced setups.
Digital Heroes - User Experience & Micro Copy Imille
Quello della User Experience è un settore dai confini poco netti, che negli ultimi tempi ha acquisito una rilevanza sempre maggiore all’interno del mondo digitale. Concernendo sia le caratteristiche oggettive dei prodotti/servizi sia gli aspetti soggettivi degli utenti, richiede ai professionisti che se ne occupano una serie diversificata di skill: creative, culturali, emotive, strategiche, tecniche. Non è un caso che all’orizzonte lavorativo stiano emergendo nuove figure, come quella dello UX Copywriter.
All'interno del ciclo di incontri "Digital Heroes" ne abbiamo parlato con Serena Giust, Team Leader & UX Copywriter da Booking.com.
Nikolas Badminton loves to think about the future. In 2014 people started calling him a futurist. This was probably because he had been talking about the strange future of sex, the Internet of Things in 2020, why software is sexier than advertising, creativity, the collaborative economy, the #thefutureofwork, industrial wearables, surveillance, psychedelics, the connected society, and the quality of life we have with technology
Also available on Google Play - https://play.google.com/store/books/details?id=UeqZBgAAQBAJ
About Nikolas Badminton:
I was born with a curious mind and a restlessness that means that like to engage people. I work with start-ups and brands alike in developing innovative, fresh thinking in product and solution development for mobile/social/digital consumer engagement.
I also judge creative awards shows, develop social media courses, guest lecture Universities and contribute regularly to publications and speak regularly at conferences across North America, including SXSW, ICSC, Marketing Magazine, Deloitte, and BCAMA. In addition to that, I write for The Huffington Post and curates events related to tech, culture and humanity, including Cyborg Camp YVR, From Now, PRODUCT YVR and DARK FUTURES.
How can we build more effective interactivity into our self-paced elearning programs without blowing our budgets or completely boring our learners with lots of clicky-clicky bling-bling? In this presentation, Kineo explores some simple ways to build in better interactivity, showcasing lots of examples along the way.
This slideshow was prepared as an individual's response to a survey request conducted by an international market research company on how top executives have had their lives changed through new information and communication technologies.
This is a transcription of the Business901 Podcast, An Inquiry into the Meaning of Making. Seung Chan Lim, nicknamed Slim discusses his journey and finally his project, Realizing Empathy. Through this project Slim hopes to share ideas, tools, and other ways to facilitate a meaningful, sustainable, and constructive conversations between and among diverse perspectives whether that’s between people or between people and materials or between people and machines by using “making” as the shared metaphor.
Does being female make a difference to the way people use software? Can the software industry change the way we do things to make our software more useful for women? Would that be sexist? Would any men want to buy our software afterwards?
This is a new golden age for design. In business, where technology has dominated for decades, the balance of power is shifting. Lessons learned have thrown up new imperatives. The most exciting of these conversations explore new frontiers for business - empathy, design insight, disruptive innovation, big data, lean practice - and all point to the prize: human-centred business transformation. The vision is of a future that will be brilliantly designed rather than just cleverly engineered. Technology alone cannot deliver the experience. Who are the design leaders who will breathe life into this vision? Where will we find them? How will we recognize them? Which skills and qualities will define them? How will we motivate them? How will we partner with other professions? And how do we support them to find, foster and equip a global design elite that will rise up and play their role in changing the world?
So what is UX Writing?
How UX Writers fit in a product team
Test’em all: A/B Testing
Copy principles
How to incorporate psychology and emotions into copywriting
One piece of copy, 43 languages and + cultures
How to write to infinity: variables
How Print Design is the Future of InteractionMike Kruzeniski
A presentation about how the history of Print Design is becoming an important influence in the evolution of Interaction Design.
Originally presented on March 12th 2011 at the SXSW Interactive festival.
Visit http://mkruzeniski.posterous.com/how-print-design-is-the-future-of-interaction for a full description of the talk.
Similar to No One Cares About Your Content (Yet): WordCamp Phoenix 2013 (20)
The marketing metric of the next decade will be trust. There will be no more effective—nor more critical—way of building a brand than building a community who trusts you enough to advocate on your behalf.
With trust in brands and advertising at an all-time low, there will never be a better time to build a human-centered marketing strategy. The tactics of this decade—data collection, tracking, endless ads—will not work in the next.
Your customers are already telling you how to connect with them in a way that will grow your business. Are you ready to listen?
Building Advocates with World-Class Customer ExperiencesCliff Seal
Your leads' marketing experience is affecting their sales experience.
Their sales experience is affecting their customer experience.
Their customer experience is affecting your attrition and your growth.
The entire lifecycle—start to finish—is affecting your ability to turn customers into advocates: your most reliable engine for growth.
We’ve all had a bad experience that turned us off to a company for good. You have the opportunity to design ideal experiences for your customers, and, in doing so, position your company to grow. The data is conclusive: better experiences lead to advocates and revenue! To get there, you'll have to fuse disparate parts of your organization together to create a new, holistic experience.
In this session, we'll use the incredible history of Jimi Hendrix as a vehicle for learning how to do effective customer research, leverage analytics and testing, and collaborate across departments to build a world-class, omni-channel customer experience that gets real results. When customers experience success, you do, too. Would you mind submitting that change?
After consuming countless research papers and case studies, and nearly a decade of studying and talking to B2B marketers—a pattern emerges that connects high-performing marketers with exceptionally great jazz musicians: both reliably deliver the results they want through mastery, perseverance, and collaboration.
How do you move beyond the basics and create innovative, effective email campaigns? It turns out that the key isn’t more data—it’s your ability to see opportunities, collaborate, and improvise.
Through reliable research and the true stories of American jazz greats, we'll plot a course to greater use of personalization, automation, and testing through learning to trust yourself. The legends of jazz always delighted us in ways we never expected, and you can put your creativity to work in your B2B emails, too. (No scatting required.)
Sources
https://litmus.com/blog/email-marketing-priorities-and-budget-changes https://litmus.com/blog/the-biggest-email-marketing-challenges https://www.marketingsherpa.com/article/case-study/appvault-email-landing-page-testing https://www.salesforce.com/blog/2017/02/show-b2b-customers-some-love.html https://www.marketingsherpa.com/article/case-study/adecco https://ramptshirts.com/blog/2018/01/12/wrote-sent-best-cold-email-ever/ https://www.gallup.com/file/services/188879/B2BGuide_Reports_201602.pdf https://www.salesforce.com/blog/2017/06/fourth-annual-state-of-marketing-report.html https://customer.io/blog/personalized-welcome-emails.html https://www.marketingsherpa.com/article/case-study/hcss-marketingsherpa-awards-2017
Death to Boring B2B Marketing, Part 2: Jobs-to-Be-DoneCliff Seal
According to Seth Godin, the biggest mistake marketers are making today is "Thinking that their job is to spend money to get attention." In our new economy of trust, connection, and relevance, marketing strategies need to reflect a deep understanding of customer value. The classic, persona-based form of marketing isn't designed to achieve that outcome. There's a new framework to help marketers become more relevant: Jobs to be Done. It's designed and proven to give tremendous insight into the true value you provide to your customers. Knowing what your customers need your product or service to do means you know how to help them achieve their goals. Join us to learn about the Jobs-to-be-Done mindset, see how it worked for others, and walk away with a fresh way to be truly relevant to your customers.
DIY WordPress Site Management: Configure, Launch, and MaintainCliff Seal
WordPress’s content management system is only one piece of a very large puzzle. Acronyms abound as a site prepares for launch—from DNS to SSL to CDN, you’re up against a series of technical tasks that need to go well to go live.
Once you get to launch, there’s a whole litany of concepts a site owner ought to understand: optimizing and maintaining SEO, keeping the site secure, monitoring performance, tracking analytics, and keeping everything up to date. Plus, what do you do when performance slows down, or your site gets hacked, or users aren’t converting like you expect?
In this session, I’ll give an introduction to everything from domain hosting to site launching to cleaning a hacked site—sharing proven tools I’ve used to help hundreds of clients. You’ll get a better idea of what you can manage on your own and better understand the things you can’t (or don’t want to).
Introducing WordPress Multitenancy (Wordcamp Vegas/Orlando 2015/WPCampus)Cliff Seal
Did you know that running multiple instances of WordPress on a single server doesn’t actually require multiple instances of the codebase? In fact, as of WordPress 3.9, you don’t even need multiple instances of a plugin or a theme! Multitenancy can eliminate massive maintenance overhead in the right situations, think server-wide, near-instant updates that let you stay secure without keeping up with multiple sites. And that’s just the beginning of how it can help. In this session, I’ll show you how multitenancy can save time and energy while empowering your users. It’s simple, but powerful.
The WordPress Administration area is no walk in the park. Just because it’s, perhaps, the most user-friendly of the big CMSs doesn’t necessary make it objectively easy to use. All sorts of things that can seriously break your site are mixed in with trivial options. And, once you start adding robust plugins, things can get complicated fast.
There are many ways to make WordPress more palatable for the common user (see: non-developers) and reduce the risk of big-time accidents. In this session, I’ll show you how easy it is to remove things users don’t need from the admin area—all with your own plugin.
Don’t worry if you haven’t written a plugin before. Not only will I give you the working plugin to start with, but I’ll explain everything along the way.
Let’s make WordPress just a little easier and safer for everyone!
Temporary Cache Assistance (Transients API): WordCamp Birmingham 2014Cliff Seal
WordPress has a few built-in ways to cache data that enable rapid development. Understanding your options and how to use them properly in your context is crucial to a performant and scalable site. The Transients API provides a powerful and easy way to store data with an expiration, and it comes with a few under-the-hood perks as well.
Join me in looking at the benefits you can gain from understanding and implementing “transients”. When we’re done, you’ll know what this API is, when it should be used, how to use it, and how to scale it. I’ll give real, useful code examples that you can implement immediately—without boring you to death. You’ll be able to do anything from caching data from a external API (like recent tweets) to storing a large, complex query.
We’ll also cover some of the more obscure aspects of this method, like:
-Object caching/Memcached
-Autoloading
-Race Conditions
-Expired transient cleanup
-Options table bloat
Do yourself and your visitors a favor by utilizing the Transients API. And, as you’ll see in this session, knowing how to use it will make all WordPress’s caching techniques easy to implement.
No one cares about your content (yet): WordCamp Charleston 2014Cliff Seal
We have methods, systems and software; we have books, blogs and white papers—all of which helps us produce well-articulated content and manage the how, when and why of engagement for effective content marketing tactics.
In this session, though, we’ll take a fresh look at web content by seeing it through the eyes of the user, and we’ll discuss methods of improving users’ experience by employing simple and effective psychology alongside common-sense SEO.
We’ll also explore how methods of effective in-person conversation can be applied to web content strategy. Then, since better prospects will be finding and reading your content, I’ll show you how to engage your target audience sustainably, measure results, and enable you to face the challenge of creating content that people actually care about.
In a perfect world, we would all be able to design and build applications by simply following best practices; creating intuitive, beautiful interfaces would be as easy as implementing "10 Usability Heuristics" and using logic to fill in the gaps. But, it's never that simple, is it?
We tend to think of usability as a utopian 'middle ground' that serves the average user so well that we must always strive for it first. In reality, though, it's more like one corner of a triangle, accompanied by two very interesting psychological ideas: groupthink and authority.
Backed by data and studies, I'll show you how groupthink can alter the way your users think about and interact with your application—both for better and for worse (see: mob mentality). As well, we'll discuss the role that trust and authority play by looking at ways you can combat groupthink, and even use it to your advantage!
We can create better experiences by understanding the dynamics of our users' community—not just an individual user's persona.
Get Started in Professional WordPress Design & DevelopmentCliff Seal
Ready to start charging for building sites in WordPress? Welcome! WordPress has a great community, and there are endless resources available to you (both free and paid). You’ll be making clients happy in no time.
In my five years of WordPress development, I’ve made my share of mistakes, and fixed my share of other developers’ mistakes as well.
In this session, I’ll share tips on becoming a better WordPress consultant, and on empowering clients with WordPress. Bad or lazy development practices set your clients up for failure, because other developers have to start over when they inherit your work—or, worse: the client’s site breaks and you’re not around to fix it anymore. You can do better.
This session is for you if:
- You know know HTML/CSS, are somewhat proficient in PHP and JavaScript.
- Almost all of your projects start with existing themes.
- Almost all functionality in your projects come from existing plugins.
- You’re working with budgets under $10,000.
Let’s build a better web together!
Temporary Cache Assistance (Transients API): WordCamp Phoenix 2014Cliff Seal
We’ll cover the basics of the Transients API, see basic examples, and then discuss common places where this method can be most helpful, like large, complex queries or pulling from an external API. We’ll also discuss how this type of caching is unique, when to use it, and how to scale it for big bursts of traffic.
Follow along with the code examples inside a working plugin: http://logoscreative.co/wcphx14/
No one likes being misjudged; with some context, we can all understand each other a bit better. So, if someone mentions metal music and your mind jumps to hair spray abuses or evil clown lookalikes, join me as we discuss its rich history—really! We'll start with its influences (like Celtic folk and classical music), discuss its cultural and religious roots (not as terrifying as you might think), and see how 40+ years of success and misconception have led to a rich musical tapestry. You might not become a fan, but you'll definitely understand the world you live in just a bit more.
WordPress and Pardot: The World’s Newest Power CoupleCliff Seal
Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features – the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing and advanced content optimization, you will be itching to get back and implement this power couple solution. Combined, Pardot and WordPress can create a maintainable, flexible web presence that will generate leads and give valuable feedback.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Accelerate your Kubernetes clusters with Varnish Caching
No One Cares About Your Content (Yet): WordCamp Phoenix 2013
1. No one cares
about your content
(yet). A friendly PSA from Cliff Seal, UX Designer
2. This presentation will
employ satire.
“Satire ... is ‘a literary manner which blends
a critical attitude with humor and wit to the
end that human institutions or humanity
may be improved.’”
The Purpose and Method of Satire, Robert Harris
5. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
I’M CLIFF!!!! PLEASE LET ME
SPEAK??? • I’m MARRIED!!!...my wife’s name is
April...we met when we were kids...that
means we’ve known each other a long
time...we’ve been married for three years.
• I was born on November 19, 1986...that
means I’m 26...I’m in my 20’S!!! • I work at PARDOT!!!!...it says UX
Designer on my business card...UX
• I live in Cabbagetown...that’s in stands for user experience...I design user
ATLANTA!!!...I live in a loft...a loft is a type experiences for Pardot. PLEASE LET ME
of room. TALK!!! PLEASE!!!11!!1
8. logos
“In ordinary, non-technical Greek, logos had a semantic field
extending beyond “word” to notions such as, on the one
hand, language, talk, statement, speech, conversation, tale,
story, prose, proposition, and principle; and on the other
hand, thought, reason, account, consideration, esteem, due
relation, proportion, and analogy.”
Wikipedia
9. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Hi, I’m Cliff.
• I work at Pardot as a UX Designer • I’m an Atlanta native and live here with
(among other things). my wife, April.
• I’ve been working with non-profits and
small businesses consistently for about • I’m honored and excited to speak with
four years, doing identities, web design you today about making more efficient
and development, and more. connections between people and the
things that they love.
10. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Hi, I’m Cliff.
• I work at Pardot as a UX Designer • I’m an Atlanta native and live here with
(among other things). I know what I’m my wife, April. I’m a normal human being
talking about. who’s invested in others and my
community.
• I’ve been working with non-profits and
small businesses consistently for about • I’m honored and excited to speak with
four years, doing identities, web design you today about making more efficient
and development, and more. I have connections between people and the
experience in the area I’m talking about. things that they love. I’m passionate
about this.
11. “If we’re doing our job well, the computer recedes into the
background, and personalities rise to the surface. To achieve
this goal, we must consider how we interact with one another
in real life.”
Designing for Emotion,
Aarron Walter
12. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
A Structure of Conversation
Greeting: “Hello.” or “Hi!”, or “Hayyyyyyyyyyy!” or *head tilt*
Common Ground: “It’s nice to see you again.” or “It’s great to finally meet you.” or “You
work with Ted, right?” or weird catchphrase
Circumstance: “What are you up to these days?” or “How is that girlfriend of yours?” or
“How’s the new job?” or awkward personal questions
Eventually, Ending: “It was nice to meet you.” or “It was great to see you again.” or
“Thanks so much for your time.” or “Please don’t operate a motor vehicle right now.”
13. “Our lasting relationships center around the unique qualities
and perspectives we all possess. We call it personality.
Through our personalities, we express the entire gamut of
human emotion. Personality is the mysterious force that
attracts us to certain people and repels us from others.
Because personality greatly influences our decision-making
process, it can be a powerful tool...”
Designing for Emotion,
Aarron Walter
14. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Conversational Assumptions
You have my attention for an indefinite amount of time.
Either I think we have something in common, or the
futility of speaking with you is less awful than this silence.
Speaking with you will get me something I want—be that
simple enjoyment, friendship, or a business relationship.
I understand (but may be unaware or forgetful) that you
have the same motives.
15. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Technological Assumptions
You have my attention for an indefinite amount of time.
Either I think we have something in common,
or I’m bored, or I came here by accident.
I hope that visiting this site will get me something I want—
be that entertainment, an actual product, a chance to be charitable.
I understand (but may be unaware or forgetful) that you are
either sharing with me or selling me something.
16. How long do you have?
Negative Weibull distribution.
17. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
“The probability of leaving is
very high during these first
few seconds ... People know
that most Web pages are
useless, and they behave
accordingly to avoid wasting
more time than absolutely
necessary on bad pages. ...
To gain several minutes of
user attention, you must
clearly communicate your
value proposition within 10
seconds.”
How Long Do Users Stay on Web Pages?,
Jakob Nielson
18. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
“On an average visit, users
read half the information
only on those pages with 111
words or less. In the full
dataset, the average page
view contained 593 words.
So, on average, users will
have time to read 28% of
the words if they devote all
of their time to reading.
More realistically, users will
read about 20% of the text
on the average page.”
How Little Do Users Read?,
Jakob Nielson
19.
20. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
The Problem of Judgment “Researchers found that the brain makes decisions in
just a 20th of a second of viewing a webpage.”
“The researchers also believe that these quickly
formed first impressions last because of ... the ‘halo
effect’. [...] Since people like to be right, they will
continue to use the website that made a good first
impression, as this will further confirm that their initial
decision was a good one.”
First impressions count for web,
BBC News
21. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Cognitive Bias (Halo Effect)
“The halo effect or halo error is a cognitive bias in which our judgments of a person’s
character can be influenced by our overall impression...” (Wikipedia)
“A cognitive bias is a pattern of deviation in judgment that occurs in particular
situations, which may sometimes lead to perceptual distortion, inaccurate judgment,
illogical interpretation, or what is broadly called irrationality.” (Wikipedia)
“‘Unless the first impression is favorable, visitors will be out of your site before they
even know that you might be offering more than your competitors...’”
First impressions count for web,
BBC News
22. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
The Art of Conversation
Do’s of Conversation Don’t’s of Conversation
1. Listen more than you talk. 1. Don’t interrupt.
2. Come to an occasion armed with 2. Don’t talk to only one person when
topics at the ready. conversing in a group.
3. Tailor the conversation to the listener. 3. Don’t engage in “one-upping.”
4. Take your turn. 4. Don’t overshare.
5. Think before you speak.
The Number One Rule of Conversation:
Be Natural
The Art of Conversation,
Brett & Kate McKay
23. “In the absence of detailed information, we all work from
assumptions about who the user is, what he or she does, and
what type of system would meet his or her needs. Following
these assumptions, we tend to design for ourselves, not for
other people.”
Human Factor: Designing Computer Systems for People,
Richard Rubinstein and Harry Hersh
25. “He took into consideration the sensitive nature of our
clientele the website will reach and designed a beautiful
website in a very calming and non-threatening manner.”
Meghan Swann, Lost Stork Foundation
27. grok
“Grok means to understand so thoroughly that the observer
becomes a part of the observed—to merge, blend,
intermarry, lose identity in group experience.”
Stranger in a Strange Land,
Robert A. Heinlein
29. “Intel over instinct doesn’t mean logic over emotion. It just
means [you] value the emotions of your target audiences
more than [your] own emotions.”
How to Evaluate a UX Designer for Your Company, or, What Makes a Great User Experience Designer
Whitney Hess
30. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
User Persona
Cliff is a twenty-something, married man with no kids. He
works at a tech company in Buckhead. He is easy-going
but busy and focused, so he often sets reminders to
accomplish accumulated tasks after work is complete, or
does them immediately. He uses his iPhone to perform
most research, schedule things, and communicate. He
uses social media, but mostly to keep in touch with
others and receive news and updates.
31. “Communicators rely on the listener or reader to invoke a
context for understanding that is the same as the one they
have in mind.”
Clarity in Context: Rethinking Misunderstanding,
Barbara Schneider
32. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Context & Empathy
Grok your users, and seek to understand the
circumstances surrounding their interaction with
you
Focus on the areas where your contexts overlap
Provide a feedback mechanism (form, social
media, short surveys, etc.) that you’ll respond to
33. “MailChimp’s voice is first and foremost human. It’s familiar,
it’s friendly, and it’s straightforward. We crack jokes and tell
stories, but we know when to keep a straight face too. We’re
helpful. And when we’re helping people, we use language
that educates and empowers them without patronizing or
confusing them. We have more than a million users [...] who
experience a whole spectrum of emotions when they’re
interacting with MailChimp. So we consciously adjust our
tone, based on our users’ feelings.”
Voice & Tone,
MailChimp
34. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Empowerment (Delight)
Play defense against negative emotion (i.e.,
irrelevance or poorly-presented content creates
apathetic reactions)
Seek to create the positive emotional connections
that benefit both the user and you
Always be a memorable pleasure
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40.
41.
42. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Courtesy in Content
Make your content accessible to everyone through
best practices. This is no longer optional.
Stop with the ‘click here’. Tell the user what to expect
when they click to avoid negative surprise, and use
title tags.You might get an SEO boost as well. You can
read one of countless articles and opinions on this.
Avoid ‘dirty magnets’ like “Resources”, unless it links
to exactly what it states.
44. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Guide & Entice Your Users
Clearly state your unique value proposition and give an
obvious action.
Appeal to the user’s emotion by creating opportunities for
gut decisions.
Use lines and ‘line of sight’, contrast, and action terms, to
direct the user’s attention to specific areas, especially
along their normal eyesight path.
49. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Test All Your Assumptions
Make a list of assumptions about your target user,
and argue and update that list often.
Test calls-to-action and headlines using A/B
testing or multi-armed bandit algorithms. Then,
optimize and re-test.
Constantly challenge the assumption that you
know what you are assuming and that you’re
correct in those assumptions.
50.
51.
52. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Some people will not like
your personality.
This is OK.
56. No One Cares About Your Content (Yet): WordCamp Phoenix 2013
Social media conversations
are the backlinks of the
future (today).
You can use these same techniques on various social media networks. Immerse
yourself in them, engage others in the way they want to be engaged, test, and adapt.
57. “Content doesn’t just get created in a vacuum. For it to be
useful and a helper/catalyst for change, it needs underlying
vision, structure and strategy. In other words, we need to be
careful about throwing dozens of different, disparate ideas at
the web (no matter how interesting they are by themselves),
expecting them to be successful.”
Some Thoughts on Web Content Strategy,
Joshua Blankenship