This document provides marketing tips and strategies for early-stage startups. It discusses various free marketing channels and tools that startups can utilize, including content marketing, social media marketing, email marketing, search engine optimization, and conversion rate optimization. It also provides case studies on how companies like Hotmail and Dropbox were able to achieve growth through viral user referral programs. The overall message is that early-stage startups should focus on creating engaging content and turning users into advocates through creative viral marketing techniques.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
The Fundamentals of Blogging 2014 - Class #3 HubSpot Inbound Academy Certific...Sorin Magureanu
Blogging is critical to inbound success.
Blog posts not only allow you to demonstrate thought leadership, they allow you to educate your prospects, answer their questions and solve their problems.
Blog posts are also incredible at enhancing the search engine optimization of your website and help to generate more visits, leads and customers. In this class, you'll learn how to utilize your own blog to achieve your business goals.
This class fits into the "Attract" stage of Inbound Methodology - we write blog posts to attract the right kind of website visitors to our site.
http://academy.hubspot.com/inbound-marketing-certification/attract/blogging
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
A look at the various online advertising options available to businesses regardless of budget. Broken up into three sections, we cover everything from Facebook business pages and online local listings to PPC campaigns and direct buy advertising. This presentation was originally delivered at the Hawthorne Hotel in Salem, MA on March 25, 2014 as part of Salem State's Enterprise Center business workshop series. Originally presented by Tom Stirling, Brian Hanna and Chris Paganelli, employees of Stirling Technologies, a Wincester, MA based web consulting and web design firm.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
The Fundamentals of Blogging 2014 - Class #3 HubSpot Inbound Academy Certific...Sorin Magureanu
Blogging is critical to inbound success.
Blog posts not only allow you to demonstrate thought leadership, they allow you to educate your prospects, answer their questions and solve their problems.
Blog posts are also incredible at enhancing the search engine optimization of your website and help to generate more visits, leads and customers. In this class, you'll learn how to utilize your own blog to achieve your business goals.
This class fits into the "Attract" stage of Inbound Methodology - we write blog posts to attract the right kind of website visitors to our site.
http://academy.hubspot.com/inbound-marketing-certification/attract/blogging
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Here’s what you’ll be getting:
The 10-Page Report – Designed as a primer to give you a background understanding of the subject, The Article Magic Report gives you a picture of the past, present & future of Article Marketing.
Distribution Rights – You will also be able to distribute this Report to your own lists, site visitors and Blog readers,
use it as a bonus to your products, upload it to membership sites, etc.
This Opt-In List-Building Page! – You will also be given a copy of this very page, so you can build your own opt-in list by giving away The Article Magic Report!
Internet Marketing E-Zine! – You will also receive valuable marketing information by e-mail every few days, helping you become more of an expert in the field!
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
Effective Blog Marketing With A StrategyJane Sheeba
Here are some of the advanced strategies to market your business with your blog EFFECTIVELY.
For more information, head over to >> http://www.probloggingsuccess.com/blog-marketing-strategy/
This PPT shares incredible ways to improve you content traffic within next 24 hours. All you have to do is to follow the tips to write content and promote them.
Our fourth quarter Knoxville HubSpot User Group (HUG) event was very exciting! Nick Salvatoriello (a.k.a. Nick Sal), Principal Inbound Professor at HubSpot, gave an amazing presentation on how to build, optimize, and accelerate growth for your marketing contact database. Enjoy!
Ash Mauray of LeanStack at BoS USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Social media is not optional. It's been proven to increase website visitors, to help convert more leads and to drive more customers. But do you know how to best navigate the social media landscape? Who to target, and which networks are best for your audience?
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Here’s what you’ll be getting:
The 10-Page Report – Designed as a primer to give you a background understanding of the subject, The Article Magic Report gives you a picture of the past, present & future of Article Marketing.
Distribution Rights – You will also be able to distribute this Report to your own lists, site visitors and Blog readers,
use it as a bonus to your products, upload it to membership sites, etc.
This Opt-In List-Building Page! – You will also be given a copy of this very page, so you can build your own opt-in list by giving away The Article Magic Report!
Internet Marketing E-Zine! – You will also receive valuable marketing information by e-mail every few days, helping you become more of an expert in the field!
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
Effective Blog Marketing With A StrategyJane Sheeba
Here are some of the advanced strategies to market your business with your blog EFFECTIVELY.
For more information, head over to >> http://www.probloggingsuccess.com/blog-marketing-strategy/
This PPT shares incredible ways to improve you content traffic within next 24 hours. All you have to do is to follow the tips to write content and promote them.
Our fourth quarter Knoxville HubSpot User Group (HUG) event was very exciting! Nick Salvatoriello (a.k.a. Nick Sal), Principal Inbound Professor at HubSpot, gave an amazing presentation on how to build, optimize, and accelerate growth for your marketing contact database. Enjoy!
Ash Mauray of LeanStack at BoS USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Lean Startup - by Hristo Neychev (bring your ideas to life faster, smarter, a...Hristo Neychev
Lean Startup ideas, trends, and best practices through the lens of my experience in four industries, three startups, and two continents.
Lean Startup methodologies are applicable to both small and large organisation focused on creating new products and services under conditions of extreme uncertainty.
Hackbright Career Services - talk on how to ask for what you want and need. Includes networking tips, encouragement to give a tech talk, how to maintain a growth mindset ...
The Lean UX Meetup in Las Vegas is gaining momentum. This is the deck for the July meetup. It's got tips for writing a good hypothesis and a few templates to use in the process.
In the Vegas area? Love lean and/or UX? Join the meetup: http://www.meetup.com/Lean-UX-Las-Vegas/
Increasing Gender Diversity in Tech - International Women's Day 2016Angie Chang
On this International Women's Day, Angie will talk about gender parity in technology, entrepreneurship and business -- and how to reach for it. From companies (recruiting, retaining and advancing women), to individuals perspective (as mentee, mentor, parent, colleague, friend), she will provide research-based tips and tricks for bringing women into the fold. First, she will go over why things are the way they are now -- and how to move toward the future of gender equality.
About the speaker: Angie Chang is the VP of Strategic Partnerships & Mentorship at Hackbright Academy, where she focuses on Strategic Partnerships. Hackbright Academy runs a 12-week accelerated engineering fellowship exclusively for women quarterly in San Francisco. In 2008, she started Bay Area Girl Geek Dinners to network women in technology. Dinners are sponsored by companies including Google, Facebook, Yahoo! and Palantir. Prior to that, she co-founded Women 2.0, a media company which promotes women in high-growth, high-tech entrepreneurship. She was named in Fast Company's 2010 "Most Influential Women in Technology" and more recently Business Insider named her one of "30 Most Important Women Under 30 In Tech". She has been invited by the U.S. State Department to speak on women's high-tech, high-growth entrepreneurship in the West Bank, Switzerland and Germany. Angie has held positions in product management and web/UI production at various Silicon Valley startups. She holds a B.A. in English and Social Welfare from UC Berkeley.
Successful Startup Pivots - 6 Case StudiesAngie Chang
Fab.com was once Fabulis, Groupon was once The Point, Pinterest was once Tote, Twitter was once Odeo, Uber was once UberCab, Instagram was once Burbn... Learn how these founders iterated and pivoted their way to success!
This is an internal “brown bag” presentation I did at PlayHaven, introducing the fundamentals of Lean Startup methodology. Unfortunately, the Cookie Monster GIF doesn’t animate in the Slideshare presentation but you enjoy it 24/7 by clicking this link: http://gifsoup.com/view/1836944/cookie-monster.html :)
Also note that you may notice a few jumps in the included audio recording - I had to remove some sensitive material.
Ryan
@rrhoover
http://ryanhoover.me
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
Sales and Marketing Executive's Workshop: Content Marketing for SalesJacquie Chakirelis
Jacquie Chakirelis and Amy Neumann from Advance Digital/Northeast Ohio Media Group offer advice and tips for sales organizations on implementing content marketing strategies to increase sales and develop better relationships with customers.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Inbound marketing is a means of promoting website of a company by sharing content with the outside world. The concept of Inbound Marketing is typically focused on sharing Blogs and promoting them, on podcast, on video, on eBooks, on eNewsletters, on whitepapers, on social media marketing, and on Many other forms of content marketing.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
Free of Charge Marketing Channels and Tools
1. Free of Charge
Marketing Channels and Tools
for Early-Stage Startups
Angie Chang
@thisgirlangie #eia2015
angiechang@gmail.com
2.
3.
4.
5.
6. Marketing Channels are like Waterfalls
• Marketing channels are:
– The way products and services get to users.
– AKA distribution channels!
• Marketing requires
understanding of your
customer and finding
creative ways to position
and engage users across
various channels.
– Targeting ultra niche websites
will generate more effect.
7. Early-stage Startups are Where
Full-Stack Marketers Thrive.
• Lean startup, lean marketing.
– Iterative process.
• At a startup, your technical understanding and
know-how is what makes you a great full-stack
marketer.
– Technical doesn’t mean you have
a C.S. degree. HTML/CSS/JS is OK.
– It really only requires a willingness
to try things and measure results
so you can optimize!
8. 21 Skills of a Full-Stack Marketer
• SEO
• copywriting
• email marketing
• social media
• positioning
• in product marketing
• public relations
• content marketing
• blogging
• story telling
• distribution
• lifecycle marketing
• app store marketing
• analytics
• A/B testing
• landing page optimization
• HTML/CSS/Javascript
• customer service
• pitching
• biz dev
• paid advertising
http://spinnakr.com/blog/social-media-2/2013/11/fullstack-marketers-are-changing-the-game
9. Did You Choose Your Market?
Marketing requires choosing a market – a niche.
The key is to identify a niche target market, and
go after that market share aggressively.
1. What is your value proposition?
2. What are the keywords someone would use to
find you on a search engine?
3. Identify high traffic and low competition
keywords and track them in Hootsuite.
Join the conversation.
4. Define what success is – and track it.
10.
11. Free Marketing? Really?
• Your goal as a early-stage startup marketer is
to create conversations about your product.
– Turn your users into product evangelists.
– Plan some content marketing.
– Engage in social media marketing.
– Be mindful of SEO.
– Capture email leads.
– Growth hacking.
– [more startup jargon goes here]
12. Content Marketing
• Content Marketing is any marketing that involves the
creation and sharing of media and publishing content
in order to acquire and retain customers.
13. Content Marketing
• Content Marketing is any marketing that involves the
creation and sharing of media and publishing content
in order to acquire and retain customers.
14. Content Marketing
• Content Marketing is any marketing that involves the
creation and sharing of media and publishing content
in order to acquire and retain customers.
15. Content Marketing
• What are some examples of content marketing?
– Writing articles!
• Easy first thing to do is start a company/product blog.
– Write a post called “Our competitor vs. Our Company” – this will
attract search engine traffic for reviews of your competitor.
• Write guest blog posts for various websites relevant to the
niche.
– Write a “how-to” guide for something difficult in the industry.
• Interview industry leaders or relevant people.
– Make sure they share the interview with their audience.
• Make listicles with images (think Buzzfeed).
– Making videos!
• There have been so many amazing amateur videos.
• Be funny. Be remarkable.
16. Content Marketing
• Spending time distributing your content!
– Don’t just publish content.
– Distribute your content.
– See if media companies will syndicate or cover it.
– Tweet at influencers.
– Seed forums, answer questions.
– Upload decks to SlideShare.
– Share it on social media to interested communities
(ie. Linkedin Groups, Meetup)
18. Content Marketing Case Study
• Over 70% of Buffer app’s growth
is attributed to content marketing.
• What did Buffer do?
– Hired a content crafter.
• First one was Belle Beth Cooper, she’s awesome.
– Published some very popular content -
• Scientifically proven ways to be happier blog posts.
– Tens of thousands of shares per blog post.
• Startup-wide salary transparency blog post.
– Widely circulated in the startup world, HackerNews.
• Many more!
19. Guide to Writing Good Content
• 80% of people read headlines, but only 20% go
on to read the blog post.
– Make sure you have a good headline – look at what
works on Twitter, for example, by # RTs.
• Controversy sells - write something controversial.
• Tweet the same article - with different headlines - several
times a day to see which is highest performing.
• Keep your headline 65 characters or less – short and sweet!
– Put keywords near the front of your headlines to
maximize your SEO.
– Use brackets to call out interesting content formats
(ie. [Video] [Infographic] [Checklist])
20. The Hedghog Concept
• If you’re already publishing and producing
share-worthy content, the Hedgehog Concept
will help you get to the next level --
becoming an authority in your niche.
21. “The best thing you can do to truly be different
and get noticed is to be extremely thoughtful
about what will distinguish you, and put all
your energy into delivering on that.”
Camille Ricketts
Head of Content & Marketing
First Round Review
23. • Public relations (PR) boils down to –
– What to say
– When to say it
– Who to say it to
• Identify what the product is and how it will affect others:
– How have you created a solution to solve a worldwide problem?
– How will it affect others?
– Who will care about your product?
• Make a press kit available on your website –
– A press kit is a collection of your logos, screenshots, media
advisory, product details, founder bios and pictures.
Quick Note on Public Relations (PR)
24. Content Marketing Case Study
• Buffer
– Many articles are written on the blog.
• Written for influencers for scalability
(ie. sharing best practices)
• Readability:
– numbered lists, graphics, infographics.
– Invited guest bloggers to contribute.
• Reaching for a larger audience.
– Making friends with influencers.
– These are relationships that easily lend to these influencers
and writers covering you later (ie. when you want them to).
25. Email Marketing
• Email marketing is extremely
effective for sales and practically
free to run campaigns.
– Constant Contact, MailChimp and ExactTarget are
just a few of the email marketing services.
– Nurture leads by sending a series of welcome and
intro emails to new users, for example.
• Can you utilize your list to achieve your goal(s)?
• How big can you grow your list?
26. Email Marketing
Here are 3 ideas for capturing email leads from day
one. This is key for early-stage startups:
1. Present a pop-up email capture at the end of a
piece of content on your site.
WP Subscribe Pro is a WordPress plugin that
effectively captures email addresses of readers.
2. Introduce a pop-up email capture when a reader
intends to leave.
WP Beginner and OptinMonster
3. Slide-in email captures have higher conversion
rates than pop-up email captures.
SumoMe’s Scroll Box on Blogging Spell
27. Email Marketing
Here are 3 ideas for capturing email leads from day
one. This is key for early-stage startups:
1. Present a pop-up email capture at the end of a
piece of content on your site.
WP Subscribe Pro is a WordPress plugin that
effectively captures email addresses of readers.
2. Introduce a pop-up email capture when a reader
intends to leave.
WP Beginner and OptinMonster
3. Slide-in email captures have higher conversion
rates than pop-up email captures.
SumoMe’s Scroll Box on Blogging Spell
28. What Do You Do With Email Leads?
Email leads are a marketer’s best friend.
• Create lists of users AKA segment your list.
– New users, users that have done one action, users
that have purchased before, etc.
• Send targeted emails to each segment.
– Personalizing emails to each audience will get you
far (ie. don’t forget to use “Hi FIRST_NAME” and
remind them why this email is relevant)
• Nurture your lists.
– Work on converting your users from list to list.
29. CTAs for Email Leads / Marketing
• Send personalized emails to your users…
– 80% of the time, give useful information – content
you’ve created or found that is fun/interesting.
– 20% of the time, you can make an ask –
for referrals, feedback, to leave a review, for a
signature or vote.
• Pro tip: set an artificial deadline or promotion
with a timely & urgent email subject line.
– This morning, send a “celebrate Bastille day!” special
promotion for users to use by EOD/EOW.
30. What Is Your Call to Action Button?
• Make the most of content marketing by
keeping the CTA direct and concise!
32. Infographics as Content Marketing
• Make your own infographics easily online –
– Piktochart
• Limited templates for free.
– Infogr.am
• Great charts.
– Visme
• Easily update numbers in charts.
• Infographics are easy to embed in
in blog posts and to distribute
across social media channels!
– Be sure to edit the image for the
size of creative allowed in a channel.
34. DIY Graphics
• Share interesting
facts & figures!
(ie. Did you know…?)
• Find statistics &
make fun charts.
• Get creative icons.
• Display logos of
known partners.
• Distribute in
various formats/sizes
across social media.
35. Social Media Marketing for Business
• Set up your social media marketing channels.
• Beyond setting up a Facebook page and Twitter
account as your social media strategy, consider
how are they used & who are on them.
Facebook
• Good for most people except influencers.
Twitter
• Good for early adopters, good for getting to know and communicating with
journalists/bloggers, reaching out to other brands.
LinkedIn
• Good for B2B leads and promoting your personal brand.
Google+
• Good for early adopters.
Pinterest
• Good for visual products/brands with an emphasis on women.
Instagram
• Good for visual products/brands if you can hash tag them with popular aspiration tags.
37. Posting on Social Media
• Consider your timing & frequency of posts:
Facebook
• When: Saturdays!
• Time to post: 12pm EST
• Frequency: 0.5 posts per day
Twitter
• When: Tuesdays - Thursdays, Saturdays - Sundays
• Time to tweet: 6am EST, 12pm EST, 6pm EST
• Time to get retweeted: 5pm EST
• Frequency: 1-4 link tweets per hour
LinkedIn
• When: Tuesdays, Wednesdays, Thursday
• Time to post: 12pm EST, 5pm EST, 6pm EST
• Frequency: 20 times a month
Google+
• Time to post: early morning
Pinterest
• When: Saturdays - Sundays
39. Posting on Social Media
Remember what you are doing: creating value!
40. Create An Influencer List
• Create an influencer list with a bit of market
research.
– Figure out who is writing content that is from a
credible source, relevant to your brand, and adds
value to your potential customers.
– Find and follow them on Twitter.
• Klout can help you rank your influencer list.
• Hootsuite can help visualize social media lists.
– Interact with your influencers on Twitter.
• Read their posts and comment with helpful info. Retweet
them. Reply. Share their content on LinkedIn/Facebook.
41. Find the Top Bloggers
• Find the top bloggers with Inkybee
– Put in three phrases / keywords bloggers may be
using that you are interested in listening to.
– Discover the bloggers relevant to you, and check
out their social media metrics!
• Find trending posts with Realtime (Rt.ly)
– Find the trending posts in your niche in real time.
• Find older popular posts with Topsy
– Find epicly shared blog posts.
42. Find the Top Websites
• Find the top SME websites using Alexa
– Use the category search to drill down and to identify
the top websites.
– Browse top websites and
add them, any contributors,
or any commentators
quoted on them to your
long list of influencers.
43. Make the Most of LinkedIn
• LinkedIn Groups
– Conduct keyword searches of to find the ones that
are most relevant to you and your industry.
– Check out who have been particularly influential
lately, this is a neat LinkedIn feature.
– Join these groups and post/comment in the future.
• LinkedIn Influencer blogs
– Follow influencers on LinkedIn in your industry.
44. Set Up your Blog
• Set up a free blog easily -
– WordPress lets you use their site, or download the
package to install on your own server/website.
– SumoMe is a WordPress plugin you can install to
help grow your email list, monitor social sharing and
analytics.
• Your blog is just a start -
– This is just one channel, but an opportunity to
publish and create your own content/SEO.
• Add your blog to your content calendar!
46. Calendars work as mental models, showing us
something familiar to help us comprehend
something hard.
Set a calendar for content and
figure out what media is for each -
video? email? webinar? link to blog?
Content Calendar
A simple, visual calendar
greatly lowers its perceived difficulty.
47. Be mindful of SEO
• Content marketing allows you to set up early
for successful SEO from the beginning
– Over 500 million people search on Google every
day, will they be able to find your product?
– Improving your visibility in search rankings takes
time, so start right in the beginning!
48. Being Mindful of Building Great SEO
• Link and anchor text in your content -
– Create quality content on your blog (ie. landing
pages and blog posts) that point out benefits of
your product over others.
• Link to pages already ranking high in search.
• Go back and link to your new posts from your old posts.
– Structure your URLs for maximum effect.
• You will more likely be found on search engines if you
use dashes in your URL –
– Google treats dashes (“-“) as separators, whereas it treats
underscores (“_”) as connectors.
49. SEO Tools
• SEO can be a long-term source of unpaid and
unmanaged traffic so make sure to prioritize it!
• Tools include –
Google AdWords Keyword Planner
• Understand relevance, number of searches, etc.
SEOmoz tool
• Understand rank tracking and competitive analysis.
Ahrefs tool
• Understand backlinks for you and your competitors.
– Finding out who your competitors are linking to and why, can give
you invaluable insight into what is working well for competitors,
and what types of things you can do better.
50. Free Website Analytics
• Marketing can be exponentially
more effective if you can measure
impact and optimize results.
– Google Analytics
• Set up Google Analytics on your website or blog.
• When you see new visits, figure out why that happened.
• By attributing growth to an event, you can increase
those events and increase your growth!
52. Conversion Rate Optimization
• Conversion rate optimization is the
science in understanding why your
visitors are not converting into customers.
– Improve your message or value proposition to
increase your conversions.
– Understand your users and their objectives.
– Then test your assumptions with A/B testing.
1,000 100,000 1%
Conversions visitors conversion
rate
/ =
54. Conversion Rate Optimization
• CRO Tools help you learn why people are
not converting / buying your product.
– Olark
• Chat plugin to talk with potential customers on your site.
– SurveyMonkey
• Incentivize your potential customers to fill out a survey.
– Good old-fashioned conversation, or what we now
call customer development
• Get out of the building and have lunch or a Skype
conversation with potential customers.
55. 1,000 100,000 1%
• Some examples of CRO improvements:
– A static site made a responsive site. CRO boost: 20%.
– An image on landing page vs a video. CRO boost: 3%.
– Site changed headlines and form. CRO boost: 79%.
– Added picture of person to site. CRO boost: 102%
– A site sharped its value proposition. CRO boost: 128%.
• Bottom line: CRO works. If you do consistent
testing and make regular improvements to a site,
your conversion rates will improve.
Conversions visitors conversion
rate
/ =
56. Growth Hacking Case Study
• Hotmail added a footer at the bottom of each
email sent from its product.
– “P.S.: I love you. Get your free email at Hotmail”
• This made every email a Hotmail user sent a
free advertisement for the product!
• How can you build free advertising into your
product from a user’s action(s)?
57. Growth Hacking Case Study
• Dropbox made it easy to invite friends to the
service in exchange for more of their service.
• How can you build free advertising into your
product from a user’s action(s)?
58. Growth Hacking Case Study
User referrals increased Dropbox signups by 60%.
35% of signups are thanks to referrals.
59. Referrals as Free Marketing
Try some referral marketing!
– Kickofflabs, ReferralCandy and Talkable offer
customizable referral programs for your users.
60. Earned Media .
• Solicit product reviews from early users.
– Where do people write reviews on your niche?
• What are the most active online communities? Forums?
– One easy thing to do is get listed on Yelp / Craigslist.
• Answer relevant questions on Quora.
Respond to unanswered questions in your niche on
Quora. Look for questions with a lot of people waiting
for an answer.
Respond to people who mentions your brand, one of
your competitors, or asks a question about your space.
• Use a tool like Mention to get notified when this happens.
61. Why “Earned Media”?
• “Earned media” is very effective because
people trust their friends’ recommendations.
• People are already asking these questions
trying to find you! Don’t leave them hanging.
• All these online reviews
and question-answering
is generating inbound
traffic, inbound links and
potential customers!
62. Crowdfunding
Creating a crowdfunding campaign
is a great way to practice your pitch
and raise the profile of your product!
– Kickstarter and Indiegogo are popular
crowdfunding websites with built-in marketing and
discoverability.
• Video and audio quality are important for the sell.
• Keep it short and simple. Look at videos of successful
campaigns for tips – learn from them!
• Make sure that the ask is carefully worded, with urgency
and a direct call to action.
63. Videos in General
Videos can be useful generally with marketing.
• YouTube and Vimeo are great for hosting.
• Check out how Dropbox and Mailbox created viral
videos for their products.
• Archive videos on one of the above sites, and
renew them occasionally as part of your content
marketing strategy.
– Embed in webpages and blog posts. Share occasionally
with different subject lines via email and
Facebook/LinkedIn posts. Distribute a segment on
Vine/IG.
64. What’s Popular Right Now in Video?
Dubsmash is trending right now, for example. Will
you make a video that promotes your company /
product this week while it’s hot?
65. Surf the Marketing Channel of Video!
How will you contribute
with a nod to the popular
culture with a video?
66. Partnerships
Partnerships can be strategic marketing wins
built on relationships, or your perceived value.
• Always look for meaningful partnerships that
can result in a win-win solution.
Whether you are the technical or non-technical
founder, you have to always be selling.
• Think about your users and what they want.
• You are offering a solution, not the product.
Always work on your story.
67. Expertise Not Necessary!
• Get the ball rolling – know just enough to put
something in place to build from.
• There have been plenty of tools invented to help
early-stage startups find their footing.
• Find one or two successful tactics early on to get
early traction with the product.
68. Good Luck on Standing Out
from the Crowd!
Remember, it’s not just “sell sell sell” – consider how you
add value to a user’s life and tell them about it!
Source: Wikipedia definition
TECHCRUNCH is a media site that basically does content marketing for its paid conferences.
VENTUREBEAT is a media site that basically does content marketing for its paid conferences.
Many websites and products gain notoriety for their content marketing. Have you heard of thought leadership or influencers?
Source: Wikipedia definition
TECHCRUNCH is a media site that basically does content marketing for its paid conferences.
VENTUREBEAT is a media site that basically does content marketing for its paid conferences.
Many websites and products gain notoriety for their content marketing. Have you heard of thought leadership or influencers?
It’s not rocket science! Here are some I made.
Become an industry thought leader in your niche and share interesting bits.
What is interesting? Did you know? Find interesting statistics and make fun charts.
Show logos of companies.
Make sure to plug the product at the end!!
KNOW YOUR CHANGING MARKETS & THEIR DEMOGRAPHICS
http://www.adweek.com/socialtimes/the-growth-of-social-media-from-trend-to-obsession-infographic/142323
https://blog.kissmetrics.com/science-of-social-timing-1/
http://www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and-worst-times-to-post-on-social-media-infograph
HAVE YOU EVER NOTICED THAT THE MOST INTERESTING PEOPLE ARE THE MOST INTERESTED PEOPLE?
ASK QUESTIONS ON SOCIAL MEDIA!
ANSWER QUESTIONS
These days we are all about editorializing the calendar and hashtags – did you know today is natioanal purple people eater day? Or when national pi day? Hash tag hash brown, or throwback Thursday, or Monday motivations – find reasons to reach out to that email list.
Make a topic list (30-50, preferably with your keywords to optimize SEO)
- set a calendar for content
- figure out the media for each piece of content- video? newsletter? email? webinar? ebook?
Many examples of tools available at https://blog.bufferapp.com/all-about-content-calendar