Ways to create an online knowledge base to boost
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The document provides tips for creating an online knowledge base to boost sales, including focusing on helpful "how to" and "help" articles; writing content in a clear, friendly tone; using a clean, simple design with an easily visible search bar; making the knowledge base mobile friendly; utilizing it as a learning tool for employees; implementing SEO; and updating content regularly.
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A workflow is a series of tasks to achieve a goal, spanning various channels and departments. Marketing automation uses tools to automate processes like audience segmentation, email campaigns, and results tracking. A marketing automation workflow indicates customer touchpoints for automated interactions. A basic workflow example is an automated welcome email for new newsletter subscribers.
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Ways to create an online knowledge base to boost
- 1. Ways to create an online knowledge base to boost sales
- 2. Focus on help articles Gather and organize extensive ‘how to’ and ‘help’ articles Publish information about everything related to your products or services
- 3. Write clear, crisp copies Write your content in a friendly and conversational tone Avoid using too much jargon, keep it simple for beginners
- 4. Use a clean design for your knowledge base Try to make the look and feel of the database simple, clean Make your search bar large and easily visible
- 5. Make your knowledge base mobile-friendly Optimize your website for mobile users Check for errors in formatting, images, videos, etc for mobile use
- 6. Think about your new employees Let your knowledge base be a learning platform for new employees Augment your employee training sessions with your knowledge base
- 7. Implement SEO Use SEO to make your help articles rank in search engines Use canonical links, pay attention to your meta tags
- 8. Update your knowledge base often Publish evergreen content Keep checking for outdated information Add information updates and fresh articles regularly
- 9. Search bar in EngageBay Knowledge Base