CRM features can help fuel business growth through data-driven growth hacking techniques. A CRM allows businesses to 1) better understand leads through customer data collection and segmentation, 2) score and categorize leads to target the most promising ones, and 3) maintain omnichannel communication across customer touchpoints for a consistent experience. Additional growth hacking techniques include mobile access for remote work, targeted campaigns using smart lists, leveraging social proof like testimonials, exit-intent popups, retargeting past visitors, integrating social media, supporting customers, planned follow-ups, and upselling/cross-selling existing customers.

1. 12 CRM
Features That
Fuel Growth
Hacking

2. What is Growth Hacking?
The process of identifying the most efficient
way to grow your business without emptying
your coffers. Let’s see what CRM features can
help boost your growth hacking

3. Data-driven
lead
management
1. Understand your leads better and create sales
strategies to convert leads into paying
customers
A CRM system will help you compile crucial
customer information, including their
requirements, likes, buying behavior, and more

4. 2. Lead scoring Categorizing which leads to nurture more than
others is called lead scoring
Score your leads and create lists to target them
through personalized marketing
Segment cold leads for re-engagement
campaigns

5. 3. Omnichannel
communication
Helps your sales team provide a consistent
customer experience across different channels
Your sales reps will be able to keep track of all
customer interactions and store customer data
as well

6. 4. Mobile CRM for
remote access
You can access various CRM functionalities as
long as you have a good internet connection
CRM software like EngageBay let you engage
with your leads, schedule meetings, and even
offer customer support on the go

7. 5. Segmentation
with smart lists
Use audience segmentation to target users
based on location, past interactions, lead score,
purchase history, etc.
Target your segmented audience with relevant,
personalized campaigns for better conversion

8. 6. Social proof &
testimonials
Social proof or testimonials is a powerful tool
that can drive conversions
Leverage your testimonials through your social
media, newsletters, website, etc.

9. 7. Exit-intent
popups
An exit-intent popup shows up as the user is
about to leave a webpage
This offers your brand another chance to
convert leads
Invoke a sense of FOMO in your popups to grab
your audience’s attention

10. 8. Customer
retargeting
Website visitors make many visits before
making a purchase
Retarget leads if they don’t buy after
subscribing to your emails or blog
Use CRM tools to retarget leads based on
predictive analysis
Include Google ads for customer retargeting in
your strategy

11. 9. Social media
integration
New CRM software like EngageBay offer social
media integration
Track engagement metrics such as likes, shares,
and new followers from your CRM
Identify and scale content that appeals to your
target audience

12. 10. Exceptional
customer support
Offer quick solutions to your customer’s queries
to enhance conversions
Retain customers with CRM tools like helpdesk
and Live Chat

13. 11. Planned
follow-ups
Keep track of your customer’s purchase journey
and plan your follow-ups accordingly
Use features like lead scoring and email
automation to get more work done, fast

14. 12. Upselling,
cross-selling, and
post-sale
promotions
Upsell and cross-sell to buyers with CRM
functionalities like email broadcasts, multi-
channel marketing automation, and email
sequences
Send out personalized, relevant emails,
promotions, and newsletters