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Tips for
Email
Deliverability
What is email deliverability?
The ability of your emails to reach their
intended destination without being
blocked by a spam filter or rejected due
to other reasons
Have a good sender reputation
Check your sender scores often
Send welcome emails to a small list of
customers first and monitor their engagement
Clean up your email list
Segment your subscribers into relevant lists
to avoid spam traps
This can reduce both soft and hard email
bounces
Implement a double opt-in
process
Helps keep your subscriber list up to date
Helps avoid hard bounces in the future
Make it easy to unsubscribe
Make your unsubscription link clearly visible
to customers
Give subscribers the choice to opt-in or opt-
out as per their preferences
Monitor your email frequency
Always run A/B tests to know your recipients’
email preferences
Abstain from sending emails too frequently
Send only relevant content
Make sure you have your brand's logo
and a header
Keep your content super crisp
Craft your subject lines well to avoid
spam flags
Authenticate your email server




Enable Sender Policy Framework (SPF)
DomainKeys identified Mail (DKIM) protocol
helps validate your emails
DMARC verifies if your emails follow SPF and
DKIM policies
EngageBay can automate sending your email broadcasts
World's #1 affordable All-in-One Marketing, Sales and
Service Platform
SIGN UP FOR FREE

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Tips for Email Deliverability

  • 2. What is email deliverability? The ability of your emails to reach their intended destination without being blocked by a spam filter or rejected due to other reasons
  • 3. Have a good sender reputation Check your sender scores often Send welcome emails to a small list of customers first and monitor their engagement
  • 4. Clean up your email list Segment your subscribers into relevant lists to avoid spam traps This can reduce both soft and hard email bounces
  • 5. Implement a double opt-in process Helps keep your subscriber list up to date Helps avoid hard bounces in the future
  • 6. Make it easy to unsubscribe Make your unsubscription link clearly visible to customers Give subscribers the choice to opt-in or opt- out as per their preferences
  • 7. Monitor your email frequency Always run A/B tests to know your recipients’ email preferences Abstain from sending emails too frequently
  • 8. Send only relevant content Make sure you have your brand's logo and a header Keep your content super crisp Craft your subject lines well to avoid spam flags
  • 9. Authenticate your email server Enable Sender Policy Framework (SPF) DomainKeys identified Mail (DKIM) protocol helps validate your emails DMARC verifies if your emails follow SPF and DKIM policies
  • 10. EngageBay can automate sending your email broadcasts
  • 11. World's #1 affordable All-in-One Marketing, Sales and Service Platform SIGN UP FOR FREE