The document outlines strategies for improving business sales, particularly targeting small and medium enterprises facing challenging cash flow situations. Key suggestions include prioritizing sales efforts, ensuring thorough knowledge of products or services, tailoring offerings to customer needs, staying updated on marketing trends, and employing up-selling and cross-selling techniques. The document also promotes a seminar focused on business growth strategies.

1. WWW.PMARTINCA.COM
PAUL MARTIN CHARTERED ACCOUNTANT LTD
WAYS TO
IMPROVE
YOUR SALES

2. PAUL MARTIN CHARTERED ACCOUNTANT LTD
INTRODUCTION
One of the main reasons for starting a
business is to make money. But what if your
business is not what you dreamed it would
be? What if it is not earning enough? What if
you have tried all kinds of marketing and
sales strategies but your sales continue to
drop and you are left with a negative cash
flow?
WWW.PMARTINCA.COM

3. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WHATSHOULD
YOUDO?
WWW.PMARTINCA.COM

4. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WWW.PMARTINCA.COM
As business advisors and chartered accountants in Auckland, we've
seen many small and medium businesses struggle to increase their
profit and business value. When this happens we assist them to get
back on their feet and help them create a business strategy to improve
their sales and performance.
So if you find yourself struggling to improve your sales, here are some
tips that may help:

5. PAUL MARTIN CHARTERED ACCOUNTANT LTD
BEVERYHANDSONAND
MAKEINCREASINGSALES
APRIORITY
WWW.PMARTINCA.COM

6. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WWW.PMARTINCA.COM
Some business owners have knowledge and skills
when it comes to sales and may be the head of their
sales team or sales department. However, if you don't
know anything about sales, you may need to hire
someone who is more experienced and skilled when
it comes to sales. If you can't afford to hire a sales
specialist you could talk to a sales mentor and ask
them what you need to do.
While your business will have many aspects that need
your attention, you need to make improving your
sales a priority at this time. You need to focus your
energy and effort on achieving sales growth.

7. PAUL MARTIN CHARTERED ACCOUNTANT LTD
KNOWYOURPRODUCT
ORSERVICE
WWW.PMARTINCA.COM

8. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WWW.PMARTINCA.COM
You and your sales team should know all aspects and
details about your products or services. You should
know and be able to fully describe and sell them to
anyone. Lack of product knowledge can put your
sales down.
If you or your team know your products or services
very well and are confident about them, you can be
great salespeople. You can use your knowledge to
tailor-make solutions to meet the needs of your
customers. If you can successfully do this, you will be
creating a good relationship between your customer
and your company, and this will surely result in
further sales.

9. PAUL MARTIN CHARTERED ACCOUNTANT LTD
TAILORMAKEYOUR
PRODUCTS/SERVICESTO
THENEEDSOFYOUR
CUSTOMERS
WWW.PMARTINCA.COM

10. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WWW.PMARTINCA.COM
Some businesses push their products/services to the
customers instead of adjusting their
products/services to meet their customers' needs.
Perhaps you could tailor-make your
products//services specific to one industry or
profession. Your products/services should be able to
help a specific niche. If you try to generalise you may
be targeting random people who might not be the
customer that you are looking for. This means you are
wasting your energy and resources.

11. PAUL MARTIN CHARTERED ACCOUNTANT LTD
STAYUPTODATEAND
KNOWWHAT'SNEW
WWW.PMARTINCA.COM

12. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WWW.PMARTINCA.COM
Today, things change quickly. The conventional way of
marketing your product may not work anymore. You
may need to reconsider and look for more non-
traditional ways to promote your business to your
target market. Get up to date with the latest trends
and use them to your advantage.

13. PAUL MARTIN CHARTERED ACCOUNTANT LTD
UP-SELLAND
CROSS-SELL
WWW.PMARTINCA.COM

14. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WWW.PMARTINCA.COM
Up-sell is a sales strategy where the seller encourages
the buyer to upgrade or buy other add-ons to the
existing product/service. Cross-sell, on the other
hand, is a strategy where you offer other
products/services to an existing customer.
Up-sell and cross-sell are two of the easiest and most
effective sales strategies that you can use if you want
to improve your business sales. But for these
strategies to be effective the timing and customer
relevance needs to be right. Make sure that your up-
sell or cross-sell offer is relevant to your customer
and it is what they actually need.

15. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WWW.PMARTINCA.COM
These are just some strategies that you can use to
improve your sales.
If you are serious about achieving business
growth, please register for our seminar

16. PAUL MARTIN CHARTERED ACCOUNTANT LTD
WWW.PMARTINCA.COM
7 WAYS TO GROW
YOUR BUSINESS
23 MARCH (4:00PM) | 24 MARCH (8:30AM)
PAUL MARTIN CHARTERED ACCOUNTANT BOARDROOM
LEVEL 1, THE LANE BOTANY TOWN CENTRE
CALL (09) 576 4166 TO REGISTER