Waterpik Technologies was facing declines in sales, profits, and customer base in its international division. The director was recruited to lead a turnaround by developing distribution and infrastructure for key mass retailers in top international markets, while maintaining the existing business with small, independent retailers. Over three years, sales increased from 427 units to 1,275 units through co-branding with a leading Japanese oral care company, expanding distribution and advertising, public relations, and product displays.